📌 Core Information
🔹 Job Title: Lead - Content Creation
🔹 Company: Freshworks
🔹 Location: San Mateo, California, United States (with remote flexibility)
🔹 Job Type: Full-time, Hybrid (onsite 3x/week)
🔹 Category: Content & Creative
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (onsite 3x/week)
🚀 Job Overview
Key aspects of this role include:
- Leading the design and development of impactful learning programs and resources for Freshworks teams
- Collaborating with Go-to-Market teams to create educational content that enhances sales performance and product knowledge
- Utilizing AGILE methodologies for continuous improvement and flexibility in curriculum design
- Designing and delivering cutting-edge training solutions that are scalable across global audiences
- Staying at the forefront of learning methodologies, technologies, and tools to ensure Freshworks' learning solutions are cutting-edge and effective
ASSUMPTION: This role requires a balance of creativity, technical skills, and strong collaboration abilities to succeed.
📋 Key Responsibilities
✅ Lead the design and development of impactful learning programs and resources for Freshworks teams
✅ Collaborate with Go-to-Market teams to create educational content that enhances sales performance and product knowledge
✅ Utilize AGILE methodologies for continuous improvement and flexibility in curriculum design
✅ Design and deliver cutting-edge training solutions that are scalable across global audiences
✅ Stay at the forefront of learning methodologies, technologies, and tools to ensure Freshworks' learning solutions are cutting-edge and effective
ASSUMPTION: This role involves a high degree of collaboration with various teams and subject matter experts, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Instructional Design, Education, or a related field (or equivalent experience)
Experience: 5-8 years of experience designing online instructional activities, live workshops, learning experiences, including interactive eLearning modules and job aids, to support adult learners
Required Skills:
- Working knowledge of eLearning authoring tools, such as Articulate 360 (Rise & Storyline), Camtasia, Vyond, Canva, and the Adobe Creative Suite
- Experience creating learning evaluation plans
- Strong knowledge of inclusive and accessible design, including WCAG
- Strong organizational and project management skills
- Excellent communication, presentation, and interpersonal skills
- Exceptional writing and editing skills
- Ability to work independently and collaboratively in a fast-paced environment
- A proactive and adaptable mindset with a commitment to continuous improvement and learning
Preferred Skills:
- Experience with learning management systems (LMS)
- Familiarity with learning analytics and data-driven decision making
ASSUMPTION: While not explicitly stated, having experience in the software industry or with enterprise-level products would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $122,400 - $175,950 USD + Bonus (based on location, experience, job-related skills, and level)
Benefits:
- Dental, medical, vision, disability, and life insurances
- Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits
- Adoption and parental leave benefits
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: Freshworks is a global software company specializing in providing people-first AI service software to deliver exceptional customer and employee experiences. They operate in the Software Development industry.
Company Size: Freshworks has 1,001-5,000 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.
Founded: Freshworks was founded in 2010 and has since grown to serve over 72,000 companies worldwide, including prominent brands like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music.
Company Description:
- Freshworks builds uncomplicated service software that delivers exceptional customer and employee experiences
- Their enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results
- Freshworks' people-first approach to AI eliminates friction, making employees more effective and organizations more productive
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web-Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks
ASSUMPTION: Freshworks' focus on customer and employee experiences makes it an attractive option for candidates interested in creating engaging and impactful learning solutions.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in instructional design and content creation.
Reporting Structure: The Lead - Content Creation will likely report to the Director or Head of Revenue Enablement and work closely with various Go-to-Market teams.
Work Arrangement: This is a hybrid role with onsite expectations of 3x/week (Tue-Thur).
Growth Opportunities:
- Potential to lead and mentor junior team members as the team grows
- Opportunities to expand the role's scope based on performance and company growth
- Chance to work on high-impact projects that directly influence Freshworks' sales and customer success teams
ASSUMPTION: This role offers significant growth potential for the right candidate, given Freshworks' rapid expansion and the strategic importance of the Revenue Enablement team.
🌍 Location & Work Environment
Office Type: Freshworks has multiple offices worldwide, with this role primarily based in San Mateo, California.
Office Location(s): San Mateo, California, United States (with remote flexibility)
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The area is known for its tech industry, providing ample networking opportunities
- San Mateo has a Mediterranean climate, with mild, wet winters and warm, dry summers
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: While the role is hybrid, with onsite expectations of 3x/week, Freshworks offers flexible work arrangements to accommodate employees' needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager or HR
- Technical assessment or case study presentation
- Final round interview with the team
Key Assessment Areas:
- Candidates' understanding of Freshworks' products and services
- Portfolio or examples of previous work
- Problem-solving skills and ability to think critically about learning solutions
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience in instructional design, content creation, and collaboration with cross-functional teams
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare a portfolio or case study showcasing your ability to design and develop impactful learning programs and resources
ATS Keywords: Instructional Design, Content Creation, Learning Solutions, Adult Learning Principles, eLearning Authoring Tools, Collaboration, AGILE Methodologies, Global Training, Assessment Design
ASSUMPTION: Freshworks uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Articulate 360 (Rise & Storyline)
- Camtasia
- Vyond
- Canva
- Adobe Creative Suite
- Learning Management Systems (LMS)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in instructional design and content creation.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Focused on continuous improvement and learning
- Results-driven and outcome-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with diverse teams and subject matter experts to create engaging learning solutions?
- Do you have a strong commitment to continuous learning and improvement?
ASSUMPTION: Freshworks values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive, with a strong work ethic and commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creative and technical aspects of instructional design
- Collaborating effectively with various teams and subject matter experts
- Keeping up with the latest learning methodologies, technologies, and tools
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to Instructional Design Manager or Senior Learning & Development Specialist positions in other organizations
- However, Freshworks' focus on customer and employee experiences sets it apart from other companies in the industry
- Career progression may involve moving into a Director or Head of Learning & Development role or transitioning into a more specialized instructional design or content creation role
ASSUMPTION: While this role shares similarities with other instructional design positions, Freshworks' unique focus on customer and employee experiences makes it a distinctive opportunity.
📝 Sample Projects
- Developing a comprehensive onboarding program for new sales team members
- Creating a series of microlearning videos to reinforce product knowledge and skills
- Designing and implementing a gamified learning experience to enhance learner engagement and motivation
ASSUMPTION: These sample projects illustrate the variety and impact of the learning solutions that the Lead - Content Creation will be responsible for developing and implementing.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Revenue Enablement team?
- How does Freshworks support the professional development and growth of its employees?
- What are the most significant challenges facing the Revenue Enablement team currently, and how can this role contribute to addressing them?
- How does Freshworks measure the success and impact of its learning solutions?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within Freshworks?
ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, the team's dynamics, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience and skills
- Prepare a portfolio or case study showcasing your ability to design and develop impactful learning programs and resources
- Follow up with the hiring manager or HR one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
