LA Galaxy, Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: AEG Worldwide

🔹 Location: Carson, California, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and optimizing digital marketing campaigns across all channels
• Measuring and reporting campaign performance, and assessing against goals (ROI and KPIs)
• Evaluating end-to-end customer experience across multiple channels and touchpoints
• Collaborating with internal teams to develop assets for media campaigns and optimize user experience
• Identifying industry trends and data insights, and optimizing spend and performance based on insights

ASSUMPTION: This role requires a strong understanding of digital marketing trends and tools, as well as the ability to work collaboratively with various teams to achieve marketing goals.

📋 Key Responsibilities

✅ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

✅ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), including measuring experiments and conversion tests

✅ Evaluate end-to-end customer experience across multiple channels and customer touch points

✅ Develop marketing content calendar and oversee execution and reporting across all LA Galaxy platforms

✅ Collaborate with internal teams to develop assets for media campaigns and optimize user experience

✅ Identify industry trends and data insights and optimize spend and performance based on the insights; Evaluate emerging technologies and provide feedback and recommendations to leadership

✅ Brainstorm new and creative growth strategies and provide recommendations to leadership

✅ Work with agencies and other vendor partners

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis to optimize marketing efforts and drive results.

🎯 Required Qualifications

Education: BA/BS Degree (4-year) in Marketing, Communications, or a related area

Experience: A minimum of 4-6 years of Relatable experience in digital marketing or running media campaigns

Required Skills:

• Experience in optimizing advertising content landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google Ad words campaigns
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Highly creative
• Solid knowledge of website and social media analytics
• Working knowledge of ad serving tools and running media campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Ability to travel as needed

Preferred Skills:

• Bilingual in Spanish

ASSUMPTION: Candidates should have a strong background in digital marketing with a proven track record of driving results through data-informed strategies.

💰 Compensation & Benefits

Salary Range: $69,397 - $82,000 (Based on industry standards for a Marketing Manager role with 5-10 years of experience in the Los Angeles area)

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Paid Holidays
• Vacation Time
• Sick Time
• Company Paid Basic Life Insurance
• Voluntary Life Insurance
• Parental Leave
• 401k Plan
• Flexible Spending Account
• Health Savings Account
• Wellness Offerings

Working Hours: Full-time, typically 40 hours per week, with the possibility of additional hours based on project demands and event schedules.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees

Founded: 1994

Company Description:

• AEG is the world’s leading sports and entertainment company, operating on five continents and entertaining over 160 million guests annually through its network of more than 300 venues, powerful sports franchises, and music brands.
• The company strives to form a perfect balance between creative excellence and business excellence, fostering a diverse environment that celebrates inclusion and rewards collaboration and success.
• AEG is committed to delivering incredible events year after year and offers a range of benefits and perks to its employees.

Company Specialties:

• Live Entertainment
• Concert Promotion
• Festival Production
• Sports
• Venues and Entertainment District Development and Operations
• Corporate Sponsorships and Consulting

Company Website: http://www.aegworldwide.com

ASSUMPTION: AEG Worldwide is a large, established company with a strong presence in the entertainment industry, offering a wide range of career opportunities and benefits to its employees.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth and advancement within the marketing department or the broader organization.

Reporting Structure: This role reports directly to the Senior Director of Marketing for LA Galaxy and may oversee junior marketing team members or interns.

Work Arrangement: On-site, with the possibility of occasional remote work or flexible hours based on project demands and event schedules.

Growth Opportunities:

• Potential to take on additional responsibilities or lead special projects based on performance and interest.
• Opportunities to work with various teams and departments within AEG Worldwide, fostering cross-functional learning and growth.
• Potential to advance to a senior marketing role or management position within the organization.

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization in the entertainment industry.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment.

Office Location(s): 800 W. Olympic Boulevard, Suite 305, Los Angeles, CA 90015, US

Geographic Context:

• The office is located in the heart of Los Angeles, providing easy access to various entertainment, dining, and cultural attractions.
• The area offers a diverse and vibrant community, with a mix of urban and suburban neighborhoods.
• Los Angeles is a major hub for the entertainment industry, offering numerous networking and professional development opportunities.

Work Schedule: Full-time, typically 40 hours per week, with the possibility of additional hours based on project demands and event schedules. The work environment is fast-paced and dynamic, with a focus on collaboration and teamwork.

ASSUMPTION: The work environment at AEG Worldwide is collaborative, fast-paced, and focused on delivering exceptional entertainment experiences to guests.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review
• Phone or video screening with the hiring manager or HR representative
• In-person or virtual interview with the hiring manager and other team members
• Final interview with senior leadership or the decision-maker

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Data analysis and interpretation skills
• Collaboration and communication abilities
• Cultural fit and alignment with AEG's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Include specific examples of your experience with SEO/SEM, email marketing, social media, and display advertising campaigns.
• Demonstrate your understanding of the LA Galaxy brand and the entertainment industry by including relevant keywords and references in your application materials.

ATS Keywords: Digital Marketing, SEO, SEM, Email Marketing, Social Media, Display Advertising, Analytics, A/B Testing, Content Creation, User Experience, Data Insights, Creative Strategy, Vendor Management, HTML, CSS, JavaScript

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills and demonstrate their fit with AEG's company culture.

🛠️ Tools & Technologies

• Google Analytics
• Google AdWords
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• HTML, CSS, and JavaScript
• Ad serving tools (e.g., Google Ad Manager, The Trade Desk)

ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, as well as a working knowledge of HTML, CSS, and JavaScript.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: We believe in the power of teamwork and fostering a collaborative environment.
• Innovation: We encourage creativity and continuous learning to drive industry-leading solutions.
• Integrity: We uphold the highest ethical standards in all our interactions and decisions.

Work Style:

• Dynamic: The work environment is fast-paced and ever-changing, requiring adaptability and flexibility.
• Data-driven: Decisions are made based on data and analytics to optimize performance and results.
• Creative: The company values innovative and creative thinking to drive marketing campaigns and strategies.

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment, and are you comfortable working with multiple teams and stakeholders?
• Are you proficient in using data and analytics to inform marketing strategies and campaigns?
• Do you have a strong creative streak and the ability to think outside the box to develop innovative marketing solutions?

ASSUMPTION: Candidates should assess their fit with AEG's company culture and values, as well as their comfort with the dynamic and data-driven work environment.

⚠️ Potential Challenges

• The role may require occasional work on weekends or evenings to support events and campaigns.
• The work environment can be fast-paced and demanding, with tight deadlines and high expectations.
• The role may involve managing external vendors and agencies, requiring strong communication and project management skills.
• The entertainment industry is subject to trends and changes, requiring adaptability and continuous learning.

ASSUMPTION: Candidates should be aware of the potential challenges and demands of the role and assess their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Senior Marketing Manager position in the entertainment industry, with a focus on digital marketing campaigns and strategies.
• However, this role is unique in its focus on the LA Galaxy brand and the broader AEG Worldwide organization, offering opportunities for growth and advancement within a large, established company.
• Candidates should compare this role to similar positions in the entertainment industry to assess the unique aspects and benefits of this opportunity.

ASSUMPTION: Candidates should research similar roles in the entertainment industry to gain a better understanding of the unique aspects and benefits of this position.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote an upcoming LA Galaxy match, including creating engaging content, optimizing ad spend, and measuring performance.
• Analyzing website traffic and user behavior data to identify trends and opportunities for optimization, and implementing changes to improve user experience and drive conversions.
• Collaborating with internal teams to create and distribute an email marketing campaign announcing a new LA Galaxy merchandise line, including designing visually appealing templates and segmenting the audience for targeted messaging.

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the LA Galaxy marketing department?
• How does this role fit into the broader marketing strategy for AEG Worldwide, and what opportunities are there for growth and advancement within the organization?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured and evaluated?
• How does AEG Worldwide support the professional development and growth of its employees, and what resources are available to help me succeed in this role?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their fit with the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, and demonstrate your understanding of the LA Galaxy brand and the entertainment industry.
• Prepare examples of your experience with SEO/SEM, email marketing, social media, and display advertising campaigns, and be ready to discuss your approach to data analysis and optimization.
• If selected for an interview, be prepared to discuss your cultural fit with AEG's values and work environment, and ask thoughtful questions to demonstrate your interest in the role.
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.