📌 Core Information
🔹 Job Title: Lead, Co-Brand Guest Experience & Operations
🔹 Company: Royal Caribbean Cruises Ltd
🔹 Location: Miami, Florida, United States
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site (Miami, FL)
🚀 Job Overview
Key aspects of this role include:
- Partnering with cross-functional teams to manage co-brand products
- Optimizing co-brand sales and guest interactions
- Identifying product optimization opportunities
- Managing operational strategy for rewards redemption and cardholder benefits
ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and strong cross-functional collaboration.
📋 Key Responsibilities
✅ Optimize co-brand sales and key points of guest interaction via onboard sales & digital channels
✅ Identify product optimization opportunities related to delivery, technology, rewards redemption, and customer experience
✅ Lead operational strategy for rewards redemption and cardholder benefits designed to maximize cardholder acquisition, engagement, and spend
✅ Manage day-to-day relationship with dedicated Bank of America stakeholders and onboard teams, guest services, call center, and IT
✅ Oversee operations, trainings, testing, system integrations, analysis, and product development needs for co-brand
✅ Leverage strategic partnerships to expand cardholder benefits and manage those relationships effectively
✅ Work collaboratively with cross-functional teams to forecast, manage, and analyze program performance metrics and to report on activities and KPIs
✅ Streamline operational processes to maximize revenue, including automation of reporting and ongoing analyses for sales, redemption, and breakage co-brand points to Executive Leadership
✅ Collaborate with third-party vendors and agency partners on creative and content development for the program
ASSUMPTION: This role involves a mix of strategic planning, operational management, and stakeholder communication.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Master's preferred
Experience: 3-5 years of marketing experience, payments experience required
Required Skills:
- Strong relationship management and partnership skills
- Excellent communication skills - from peers to C-Suite
- Roll up your sleeves, go-getter mindset
- Passion for the Royal Caribbean brand - you love to cruise
- Strong attention to detail and organizational skills
- Collaborative, enthusiastic team player
- Willingness to travel up to 10% of time onboard cruise ships
- Proficiency in MS Word, Project, Excel, and PowerPoint
Preferred Skills:
- Experience in the cruise industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the cruise industry or fluency in additional languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 (Based on industry standards for a Marketing Manager with 3-5 years of experience in the travel industry, location, and company size)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on cruises
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range is an estimate based on industry standards and the company's size. Benefits are assumed based on typical offerings for a company of this size in the travel industry.
📌 Applicant Insights
🔍 Company Context
Industry: Travel & Hospitality, specifically cruise lines
Company Size: 10,001+ employees (Large enterprise)
Founded: 1968 (Royal Caribbean Cruise Line), 1988 (Celebrity Cruises), 1999 (Pullmantur), 2000 (Azamara Club Cruises), 2007 (CDF Croisières de France), 2014 (TUI Cruises), 2018 (Hapag-Lloyd Cruises), 2018 (Silversea Cruises)
Company Description:
- Royal Caribbean Group is a global cruise vacation company that operates three award-winning cruise brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises.
- The company is committed to delivering the best vacation experiences responsibly, with a focus on safety, environmental protection, and community engagement.
- Royal Caribbean Group is known for its innovative ships, world-class entertainment, and unique itineraries.
Company Specialties:
- Cruise ship operations and management
- Marketing and sales
- Guest services and onboard experiences
- Shipbuilding and design
- Sustainability and environmental initiatives
Company Website: Royal Caribbean Group
ASSUMPTION: Royal Caribbean Group is a large, established company with a strong brand and global presence. Its size and diversity offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level management (Manager)
Reporting Structure: Reports directly to the Senior Manager, Credit Card & Gift Card Marketing
Work Arrangement: On-site, with up to 10% travel onboard cruise ships
Growth Opportunities:
- Potential advancement to senior management roles within the marketing department or other departments
- Opportunities to work on special projects or initiatives
- Possibility to transition to other brands within the Royal Caribbean Group
ASSUMPTION: This role offers opportunities for career growth within the marketing department and potentially across other departments or brands within the Royal Caribbean Group.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Miami, Florida
Geographic Context:
- Miami is a multicultural city with a cost of living slightly above the national average
- The office is located in the Miami-Dade County area, with easy access to public transportation and major highways
- Miami offers a diverse range of cultural attractions, entertainment, and outdoor activities
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: The work environment is likely to be fast-paced, collaborative, and dynamic, reflecting the nature of the cruise industry and the company's size.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-person or video interview with the hiring manager and/or other team members
- Final interview with a senior leader or executive
- Background check and reference check (if applicable)
Key Assessment Areas:
- Marketing and payments experience
- Relationship management and partnership skills
- Communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and payments experience, as well as any experience working with cruise lines or in the travel industry
- Demonstrate your understanding of the Royal Caribbean brand and its commitment to delivering exceptional guest experiences
- Prepare examples of your ability to optimize sales and guest interactions, identify product optimization opportunities, and manage operational strategy
ATS Keywords: Marketing, payments, co-brand, guest experience, operational strategy, product optimization, relationship management, communication skills
ASSUMPTION: The application process is likely to be competitive, with a focus on marketing and payments experience, relationship management skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Project, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are likely to be standard for the marketing industry, with a focus on data analysis, project management, and marketing automation.
👔 Cultural Fit Considerations
Company Values:
- Excellence: We strive for the highest standards in all that we do
- Innovation: We challenge the status quo and continuously improve
- Integrity: We act with honesty and integrity in all our interactions
- Sustainability: We are committed to protecting the environment and our communities
- Fun: We believe that having fun is an essential part of our culture and our success
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on delivering exceptional guest experiences
- Adaptable and able to thrive in a changing environment
Self-Assessment Questions:
- Do you have a passion for the Royal Caribbean brand and a genuine interest in delivering exceptional guest experiences?
- Are you comfortable working in a fast-paced, collaborative environment and able to adapt to change?
- Do you have strong relationship management and partnership skills, with the ability to build and maintain effective working relationships with a wide range of stakeholders?
ASSUMPTION: Royal Caribbean Group values employees who are passionate about the brand, collaborative, adaptable, and results-driven, with strong relationship management skills.
⚠️ Potential Challenges
- The role may require occasional travel onboard cruise ships, which could disrupt personal schedules and routines
- The work environment may be fast-paced and demanding, with tight deadlines and high expectations
- The role may require managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- The cruise industry is subject to seasonal fluctuations and external factors (e.g., weather, geopolitical events), which could impact business performance and workload
ASSUMPTION: While the role offers numerous opportunities for career growth and development, it also presents potential challenges related to travel, work environment, and industry fluctuations.
📈 Similar Roles Comparison
- This role is unique in its focus on co-brand guest experience and operations within the cruise industry
- Compared to similar roles in other industries, this position offers the opportunity to work for a well-established, global brand with a strong focus on innovation and sustainability
- Career path comparison: This role could lead to advancement within the marketing department or other departments within the Royal Caribbean Group, with potential opportunities to transition to other brands or take on special projects
ASSUMPTION: While this role is unique in its focus on co-brand guest experience and operations within the cruise industry, it offers numerous opportunities for career growth and development within the Royal Caribbean Group.
📝 Sample Projects
- Developing and implementing a new rewards redemption strategy to maximize cardholder engagement and spend
- Collaborating with cross-functional teams to optimize co-brand sales and guest interactions via onboard sales and digital channels
- Managing the operational strategy for a new co-brand product launch, including trainings, testing, system integrations, and analysis
ASSUMPTION: These sample projects reflect the strategic, operational, and collaborative nature of the role, with a focus on driving revenue growth and enhancing the guest experience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the Royal Caribbean Group?
- What opportunities are there for professional development and growth within the marketing department or other departments within the Royal Caribbean Group?
- How does the company support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your commitment to setting yourself up for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Royal Caribbean Group careers page
- Tailor your resume and cover letter to highlight relevant marketing and payments experience, as well as any experience working with cruise lines or in the travel industry
- Prepare examples of your ability to optimize sales and guest interactions, identify product optimization opportunities, and manage operational strategy
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
