📌 Core Information
- Job Title: Senior Campaign Manager, Social
- Company: IPG Mediabrands
- Location: Toronto, Ontario, Canada
- Job Type: Full-time, Hybrid
- Category: Advertising & Marketing
- Date Posted: May 8, 2025
- Experience Level: 5-10 years
- Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving overall account performance and execution
- Mentoring and training junior employees
- Providing best-in-class expertise and recommendations to drive performance
- Managing campaign setup, execution, and optimization
- Collaborating with planning teams and specialty business units
- Ensuring invoice clearing and budget management
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and team leadership skills. The ideal candidate will have a proven track record in digital media and a passion for driving results.
📋 Key Responsibilities
- Partner with Account Managers to provide insights and recommendations for RFPs, decks, proposals, and planning
- Develop best-in-class deliverables and reporting for clients
- Manage campaign set up, execution, and optimization
- Monitor creative calendars and campaign budgeting
- Ensure consistency of ad specs and campaign objectives
- Direct site tagging strategy and manage cost per acquisition campaigns
- Pull reports, prepare insights, and communicate effectively in presentations
- Educate agency teams and clients on best practices and campaign objective requirements
- Create strong collaborative relationships with planning teams and specialty business units
- Mentor and train Campaign Managers and Associates on tools and processes
- Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units as required
- Ensure invoice clearing and budget management
- Oversee the execution of the plan, evaluate campaign performance, proactively optimize campaigns, and provide campaign post-reports
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and team leadership. Strong organizational skills and attention to detail are crucial for success in this position.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Advertising, or a related field
- Experience: 5-10 years of experience in digital media, with a focus on social media campaigns
- Required Skills:
- Proven in-depth knowledge of the digital media industry
- Proficiency with media platforms: Meta (Facebook, Instagram), Twitter, Pinterest, LinkedIn, TikTok, Reddit, etc.
- Demonstrated ability to effectively apply knowledge and insights gained from research resources
- Passion for data, emerging media, and technology
- Excellent communication skills (both written and verbal)
- Highly developed organizational skills with attention to detail and accuracy
- Ability to work collaboratively as well as independently
- Ability to develop and foster relationships with media partners
- Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint)
- Preferred Skills:
- Previous experience working within an advertising agency or with a media partner
- Understanding of trafficking and website tagging processes
ASSUMPTION: Candidates with a strong background in digital media, a proven track record of driving campaign performance, and a passion for mentoring junior team members will excel in this role.
💰 Compensation & Benefits
- Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for a Senior Campaign Manager role in Toronto)
- Benefits:
- Generous paid time off (minimum of 37 paid days off, including vacation and monthly wellness days)
- Flexible hybrid work model
- Focus on personal development with formal training opportunities
- Opportunity to contribute to company culture through employee groups
- Working Hours: Full-time (40 hours per week), with flexible hours and meeting-free Friday afternoons
- ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Toronto. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 10,001+ employees
- Founded: 1997 (as IPG Mediabrands; part of Interpublic Group since 1961)
- Company Description: IPG Mediabrands is the media and marketing solutions division of Interpublic Group, managing over $47 billion in marketing investment globally. They offer full-service agency networks and specialized business units, serving iconic brands across various industries.
- Company Specialties: Media Planning & Buying, Automation & Programmatic, Digital Media, Branded Content, Media Barter, Online, Mobile, Social Media Marketing, Sponsorship and Sports Marketing, ROI and Consumer Research, Hyper-Local and Multicultural Marketing, and Out-Of-Home Advertising
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: Reports to the Director of Campaign Management
- Work Arrangement: Hybrid (flexible, with a focus on collaboration and in-office presence)
- Growth Opportunities: Potential career progression into Director or Management roles, or specializing in specific areas of digital media
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space
- Office Location(s): 100 W 33rd St, New York, NY 10001, US; Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES (with remote work options for this role)
- Geographic Context: Toronto, Ontario, Canada – a multicultural, vibrant city with a strong tech and advertising industry
- Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexible hours and meeting-free Friday afternoons)
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by in-person interviews with the hiring manager and team members
- Key Assessment Areas: Campaign management skills, digital media expertise, communication and presentation skills, problem-solving abilities, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful social media campaigns you've managed
- Research IPG Mediabrands and KINESSO to demonstrate your understanding of the company and its values
🛠️ Tools & Technologies
- Media platforms: Meta (Facebook, Instagram), Twitter, Pinterest, LinkedIn, TikTok, Reddit, etc.
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Campaign management and analytics tools (e.g., Google Analytics, Facebook Ads Manager, Twitter Ads, etc.)
👔 Cultural Fit Considerations
- Company Values: Collaboration, Innovation, Integrity, Accountability, and Client-Centricity
- Work Style: Collaborative, fast-paced, data-driven, and focused on continuous learning and improvement
- Self-Assessment Questions:
- How do you embody IPG Mediabrands' core values in your daily work?
- How do you stay up-to-date with emerging media trends and technologies?
- How do you balance strategic thinking with hands-on campaign management?
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Keeping up with the fast-paced nature of the digital media industry
- Balancing mentoring responsibilities with day-to-day campaign management tasks
📈 Similar Roles Comparison
- Campaign Manager vs. Senior Campaign Manager: The Senior Campaign Manager role involves more strategic thinking, mentoring, and cross-functional collaboration, while the Campaign Manager role focuses more on day-to-day campaign execution and optimization.
- Social Media Manager vs. Senior Campaign Manager: The Senior Campaign Manager role is broader in scope, encompassing all digital media channels, while the Social Media Manager role focuses specifically on social media platforms.
📝 Sample Projects
- Developing and executing a successful social media campaign for a major brand launch
- Managing a team to optimize campaign performance across multiple digital media channels
- Creating and presenting a comprehensive campaign report to clients and stakeholders
❓ Key Questions to Ask During Interview
- How does this role fit into the overall campaign management structure at KINESSO?
- What are the most significant challenges facing the team currently, and how can this role address them?
- How does KINESSO support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/mediabrands/jobs/4728699007)
- Customize your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful social media campaigns you've managed
- Follow up with a polite email one week after submission, reiterating your interest in the role
- ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
