📌 Core Information
🔹 Job Title: Lead Communications Specialist
🔹 Company: Sixthman
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with occasional sailing events)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing external communications strategy
- Overseeing event communications and marketing campaigns
- Managing content calendars and social media profiles
- Collaborating with cross-functional teams to drive growth and engagement
- Providing reporting and recommendations based on campaign performance
ASSUMPTION: This role requires a strong background in communications, marketing, and social media, with a proven track record of driving engagement and growth.
📋 Key Responsibilities
✅ Developing and implementing external communications strategy across email, SMS, surveys, and social media
✅ Overseeing event communications, including timelines, messaging, and partner alignment
✅ Managing content calendars and social media profiles for the company and its events
✅ Preparing company statements and notifications, and overseeing email and SMS marketing programs
✅ Collaborating with marketing, creative, and community experience specialists on communication materials
✅ Proactively researching tools and processes to improve communications planning and implementation
✅ Serving as an internal tech stack expert and providing trainings as needed
✅ Sailing on assigned events to assist with onboard content creation and event support
✅ Collaborating with the director of marketing and company publicist on press releases and presentations
✅ Developing and implementing strategies for loyalty programs, philanthropy, and industry events
ASSUMPTION: This role requires strong leadership, communication, and organizational skills, with the ability to multitask and adapt to changes or challenges.
🎯 Required Qualifications
Education: Bachelor’s degree required (or equivalent experience)
Experience: 4 years of experience required
Required Skills:
- Proven experience in communications, marketing, or a related field
- Strong social media and PR experience
- Proficiency in Salesforce, customer data platforms, content management systems, and customer service
- Excellent verbal, written, and interpersonal skills
- Strong sense of design and art direction
- Ability to work closely with coworkers across all teams
- Detail-oriented with high accuracy
- Excellent organization skills and ability to multitask
- Ability to work under pressure and adapt to changes or challenges
- Computer proficiency (Email, Word, and strong Excel skills)
Preferred Skills:
- Experience with both broad-based communications and tailored communications
- Ability to conceptualize ideas and bring them to fruition
ASSUMPTION: Candidates with experience in event communications, marketing, or a related field are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for a Lead Communications Specialist with 4 years of experience in Atlanta, GA)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Sixthman events
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with occasional sailing events)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's internal equity and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sixthman is a theme vacation and musical festival production company, focusing on creating immersive experiences for guests on sand and at sea with their favorite artists, athletes, actors, comedians, and brands.
Company Size: Sixthman has 51-200 employees, providing a mid-sized company environment where applicants can expect a collaborative and dynamic work culture.
Founded: 2001, with over 20 years of experience in creating unique and memorable events for guests.
Company Description:
- Headquartered in Atlanta, Georgia
- Specializes in creating festivals at sea and all-inclusive resort experiences
- Hosts over 300,000 guests annually with a focus on community and immersive experiences
- Recognized as America’s Fastest Growing Travel Company and one of Atlanta’s Best Places to Work
Company Specialties:
- Theme vacations
- Musical festival production
- Customer service and hospitality
Company Website: www.sixthman.net
ASSUMPTION: Sixthman's focus on creating immersive experiences for guests makes this an exciting opportunity for candidates passionate about events, marketing, and customer service.
📊 Role Analysis
Career Level: This role is a mid-level position, offering opportunities for growth and leadership within the communications and marketing departments.
Reporting Structure: The Lead Communications Specialist reports directly to the Director of Marketing and is responsible for leading discussions about strategy and execution for all communications related to the company and its events, as well as the company’s philanthropic vision and execution.
Work Arrangement: This role is on-site, with occasional sailing events required (approximately 2-4 events per calendar year).
Growth Opportunities:
- Potential advancement to a managerial or director-level position within the marketing or communications department
- Expanding event coordination and management skills
- Developing expertise in cross-functional team collaboration and leadership
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in communications, marketing, or event management.
🌍 Location & Work Environment
Office Type: Sixthman's headquarters is located in a modern office building in Atlanta, Georgia.
Office Location(s): 437 Memorial Drive, A-10, Atlanta, GA 30312, US
Geographic Context:
- Atlanta, Georgia, offers a vibrant and diverse cultural scene, with numerous attractions, museums, and entertainment options
- The office is conveniently located near public transportation and various amenities
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with occasional sailing events required.
ASSUMPTION: Atlanta's vibrant cultural scene and convenient office location make it an attractive place to work for candidates interested in events, marketing, and customer service.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director of marketing
- Background check and reference verification
Key Assessment Areas:
- Communication and interpersonal skills
- Marketing and social media expertise
- Event planning and coordination experience
- Leadership and team collaboration skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Sixthman's unique event offerings and target audience
- Prepare examples of your past communications, marketing, or event management successes
- Research Sixthman's company culture and values to ensure a strong fit
ATS Keywords: communications, marketing, social media, event planning, leadership, collaboration, customer service, Sixthman
ASSUMPTION: Sixthman's interview process is designed to assess candidates' communication, marketing, and event management skills, as well as their cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Salesforce
- Customer data platforms
- Content management systems
- Customer service software
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Survey tools (e.g., SurveyMonkey, Typeform)
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, with a strong emphasis on Salesforce, customer data platforms, and social media platforms.
👔 Cultural Fit Considerations
Company Values:
- Live loud
- Create moments that make life rock
- Celebrate community
- Change expectations
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Creative and innovative
- Results-driven and detail-oriented
Self-Assessment Questions:
- How do you embody Sixthman's core values in your work?
- Describe a time when you had to adapt to changes or challenges in a communications or marketing role.
- How do you approach tailoring communications to different audiences or messages?
ASSUMPTION: Candidates who align with Sixthman's core values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in event timelines, messaging, or partner alignment
- Collaborating with various teams and stakeholders to drive growth and engagement
- Occasional sailing events may require travel and time away from the office
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication and collaboration with team members.
📈 Similar Roles Comparison
- This role is similar to a Communications Manager or Marketing Manager position, but with a focus on event communications and external communications strategy
- Unlike other marketing or communications roles, this position requires occasional sailing events and a strong understanding of event planning and coordination
- Career progression in this role could lead to managerial or director-level positions within the marketing or communications department
ASSUMPTION: Candidates with experience in event communications, marketing, or a related field are well-suited to this role and its unique requirements.
📝 Sample Projects
- Developing and implementing a comprehensive communications strategy for a new event launch, including email, SMS, social media, and survey campaigns
- Managing event timelines, messaging, and partner alignment for multiple events simultaneously
- Collaborating with cross-functional teams to create engaging and on-brand communication materials for events, loyalty programs, and philanthropic initiatives
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on communications strategy, event planning, and cross-functional team collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical event planning process and how communications fit into it?
- How does Sixthman support the growth and development of its employees, particularly in the marketing and communications departments?
- What are the most challenging aspects of managing communications for multiple events simultaneously, and how does Sixthman address these challenges?
- How does Sixthman measure the success of its communications and marketing campaigns, and what tools do they use to track and analyze performance?
- What opportunities are there for growth and advancement within the marketing and communications departments at Sixthman?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past communications, marketing, or event management successes to discuss during the interview
- Research Sixthman's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
