📌 Core Information
🔹 Job Title: KINESSO - Senior Campaign Manager, Social & Programmatic
🔹 Company: IPG Mediabrands
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Not specified
🔹 Date Posted: Mon Mar 31 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Leading campaign management to ensure exceptional performance and account hygiene across platforms.
- Providing strategic insights and expertise in social and programmatic advertising.
- Collaborating with clients, planning teams, and specialty business units for optimal campaign execution.
- Monitoring key performance indicators (KPIs) and optimizing campaigns to meet client goals.
ASSUMPTION: It is assumed that the role requires familiarity with advertising platforms and analytical tools, as well as the ability to manage multiple projects simultaneously, given the detailed responsibilities and required skills.
📋 Key Responsibilities
✅ Partner with the Associate Director to develop insights for proposals and planning recommendations.
✅ Develop deliverables and reports for clients using advanced technology platforms.
✅ Oversee campaign set-up, execution, and budgeting while ensuring ad-spec consistency.
✅ Optimize campaign performance and provide post-campaign reports.
✅ Manage programmatic setup in various Demand Side Platforms (DSPs) like DoubleClick, The Trade Desk, etc.
✅ Implement brand safety measures and troubleshoot issues as required.
ASSUMPTION: The role likely involves significant interaction with technology and data analytics tools given the emphasis on campaign management and optimization responsibilities.
🎯 Required Qualifications
Education: Background in Marketing or Advertising is advantageous.
Experience: 2-5 years in paid social, programmatic campaigns, digital display, and other related fields.
Required Skills:
- Expertise in managing paid social and programmatic campaigns.
- Strong communication and client-facing skills.
- Proficiency in analytical and data management platforms.
Preferred Skills:
- Experience with tagging for analytics and social pixel implementation.
- Knowledge of CAPI integration and media analysis generation.
ASSUMPTION: The preferred skills suggest an emphasis on technical capabilities in managing and analyzing digital campaigns.
💰 Compensation & Benefits
Salary Range: Not specified (company's competitive compensation expected based on industry standards).
Benefits:
- 37 paid days off including vacation and wellness days.
- Flexible hybrid work model.
- Formal training opportunities for personal development.
- Opportunities to join various community-based employee groups.
Working Hours: 40 hours per week, with flexible work schedule options.
ASSUMPTION: Compensation is likely competitive given IPG Mediabrands’ industry standing and comprehensive benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees worldwide, indicating a large company with global reach.
Founded: Not specified
Company Description:
- Managing over $47 billion in marketing investments globally.
- Offers a wide range of media and marketing solutions.
- Employs over 18,000 professionals in more than 130 countries.
Company Specialties:
- Media Planning & Buying
- Digital and Programmatic Marketing
- Branded Content and Online Advertising
Company Website: https://www.ipgmediabrands.com/
ASSUMPTION: The company is positioned as a leader in the advertising industry with a diverse range of services and a strong international presence.
📊 Role Analysis
Career Level: Mid-level management position with potential for advancement within the company.
Reporting Structure: Reports to the Associate Director and collaborates with various internal and external stakeholders.
Work Arrangement: Hybrid work model combining on-site presence with remote flexibility.
Growth Opportunities:
- Access to global agency network for broader career development.
- Opportunities to lead and innovate in campaign management.
- Potential for role expansion into senior leadership positions.
ASSUMPTION: Career growth is encouraged through opportunities for innovation and leadership, supported by the company's extensive industry network.
🌍 Location & Work Environment
Office Type: Likely a modern corporate office in an urban setting.
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Centrally located within a diverse metropolitan area.
- Access to public transportation and city amenities.
- Networking opportunities within a major industry hub.
Work Schedule: Standard business hours with potential for flexible arrangements.
ASSUMPTION: The work environment is expected to be dynamic and collaborative, typical of a major advertising agency in a large city.
💼 Interview & Application Insights
Typical Process:
- Initial online application submission.
- Screening call with HR to discuss qualifications and fit.
- Technical interview focusing on campaign management expertise.
Key Assessment Areas:
- Knowledge of social and programmatic advertising platforms.
- Problem-solving and optimization capabilities.
- Client engagement and communication skills.
Application Tips:
- Tailor your resume to highlight relevant campaign management experience.
- Prepare examples of past successful campaigns and outcomes.
- Demonstrate a proactive approach to learning and development.
ATS Keywords: Paid Social, Programmatic Campaigns, Digital Media, Optimization
ASSUMPTION: Applicants should emphasize their technical and client management skills to align with the role's requirements.
🛠️ Tools & Technologies
- Meta (Facebook/Instagram)
- DoubleClick, The Trade Desk
- Google Analytics, Adobe, and others relevant to programmatic platforms
ASSUMPTION: Proficiency in multiple industry-standard tools is critical for the role, necessitating familiarity with several popular advertising platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation and Creativity
- Client-Centric Approach
- Diversity and Inclusion
Work Style:
- Collaborative team environment
- Dynamic and fast-paced work setting
- Emphasis on continuous learning and adaptation
Self-Assessment Questions:
- Are you comfortable working in a fast-paced and evolving industry?
- Do you have a proactive approach to campaign management and optimization?
- How do you handle client relationships and communications?
ASSUMPTION: The cultural fit assumes a workplace that values diversity, creativity, and proactive problem-solving in campaign management.
⚠️ Potential Challenges
- Managing complex campaign setups across multiple platforms.
- Staying updated with rapidly changing digital advertising tools and technologies.
- Balancing client expectations with operational capabilities.
- Ensuring consistent campaign performance and optimization.
ASSUMPTION: Candidates should be prepared to navigate potential challenges related to technology adoption and client management dynamics.
📈 Similar Roles Comparison
- Similar roles in other companies may focus more on either social or programmatic aspects rather than both.
- Other roles might emphasize technical skills more than client interaction.
- The combination of strategic insight and technical management is unique to this position.
ASSUMPTION: While similar in scope, this role's breadth across social and programmatic advertising may differ from more specialized roles elsewhere.
📝 Sample Projects
- Creating and executing a multi-channel digital advertising strategy for a major consumer brand.
- Optimizing performance marketing campaigns to meet aggressive ROI targets.
- Developing a comprehensive audience segmentation strategy for a new product launch.
ASSUMPTION: Sample projects are illustrative of the role's responsibility for strategic planning and execution in digital marketing contexts.
❓ Key Questions to Ask During Interview
- How does the company support continuous learning in digital marketing?
- Can you describe the typical team structure and workflow?
- What are the key performance indicators for success in this role?
- How does the team collaborate with other departments or units?
- What are the biggest challenges currently facing the campaign management team?
ASSUMPTION: These questions can help candidates gauge the support, structure, and challenges associated with the role, providing deeper insights into company operations and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Ensure your resume highlights relevant experience in campaign management and digital advertising.
- Prepare for technical discussions on social and programmatic advertising platforms.
- Research IPG Mediabrands and their specialties to tailor your application accordingly.
- Be ready to discuss how you have added value in previous roles through optimization and strategic insights.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
