📌 Core Information
🔹 Job Title: Director, Performance Marketing
🔹 Company: IPG Mediabrands
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading the business unit and driving its growth
- Building and maintaining strong client relationships
- Expertise in paid digital media capabilities and tools
- Mentoring and developing a team of professionals
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the digital media landscape.
📋 Key Responsibilities
✅ Serve as a trusted advisor to clients, understanding their business and providing tailored solutions
✅ Oversee team development and client service, ensuring all needs are met
✅ Lead and mentor a team, providing ongoing performance feedback and supporting professional development
✅ Collaborate with partners to meet/exceed performance goals and participate in quarterly business reviews
✅ Demonstrate thought leadership both internally and externally, proactively preparing media POVs
✅ Accountable for the achievement of goals and KPIs for a portfolio of clients
✅ Remain up-to-date with new developments in the digital landscape and educate teams and clients as required
ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to work well under pressure.
🎯 Required Qualifications
Education: University graduate or equivalent in advertising/marketing or a related field
Experience: Minimum of eight (8) years of experience in paid digital media
Required Skills:
- Expertise in paid digital media capabilities and tools
- Strong understanding of various digital channels
- Proficient with media platforms such as Google Ads, Google Analytics, Google Tag Manager
- Proven experience managing a portfolio of clients or total ownership of one large complex account
- Excellent communication skills (both written and verbal)
- Ability to work well under pressure and multi-task in a fast-paced environment
Preferred Skills:
- Proficient in Bing, AMS, Facebook, Instagram, Twitter
- Strong negotiation skills
- Strong learning agility, with a passion for continuous development
ASSUMPTION: Candidates with a proven track record in performance marketing and a strong understanding of cross-channel planning will be most successful in this role.
💰 Compensation & Benefits
Salary Range: CAD 150,000 - CAD 200,000 per year (Based on industry standards for a Director-level role in Toronto)
Benefits:
- Generous paid time off (37 paid days off, including vacation and monthly wellness days)
- Flexible hybrid work model
- Focus on personal development with formal training opportunities
- Community-based employee groups
Working Hours: Full-time, typically 40 hours per week, with some flexibility
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in Toronto. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. IPG Mediabrands is part of the Interpublic Group (IPG), a global advertising and marketing holding company.
Company Size: 10,001+ employees. As part of a large organization, applicants can expect structured processes and extensive resources.
Founded: 1997 (as IPG Mediabrands, part of Interpublic Group)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers a full-service agency network (UM, Initiative, Mediahub) and specialized business units (Healix, KINESSO, MAGNA, etc.)
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: ipgmediabrands.com
ASSUMPTION: IPG Mediabrands' extensive resources and global presence offer applicants opportunities for growth and exposure to diverse clients and projects.
📊 Role Analysis
Career Level: Director. This role is a senior leadership position, reporting directly to the Managing Director or another senior executive.
Reporting Structure: The Director will oversee a team of professionals, including account managers, media planners, and analysts.
Work Arrangement: Hybrid. The role requires a mix of on-site and remote work, with a focus on collaboration and team building.
Growth Opportunities:
- Progression to a Vice President or similar leadership role
- Expansion of responsibilities to include additional clients or business units
- Cross-functional or international assignments within the IPG Mediabrands network
ASSUMPTION: Successful candidates will have a strong track record in performance marketing and a clear vision for driving business growth and innovation.
🌍 Location & Work Environment
Office Type: Hybrid. The role requires a mix of on-site and remote work, with a focus on collaboration and team building.
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is the most populous city in Canada and a major hub for the advertising and marketing industry
- The city offers a diverse range of cultural, recreational, and entertainment options
- Toronto has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds – the opportunity to collaborate and build relationships in an office setting, along with the flexibility to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a recruiter or HR representative
- First-round interview with the hiring manager or a member of the leadership team
- Second-round interview, potentially involving a presentation or case study
- Final-round interview with the Managing Director or another senior executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Expertise in paid digital media capabilities and tools
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving approach, and client management skills
- Research IPG Mediabrands and the advertising industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Performance Marketing, Digital Media, Client Relationships, Team Development, Media Platforms, Google Ads, Google Analytics, Google Tag Manager, Cross-Channel Planning, Thought Leadership
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and expertise in performance marketing.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Google Tag Manager
- Bing, AMS, Facebook, Instagram, Twitter (preferred)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard media platforms and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Expertise
- Integrity
- Innovation
Work Style:
- Results-driven
- Team-oriented
- Adaptable and resilient
- Strategic and forward-thinking
- Proactive and solution-oriented
Self-Assessment Questions:
- How do you foster a collaborative and inclusive team environment?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in a client relationship?
- How do you stay up-to-date with new developments in the digital landscape and apply them to your work?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with IPG Mediabrands' values and work style, as well as a clear understanding of the company's mission and goals.
⚠️ Potential Challenges
- Managing a diverse portfolio of clients with varying needs and expectations
- Keeping up with the rapidly evolving digital media landscape and emerging technologies
- Balancing the demands of client service, team management, and business development
- Navigating a large, complex organization with multiple stakeholders
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on performance marketing and business development, rather than day-to-day media planning and execution
- Industry-specific context: The advertising industry is highly competitive and dynamic, with a constant influx of new technologies and platforms
- Career path comparison: This role is a senior leadership position with opportunities for progression to Vice President or similar roles, as well as cross-functional or international assignments
ASSUMPTION: Applicants should research similar roles in the industry to understand the unique aspects of this position and how it fits into the broader career landscape.
📝 Sample Projects
- Developing and executing a comprehensive digital media strategy for a major retail client
- Conducting a competitive analysis and making data-driven recommendations to improve a client's market share
- Managing a team to deliver a complex, multi-channel campaign for a global pharmaceutical brand
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the diverse range of clients and industries the Director may work with.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the team or the business unit, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
- How does the company measure the success of this role, and what key performance indicators (KPIs) will I be expected to meet?
- What opportunities are there for collaboration and knowledge-sharing with other teams or business units within IPG Mediabrands?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its culture, as well as their strategic thinking and problem-solving skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, using keywords such as Performance Marketing, Digital Media, Client Relationships, Team Development, Media Platforms, Google Ads, Google Analytics, Google Tag Manager, Cross-Channel Planning, Thought Leadership
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving approach, and client management skills
- Research IPG Mediabrands and the advertising industry to demonstrate your knowledge and enthusiasm
- Follow up with the recruiter or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
