Klaviyo Email and SMS Growth Specialist
Pomelo
Full-time
Remote
Worldwide
🚀 Growth Marketing
📌 Core Information
🔹 Job Title: Klaviyo Email and SMS Growth Specialist
🔹 Company: Pomelo
🔹 Location: Philippines (Remote)
🔹 Job Type: Full-Time
🔹 Category: E-commerce & Retail
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
1. Technical Execution: Managing email flows, campaigns, and SMS automations using Klaviyo.
2. Strategic Oversight: Optimizing performance, deliverability, and segmentation strategies.
3. Client Communication: Coordinating with clients and internal teams via Slack.
4. Project Management: Handling task management, deadlines, and team coordination.
5. Global Exposure: Working with top e-commerce brands worldwide.
ASSUMPTION: This role requires a strong technical background in Klaviyo and a proactive, client-focused mindset. It's ideal for an experienced email marketing specialist looking to expand into SMS management.
📋 Key Responsibilities
🔹 Flows & Automations:
- Build and maintain core email flows and SMS automations.
- Implement advanced logic, conditional branches, and predictive analytics.
- Diagnose and fix broken flows, ensuring high deliverability.
🔹 Campaign Execution:
- Coordinate and launch weekly email campaigns, managing QA, testing, and approval processes.
- Work with copy/design teams to finalize assets and make light design edits as needed.
🔹 Segmentation & Deliverability:
- Create precise segments using AND/OR logic, event data, engagement, and custom properties.
- Monitor and maintain sender reputation, managing suppressions, bounces, and reply-to addresses.
🔹 Split Testing:
- Run A/B tests across flows and campaigns, setting clear hypotheses and success metrics.
- Report test results with statistical confidence and recommend next steps.
🔹 Reporting & Analytics:
- Build weekly performance recaps, including revenue by flow/campaign, flow rankings, deliverability stats, engagement changes, and test recommendations.
ASSUMPTION: This role requires strong analytical skills and the ability to translate data insights into actionable strategies.
🎯 Required Qualifications
🔹 Education: Bachelor's degree in a relevant field.
🔹 Experience: 3+ years of hands-on Klaviyo execution (flows + campaigns).
🔹 Required Skills:
- Expertise in SMS campaign and automation management inside Klaviyo.
- Deep understanding of Shopify + Klaviyo event data.
- Strong campaign QA instincts and design skills within Klaviyo.
- Proficiency in segmentation, A/B testing, and attribution.
- Excellent communication skills and proactive Slack presence.
- Comfortable using Notion, GSheets, Slack, and Figma.
🔹 Language Skills: Professional fluency in English.
🔹 Work Hours: Ability to work in US time zone, Monday to Friday (8 hours per day), with previous experience working overnight shifts.
💰 Compensation & Benefits
🔹 Salary: Competitive pay, always in US dollars.
🔹 Benefits:
- Work remotely from the comfort of your home.
- Health & wellness benefit.
- Paid holidays and time off.
- Performance and referral bonuses.
- Global exposure to the world’s best companies.
ASSUMPTION: The salary range for this role is estimated to be between $50,000 - $70,000 USD per year, based on industry standards for similar roles and experience levels.
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Outsourcing and Offshoring Consulting.
🔹 Company Size: Small (11-50 employees).
🔹 Founded: Not specified.
🔹 Company Description: Pomelo places the best offshore talent with leading brands, startups, and agencies across the globe, providing an all-in-one solution covering recruiting, payroll, benefits, legal compliance, training, and much more.
🔹 Company Specialties: Not specified.
📊 Role Analysis
🔹 Career Level: Mid-Level.
🔹 Reporting Structure: This role reports directly to the client and works closely with the Pomelo team.
🔹 Work Arrangement: Remote, with a focus on US time zone hours.
🔹 Growth Opportunities: Potential to work with various e-commerce brands and gain exposure to different industries and markets.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills and work with diverse clients.
🌍 Location & Work Environment
🔹 Office Type: Remote.
🔹 Office Location(s): Not specified (remote work).
🔹 Geographic Context: Philippines, with a focus on US time zone hours.
🔹 Work Schedule: Monday to Friday, 8 hours per day, with previous experience working overnight shifts.
💼 Interview & Application Insights
🔹 Typical Process: Not specified.
🔹 Key Assessment Areas: Technical skills in Klaviyo, SMS management, segmentation, A/B testing, and analytics. Strong communication skills and cultural fit will also be assessed.
🔹 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Showcase your Klaviyo expertise and provide specific examples of successful campaigns or projects.
- Prepare for technical assessments and be ready to discuss your approach to email marketing strategy and optimization.
🛠️ Tools & Technologies
🔹 Klaviyo, Shopify, Notion, GSheets, Slack, Figma, and other relevant e-commerce and marketing tools.
👔 Cultural Fit Considerations
🔹 Company Values: Not specified.
🔹 Work Style: Collaborative, client-focused, and proactive, with a strong emphasis on communication and teamwork.
🔹 Self-Assessment Questions:
- How do you ensure high deliverability and compliance in your email marketing campaigns?
- Can you provide an example of a successful A/B test you've run, and what you learned from it?
- How do you stay organized and manage multiple projects and deadlines in a remote work environment?
🚨 Potential Challenges
🔹 Challenge 1: Managing multiple clients and projects simultaneously, requiring strong organizational skills and time management.
🔹 Challenge 2: Working with diverse teams and clients, necessitating excellent communication and cultural sensitivity.
🔹 Challenge 3: Adapting to varying work schedules and time zones, as the role requires working in US time zone hours.
📈 Similar Roles Comparison
🔹 Comparison Point 1: This role differs from related positions in its focus on both email and SMS marketing, requiring expertise in SMS campaign management and automation.
🔹 Comparison Point 2: The role emphasizes strategic execution and optimization, rather than just tactical implementation.
🔹 Comparison Point 3: This role offers global exposure to various e-commerce brands and industries, providing unique growth opportunities.
📝 Sample Projects
🔹 Project Example 1: Optimizing an abandoned cart flow to increase conversion rates by 20% through segmentation and A/B testing.
🔹 Project Example 2: Implementing a successful SMS campaign strategy to boost customer engagement and drive sales.
🔹 Project Example 3: Collaborating with a cross-functional team to launch a new product campaign, achieving a 30% increase in open rates and a 15% boost in click-through rates.
💡 Key Questions to Ask During Interview
🔹 Question 1: Can you describe a time when you had to optimize an underperforming email flow or campaign, and what steps you took to improve its performance?
🔹 Question 2: How do you approach managing client expectations and ensuring their satisfaction with your work?
🔹 Question 3: Can you share an example of a successful SMS campaign you've managed, and what made it successful?
🔹 Question 4: How do you stay up-to-date with the latest trends and best practices in email marketing, and how do you incorporate them into your work?
🔹 Question 5: How do you balance working with multiple clients and projects, ensuring each receives the attention it deserves while maintaining a high level of quality and efficiency?
📝 Next Steps for Applicants
🔹 To apply for this position:
- Submit your application through [this link](https://pomelohq.applytojob.com/apply/j0LgzRRam5/Klaviyo-Email-And-SMS-Growth-Specialist).
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for technical assessments and be ready to discuss your approach to email marketing strategy and optimization.
- Follow up with Pomelo after one week if you haven't heard back, inquiring about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Klaviyo Email and SMS Growth Specialist
🔹 Company: Pomelo
🔹 Location: Philippines (Remote)
🔹 Job Type: Full-Time
🔹 Category: E-commerce & Retail
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
1. Technical Execution: Managing email flows, campaigns, and SMS automations using Klaviyo.
2. Strategic Oversight: Optimizing performance, deliverability, and segmentation strategies.
3. Client Communication: Coordinating with clients and internal teams via Slack.
4. Project Management: Handling task management, deadlines, and team coordination.
5. Global Exposure: Working with top e-commerce brands worldwide.
ASSUMPTION: This role requires a strong technical background in Klaviyo and a proactive, client-focused mindset. It's ideal for an experienced email marketing specialist looking to expand into SMS management.
📋 Key Responsibilities
🔹 Flows & Automations:
- Build and maintain core email flows and SMS automations.
- Implement advanced logic, conditional branches, and predictive analytics.
- Diagnose and fix broken flows, ensuring high deliverability.
🔹 Campaign Execution:
- Coordinate and launch weekly email campaigns, managing QA, testing, and approval processes.
- Work with copy/design teams to finalize assets and make light design edits as needed.
🔹 Segmentation & Deliverability:
- Create precise segments using AND/OR logic, event data, engagement, and custom properties.
- Monitor and maintain sender reputation, managing suppressions, bounces, and reply-to addresses.
🔹 Split Testing:
- Run A/B tests across flows and campaigns, setting clear hypotheses and success metrics.
- Report test results with statistical confidence and recommend next steps.
🔹 Reporting & Analytics:
- Build weekly performance recaps, including revenue by flow/campaign, flow rankings, deliverability stats, engagement changes, and test recommendations.
ASSUMPTION: This role requires strong analytical skills and the ability to translate data insights into actionable strategies.
🎯 Required Qualifications
🔹 Education: Bachelor's degree in a relevant field.
🔹 Experience: 3+ years of hands-on Klaviyo execution (flows + campaigns).
🔹 Required Skills:
- Expertise in SMS campaign and automation management inside Klaviyo.
- Deep understanding of Shopify + Klaviyo event data.
- Strong campaign QA instincts and design skills within Klaviyo.
- Proficiency in segmentation, A/B testing, and attribution.
- Excellent communication skills and proactive Slack presence.
- Comfortable using Notion, GSheets, Slack, and Figma.
🔹 Language Skills: Professional fluency in English.
🔹 Work Hours: Ability to work in US time zone, Monday to Friday (8 hours per day), with previous experience working overnight shifts.
💰 Compensation & Benefits
🔹 Salary: Competitive pay, always in US dollars.
🔹 Benefits:
- Work remotely from the comfort of your home.
- Health & wellness benefit.
- Paid holidays and time off.
- Performance and referral bonuses.
- Global exposure to the world’s best companies.
ASSUMPTION: The salary range for this role is estimated to be between $50,000 - $70,000 USD per year, based on industry standards for similar roles and experience levels.
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Outsourcing and Offshoring Consulting.
🔹 Company Size: Small (11-50 employees).
🔹 Founded: Not specified.
🔹 Company Description: Pomelo places the best offshore talent with leading brands, startups, and agencies across the globe, providing an all-in-one solution covering recruiting, payroll, benefits, legal compliance, training, and much more.
🔹 Company Specialties: Not specified.
📊 Role Analysis
🔹 Career Level: Mid-Level.
🔹 Reporting Structure: This role reports directly to the client and works closely with the Pomelo team.
🔹 Work Arrangement: Remote, with a focus on US time zone hours.
🔹 Growth Opportunities: Potential to work with various e-commerce brands and gain exposure to different industries and markets.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills and work with diverse clients.
🌍 Location & Work Environment
🔹 Office Type: Remote.
🔹 Office Location(s): Not specified (remote work).
🔹 Geographic Context: Philippines, with a focus on US time zone hours.
🔹 Work Schedule: Monday to Friday, 8 hours per day, with previous experience working overnight shifts.
💼 Interview & Application Insights
🔹 Typical Process: Not specified.
🔹 Key Assessment Areas: Technical skills in Klaviyo, SMS management, segmentation, A/B testing, and analytics. Strong communication skills and cultural fit will also be assessed.
🔹 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Showcase your Klaviyo expertise and provide specific examples of successful campaigns or projects.
- Prepare for technical assessments and be ready to discuss your approach to email marketing strategy and optimization.
🛠️ Tools & Technologies
🔹 Klaviyo, Shopify, Notion, GSheets, Slack, Figma, and other relevant e-commerce and marketing tools.
👔 Cultural Fit Considerations
🔹 Company Values: Not specified.
🔹 Work Style: Collaborative, client-focused, and proactive, with a strong emphasis on communication and teamwork.
🔹 Self-Assessment Questions:
- How do you ensure high deliverability and compliance in your email marketing campaigns?
- Can you provide an example of a successful A/B test you've run, and what you learned from it?
- How do you stay organized and manage multiple projects and deadlines in a remote work environment?
🚨 Potential Challenges
🔹 Challenge 1: Managing multiple clients and projects simultaneously, requiring strong organizational skills and time management.
🔹 Challenge 2: Working with diverse teams and clients, necessitating excellent communication and cultural sensitivity.
🔹 Challenge 3: Adapting to varying work schedules and time zones, as the role requires working in US time zone hours.
📈 Similar Roles Comparison
🔹 Comparison Point 1: This role differs from related positions in its focus on both email and SMS marketing, requiring expertise in SMS campaign management and automation.
🔹 Comparison Point 2: The role emphasizes strategic execution and optimization, rather than just tactical implementation.
🔹 Comparison Point 3: This role offers global exposure to various e-commerce brands and industries, providing unique growth opportunities.
📝 Sample Projects
🔹 Project Example 1: Optimizing an abandoned cart flow to increase conversion rates by 20% through segmentation and A/B testing.
🔹 Project Example 2: Implementing a successful SMS campaign strategy to boost customer engagement and drive sales.
🔹 Project Example 3: Collaborating with a cross-functional team to launch a new product campaign, achieving a 30% increase in open rates and a 15% boost in click-through rates.
💡 Key Questions to Ask During Interview
🔹 Question 1: Can you describe a time when you had to optimize an underperforming email flow or campaign, and what steps you took to improve its performance?
🔹 Question 2: How do you approach managing client expectations and ensuring their satisfaction with your work?
🔹 Question 3: Can you share an example of a successful SMS campaign you've managed, and what made it successful?
🔹 Question 4: How do you stay up-to-date with the latest trends and best practices in email marketing, and how do you incorporate them into your work?
🔹 Question 5: How do you balance working with multiple clients and projects, ensuring each receives the attention it deserves while maintaining a high level of quality and efficiency?
📝 Next Steps for Applicants
🔹 To apply for this position:
- Submit your application through [this link](https://pomelohq.applytojob.com/apply/j0LgzRRam5/Klaviyo-Email-And-SMS-Growth-Specialist).
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for technical assessments and be ready to discuss your approach to email marketing strategy and optimization.
- Follow up with Pomelo after one week if you haven't heard back, inquiring about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.