📌 Core Information
🔹 Job Title: Paid Ads Marketing Specialist (KN)
🔹 Company: ThriveCart
🔹 Location: Anywhere (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid media campaigns across Google, Meta, and other key ad platforms
- Driving high-quality traffic and optimizing for conversions to scale advertising efforts
- Collaborating with cross-functional teams to execute high-impact campaigns that drive revenue growth
- Continuously refining bidding strategies, budget allocations, and targeting parameters to improve efficiency and effectiveness
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant platforms
✅ Conduct in-depth keyword research, audience targeting, A/B testing, and performance analysis to maximize ROI
✅ Collaborate with copywriters and designers to create compelling ad creatives and landing pages that convert
✅ Monitor and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and reporting dashboards
✅ Identify new advertising opportunities and emerging trends to keep campaigns competitive and innovative
✅ Ensure full funnel alignment between ad campaigns, landing experiences, and conversion goals
✅ Stay current with platform updates, algorithm changes, and PPC best practices
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and platform updates to ensure campaigns remain effective and competitive.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
Experience: 2-4 years of experience managing PPC campaigns, preferably in a SaaS or e-commerce environment
Required Skills:
- Proven track record of managing paid media budgets with clear ROI and performance metrics
- Strong analytical skills with experience using tools like Google Analytics, Google Tag Manager, Looker Studio, or similar
- Deep understanding of conversion tracking, attribution models, and performance optimization
- Experience with landing page optimization and CRO principles
- Excellent attention to detail, organization, and time management
- Self-starter with a growth mindset and the ability to thrive in a fast-paced remote team
Preferred Skills:
- Relevant certifications (e.g., Google Ads, Meta Blueprint)
- Equivalent practical experience in paid media or digital marketing
ASSUMPTION: While relevant certifications are highly valued, equivalent practical experience in paid media or digital marketing will also be considered.
💰 Compensation & Benefits
Salary Range: $60,000 - $90,000 per year (Based on industry standards for a mid-level PPC Marketing Specialist role with 2-4 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level PPC Marketing Specialist role with 2-4 years of experience. Actual compensation may vary based on factors such as location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on providing a no-code sales platform for digital course creators, coaches, entrepreneurs, and online businesses
Company Size: 51-200 employees (According to LinkedIn)
Founded: 2016
Company Description:
- ThriveCart is the leading sales platform for digital course creators, coaches, entrepreneurs, and online businesses looking to boost revenue, drive conversions, and scale audiences
- Its no-code funnel builder is engineered to optimize the sales process through its high-converting checkout pages, powerful affiliate management tools, and advanced behavioral sequencing
- Their native Learning Management System, Learn and Learn+, enables users to easily manage and build membership bases and grow customer lifetime value
Company Specialties:
- Learning Management System (LMS)
- Funnels
- Courses
- Affiliate Center
- High Converting Checkout
Company Website: https://thrivecart.com/?ref=linkedin
ASSUMPTION: ThriveCart's focus on the no-code sales platform market sets it apart from traditional software development companies, offering unique opportunities for growth and innovation in the digital marketing space.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Remote OK, with flexible work hours
Growth Opportunities:
- Potential career progression into senior marketing roles or team leadership positions
- Opportunities to work on diverse campaigns and expand skillsets within the marketing department
- Chance to contribute to the growth and success of a dynamic, fast-growing startup in the e-commerce and digital marketing space
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and take on more responsibilities as the company continues to grow.
🌍 Location & Work Environment
Office Type: Remote (No physical office location)
Office Location(s): Anywhere (Remote)
Geographic Context:
- This role can be performed from anywhere, offering flexibility and the ability to work from a location that suits the individual's needs
- ThriveCart has team members located across various time zones, fostering a global and diverse work environment
- Remote work allows for better work-life balance and the opportunity to save time and money by eliminating a daily commute
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote work environment offers unique benefits, such as increased flexibility and the ability to work from anywhere, but may also require strong self-motivation and time management skills to maintain productivity and focus.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Paid media strategy presentation or case study review to evaluate problem-solving skills and campaign management experience
- Final interview with the Marketing Manager to discuss the role, team dynamics, and long-term career goals
Key Assessment Areas:
- Campaign management experience and PPC strategy development
- Analytical skills and data-driven decision-making
- Creativity and ability to collaborate with cross-functional teams
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant PPC experience, campaign successes, and data-driven results
- Prepare a portfolio or case study showcasing your paid media strategy development, execution, and optimization skills
- Research ThriveCart's platform and unique value proposition to demonstrate your understanding of the company and its target market
ATS Keywords: PPC, Google Ads, Meta Ads, YouTube Advertising, Keyword Research, A/B Testing, Performance Analysis, Ad Creatives, Landing Page Optimization, Google Analytics, Budget Management, Conversion Tracking, Attribution Models, CRO Principles, Analytical Skills, Time Management
ASSUMPTION: Applicants should focus on demonstrating their relevant PPC experience, campaign successes, and data-driven results to increase their chances of advancing through the interview process.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook/Instagram)
- YouTube Advertising
- Google Analytics
- Google Tag Manager
- Looker Studio
- Ad creative and landing page design tools (e.g., Canva, Sketch, Adobe Creative Suite)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to campaign management, optimization, and performance analysis.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Continuously learning
Work Style:
- Remote-friendly and flexible
- Results-oriented and goal-driven
- Strong self-motivation and time management skills
- Open to feedback and continuous improvement
- Comfortable working in a fast-paced, dynamic startup environment
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong self-motivation and time management skills?
- Are you comfortable working with data and using it to inform decision-making and optimize campaigns?
- Do you have experience collaborating with cross-functional teams and creating high-impact campaigns that drive results?
ASSUMPTION: Applicants should assess their fit with ThriveCart's company values and work style to ensure they are well-suited to the remote, dynamic, and data-driven environment.
⚠️ Potential Challenges
- Managing multiple campaigns across various platforms and time zones
- Keeping up with platform updates, algorithm changes, and industry trends
- Balancing creative and analytical aspects of the role to maximize campaign performance
- Ensuring full funnel alignment and optimizing for conversions across multiple touchpoints
- Working effectively in a remote, distributed team with limited face-to-face interaction
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced remote work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on paid advertising channels and requires a strong analytical skillset
- Compared to other PPC marketing roles, this position offers the opportunity to work on a diverse range of campaigns and contribute to the growth of a dynamic, fast-growing startup
- Career progression in this role could lead to senior marketing roles or team leadership positions within the company
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing positions to ensure they are a good fit for the company and its culture.
📝 Sample Projects
- Developing and executing a paid media strategy for a new product launch, driving high-quality traffic and conversions
- Optimizing an existing campaign's performance through A/B testing, audience segmentation, and bidding strategy refinement
- Collaborating with the creative team to design and implement high-converting ad creatives and landing pages
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have contributed to campaign success in previous roles.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ThriveCart support the professional development and growth of its marketing team members?
- Can you describe the team structure and dynamics within the marketing department?
- What are the most significant challenges facing the paid media campaigns currently, and how can this role address them?
- How does ThriveCart measure the success of its paid media campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Applicants should use the interview process to gather information about the role, team, and company culture to ensure a good fit and make informed decisions about their career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant PPC experience, campaign successes, and data-driven results
- Prepare a portfolio or case study showcasing your paid media strategy development, execution, and optimization skills
- Research ThriveCart's platform and unique value proposition to demonstrate your understanding of the company and its target market
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
