📌 Core Information
🔹 Job Title: KOL Marketing Manager
🔹 Company: Qualcomm
🔹 Location: Beijing, Beijing, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing KOL marketing plans to enhance public awareness and generate positive sentiment.
- Building and maintaining strong relationships with tech KOLs to ensure maximum exposure and positive word of mouth for the company's products.
- Collaborating with KOLs to develop high-quality, engaging content that highlights the company's technological innovations and leadership in the industry.
- Monitoring the tech KOL landscape and dynamics to identify suitable KOLs for marketing campaigns and tailoring campaigns as needed.
- Handling any issues that arise during KOL engagements and ensuring clear, consistent communication.
ASSUMPTION: This role requires a strong understanding of the mobile and compute industry, as well as familiarity with the tech KOL landscape and social media platforms.
📋 Key Responsibilities
✅ Develop and implement KOL marketing plans, including planning and executing KOL marketing campaigns, managing KOL relationships, and building a KOL database.
✅ Build, strengthen, and maintain strong relationships with tech KOLs, particularly those active in mobile and compute areas across various platforms.
✅ Work closely with KOLs to develop high-quality, engaging content that highlights the company's technological innovations and leadership in the industry.
✅ Closely monitor the tech KOL landscape and dynamics to identify the most suitable KOLs for each marketing campaign and tailor campaigns as needed.
✅ Handle any issues that arise during KOL engagements and ensure clear, consistent communication.
ASSUMPTION: This role requires strong communication, analytical, and project management skills to successfully manage multiple campaigns and tasks simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or above.
Experience: 5-7 years of relevant experience in mobile and compute industry tech communications or marketing, with a strong understanding of the tech KOLs landscape and social media.
Required Skills:
- Proven experience in developing and implementing KOL marketing plans.
- Strong relationship-building skills with tech KOLs and stakeholders.
- Excellent content generation and collaboration skills.
- Strong analytical skills for problem-solving and managing multiple campaigns simultaneously.
- Ability to work calmly and maintain good judgment in fast-paced, dynamic environments and succeed in ambiguity.
- Excellent English communication and writing skills.
Preferred Skills:
- Smartphone/PC OEM, or technology/gadget media background and experience.
- Effective teamwork skills and ability to lead efforts across different internal stakeholders.
ASSUMPTION: Candidates with experience in the mobile and compute industry and a strong understanding of the tech KOL landscape will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Beijing, the estimated salary range is ¥350,000 - ¥500,000 per year. This estimate takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Qualcomm operates in the telecommunications industry, specializing in semiconductors, wireless technology, and mobile computing.
Company Size: Qualcomm is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Qualcomm was founded in 1985 and has since grown to become a global leader in wireless technology.
Company Description:
- Qualcomm is a world leader in wireless technology, delivering intelligent computing everywhere.
- The company's products and services are used in a wide range of industries, including mobile, automotive, IoT, and networking.
- Qualcomm is committed to driving innovation and creating a positive impact on society.
Company Specialties:
- Semiconductors
- Wireless
- Mobile
- Networking
- Wi-Fi
- Small Cells
- Wireless Power
- Augmented Reality
- Location Services
- Internet of Things
- Automotive
- 5G
- PC computing
- and Bluetooth
Company Website: www.qualcomm.com
ASSUMPTION: Working at Qualcomm offers opportunities to collaborate with a diverse range of teams and contribute to cutting-edge technology.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The KOL Marketing Manager reports directly to the Marketing Director and may oversee a team of marketing specialists.
Work Arrangement: This role is on-site, with the primary work location in Beijing, China.
Growth Opportunities:
- Potential to advance to a senior marketing role within the company.
- Opportunities to work on diverse projects and gain exposure to different aspects of the business.
- Chance to develop leadership skills by managing a team and driving marketing campaigns.
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement within the marketing department or related areas.
🌍 Location & Work Environment
Office Type: Qualcomm's Beijing office is a modern, collaborative workspace with a mix of open and private work areas.
Office Location(s): Beijing, China
Geographic Context:
- Beijing is the capital and second-largest city in China, with a population of over 21 million people.
- The city is a major political, cultural, and educational center, as well as a significant hub for international business and trade.
- Beijing experiences a humid continental climate, with hot, humid summers and cold, dry winters.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime as needed.
ASSUMPTION: Working in Beijing offers opportunities to engage with a diverse range of cultures and contribute to the company's global success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Relationship-building skills with KOLs and stakeholders
- Content generation and collaboration
- Analytical and problem-solving skills
- Communication and presentation skills
Application Tips:
- Highlight relevant experience in developing and implementing KOL marketing plans.
- Demonstrate strong relationship-building skills with tech KOLs and stakeholders.
- Showcase excellent content generation and collaboration skills with examples of successful campaigns.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability in dynamic environments.
ATS Keywords: KOL marketing, tech KOLs, social media, content generation, relationship building, marketing strategy, campaign management, problem-solving, dynamic environments
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, tactical execution, and cultural fit within the marketing department and the company as a whole.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (WeChat, Weibo, TikTok, etc.)
- Marketing automation and analytics tools (e.g., Google Analytics, CRM software)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Performance
- Collaboration
- Inclusion
Work Style:
- Fast-paced and dynamic environment
- Strong focus on results and execution
- Collaborative and team-oriented culture
- Openness to feedback and continuous learning
Self-Assessment Questions:
- How do you align with Qualcomm's core values, particularly innovation and performance?
- How do you thrive in a fast-paced, dynamic environment, and how do you maintain good judgment in ambiguity?
- How do you approach building and maintaining strong relationships with tech KOLs and stakeholders, and how do you ensure clear, consistent communication?
ASSUMPTION: Success in this role requires a strong cultural fit with Qualcomm's values and work style, as well as a genuine passion for driving innovation and creating positive impact.
⚠️ Potential Challenges
- Managing multiple campaigns and tasks simultaneously may require strong organizational skills and attention to detail.
- Working with tech KOLs and stakeholders may present unique communication challenges and require strong interpersonal skills.
- The fast-paced, dynamic environment may be demanding and require adaptability and resilience.
- Occasional overtime may be required to meet project deadlines and manage campaign timelines.
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and a proactive approach to managing multiple priorities and tight deadlines.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position requires a strong focus on relationship-building with tech KOLs and a deep understanding of the tech KOL landscape.
- In the tech industry, this role is unique in its focus on KOL marketing and may require more specialized knowledge of the tech KOL ecosystem.
- Career-wise, this role offers opportunities to develop leadership skills and advance to senior marketing positions within the company or related areas.
ASSUMPTION: This role is unique in its focus on KOL marketing and may require more specialized knowledge of the tech KOL ecosystem compared to traditional marketing roles.
📝 Sample Projects
- Developing and executing a successful KOL marketing campaign for a new product launch, resulting in a significant increase in brand awareness and positive sentiment.
- Building and maintaining strong relationships with tech KOLs, leading to consistent, high-quality content and increased engagement with the company's products and services.
- Managing a team of marketing specialists to execute multiple KOL marketing campaigns simultaneously, ensuring consistent quality and timely delivery.
ASSUMPTION: Success in this role requires a strong track record of developing and executing successful KOL marketing campaigns and managing high-performing marketing teams.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term strategy for KOL marketing and how this role fits into that vision?
- How does the marketing department collaborate with other departments, such as product management and sales, to ensure consistent messaging and alignment with business objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Qualcomm support the professional development and growth of its marketing employees?
- What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does the company support its employees in managing those challenges?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience in developing and implementing KOL marketing plans, relationship-building skills with tech KOLs, and content generation and collaboration.
- Prepare for the interview by researching Qualcomm's products, services, and company culture, as well as the tech KOL landscape and marketing trends in the mobile and compute industry.
- Follow up with the hiring manager within one week after the interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
