📌 Core Information
🔹 Job Title: Head of Global PR & CR, Senior Director
🔹 Company: KRAFTON
🔹 Location: Seoul, South Korea
🔹 Job Type: On-site
🔹 Category: Corporate Communications
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing KRAFTON’s global communications strategy
- Maintaining and nurturing relationships with key stakeholders
- Overseeing the management of corporate identity to enhance KRAFTON’s brand awareness and reputation
- Proactively engaging with media, partners, government entities, and the wider industry
- Positioning KRAFTON as a thought leader and champion of innovation in the global entertainment and tech space
ASSUMPTION: This role requires a strategic mindset, exceptional communication skills, and the ability to work effectively with diverse global teams.
📋 Key Responsibilities
✅ Craft compelling brand narratives that reflect KRAFTON’s identity and business goals
✅ Design and implement integrated communications plans that elevate KRAFTON’s voice in key markets
✅ Drive earned media results through strong relationships with top-tier domestic and international outlets
✅ Lead proactive and responsive crisis communications to protect KRAFTON’s reputation
✅ Partner with key internal and external stakeholders to align public affairs with corporate strategy
✅ Build internal communications programs that inform, inspire, and align global teams
✅ Develop strategies to engage with policymakers, regulators, and industry associations to support KRAFTON’s business objectives
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to juggle multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: 13+ years of experience in corporate communications, public relations, or a related field
Required Skills:
- Proven success in managing high-stakes communication strategies
- Fluency in both English and Korean
- Exceptional interpersonal skills
- Ability to effectively engage and influence a wide range of internal and external stakeholders
- Proactive and adaptable leadership mindset
- Strategic thinking and data-driven mindset
Preferred Skills:
- Strong data-driven mindset with hands-on experience using analytics and insights
- Deep understanding of the global gaming industry
- Prior experience working at the headquarters of a global company
ASSUMPTION: Candidates with experience in the gaming industry or working at a global company headquarters will have a significant advantage.
💰 Compensation & Benefits
Salary Range: KRW 150,000,000 - 200,000,000 per year (Based on industry standards for similar roles in South Korea)
Benefits:
- Competitive salary and bonus structure
- Generous retirement and pension plans
- Comprehensive health, dental, and vision insurance
- Flexible work arrangements and remote work options
- Generous vacation and leave policies
- Employee stock ownership plans
- Professional development and training opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in South Korea. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: KRAFTON operates in the competitive gaming industry, with a focus on creating high-quality, engaging gaming experiences for a global audience.
Company Size: KRAFTON is a mid-sized company with approximately 1,000-5,000 employees, providing ample opportunities for career growth and development.
Founded: KRAFTON was founded in 2007 and has since grown to become a global leader in the gaming industry.
Company Description:
- KRAFTON is a collective of studios, each with their own distinct creative identity
- The company aims to evolve, innovate, and create new technology and entertainment experiences
- KRAFTON focuses on generating unparalleled creation based on technology
Company Specialties:
- Game development and publishing
- Global communications and branding
- Corporate reputation management
- Government affairs and public policy
Company Website: www.krafton.com
ASSUMPTION: KRAFTON's focus on innovation, creativity, and global expansion makes it an attractive employer for candidates seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: Senior Director level, reporting directly to the Chief Communications Officer or another senior executive
Reporting Structure: This role may have direct reports, including managers and individual contributors in the communications and public relations teams
Work Arrangement: On-site, with potential flexibility for remote work depending on the company's policies and the candidate's needs
Growth Opportunities:
- Potential advancement to a Chief Communications Officer or similar role as the company continues to grow and expand
- Opportunities to lead and mentor junior team members, fostering professional development and growth
- Chance to work on high-profile projects and initiatives, gaining valuable experience and exposure
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's global communications strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the Yeoksam, Center Field area of Seoul, South Korea
Office Location(s): 231, Teheran-ro, Gangnam-gu, Seoul 06142, KR
Geographic Context:
- Seoul is the capital and largest city of South Korea, with a population of over 10 million people
- The Yeoksam, Center Field area is a bustling business district with numerous multinational corporations and startups
- The office is conveniently located near public transportation, shopping, and dining options
Work Schedule: Standard office hours (9:00 AM - 6:00 PM, Monday - Friday), with flexibility for remote work arrangements
ASSUMPTION: The office environment is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the KRAFTON careers portal
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final round interviews with senior leadership
- Background and reference checks
Key Assessment Areas:
- Communication skills and presentation abilities
- Strategic thinking and problem-solving skills
- Cultural fit and alignment with KRAFTON's values
- Industry knowledge and understanding of the gaming landscape
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your communication and leadership skills
- Research KRAFTON's company culture and values to demonstrate your fit for the organization
- Be prepared to discuss your understanding of the gaming industry and KRAFTON's role within it
ATS Keywords: Global PR, Corporate Communications, Stakeholder Engagement, Media Relations, Crisis Communications, Strategic Storytelling, Global Communications Strategy, Bilingual Communication, Leadership, Strategic Thinking, Data-Driven Mindset, Industry Knowledge, Collaboration, Interpersonal Skills
ASSUMPTION: KRAFTON's interview process is comprehensive and designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Social media platforms (LinkedIn, Twitter, Facebook)
- Media monitoring and analytics tools (Mention, Brand24, etc.)
- Project management software (Asana, Trello, etc.)
- Design and graphics tools (Adobe Creative Suite, Canva, etc.)
ASSUMPTION: Proficiency in these tools is required for the role, and candidates should be comfortable using them to manage projects and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- BE ORIGINAL, STAY CREATIVE
- BE BOLD, LEARN AND WIN
- ONE TEAM, ONE DREAM
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous learning
- Results-driven and accountable
Self-Assessment Questions:
- How do you align with KRAFTON's core values, particularly 'BE ORIGINAL, STAY CREATIVE' and 'BE BOLD, LEARN AND WIN'?
- How comfortable are you working in a fast-paced, collaborative environment with tight deadlines?
- How do you approach continuous learning and professional development in your role?
ASSUMPTION: Candidates who demonstrate a strong fit with KRAFTON's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities and expectations
- Working in a fast-paced, dynamic environment with tight deadlines
- Navigating a global communications landscape with diverse regional nuances and cultural sensitivities
- Adapting to changes in the gaming industry and media landscape
ASSUMPTION: These challenges require strong communication, leadership, and strategic thinking skills to overcome successfully.
📈 Similar Roles Comparison
- This role is unique in its focus on global communications strategy and stakeholder engagement within the gaming industry
- Compared to similar roles in other industries, this position requires a deep understanding of the gaming landscape and its audiences
- Career progression in this role may differ from traditional corporate communications paths, offering unique growth opportunities
ASSUMPTION: Candidates with experience in the gaming industry or a related field will have a better understanding of the unique aspects of this role.
📝 Sample Projects
- Developing and executing a global communications strategy for the launch of a new gaming title
- Managing a high-profile crisis communications situation, such as a data breach or game controversy
- Creating and implementing an internal communications campaign to support a company-wide restructuring or organizational change
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring strong communication skills and strategic thinking.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term communications strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its communications team members?
- What are the most challenging aspects of working in a global gaming company, and how does this role address them?
- How does the company measure the success of its communications initiatives, and what metrics are most important for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the KRAFTON careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your communication and leadership skills
- Research KRAFTON's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
