📌 Core Information
🔹 Job Title: Senior Campaign Manager, Social
🔹 Company: IPG Mediabrands
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Mid / Intermediate
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Overseeing account performance and execution
- Providing expertise and recommendations to drive performance
- Managing campaign setup, execution, and optimization
- Ensuring alignment with client objectives and KPIs
- Collaborating with clients, planning teams, and specialty business units
ASSUMPTION: This role requires a strong understanding of paid social campaigns and digital media industry trends to provide best-in-class expertise and recommendations.
📋 Key Responsibilities
✅ Partner with the Associate Director to provide insights for RFPs, decks, proposals, and planning recommendations
✅ Develop best-in-class deliverables/reporting to clients using available technology platforms and services
✅ Manage and oversee campaign set up and execution, ensuring consistency of ad specs and campaign objectives
✅ Monitor creative calendars and campaign budgeting, ensuring invoice clearing and budget management
✅ Pull reports, prepare meaningful insights and recommendations, and communicate these effectively in presentations
✅ Educate agency teams and clients on best practices and campaign objective requirements
✅ Monitor goals and KPIs for a portfolio of clients to ensure on-time and complete delivery of campaigns
✅ Create strong collaborative relationships with clients, planning teams, and specialty business units
✅ Partner with Associate Director to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required
✅ Driving the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports, and ensure flawless campaign setup and digital activation
ASSUMPTION: This role requires a proactive approach to problem-solving, assisting the team, and self-development to ensure successful campaign management and client satisfaction.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Mid / Intermediate level of experience in paid social campaigns (3-5 years)
Required Skills:
- Proficient in social platforms: Meta (Facebook/Instagram), TikTok, Reddit, Pinterest, LinkedIn, Snapchat
- Strong ability to manage fluid budgets and acquiring required signoffs
- Previous experience working within an advertising agency or with a media partner
- Understanding trafficking and audience insights is an asset
- Excellent communication skills (both written and verbal)
- Highly developed organizational skills with a strong attention to detail and accuracy
- Ability to work collaboratively as well as independently
- Ability to develop and foster relationships with media partners
- Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint)
Preferred Skills:
- Understanding of the B2B and eCom (DR) campaigns
- Passion for testing, data, emerging media, and measurement
- Professional learning agility, with a passion for continuous development
ASSUMPTION: Candidates with a professional or educational background in Marketing or Advertising and relevant experience in paid social campaigns will be best suited for this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 100,000 per year (Based on industry standards for mid-level social media managers in Toronto)
Benefits:
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days
- Flexible hybrid work model
- Focus on personal development with formal training opportunities
- Opportunity to contribute to company culture by joining employee groups
Working Hours: Full-time (40 hours per week), with flexible hours and meeting-free Friday afternoons
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Toronto. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global)
Founded: 1968 (as Interpublic Group)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally
- Clients include many of the world’s most recognizable and iconic brands
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online, Mobile, and Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands offers a wide range of services and has a global presence, providing opportunities for career growth and exposure to diverse clients.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: Reports to the Associate Director
Work Arrangement: Hybrid (On-site with flexible hours)
Growth Opportunities:
- Potential to advance to a management or leadership role within the agency
- Exposure to various clients and industries, fostering a well-rounded skill set
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: This role offers growth opportunities through exposure to diverse clients, industries, and global campaigns, as well as potential advancement within the agency.
🌍 Location & Work Environment
Office Type: Hybrid (On-site with flexible hours)
Office Location(s): Toronto, ON
Geographic Context:
- Toronto is a multicultural city with a thriving advertising industry
- Close proximity to public transportation and various amenities
- Vibrant arts, culture, and entertainment scene
Work Schedule: Full-time (40 hours per week) with flexible hours and meeting-free Friday afternoons
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a better work-life balance, while the vibrant city of Toronto offers numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Associate Director
Key Assessment Areas:
- Understanding of paid social campaigns and digital media industry trends
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in paid social campaigns
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare examples of successful campaign management and optimization strategies
ATS Keywords: Paid social, campaign management, digital media, client relations, budget management, reporting, data analysis, communication, organizational skills, problem-solving, collaboration, social platforms, audience insights, learning agility, creativity, attention to detail
ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experiences, and prepare for interview questions focused on their understanding of paid social campaigns and digital media industry trends.
🛠️ Tools & Technologies
- Social media platforms: Meta (Facebook/Instagram), TikTok, Reddit, Pinterest, LinkedIn, Snapchat
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Campaign management and reporting tools (e.g., Facebook Ads Manager, Google Analytics)
ASSUMPTION: Familiarity with relevant social media platforms and campaign management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Excellence
- Diversity & Inclusion
Work Style:
- Client-focused and service-oriented
- Proactive approach to problem-solving
- Continuous learning and development
- Collaborative and team-based
Self-Assessment Questions:
- How do you stay up-to-date with emerging media trends and tools?
- Can you provide an example of a time when you successfully managed a fluid budget and acquired required signoffs?
- How do you ensure flawless campaign setup and digital activation?
ASSUMPTION: Applicants should assess their alignment with IPG Mediabrands' values and work style preferences to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Keeping up with the fast-paced and ever-evolving digital media landscape
- Balancing client expectations with agency resources and capabilities
- Adapting to changes in client priorities and campaign objectives
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and demonstrate strong organizational skills to overcome these challenges.
📈 Similar Roles Comparison
- This role differs from other social media manager positions in its focus on mid- and top-funnel campaigns linked to bottom-funnel success
- IPG Mediabrands' global presence offers opportunities for exposure to diverse clients and industries
- Career progression may involve moving into management or leadership roles within the agency
ASSUMPTION: This role offers unique opportunities for growth and exposure to diverse clients and industries, setting it apart from similar positions in the market.
📝 Sample Projects
- Developing a comprehensive social media strategy for a B2B client, including targeting, messaging, and platform selection
- Managing a large-scale, multi-platform social media campaign for a major e-commerce client, optimizing performance in real-time
- Collaborating with a cross-functional team to create and execute a social media campaign for a new product launch, driving brand awareness and consideration
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide specific examples of their campaign management and optimization strategies.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall agency structure and client portfolio?
- What are the most challenging aspects of this role, and how can I best prepare to overcome them?
- How does IPG Mediabrands support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does IPG Mediabrands foster a culture of innovation and collaboration?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a better understanding of the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences mentioned in the job description
- Prepare examples of successful campaign management and optimization strategies for the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
