LA Community & Marketing Manager

📌 Core Information

🔹 Job Title: LA Community & Marketing Manager

🔹 Company: Pickle

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Community Management

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving expansion in the LA market through community engagement and influencer management
• Planning and executing events and marketing campaigns to grow the Pickle community
• Managing email creation and order fulfillment to ensure a seamless user experience
• Collaborating with the executive team and working directly with founders

ASSUMPTION: This role requires a well-connected individual with a strong passion for fashion and a deep understanding of the LA market.

📋 Key Responsibilities

✅ Influencer Management: Conduct weekly outreach to potential influencer partners, launch new influencer closets, build relationships, and activate with influencers at events.

✅ Events + Activations: Create promotional materials, set up event RSVPs, source attendees, manage event execution, and amplify events through UGC and word-of-mouth.

✅ Email Creation: Contribute ideas and source pieces to curate emails, manage the creation and execution of multiple emails per week, and ensure timely execution with high attention to detail.

✅ Order Fulfillment & Styling: Monitor order fulfillment rates, provide styling help to users, and proactively reach out to users for special occasions.

✅ Ad Hoc Growth Initiatives: Assist with the creation of partnership pitch decks, conduct outreach to top users or top owners, and support other growth initiatives as needed.

ASSUMPTION: This role requires strong organizational skills, multitasking, and the ability to work independently to produce quality results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3-6 years of experience in marketing, community, or growth roles

Required Skills:

• Excellent attention to detail with strong organizational skills
• Ability to multitask with excellent project follow-through and completion
• Problem-solving skills with the ability to take initiative and work independently
• Experience with design platforms (ideally Canva, but experience with Figma or similar is great)
• Experience using Google Sheets/Excel
• Passion for fashion

Preferred Skills:

• Familiarity with rental marketplaces, sharing economy, or similar industries
• Experience with basic graphic design, video editing, or content creation tools
• Experience with email marketing platforms (eg. Customer.io, Mailchimp, Brevo, etc.)
• Actively part of LA communities where the target audience spends time

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year

Benefits:

• Healthcare (Medical, Dental, Vision)
• Pickle credits for employees
• Professional coaching, training, and development
• Grow with the company
• Fun team events and company parties

Working Hours: Full-time, with the expectation of supporting evening and weekend events as needed

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Los Angeles area.

📌 Applicant Insights

🔍 Company Context

Industry: Pickle operates in the peer-to-peer rental marketplace space, focusing on fashion and sustainability.

Company Size: Pickle is a small company with 11-50 employees, offering a close-knit work environment and the opportunity to have a significant impact on the business.

Founded: Pickle was founded in 2021 and is headquartered in New York, NY, with a focus on expanding its presence in the Los Angeles market.

Company Description:

• Pickle is a rental marketplace that enables users to rent clothes directly from one another, promoting affordability, sustainability, and accessibility in the fashion industry.
• The company offers same-day local courier delivery, allowing users to find last-minute outfits and avoid fast fashion.
• Pickle aims to unlock the billions of underutilized goods in people's homes and make them more affordable, accessible, and circular.

Company Specialties:

• Peer-to-peer rental marketplace
• Sustainable fashion
• Local courier delivery
• Community engagement and influencer management

Company Website: shoponpickle.com

ASSUMPTION: Pickle's focus on sustainability and affordability in the fashion industry sets it apart from traditional retail companies.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing or community professional looking to drive growth in a specific market and gain exposure to various aspects of business operations.

Reporting Structure: The LA Community & Marketing Manager will report directly to the founders and work closely with the executive team.

Work Arrangement: This is an on-site role, with the expectation of supporting evening and weekend events as needed. The work arrangement may include some flexibility, depending on the candidate's specific needs.

Growth Opportunities:

• As Pickle expands in the Los Angeles market, there may be opportunities for the LA Community & Marketing Manager to take on additional responsibilities or move into a leadership role.
• The company's small size and close-knit work environment offer ample opportunities for professional growth and development.

ASSUMPTION: The success of this role will be crucial to Pickle's expansion in the Los Angeles market, and the right candidate will have ample opportunities to grow with the company.

🌍 Location & Work Environment

Office Type: Pickle's Los Angeles office is a collaborative and creative workspace that fosters innovation and teamwork.

Office Location(s): Los Angeles, California

Geographic Context:

• Los Angeles is the second-most populous city in the United States, with a diverse and vibrant cultural scene.
• The city is known for its fashion industry, with numerous events, shows, and influencers based in the area.
• Los Angeles offers a mix of urban and suburban living, with various neighborhoods catering to different lifestyles.

Work Schedule: The work schedule for this role is full-time, with the expectation of supporting evening and weekend events as needed. The work schedule may offer some flexibility, depending on the candidate's specific needs.

ASSUMPTION: The Los Angeles office provides a dynamic and engaging work environment, with ample opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the founders to discuss the role, responsibilities, and growth opportunities
• Final interview or presentation to discuss the candidate's approach to specific challenges or projects

Key Assessment Areas:

• Understanding of the Los Angeles market and fashion industry
• Ability to build and maintain relationships with influencers and community members
• Event planning and execution skills
• Strong organizational skills and attention to detail

Application Tips:

• Tailor your resume and cover letter to highlight your experience in marketing, community management, and event planning, as well as your passion for fashion and understanding of the Los Angeles market.
• Include any relevant examples of your work, such as designs created in Canva or Figma, to demonstrate your skills and creativity.
• Be prepared to discuss your approach to specific challenges or projects during the interview process.

ATS Keywords: Los Angeles, marketing, community management, event planning, influencer management, fashion, sustainability, peer-to-peer rental, growth, expansion

ASSUMPTION: The interview process for this role will focus on assessing the candidate's understanding of the Los Angeles market, their ability to build relationships, and their event planning and execution skills.

🛠️ Tools & Technologies

• Canva (for design and graphics)
• Google Sheets/Excel (for data tracking and analysis)
• Partiful or Posh (for event RSVPs)
• Email marketing platforms (eg. Customer.io, Mailchimp, Brevo, etc.)

ASSUMPTION: The tools and technologies required for this role are relatively straightforward and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Sustainability
• Community
• Innovation
• Collaboration

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• How do you embody Pickle's commitment to sustainability in your personal and professional life?
• Describe a time when you successfully managed a complex event or project, and how you ensured its success.
• How do you approach building and maintaining relationships with influencers and community members, and what makes you an effective communicator?

ASSUMPTION: Pickle values candidates who are passionate about sustainability, creative and innovative, collaborative, and results-driven.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, startup environment
• Building and maintaining relationships with a diverse range of influencers and community members
• Adapting to the unique needs and preferences of the Los Angeles market
• Balancing the demands of event planning and execution with other responsibilities

ASSUMPTION: The LA Community & Marketing Manager will face various challenges, but their strong organizational skills, adaptability, and creativity will help them succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing or community management roles, this position requires a deep understanding of the Los Angeles market and a strong network within the fashion industry.
• This role offers the opportunity to work closely with founders and have a significant impact on the company's growth and expansion in the Los Angeles market.
• As a small company, Pickle offers a close-knit work environment and ample opportunities for professional growth and development.

ASSUMPTION: This role is unique in its focus on the Los Angeles market and offers candidates the opportunity to drive growth and expansion in a specific geographic area.

📝 Sample Projects

• Planning and executing a launch event for a new influencer closet, including sourcing attendees, creating promotional materials, and managing event execution
• Developing and implementing a targeted email campaign to engage users and promote specific products or services
• Conducting outreach to top users or top owners to gather feedback and identify opportunities for improvement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the LA Community & Marketing Manager role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Pickle support the growth and development of its employees?
• What are the most challenging aspects of working in the Los Angeles market, and how has Pickle addressed these challenges in the past?
• How does Pickle measure the success of its community and marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
• What opportunities exist for growth and advancement within Pickle, and how has the company supported the professional development of its employees in the past?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Email your resume, Pickle username, and a brief cover letter to recruiting@shoponpickle.com
• In your cover letter, include 1-2 bullets on what makes you the most excited about Pickle and 2-5 bullets on what sets you apart for this role
• If you have created designs in Canva or Figma or for socials, please share some examples!
• Follow up with a polite email one week after your initial application, reiterating your interest in the role and inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.