📌 Core Information
🔹 Job Title: Senior Campaign Manager, Search
🔹 Company: IPG Mediabrands
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and overseeing campaign set up and execution
- Providing insights and recommendations to inform RFPs, decks, and planning
- Developing best-in-class deliverables and reporting for clients
- Mentoring and training junior employees
ASSUMPTION: This role requires a strong background in paid search media campaigns and a deep understanding of the digital media industry. Experience working within an advertising agency or with a media partner is also beneficial.
📋 Key Responsibilities
✅ Campaign Management:
- Partner with Account Managers to provide insights for RFPs, decks, and planning
- Develop best-in-class deliverables and reporting for clients
- Manage and oversee campaign set up and execution
- Monitor creative calendars and campaign budgeting
- Ensure consistency of ad specs and campaign objectives
- Ability to direct site tagging strategy and manage cost per acquisition campaigns
- Pull reports, prepare meaningful insights, and communicate effectively in presentations
- Monitor campaign performance, proactively optimize campaigns, and ensure flawless campaign setup and digital activation
ASSUMPTION: The ideal candidate will have experience in paid search media campaigns and a strong understanding of the digital media industry.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or a related field
Experience: 2-5 years of experience in paid search media campaigns
Required Skills:
- Proven expertise in paid search media campaigns
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Ability to work collaboratively and independently
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
- Familiarity with search advertising platforms (e.g., Google Ads, Bing Ads, Amazon Advertising)
- Knowledge of website tagging processes and trafficking
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot)
- Knowledge of programming languages (e.g., SQL, Python)
ASSUMPTION: Candidates should have a professional or educational background in Marketing and/or Advertising, with mid-level experience in paid search media campaigns. Strong communication skills and a passion for data and technology are essential.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 CAD per year (based on experience and industry standards for a mid-level role in Toronto)
Benefits:
- Generous paid time off (37 paid days off including vacation and monthly wellness days)
- Flexible hybrid work model
- Focus on personal development with formal training opportunities
- Chance to be part of a global network of agencies
- Opportunity to contribute to company culture through community-based employee groups
Working Hours: Full-time, 40 hours per week with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level role in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1985 (as IPG Mediabrands)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Employs over 18,000 diverse marketing communication professionals in over 130 countries
- Offers a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online
- Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a large, global company with a diverse range of clients and services. This role offers the opportunity to work on a variety of campaigns and gain experience in a dynamic and fast-paced environment.
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports directly to the Account Manager and may have supervisory responsibilities for junior employees.
Work Arrangement: Hybrid (a combination of on-site and remote work)
Growth Opportunities:
- Potential to advance to a senior or management role with experience
- Opportunities to work on diverse campaigns and gain exposure to various industries
- Chance to develop and mentor junior employees
ASSUMPTION: This role offers a unique opportunity to gain experience in paid search media campaigns and work with a diverse range of clients. The ideal candidate will be eager to learn and grow within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site and remote work options
Office Location(s): 100 W 33rd St, New York, NY 10001, US (headquarters) and Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
Geographic Context:
- Toronto, Ontario, Canada offers a multicultural urban environment with a thriving tech industry and a high cost of living
- The office is located in the downtown core, offering easy access to public transportation and amenities
Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM EST
ASSUMPTION: The Toronto office provides a dynamic and multicultural work environment, with opportunities to collaborate with diverse teams and clients.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral interviews with the hiring manager and/or other team members
- Final round interviews with senior leadership or other relevant stakeholders
- Background check and reference check
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Technical skills and industry knowledge
- Cultural fit and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Practice common interview questions and brush up on your technical skills
ATS Keywords: Paid Search, Campaign Management, Digital Media, Data Analysis, Client Service, Communication Skills, Microsoft Office Suite, Search Advertising Platforms, Website Tagging, Marketing Automation, Data Visualization
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the hiring manager or the company. It is essential to be prepared for a range of interview formats and questions.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Search advertising platforms (e.g., Google Ads, Bing Ads, Amazon Advertising)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Programming languages (e.g., SQL, Python)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the company or the campaign. It is essential to be adaptable and willing to learn new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Diversity, Equity, and Inclusion
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in paid search media campaigns?
- Can you provide an example of a time when you had to adapt to a significant change in a campaign or project?
- How do you prioritize and manage multiple projects or deadlines effectively?
ASSUMPTION: The ideal candidate will be able to thrive in a dynamic and collaborative work environment, with a strong focus on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Keeping up with the latest trends and best practices in paid search media campaigns
- Working with tight deadlines and competing priorities
- Navigating a large, matrixed organization with multiple stakeholders
ASSUMPTION: This role may present challenges related to managing multiple campaigns, staying current in a fast-paced industry, and navigating a large organization. The ideal candidate will be adaptable, proactive, and able to thrive in a dynamic and sometimes challenging work environment.
📈 Similar Roles Comparison
- This role is similar to other campaign management positions in the advertising industry, but with a specific focus on paid search media campaigns
- It may also be compared to digital marketing specialist or media planner roles, depending on the specific responsibilities and requirements
- Career paths may vary depending on the individual's interests, skills, and the company's internal structure
ASSUMPTION: This role offers a unique opportunity to gain experience in paid search media campaigns and work with a diverse range of clients. The ideal candidate will be eager to learn and grow within the company, and may consider similar roles in other advertising agencies or digital marketing agencies.
📝 Sample Projects
- Developing and executing a comprehensive search advertising strategy for a major retail client
- Managing a large-scale e-commerce campaign for a leading CPG brand
- Optimizing a global search advertising campaign for a Fortune 500 company
ASSUMPTION: The specific projects for this role may vary depending on the company's client portfolio and the candidate's areas of expertise. The ideal candidate will be adaptable and eager to take on new challenges and projects.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for the company's clients?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: The ideal candidate will be proactive and inquisitive, asking thoughtful questions to better understand the role, the team, and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Practice common interview questions and brush up on your technical skills
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
