Krypto-Redakteur:in mit SEO-Know-how (w/m/d)

📌 Core Information

🔹 Job Title: Krypto-Redakteur:in mit SEO-Know-how (w/m/d)

🔹 Company: Bitcoin2Go

🔹 Location: Remote (Germany)

🔹 Job Type: Freelance

🔹 Category: Content & SEO

🔹 Date Posted: 2025-04-04

🔹 Experience Level: 2-5 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality content about cryptocurrencies, DeFi, and NFTs
• Implementing data-driven SEO optimizations
• Collaborating with the team to grow the platform
• Working independently with minimal supervision

ASSUMPTION: This role requires a strong understanding of cryptocurrencies and SEO, as well as excellent writing and organizational skills.

📋 Key Responsibilities

✅ Analyze existing content using tools like Ahrefs and Google Search Console

✅ Develop new content with a clear SEO structure and user focus

✅ Create comprehensive guides, ratgeber formats, and themed content hubs

✅ Incorporate infographics, tables, and structured elements to enhance content

✅ Monitor rankings, keywords, internal linking, and content gaps

✅ Collaborate with the redaktion, Geschäftsführung, and external authors

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring a balance of strong writing skills and data-driven decision-making.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: 2-5 years of experience in content creation and SEO

Required Skills:

• Excellent writing skills in German
• Strong knowledge of cryptocurrencies, DeFi, and NFTs
• Proficient in SEO best practices

• Experience with Ahrefs, Google Search Console, and CMS systems
• Structured and independent working style

Preferred Skills:

• Experience working with tech teams or designers
• Interest in long-term collaboration with increasing responsibility

ASSUMPTION: While a degree is not strictly required, a proven track record in content creation and SEO is essential for this role.

💰 Compensation & Benefits

Salary Range: €2,000 - €3,000 per month (based on experience)

Benefits:

• 100% Remote work
• Flexible working hours
• Fair and competitive compensation
• Direct collaboration with management
• Access to exclusive insights and relevant contacts
• Dynamic learning environment with room for development and independence
• Minimal meetings and efficient communication

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for freelance content creators with SEO experience in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Bitcoin2Go is a leading media portal in the DACH region, focusing on providing serious information about Bitcoin and other cryptocurrencies.

Company Size: Small (11-50 employees) - This means a more personal work environment with the opportunity to make a significant impact.

Founded: 2020 - Bitcoin2Go is a relatively new company with a strong focus on growth and innovation.

Company Description:

• Bitcoin2Go aims to inform and educate users about cryptocurrencies, DeFi, and NFTs
• The company focuses on providing high-quality content through its website, social media channels, and YouTube
• Bitcoin2Go seeks to foster responsible decision-making and broad adoption of new technologies

Company Specialties:

• Cryptocurrency news and education
• SEO-driven content creation
• Social media management

Company Website: https://bitcoin-2go.de

ASSUMPTION: Bitcoin2Go's focus on education and responsible decision-making sets it apart from other cryptocurrency companies.

📊 Role Analysis

Career Level: Mid-level - This role requires a solid understanding of content creation and SEO, as well as the ability to work independently.

Reporting Structure: The role reports directly to the Geschäftsführung (management).

Work Arrangement: 100% remote, with minimal meetings and efficient communication.

Growth Opportunities:

• Increased responsibility and strategic involvement in content planning and structure
• Potential to coordinate entire thematic areas
• Opportunities to build references and expand professional network

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape the company's content strategy.

🌍 Location & Work Environment

Office Type: Remote - The company does not have a physical office, and all work is done remotely.

Office Location(s): Germany

Geographic Context:

• Germany has a strong cryptocurrency community and a favorable regulatory environment
• The remote work arrangement allows for flexibility and work-life balance
• Germany offers a high standard of living and excellent infrastructure

Work Schedule: Flexible, with a focus on results and deliverables rather than hours worked.

ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive option for candidates seeking a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., content creation task)
• Final interview with the Geschäftsführung

Key Assessment Areas:

• Content creation skills
• SEO knowledge
• Cultural fit and alignment with company values

Application Tips:

• Tailor your application to highlight your relevant experience and skills
• Include examples of your previous content creation work
• Demonstrate your understanding of cryptocurrencies and SEO

ATS Keywords: SEO, content creation, cryptocurrencies, DeFi, NFTs, Ahrefs, Google Search Console, CMS

ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Ahrefs
• Google Search Console
• CMS (e.g., WordPress)

ASSUMPTION: The required tools and technologies are industry-standard and widely used in content creation and SEO roles.

👔 Cultural Fit Considerations

Company Values:

• Education and responsible decision-making
• Innovation and growth
• Collaboration and open communication

Work Style:

• Independent and structured
• Data-driven and analytical
• Creative and user-focused

Self-Assessment Questions:

• Do you have a strong passion for cryptocurrencies and a desire to educate others?
• Are you comfortable working independently with minimal supervision?
• Do you have excellent writing skills and a keen eye for detail?

ASSUMPTION: Bitcoin2Go values candidates who are passionate about cryptocurrencies, independent workers, and strong communicators.

⚠️ Potential Challenges

• Keeping up with the rapidly evolving cryptocurrency landscape
• Balancing creative and analytical tasks
• Working remotely with minimal supervision
• Managing expectations and priorities in a fast-paced environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to adapt to change.

📈 Similar Roles Comparison

• This role differs from traditional content creation roles in its focus on SEO and cryptocurrencies
• Industry-specific context: The cryptocurrency industry is dynamic and rapidly evolving
• Career path comparison: This role offers opportunities for growth and increased responsibility

ASSUMPTION: This role is unique in its focus on cryptocurrencies and SEO, offering a challenging and rewarding opportunity for the right candidate.

📝 Sample Projects

• Creating a comprehensive guide to a specific cryptocurrency
• Developing a themed content hub focused on DeFi or NFTs
• Analyzing and optimizing existing content for SEO performance

ASSUMPTION: These sample projects reflect the diverse range of tasks and responsibilities in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's content strategy and how this role fits into it?
• How does the team collaborate and communicate in a remote work environment?
• What opportunities are there for professional growth and development in this role?
• How does the company support work-life balance for remote employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills
• Prepare a cover letter demonstrating your understanding of cryptocurrencies and SEO
• If applicable, include examples of your previous content creation work
• Follow up with the hiring manager one week after submission, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.