Lead, Brand Marketing

📌 Core Information

🔹 Job Title: Lead, Brand Marketing

🔹 Company: Headout

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Brand Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Relocation required)

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing social content strategy to elevate brand presence
• Leading high-impact campaigns and mentoring a growing team
• Developing brand guidelines and frameworks for consistency across platforms
• Managing content calendar and tracking performance to refine social strategy

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media platforms and brand marketing.

📋 Key Responsibilities

✅ Shape and execute social content strategy to elevate brand presence

✅ Lead high-impact campaigns and mentoring a growing team

✅ Develop brand guidelines and frameworks for consistency across platforms

✅ Manage content calendar and track performance to refine social strategy

✅ Identify marketing trends and optimize impact across different platforms

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4+ years of experience in brand marketing, with a focus on social media and campaign management

Required Skills:

• Proven track record in managing campaign strategy and execution end-to-end
• Experience working in cross-functional teams and leading brand charter
• Excellent communication skills and proactive, hands-on attitude
• Collaborative mindset with the ability to work well in a team environment

Preferred Skills:

• Previous experience working in the travel sector

ASSUMPTION: Candidates with a strong portfolio showcasing their brand marketing skills and experience will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 15-25 LPA (Estimated based on industry standards for mid-senior level brand marketing roles in Bengaluru)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off policy
• Employee discounts on Headout experiences

Working Hours: Full-time (40 hours/week), with flexibility for remote work when needed

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level brand marketing roles in Bengaluru. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Headout operates in the technology, information, and internet sector, focusing on real-life experiences and bookings.

Company Size: Headout has 201-500 employees, providing a mid-sized company environment with ample growth opportunities.

Founded: Headout was founded in 2015 and has since grown to serve millions of guests across the globe.

Company Description:

• Headout is home to the world’s best real-life experiences, from expert-led tours to incredible landmarks, activities, events, and everything in between.
• The company's mission is to inspire people to get up and close with the world we live in by building the most seamless and affordable booking platform.
• Headout has raised $60M+ from top-tier investors and is headquartered in New York with 9 global offices.

Company Specialties:

• Real-life experiences and bookings
• Brand marketing and customer acquisition
• Global expansion and market penetration

Company Website: https://www.headout.com

ASSUMPTION: Headout's focus on real-life experiences and global expansion provides unique opportunities for brand marketing professionals to make a significant impact.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and may have team members reporting to them.

Work Arrangement: On-site, with flexibility for remote work when needed

Growth Opportunities:

• Potential to lead and grow the brand marketing team as the company expands
• Opportunities to work on global campaigns and collaborate with international teams
• Possibility to take on additional responsibilities and advance within the marketing department

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in brand marketing within a dynamic, global company.

🌍 Location & Work Environment

Office Type: Headout's Bengaluru office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): W. 43rd St 311, W 43rd Street Office 11-120, New York, New 10036, US (Headquarters); Bengaluru, Karnataka, India (This role)

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka and is known for its vibrant tech industry and cosmopolitan culture.
• The city offers a mix of traditional Indian culture and modern amenities, with a wide range of dining, entertainment, and recreational options.
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Full-time (40 hours/week), with flexibility for remote work when needed

ASSUMPTION: Candidates should be comfortable working in a dynamic, multicultural environment and be open to relocating to Bengaluru if not already based there.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interviews with the hiring manager and other team members
• Case study or presentation to demonstrate problem-solving and strategic thinking skills
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Strategic thinking and campaign planning
• Communication and presentation skills
• Cultural fit and alignment with Headout's values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience and achievements
• Prepare examples of successful social media campaigns you've led or contributed to
• Research Headout's brand and mission to demonstrate your enthusiasm and understanding of the company
• Be prepared to discuss your experience working in cross-functional teams and leading brand charters

ATS Keywords: Brand Marketing, Social Media, Campaign Strategy, Team Leadership, Communication, Collaboration, Proactivity

ASSUMPTION: Headout's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the company's growing brand marketing team.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Campaign management tools (Hootsuite, Buffer, etc.)
• Analytics tools (Google Analytics, Sprout Social, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Candidates should be comfortable using social media platforms, campaign management tools, and analytics tools to track performance and optimize campaigns.

👔 Cultural Fit Considerations

Company Values:

• Inspire curiosity
• Embrace challenges
• Collaborate openly
• Act with integrity
• Delight customers

Work Style:

• Collaborative and team-oriented
• Adaptable and open to feedback
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• How do you embody Headout's values in your daily work?
• Describe a time when you had to collaborate with a cross-functional team to achieve a common goal.
• How do you stay up-to-date with the latest trends and best practices in brand marketing?

ASSUMPTION: Headout values candidates who are passionate about their work, collaborative, and committed to delivering exceptional customer experiences.

⚠️ Potential Challenges

• Managing a growing team and mentoring junior team members
• Balancing strategic planning with day-to-day campaign execution
• Adapting to a dynamic, fast-paced work environment
• Relocating to Bengaluru, if not already based there

ASSUMPTION: These challenges can be overcome with strong leadership skills, adaptability, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on social media and digital channels
• Headout's global presence offers unique opportunities for international collaboration and campaign management
• This role provides a blend of strategic planning, hands-on execution, and team management, offering a well-rounded experience in brand marketing

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in brand marketing.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new Headout experience
• Creating brand guidelines and templates to ensure consistent messaging across all platforms
• Analyzing campaign performance data to identify trends and optimize future campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to hands-on execution and data analysis.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Headout?
• What are the biggest challenges facing the brand marketing team currently, and how can this role help address them?
• How does Headout support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Headout approach diversity, equity, and inclusion in its hiring and workplace practices?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, while also providing valuable insights into the position and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Headout Careers page
• Tailor your resume and cover letter to highlight your brand marketing experience and achievements
• Prepare examples of successful social media campaigns you've led or contributed to
• Research Headout's brand and mission to demonstrate your enthusiasm and understanding of the company
• Follow up with the Headout hiring team one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.