📌 Core Information
🔹 Job Title: Lead Affiliate Partnerships Manager
🔹 Company: Apollo.io
🔹 Location: Remote, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of Apollo's Affiliate Program
- Growth and optimization of affiliate channels
- Cross-functional collaboration with growth, product, marketing, and operations teams
- Management and mentoring of a dedicated team member
- Testing and scaling new affiliate verticals and markets
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in affiliate marketing or partner management to drive revenue growth and scale Apollo's Affiliate Program.
📋 Key Responsibilities
✅ Lead and scale Apollo’s Affiliate Program, owning the strategy, roadmap, and execution plan to grow it into a top-performing acquisition channel.
✅ Test into new affiliate verticals and opportunities, identifying untapped audiences, categories, and platforms that align with Apollo’s customer profile and growth strategy.
✅ Accelerate performance with existing partners through enablement, ongoing optimization, and performance-based incentives.
✅ Manage and mentor a dedicated team member, supporting their growth and ensuring consistent execution across the program.
✅ Identify and recruit high-potential affiliate partners, including influencers, media publishers, B2B SaaS communities, and review sites.
✅ Design and execute campaigns, promotions, and creative initiatives that drive affiliate engagement, conversion, and retention.
✅ Monitor and analyze performance KPIs regularly—using data to inform decisions, optimize initiatives, and iterate on strategy.
✅ Collaborate with internal stakeholders in growth, product, content, and lifecycle marketing to maximize partner performance and alignment with broader marketing efforts.
✅ Leverage PartnerStack to manage workflows, track partner activity, and scale operations.
✅ Maintain best practices in compliance, tracking, attribution, and communication to uphold the integrity and trust of Apollo’s affiliate program.
ASSUMPTION: This role requires a hands-on approach to managing affiliate partnerships, with a focus on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years of experience in affiliate marketing, partner management, or performance marketing
Required Skills:
- Proven success in growing affiliate programs with measurable revenue results
- Strong performance and analytical mindset
- Experience testing and scaling new partner verticals and emerging affiliate channels
- Proven ability to build and manage relationships with external partners and internal stakeholders
- Experience working with PRM tools, direct experience with PartnerStack is a strong plus
- Comfortable operating with autonomy in a high-growth, fast-paced startup environment
- Proven ability to manage at least one direct report
Preferred Skills:
- Direct experience with Apollo.io or similar products
- Familiarity with the B2B SaaS industry
ASSUMPTION: Candidates with a strong background in affiliate marketing and a proven track record of driving revenue growth through partnerships are ideal for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Lead Affiliate Partnerships Manager with 4-6 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work hours
- Remote work options
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Lead Affiliate Partnerships Manager with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically B2B SaaS
Company Size: 501-1,000 employees
Founded: 2015
Company Description:
- Apollo.io is an all-in-one AI sales platform that revolutionizes how businesses find leads, engage prospects, and close deals
- Built on an always-updated database of more than 210 million B2B contacts and 35 million companies
- Empowers sales teams with intelligent tools like AI agents, email deliverability, automation, and call assistance
Company Specialties:
- Sales Engagement
- Lead Generation
- Predictive Analytics
- Lead Scoring
- Sales Strategy
- Conversation Intelligence
- Sales Enablement
- Lead Routing
- Sales Development
- Email Engagement
- Revenue Intelligence
- Sales Operations
- Sales Intelligence
- Sales Engagement
- Lead Intelligence
- Prospecting
- and B2B Data
Company Website: https://www.apollo.io/
ASSUMPTION: Apollo.io is a well-established company in the B2B SaaS industry, with a strong focus on providing intelligent sales tools for businesses.
📊 Role Analysis
Career Level: Mid-Senior level, with the opportunity to grow and make a significant impact on the company's affiliate program
Reporting Structure: This role reports directly to the Head of Growth or a similar executive position
Work Arrangement: Remote OK, with flexible hours and the ability to work from anywhere in the United States
Growth Opportunities:
- Potential to grow into a leadership role as the affiliate program expands
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to work with a diverse range of affiliate partners and learn from their unique perspectives
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's affiliate program and career advancement prospects.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A (remote work only)
Geographic Context:
- The United States has a diverse range of time zones, allowing for flexible scheduling and collaboration with team members across the country
- The remote work environment offers a high degree of flexibility and autonomy
- Apollo.io is headquartered in San Francisco, California, with a strong presence in the tech industry
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, allowing employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role, responsibilities, and qualifications
- Final interview with key stakeholders to evaluate fit and make a hiring decision
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven mindset
- Relationship-building and communication skills
- Experience with affiliate marketing and partner management
- Ability to work independently and manage multiple priorities
Application Tips:
- Highlight specific examples of your experience growing affiliate programs and driving revenue growth
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and leadership skills
ATS Keywords: Affiliate Marketing, Partner Management, Performance Marketing, Data Analysis, Relationship Building, Team Management, Campaign Design, Performance Optimization, Market Testing, Revenue Growth, Compliance, Tracking, Attribution, Communication, Cross-Functional Collaboration, PRM Tools
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and experience in affiliate marketing and partner management.
🛠️ Tools & Technologies
- PartnerStack (PRM tool)
- Google Analytics
- Microsoft Excel or Google Sheets
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The tools and technologies required for this role are standard for affiliate marketing and partner management, with a focus on data analysis and project management.
👔 Cultural Fit Considerations
Company Values:
- Extreme Ownership
- Focus and Urgency
- Voracious Learning
Work Style:
- Autonomous and self-driven
- Collaborative and team-oriented
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth startup environment?
- Are you comfortable working independently and managing multiple priorities?
- Do you have a strong analytical mindset and a proven track record of driving revenue growth through partnerships?
ASSUMPTION: Apollo.io values candidates who are autonomous, data-driven, and collaborative, with a strong focus on extreme ownership, focus, and urgency.
⚠️ Potential Challenges
- Managing a high volume of affiliate partners and maintaining strong relationships with each
- Keeping up with the fast-paced, high-growth environment of a startup
- Balancing the need for data-driven decision making with the need for quick action and adaptability
- Navigating the complexities of the affiliate marketing landscape and staying up-to-date with industry trends
ASSUMPTION: The potential challenges of this role require a candidate with strong organizational skills, the ability to manage multiple priorities, and a deep understanding of the affiliate marketing industry.
📈 Similar Roles Comparison
- This role is similar to a Senior Affiliate Marketing Manager or a Director of Affiliate Partnerships, with a focus on strategic leadership and revenue growth
- Unlike other roles in affiliate marketing, this position requires a strong focus on cross-functional collaboration and working with a dedicated team member
- Career progression in this role could lead to a leadership position within Apollo.io's affiliate program or a similar role at a larger organization
ASSUMPTION: This role offers a unique opportunity to lead a high-growth affiliate program and make a significant impact on the company's revenue and expansion efforts.
📝 Sample Projects
- Developing and executing a strategic plan to grow Apollo's Affiliate Program by 50% within the first year
- Identifying and recruiting high-potential affiliate partners in untapped verticals and markets
- Designing and implementing a performance-based incentive structure to drive affiliate engagement and conversion
ASSUMPTION: The sample projects for this role require a strategic mindset, strong analytical skills, and a deep understanding of the affiliate marketing industry.
❓ Key Questions to Ask During Interview
- How does Apollo.io support the growth and development of its affiliate program?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the affiliate program fit into Apollo.io's overall go-to-market strategy?
- What are the biggest challenges facing the affiliate program, and how can this role address them?
- How does Apollo.io foster a culture of extreme ownership, focus, and urgency?
ASSUMPTION: The key questions to ask during the interview focus on understanding the company's priorities, growth plans, and cultural values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and leadership skills
- Research Apollo.io and the affiliate marketing industry to demonstrate your understanding of the role and company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
