Lead Analyst - Retail Acquisition Strategy

📌 Core Information

🔹 Job Title: Lead Analyst - Retail Acquisition Strategy

🔹 Company: Citi

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing past business performance to identify trends and patterns
• Providing insights and recommendations to enhance business decision-making
• Developing and implementing strategic business opportunities and enhancements to operational policies
• Collaborating with cross-functional stakeholders and business partners
• Applying analytical thinking, data analysis tools, and methodologies

ASSUMPTION: This role requires a balance of analytical skills, business acumen, and strong communication skills to effectively work with various stakeholders and drive strategic decisions.

📋 Key Responsibilities

✅ Gather operational data from various cross-functional stakeholders to examine past business performance

✅ Identify data patterns and trends, and provide insights to enhance business decision-making capability in business planning, process improvement, solution assessment, etc.

✅ Recommend actions for future developments and strategic business opportunities, as well as enhancements to operational policies

✅ May be involved in exploratory data analysis, confirmatory data analysis, and/or qualitative analysis

✅ Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings

✅ Continuously improve processes and strategies by exploring and evaluating new data sources, tools, and capabilities

✅ Work closely with internal and external business partners in building, implementing, tracking, and improving decision strategies

✅ Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients, and assets

ASSUMPTION: The role involves a mix of data analysis, strategic thinking, and effective communication to influence business decisions and drive growth.

🎯 Required Qualifications

Education: Bachelors/University degree or equivalent experience

Experience: 5+ years of experience in a relevant field

Required Skills:

• Advanced process management skills
• Organized and detail-oriented
• Curious about learning and developing new skillsets
• Positive outlook with a can-do mindset
• Strong analytical thinking and data analysis skills
• Excellent communication and presentation skills
• Ability to work effectively with cross-functional stakeholders
• Sound ethical judgment and risk assessment skills

Preferred Skills:

• Experience in the financial services industry
• Familiarity with data visualization tools (e.g., Tableau, Power BI)
• Knowledge of programming languages for data analysis (e.g., Python, R)

ASSUMPTION: While the job description does not explicitly mention preferred skills, candidates with relevant industry experience and additional technical skills may have an advantage.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package
• Health, dental, and vision insurance
• Retirement savings plan
• Employee stock purchase plan
• Tuition assistance
• Employee discounts and perks

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for specific projects or needs)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Bengaluru. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Citi is a global financial services company with operations in over 100 countries and jurisdictions worldwide.

Company Size: 10,001+ employees. As a large organization, Citi offers opportunities for career growth and diverse experiences.

Founded: 1812. Citi has a rich history and extensive global network, providing a stable and established work environment.

Company Description:

• Citi's mission is to serve as a trusted partner to its clients by responsibly providing financial services that enable growth and economic progress.
• The company's core activities include safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of its clients.
• Citi is committed to privacy and responsible business practices.

Company Specialties:

• Banking
• Commercial Banking
• Investment Banking
• Wealth Management
• Credit Cards
• Capital Markets
• Equity and Fixed Income Research
• Consumer Lending
• Cash Management
• Transaction Services

Company Website: Citi Group

ASSUMPTION: Citi's extensive global presence and diverse range of financial services provide numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of technical skills, business acumen, and experience working with cross-functional teams.

Reporting Structure: The Lead Analyst reports directly to the Head of Retail Acquisition Strategy and works closely with various business units and stakeholders.

Work Arrangement: On-site, with the possibility of hybrid or remote work for specific roles or projects.

Growth Opportunities:

• Advancement to senior analyst or manager roles within the business analysis function
• Transition to other areas of the business, such as product management or strategy roles
• International assignments or expatriate opportunities within Citi's global network

ASSUMPTION: Citi's large size and global presence offer numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with a mix of open-plan and private offices.

Office Location(s): Bengaluru, with the possibility of working from other Citi offices in India or globally for specific projects.

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known for its thriving tech industry, vibrant culture, and pleasant climate.
• The city offers a mix of urban and suburban living options, with numerous amenities and attractions.
• Bengaluru is well-connected by air, rail, and road, with easy access to other major cities in India and internationally.

Work Schedule: Full-time, typically Monday to Friday, with the possibility of flexible working hours or remote work for specific roles or projects.

ASSUMPTION: Bengaluru's thriving tech industry and vibrant culture provide an ideal environment for professionals seeking growth and development opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and presentation skills
• Business acumen and strategic thinking
• Cultural fit and alignment with Citi's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Citi's business and the retail acquisition strategy function
• Prepare examples of your analytical work and be ready to discuss your thought process and approach
• Research Citi's company culture and values, and be prepared to discuss how you align with them

ATS Keywords: Data analysis, business planning, process improvement, strategic decision-making, stakeholder management, risk assessment, consumer insights, segmentation strategies

ASSUMPTION: Citi's application process is designed to assess candidates' technical skills, business acumen, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Data analysis tools: Excel, SQL, Python, R
• Data visualization tools: Tableau, Power BI
• Project management tools: Microsoft Project, Asana, Jira
• Collaboration tools: Microsoft Office Suite, Google Workspace

ASSUMPTION: Candidates should have a strong foundation in data analysis tools and be open to learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Client-centric: Putting clients at the center of everything we do
• Responsible finance: Acting with integrity and managing risk effectively
• Innovation: Embracing change and driving progress
• One Citi: Collaborating and working as one team
• Integrity: Upholding the highest ethical standards

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve common goals
• Agile: Adapting to changing priorities and demands
• Data-driven: Making informed decisions based on data and analysis
• Client-focused: Prioritizing the needs and expectations of clients

Self-Assessment Questions:

• How do you demonstrate Citi's value of being client-centric in your daily work?
• Can you provide an example of a time when you had to manage a challenging stakeholder relationship, and how did you approach it?
• How do you stay up-to-date with industry trends and new technologies, and how do you apply this knowledge to your work?

ASSUMPTION: Citi values candidates who align with their core values and demonstrate a strong work ethic, collaborative spirit, and commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Working with large and complex datasets, requiring strong data management and analysis skills
• Balancing the need for detailed analysis with the need for timely decision-making
• Managing multiple stakeholders with competing priorities and expectations
• Keeping up with the fast-paced and ever-evolving financial services industry

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them effectively.

📈 Similar Roles Comparison

• Compared to other business analyst roles, this position places a greater emphasis on strategic decision-making and stakeholder management
• In the financial services industry, this role requires a strong understanding of retail banking and acquisition strategies
• Career progression in this role may lead to senior analyst, manager, or strategic roles within the business analysis function or other areas of the business

ASSUMPTION: Candidates should research similar roles and the financial services industry to better understand the unique aspects of this position and how it fits into their career goals.

📝 Sample Projects

• Analyzing customer churn data to identify trends and develop targeted retention strategies
• Evaluating the impact of marketing campaigns on customer acquisition and engagement
• Developing predictive models to forecast customer behavior and inform business decisions

ASSUMPTION: These sample projects illustrate the types of analyses and strategic thinking required for this role, but the specific projects may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role contribute to Citi's overall business strategy, and what are the key priorities for the first 90 days?
• What are the most challenging aspects of this role, and how can I best prepare to address them?
• How does Citi support the professional development and growth of its employees in this role?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your analytical work and be ready to discuss your thought process and approach
• Research Citi's company culture and values, and be prepared to discuss how you align with them
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.