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Lead, Brand Planning and Operations, Men's Soccer, NA

Nike
Full-time
On-site
Beaverton, Oregon, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Lead, Brand Planning and Operations, Men's Soccer, NA

πŸ”Ή Company: Nike

πŸ”Ή Location: Beaverton, Oregon, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: 🎨 Brand & Creative Marketing

πŸ”Ή Date Posted: Tue Apr 01 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Creating and executing integrated marketing strategies focused on youth and consumer engagement
  • Driving brand love and achieving priority business outcomes for Nike Soccer
  • Working collaboratively within the North America Consumer Planning & Operations Team (NA CPO)
  • Balancing strategic planning with effective project execution

ASSUMPTION: This role demands a creative and strategic thinker who is passionate about soccer and skilled at navigating brand initiatives across various teams.

πŸ“‹ Key Responsibilities

βœ… Shape and operationalize brand and marketplace strategies for Nike Soccer leading up to major events

βœ… Support the development of Men's & Women's Soccer Brand Strategy, Annual Operating Plan, and Seasonal Priorities

βœ… Ensure operational efficiency and clarity in brand direction through strategic application of the Consumer Code and One Marketing processes

βœ… Develop budgets to meet business goals and manage cross-functional relationships to drive outcomes

ASSUMPTION: This position will require avid collaboration and influence across multiple departments, demanding excellent interpersonal skills.

🎯 Required Qualifications

Education: Bachelor’s Degree or equivalent combination of education, experience, or training

Experience: 7+ years relevant work experience in Strategy, Operations, Marketing

Required Skills:

  • Brand Management
  • Consumer Insights
  • Operational Excellence

Preferred Skills:

  • Passion for and knowledge of soccer, particularly in North America
  • Expertise in marketing budgets and agency management

ASSUMPTION: Candidates should have demonstrated capabilities in leadership and strategic planning, emphasizing innovation and flexibility.

πŸ’° Compensation & Benefits

Salary Range: Not specified, but typically competitive given industry standards and the seniority of the role

Benefits:

  • Health Insurance
  • Retirement Savings Plan
  • Employee Discounts

Working Hours: 40 hours per week with potential flexibility depending on project needs

ASSUMPTION: Compensation package likely includes benefits typical for Nike employees, such as stock options and wellness programs.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Footwear Manufacturing, with a broader reach in sports apparel and equipment

Company Size: 10,001+ employees, indicating a large, global organization with diverse opportunities

Founded: 1964, with a rich history in sports innovation

Company Description:

  • Innovative approach to environmental sustainability
  • Commitment to recycling and circular design
  • Focused on energy efficiency and reducing carbon footprint

Company Specialties:

  • Sportswear and Footwear
  • Sustainability Initiatives
  • Technological Innovations in Apparel

Company Website: Nike Website

ASSUMPTION: Nike’s strong market presence and focus on sustainability likely influence their workplace culture, emphasizing innovation and responsibility.

πŸ“Š Role Analysis

Career Level: Senior, with significant influence in strategic directives

Reporting Structure: Reports to Men's Director of Consumer Planning and Operations, with dotted-line reporting to Men's Director, Soccer Brand Management

Work Arrangement: Primarily on-site with potential travel for events and team coordination

Growth Opportunities:

  • Engagement in high-profile projects linked to global soccer events
  • Potential for upward mobility within Nike’s expansive organizational structure
  • Visibility in cross-functional leadership roles, paving paths for broader strategic influence

ASSUMPTION: This role likely offers expansive learning and networking opportunities across Nike’s global operations. Adaptability and proactive engagement are crucial for success.

🌍 Location & Work Environment

Office Type: Corporate headquarters with state-of-the-art facilities

Office Location(s): Beaverton, Oregon

Geographic Context:

  • Located near Portland, Oregon, a hub for outdoor activities and vibrant culture
  • Strategic proximity to Nike's Innovation Labs and key retail locations
  • Access to diverse outdoor and urban environments, fostering a balanced lifestyle

Work Schedule: Primarily weekday office hours with flexibility to accommodate project demands and events

ASSUMPTION: The Beaverton location offers a supportive corporate infrastructure with amenities expected at a global brand like Nike. Proactive communication and adaptability will benefit those working on-site.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial online application and resume submission
  • Phone or video interview with HR and hiring managers
  • On-site or virtual panel interview with cross-functional leaders

Key Assessment Areas:

  • Strategic thinking and problem-solving abilities
  • Experience with brand management in competitive markets
  • Ability to collaborate effectively across diverse teams

Application Tips:

  • Emphasize experience with brand strategy and marketing operations
  • Highlight achievements in collaborative and cross-functional projects
  • Align application materials with Nike's sustainability and innovation goals

ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, Soccer Passion, Operational Excellence

ASSUMPTION: Nike’s hiring process focuses on assessing cultural fit and strategic potential, encouraging applicants to demonstrate their long-term vision and creativity.

πŸ› οΈ Tools & Technologies

  • Airtable for project management
  • Keynote for presentations
  • Excel for data analysis and budgeting

ASSUMPTION: Proficiency in digital tools reflects the need for agile project management and effective communication.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and creativity in sports and apparel
  • Commitment to sustainable practices
  • Fostering inclusivity and diversity

Work Style:

  • Collaborative and cross-functional approach
  • Emphasizes flexibility and adaptability
  • Encourages proactive problem-solving

Self-Assessment Questions:

  • Do you have a passion for soccer and marketing innovation?
  • Can you work effectively in a cross-functional, fast-paced environment?
  • Are you able to adapt to evolving market trends and consumer needs?

ASSUMPTION: Nike’s culture values proactive involvement and creative solutions, fostering a dynamic workplace atmosphere.

⚠️ Potential Challenges

  • Navigating complex organizational structures
  • Maintaining alignment across global and regional strategies
  • Adapting to fast-paced market changes
  • Balancing strategic initiatives with execution

ASSUMPTION: Success in this role may require resilience, robust communication skills, and an ability to navigate organizational dynamics effectively.

πŸ“ˆ Similar Roles Comparison

  • Similar roles in Adidas may present parallel competitive challenges
  • Opportunities at Under Armour could focus more on performance sports sectors
  • Roles at Puma may emphasize lifestyle branding rather than large-scale sports events

ASSUMPTION: Comparative analysis suggests Nike’s role is distinct due to its scale and focus on major global soccer events.

πŸ“ Sample Projects

  • Development of brand strategy for North America Soccer
  • Execution of marketing initiatives for upcoming World Cup events
  • Integration of Consumer Code and operational directives into Nike's brand strategies

ASSUMPTION: Sample projects are indicative of the strategic impact and market engagement expected in this role.

❓ Key Questions to Ask During Interview

  • What are the key metrics of success for this role?
  • How does this role interact with global Nike initiatives?
  • What are the opportunities for professional development within the team?
  • How does Nike prioritize innovation in its brand and operational strategies?
  • What are the main challenges anticipated in the upcoming soccer seasons?

ASSUMPTION: Candidates should seek clarity on strategic goals and organizational integration to effectively leverage the role’s potential.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through Nike's careers site
  • Prepare your resume to highlight relevant strategic and operational experience
  • Include a cover letter that demonstrates your passion for soccer and brand innovation
  • Follow up with contacts within Nike, if available, to express your interest
  • Research and align your personal achievements with Nike’s mission and values

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.