Lead - Content

📌 Core Information

🔹 Job Title: Lead - Content

🔹 Company: Freshworks

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic content creation to drive demand generation campaigns
• Collaboration with cross-functional teams to ensure brand voice and messaging alignment
• Adapting messaging to various personas, industries, and buying stages
• Working with creative teams to produce visually engaging content

ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to thrive in a fast-paced, campaign-driven environment.

📋 Key Responsibilities

✅ Create high-performing content to support demand generation campaigns, including whitepapers, blogs, emails, landing pages, and infographics

✅ Convert campaign themes into benefit-driven, compelling messaging suited to different funnel stages

✅ Write attention-grabbing subject lines, crisp body copy, and compelling CTAs for email marketing campaigns

✅ Develop concise, persuasive copy for paid channels like LinkedIn ads and Google Search/Display ads

✅ Write scripts for video formats such as explainers, promos, customer stories, and webinars

✅ Partner with design teams to produce infographics and visual storytelling content

✅ Work closely with stakeholders across product marketing, field marketing, campaign managers, and design to ensure all content aligns with brand voice and messaging

ASSUMPTION: This role involves a high degree of collaboration and requires strong interpersonal skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 6-9 years of experience in B2B content marketing, preferably within SaaS, IT, or tech

Required Skills:

• Proven ability to write with clarity, brevity, and persuasion across formats and channels
• Strong interpersonal and communication skills
• Experience working with Google Docs, project management tools, and content management systems

Preferred Skills:

• Familiarity with buyer journeys and content mapping
• Experience with video storytelling and multimedia content

ASSUMPTION: Candidates with a strong portfolio showcasing various content formats and a proven track record in B2B content marketing will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level content role in Chennai)

Benefits:

• Health, dental, and vision insurance
• Retirement plans
• Paid time off
• Employee stock purchase plan

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Freshworks operates in the Software Development industry, focusing on providing people-first AI service software to deliver exceptional customer and employee experiences.

Company Size: Freshworks has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Freshworks was founded in 2010, with over a decade of experience in the industry.

Company Description:

• Freshworks builds uncomplicated service software that delivers exceptional customer and employee experiences
• Their enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results
• Over 72,000 companies trust Freshworks' customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• and Conversion Optimization Suite

Company Website: Freshworks

ASSUMPTION: Freshworks' focus on providing exceptional customer and employee experiences creates a strong company culture that values innovation and customer-centricity.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Lead - Content will report directly to the Demand Generation Manager and collaborate with various teams, including product marketing, field marketing, campaign managers, and design.

Work Arrangement: This role offers remote work options, with the possibility of on-site collaboration with local teams in Chennai.

Growth Opportunities:

• Progression to a senior content role or management position within the Demand Generation team
• Expansion into other marketing functions, such as product marketing or brand management
• Potential to work on global campaigns and gain international experience

ASSUMPTION: Freshworks' mid-sized company structure provides ample opportunities for career growth and development within the marketing function.

🌍 Location & Work Environment

Office Type: Freshworks has multiple office locations worldwide, with this role based in Chennai, India.

Office Location(s): 2950 S Delaware St, Suite 201, San Mateo, California 94403, US; SP Infocity, Block B, 1st Floor, 40, MGR Salai, Perungudi, Chennai, Tamil Nadu 600096, IN

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu, located on the southeastern coast of India
• The city is known for its rich cultural heritage, historical landmarks, and vibrant food scene
• Chennai offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major Indian cities

Work Schedule: The work schedule for this role is full-time, with flexible work arrangements to accommodate remote work.

ASSUMPTION: Chennai provides a unique blend of cultural experiences and a lower cost of living, making it an attractive location for professionals seeking to advance their careers in a dynamic and growing market.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the team
• Final round with the Demand Generation Director or another senior leader

Key Assessment Areas:

• Writing samples and portfolio review
• Behavioral and situational interview questions
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight relevant content marketing experience and skills
• Include a portfolio of your best work, showcasing various content formats and channels
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments

ATS Keywords: B2B content marketing, demand generation, campaign content, cross-functional collaboration, brand voice, messaging alignment, buyer journeys, content mapping

ASSUMPTION: Freshworks' hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Google Docs
• Project management tools (e.g., Hive, Airtable)
• Content Management Systems (e.g., Contentful)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used to manage content creation, collaboration, and workflows.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Integrity
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic environment
• Strong focus on collaboration and cross-functional teamwork
• Results-driven and data-informed decision-making
• Opportunities for growth and professional development

Self-Assessment Questions:

• How do you ensure that your content aligns with Freshworks' brand voice and messaging guidelines?
• Describe a time when you had to adapt your writing style to suit a specific audience or channel. How did you approach this challenge?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Freshworks values candidates who are customer-focused, innovative, and collaborative, with a strong work ethic and a results-driven mindset.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting writing styles to suit various personas, industries, and buying stages
• Collaborating effectively with cross-functional teams to ensure content alignment and consistency
• Keeping up with industry trends and best practices in content marketing and demand generation

ASSUMPTION: These challenges can be overcome with strong organizational skills, a strategic mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other content marketing positions in its focus on demand generation and campaign-driven content creation
• Freshworks' mid-sized company structure offers a balance between growth opportunities and a close-knit team environment
• Career progression in this role may involve moving into a senior content or management position within the Demand Generation team or exploring other marketing functions

ASSUMPTION: This role provides a unique blend of strategic and tactical content creation, with a strong focus on driving demand generation results.

📝 Sample Projects

• Developing a whitepaper series to educate prospects on Freshworks' product suite and its benefits
• Creating a series of blog posts to showcase customer success stories and industry thought leadership
• Writing scripts for a video campaign highlighting Freshworks' unique value proposition and competitive advantages

ASSUMPTION: These sample projects demonstrate the strategic and creative aspects of the Lead - Content role, showcasing the candidate's ability to develop high-quality content that drives results.

❓ Key Questions to Ask During Interview

• How does the Demand Generation team collaborate with other marketing functions, such as product marketing and field marketing?
• What are the key priorities for this role in the first 90 days?
• How does Freshworks support the professional development and growth of its content marketing team members?
• What are the most challenging aspects of working in a fast-paced, campaign-driven environment, and how does the team overcome these challenges?
• How does Freshworks measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in understanding the role's dynamics, priorities, and growth opportunities, as well as their commitment to driving results and continuous improvement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant content marketing experience and skills
• Include a portfolio of your best work, showcasing various content formats and channels
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.