📌 Core Information
🔹 Job Title: Senior Campaign Manager, Social
🔹 Company: IPG Mediabrands
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Overseeing account performance and campaign execution
- Mentoring and training junior employees
- Providing expert insights and recommendations to drive performance
- Managing campaign setup, budgeting, and reporting
- Collaborating with planning teams and specialty business units
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and mentoring skills. The ideal candidate will have a strong background in digital media and a passion for driving results.
📋 Key Responsibilities
✅ Partner with Account Managers to provide insights for RFPs, decks, proposals, and planning recommendations
✅ Develop best-in-class deliverables/reporting to clients using available technology platforms and services
✅ Serve as an expert in paid media capabilities, staying up-to-date with upcoming tools/tech solutions
✅ Manage and oversee campaign set up and execution, monitor creative calendars and campaign budgeting
✅ Ensure consistency of ad specs/campaign objectives and direct site tagging strategy
✅ Pull reports, prepare meaningful insights and recommendations, and communicate these effectively in presentations
✅ Educate agency teams and clients on best practices and campaign objective requirements
✅ Create strong collaborative relationships with planning teams and specialty business units
✅ Mentor and train Campaign Managers and Associates on tools and processes
✅ Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required
✅ Ensure invoice clearing and budget management
✅ Oversee the execution of the plan, regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports, and ensure flawless campaign setup and digital activation
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team mentoring. The ideal candidate will be comfortable wearing multiple hats and juggling various responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 5-10 years of experience in digital media, with a focus on campaign management and social media
Required Skills:
- Proven in-depth knowledge of the digital media industry
- Previous experience working within an advertising agency or with a media partner
- Full understanding of the roles of various digital channels
- Proficiency with media platforms: Google Ads, Bing, AMS, Facebook, Instagram, Twitter, Pinterest, LinkedIn, Tiktok
- Excellent communication skills (both written and verbal)
- Highly developed organizational skills with attention to detail and accuracy
- Ability to work collaboratively as well as independently
Preferred Skills:
- Understanding of trafficking and website tagging processes
- Proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint)
ASSUMPTION: Candidates with a strong background in digital media, proven campaign management experience, and proficiency in relevant media platforms will be most successful in this role.
💰 Compensation & Benefits
Salary Range: CAD 85,000 - 120,000 per year (Based on industry standards for a Senior Campaign Manager role in Toronto)
Benefits:
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days
- A flexible hybrid work model that works for you
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone
- A chance to be part of and grow within a global network of agencies
- The opportunity to contribute to the company culture by joining one of many community-based employee groups
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Campaign Manager role in Toronto. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing Services
Company Size: 10,001+ employees (Global), 11312 employees in Canada
Founded: 1902 (as a holding company for various agencies)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers full-service agency networks (UM, Initiative, Mediahub) and specialized business units (Healix, KINESSO, MAGNA, etc.)
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a large, global agency with a diverse portfolio of clients and services. This role offers opportunities to work on high-profile campaigns and collaborate with various teams.
📊 Role Analysis
Career Level: Senior (Managerial)
Reporting Structure: Reports directly to the Director of Campaign Management
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential to move into a leadership role, such as Director or VP of Campaign Management
- Opportunities to work on diverse client campaigns and expand skillset
- Chance to mentor and develop junior team members
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, with opportunities for growth and development within the agency.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 100 W 33rd St, New York, NY 10001, US (Global HQ), Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES (EMEA HQ)
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and entertainment scene
- Close proximity to various amenities, including restaurants, shops, and public transportation
- Competitive job market with opportunities for professional growth and development
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM EST, with flexibility for hybrid work arrangement
ASSUMPTION: The Toronto office offers a dynamic and collaborative work environment, with opportunities to engage with diverse teams and clients.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of Campaign Management
- Background check and offer extension
Key Assessment Areas:
- Campaign management skills and experience
- Knowledge of digital media and relevant platforms
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with relevant media platforms and campaign management tools
- Tailor your resume and cover letter to emphasize your skills and experience related to the job description
- Prepare examples of successful campaigns you've managed and the results you've achieved
- Research IPG Mediabrands and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Campaign Management, Digital Media, Social Media, Paid Media, Client Service, Reporting, Mentoring, Team Management, Google Ads, Bing, Facebook, Instagram, Twitter, Pinterest, LinkedIn, Tiktok
ASSUMPTION: The interview process for this role will focus on assessing the candidate's campaign management skills, digital media expertise, and cultural fit with the agency.
🛠️ Tools & Technologies
- Media platforms: Google Ads, Bing, AMS, Facebook, Instagram, Twitter, Pinterest, LinkedIn, Tiktok
- Campaign management tools: Google Analytics, Adobe Analytics, Sizmek, The Trade Desk, etc.
- Reporting tools: Microsoft Excel, PowerPoint, Google Sheets, Tableau, etc.
- Project management tools: Asana, Trello, Microsoft Project, etc.
ASSUMPTION: Proficiency in relevant media platforms and campaign management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Excellence
- Diversity & Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you embody IPG Mediabrands' core values in your daily work?
- Describe a time when you had to adapt to a significant change in a campaign or project. How did you handle it, and what was the outcome?
- How do you approach mentoring and developing junior team members?
ASSUMPTION: IPG Mediabrands values candidates who are collaborative, innovative, and committed to delivering excellence in their roles.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced and ever-evolving digital media landscape
- Balancing strategic planning with hands-on campaign management and mentoring responsibilities
- Working with diverse teams and clients, requiring strong communication and collaboration skills
ASSUMPTION: This role presents unique challenges that require a proactive, adaptable, and results-driven approach.
📈 Similar Roles Comparison
- Compared to other Senior Campaign Manager roles, this position offers a mix of strategic and tactical responsibilities, with a focus on mentoring and team development
- Within IPG Mediabrands, this role is part of the KINESSO agency, which specializes in performance marketing and data-driven strategy for social platforms
- Career progression in this role could lead to leadership positions within KINESSO or other IPG Mediabrands agencies
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and development within the agency.
📝 Sample Projects
- Developing and executing a comprehensive social media campaign strategy for a major retail client, including targeting, creative, and budget allocation
- Managing a team of campaign managers to deliver on multiple client projects, ensuring consistency in approach and high-quality output
- Conducting a thorough analysis of campaign performance data to identify trends, optimize strategies, and improve overall results
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within KINESSO and IPG Mediabrands?
- How does this role fit into the overall agency strategy and growth plans for KINESSO?
- What are the most challenging aspects of this role, and how can I best prepare to tackle them?
- How does IPG Mediabrands support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful campaigns you've managed and the results you've achieved
- Research IPG Mediabrands and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
