Klaviyo Email Marketing Specialist

📌 Core Information

🔹 Job Title: Klaviyo Email Marketing Specialist

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Level

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing drip campaigns using Braze (or previous Klaviyo experience) to implement lead-to-customer, upsell, and churn strategies
• Tagging and segmenting audiences for targeted marketing
• Overseeing the email marketing cycle, creating A/B tests and dynamic content to optimize performance
• Collaborating with internal teams to ensure effective deployment and performance tracking

ASSUMPTION: This role requires a strong understanding of email marketing best practices and experience with Klaviyo or similar platforms. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Build, test, QA, deploy, and monitor all email campaigns, including batch sends, behaviorally triggered messages, and automated lifecycle journeys across key customer segments

✅ Set up and run experiments and A/B tests across campaigns and flows to continuously improve engagement and conversion metrics

✅ Manage the full email production workflow, from audience segmentation to creative QA to deployment, in collaboration with internal teams

✅ Track and optimize email performance on a campaign and journey level; identify trends and surface actionable insights to internal stakeholders

✅ Serve as a key player in cross-functional testing initiatives, supporting "test & learn" strategies across the broader marketing team

✅ Work closely with the customer service team to troubleshoot deliverability, list integrity, and related issues that impact customer experience

✅ Configure dynamic content blocks and conditional logic within campaigns to improve relevance and personalization

✅ Leverage segmentation tools and filters within Klaviyo to build targeted lists based on user behavior, lifecycle stage, and other attributes

✅ Use project management and communication tool Asana to coordinate efforts, surface blockers, and maintain clear timelines

✅ Update campaigns based on product availability

ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as the ability to work proactively and navigate ambiguity. The ideal candidate will be comfortable using data to inform decision-making and continuously optimize email marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in hands-on email marketing execution, with a focus on Klaviyo

Required Skills:

• Expertise in Klaviyo for campaign setup, journey building, and analytics
• Demonstrated experience creating and launching A/B tests and reporting impact
• Strong understanding of key performance metrics (open rates, CTR, conversion rate, deliverability, etc.) and how to use them to optimize campaigns
• Comfortable creating audience segments using platform-based filters, conditions, and custom attributes
• Strong analytical and problem-solving skills; proactive mindset and comfort navigating ambiguity and new challenges
• Familiar with Figma, or able to learn for template mockups and PDFs
• Familiar with Asana or similar project management tools
• Fluent written and spoken English; confident communicator who can clearly explain performance trends and next steps
• Strong attention to detail and able to thoroughly QA
• Must be available to EST time zones

Preferred Skills:

• Experience building and launching SMS campaigns within platforms like Klaviyo

ASSUMPTION: The ideal candidate will have a proven track record in email marketing and a strong understanding of Klaviyo. They will be comfortable working independently and collaborating with cross-functional teams to optimize email marketing campaigns.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 80,000 per month (Based on experience and industry standards for mid-level email marketing roles in the Philippines)

Benefits:

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card

Working Hours: Full-time (40 hours per week, with flexibility for EST time zones)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level email marketing roles in the Philippines. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, with a focus on providing trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting

Company Size: Small (11-50 employees), which may offer a more agile and collaborative work environment

Founded: 2021 (Relatively new company with growth opportunities)

Company Description:

• GrowthAssistant helps marketing teams focus on brand, strategy, and results by handling their manual, repetitive, implementation work
• The company provides trained, full-time offshore employees for campaign management, design, and reporting
• GrowthAssistant works with clients in various industries, including Digital Marketing, Growth Marketing, Design Assistant, SDR Assistant, SDR, and Training Specialist

Company Specialties:

• offshore
• talent
• Digital Marketing
• Growth Marketing
• Design Assistant
• SDR Assistant
• SDR
• Training Specialist

Company Website: https://www.growthassistant.com

ASSUMPTION: GrowthAssistant is a growing company that offers opportunities for career growth and development. The company's focus on providing offshore employees for manual tasks allows marketing teams to focus on strategic initiatives.

📊 Role Analysis

Career Level: Mid-Level (3-5 years of experience)

Reporting Structure: This role reports directly to the Growth Marketing Team Lead

Work Arrangement: Fully Remote (with flexibility for EST time zones)

Growth Opportunities:

• As the company grows, there may be opportunities to take on more responsibilities and advance in the marketing team
• GrowthAssistant's focus on providing offshore employees for manual tasks allows marketing teams to focus on strategic initiatives, offering opportunities for professional development

ASSUMPTION: This role offers opportunities for career growth and development within the marketing team. The ideal candidate will be proactive, resourceful, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Fully Remote (with the option to work from home)

Office Location(s): Manila, Philippines

Geographic Context:

• The Philippines has a large talent pool for offshore employees, offering opportunities for collaboration and knowledge-sharing
• The time zone difference between the Philippines and EST allows for asynchronous work and flexibility

Work Schedule: Full-time (40 hours per week, with flexibility for EST time zones)

ASSUMPTION: The fully remote work environment offers flexibility and the opportunity to work from home. The time zone difference between the Philippines and EST allows for asynchronous work and collaboration with teams in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (email marketing and Klaviyo-related tasks)
• Final round interview with the Growth Marketing Team Lead

Key Assessment Areas:

• Email marketing expertise and Klaviyo proficiency
• Analytical and problem-solving skills
• Communication and collaboration skills
• Attention to detail and quality assurance

Application Tips:

• Highlight your relevant experience with email marketing and Klaviyo
• Demonstrate your analytical and problem-solving skills through specific examples
• Showcase your communication and collaboration skills through clear and concise responses
• Prepare for a technical assessment that focuses on email marketing and Klaviyo-related tasks

ATS Keywords: Email Marketing, Klaviyo, A/B Testing, Analytics, Segmentation, Problem-Solving, Attention to Detail, Project Management, Communication, Dynamic Content, Customer Experience, Performance Metrics, Lifecycle Marketing, Troubleshooting, Behavioral Targeting, Creative QA

ASSUMPTION: The interview process focuses on assessing the candidate's email marketing expertise, analytical skills, and communication abilities. The technical assessment is designed to evaluate the candidate's proficiency with Klaviyo and their ability to perform email marketing tasks.

🛠️ Tools & Technologies

• Klaviyo
• Braze
• Asana
• Figma

ASSUMPTION: The ideal candidate will have experience with Klaviyo, Braze, Asana, and Figma. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Collaborative
• Continuously learning and improving

Work Style:

• Remote-friendly and asynchronous
• Results-oriented and data-driven
• Collaborative and team-focused
• Proactive and resourceful

Self-Assessment Questions:

• Do you have a proven track record in email marketing, with a strong understanding of Klaviyo?
• Are you comfortable working independently and collaborating with cross-functional teams to optimize email marketing campaigns?
• Do you have strong analytical and problem-solving skills, with the ability to work proactively and navigate ambiguity?

ASSUMPTION: The ideal candidate will align with GrowthAssistant's company values and work style. They will be comfortable working remotely and collaborating with cross-functional teams to optimize email marketing campaigns.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• Collaborating with teams in different time zones may present communication and scheduling challenges
• The fast-paced nature of email marketing may require quick decision-making and adaptability

ASSUMPTION: The fully remote work environment and collaboration with teams in different time zones may present unique challenges. The ideal candidate will be comfortable working independently and navigating asynchronous communication.

📈 Similar Roles Comparison

• This role focuses more on email marketing execution and optimization, while similar roles may have a broader focus on marketing strategy and planning
• GrowthAssistant's focus on providing offshore employees for manual tasks allows marketing teams to focus on strategic initiatives, offering opportunities for professional development
• Career paths for this role may include advancing within the marketing team or transitioning to a more strategic marketing role

ASSUMPTION: This role offers unique opportunities for career growth and development within the marketing team. The ideal candidate will be proactive, resourceful, and eager to take on new challenges.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive customers
• Creating and launching an A/B test to optimize open rates for a key customer segment
• Collaborating with the customer service team to troubleshoot deliverability issues and improve email performance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the ideal candidate may encounter in this role. The ideal candidate will have experience with similar projects and be comfortable working independently and collaborating with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing team?
• What are the key priorities for this role in the first 30-60-90 days?
• How does GrowthAssistant support the professional development and growth of its employees?
• What are the key challenges facing the marketing team, and how can this role help address them?
• How does GrowthAssistant measure the success of its email marketing campaigns, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company's priorities, and the team's dynamics. The ideal candidate will be proactive, resourceful, and eager to take on new challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with email marketing and Klaviyo
• Prepare for a technical assessment that focuses on email marketing and Klaviyo-related tasks
• Research GrowthAssistant and the role to demonstrate your interest and understanding
• Follow up with the hiring manager one week after your final interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.