📌 Core Information
🔹 Job Title: Lead Content Marketing Specialist
🔹 Company: Risepoint
🔹 Location: US - Remote
🔹 Job Type: Full-Time
🔹 Category: Higher Education
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving content development and strategy for university partners
- Managing and mentoring a team of editors and writers
- Collaborating cross-functionally to align content goals and KPIs
- Analyzing content performance and making data-driven recommendations
- Improving content processes and performance in collaboration with the SEO team
ASSUMPTION: This role requires a balance of strategic thinking, project management, and strong communication skills. It's ideal for someone with experience in content marketing and a passion for driving student lead generation in the online education space.
📋 Key Responsibilities
✅ Lead content development tasks such as creating freelance writer purchase orders, organizing monthly content calendars, and aligning with SEO and publishing best practices
✅ Manage team editing and writing resources, enforcing style rules, applying partner-specific feedback, and adjusting style policies as necessary
✅ Manage the team’s editors by delegating and assigning work, promoting a collaborative and productive workspace
✅ Facilitate collaboration among internal and external parties to align content goals, KPIs, and purposes
✅ Promote a cohesive team that is collaborative, productive, and supportive
✅ Utilize content performance analysis and reporting to make strategic recommendations
✅ Collaborate with the SEO team and publishing efforts to improve content processes and performance
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on content creation and editing. It requires strong organizational skills and the ability to multitask and prioritize projects effectively.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: A minimum of 3 years of experience in content marketing and publishing
Required Skills:
- Excellent project management, organizational, and collaboration skills
- Solid capabilities in content strategy, data collection, and analysis
- Strong writing, editing, and communication skills
- Basic SEO knowledge
- Ability to operate under pressure, within tight deadlines, and in a dynamic environment
- Strong verbal, written, and presentation skills
- Strong editing, writing, and communication skills (including grammar, spelling, punctuation best practices and Associated Press Style knowledge)
- Ability to logically prioritize multiple projects and deadlines at any given time
Preferred Skills:
- Experience with Workfront, WordPress, and Microsoft Office 365
ASSUMPTION: Given the remote nature of the role, strong communication and self-management skills are crucial. Experience with relevant tools and platforms is a plus but not required.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Estimated based on industry standards for a mid-level content marketing role in the United States)
Benefits:
- 18 days PTO + Winter Shutdown
- 12 designated holidays + 1 floating holiday
- Medical – four options
- Dental
- Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
- Wellness program
- Alternative medicine options
- Pet discounts
- Accident, Critical Illness and Hospital Indemnity
- Tuition Reimbursement for employees and their dependents
- Continuous Professional and Leadership Development Programs
- Rewards & Recognition programs
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The benefits package is comprehensive and designed to support employee well-being and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education, specifically focused on expanding access to affordable, workforce-relevant education for working and adult students
Company Size: 1,001-5,000 employees, which means there are ample opportunities for collaboration and growth within the organization
Founded: 2007, with a mission to expand access to high-quality, affordable, and workforce-relevant education
Company Description:
- Risepoint assists regional universities in increasing their access and impact by making their academic programs available to students online
- Data-driven performance and a focus on student success are key aspects of Risepoint's approach
- Risepoint brings a single-minded dedication to student success, an integrated set of services, and data-driven performance to its collaboration with university partners
Company Specialties:
- Higher education management
- Online education
- Edtech
Company Website: http://www.risepoint.com
ASSUMPTION: Risepoint's focus on student success and data-driven performance creates an environment that values continuous improvement and innovation.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and leadership development
Reporting Structure: This role reports directly to the Director of Content Marketing and may oversee a team of editors and writers
Work Arrangement: Remote solely, with flexibility for work hours and location
Growth Opportunities:
- Potential to advance to a leadership role within the Content Marketing team
- Chance to expand skills and expertise in content strategy, team management, and SEO
- Opportunities to work on special projects and collaborate with cross-functional teams
ASSUMPTION: This role offers a unique blend of strategic thinking, team management, and hands-on content creation, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A
Geographic Context:
- This role can be performed from anywhere in the United States, with a focus on Eastern Standard Time (EST) working hours
- The remote work environment offers flexibility and work-life balance
- Risepoint's remote culture fosters collaboration and connection among team members
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The remote work environment requires strong self-management skills, clear communication, and the ability to work independently and collaboratively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Director of Content Marketing
- Skills assessment or case study presentation
- Final interview with the Director of Content Marketing and/or other team members
Key Assessment Areas:
- Content strategy and planning
- Writing and editing skills
- Project management and team leadership
- Data analysis and reporting
- Collaboration and communication skills
Application Tips:
- Highlight your experience with content strategy, team management, and data-driven decision-making
- Include relevant metrics and achievements from previous roles to demonstrate your impact
- Tailor your resume and cover letter to emphasize your skills and experience in content marketing and higher education
- Prepare a portfolio or examples of your content marketing work, if applicable
ATS Keywords: Content Strategy, Data Analysis, Team Management, Writing, Editing, SEO, Higher Education, Online Education, Project Management
ASSUMPTION: The interview process will focus on assessing your strategic thinking, communication skills, and ability to manage and mentor a team of editors and writers.
🛠️ Tools & Technologies
- Workfront (project management)
- WordPress (content management system)
- Microsoft Office 365 (collaboration and productivity suite)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Data analysis tools (e.g., Google Analytics, Excel)
ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates should be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Student-centered
- Data-driven
- Collaborative
- Innovative
- Accountable
Work Style:
- Remote and flexible
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong self-management skills?
- Are you comfortable using data to inform your content strategy and make decisions?
- Do you enjoy working collaboratively with cross-functional teams to achieve common goals?
- Are you open to feedback and willing to adapt your approach based on new information?
ASSUMPTION: Risepoint values candidates who are passionate about student success, data-driven, and able to thrive in a remote, collaborative work environment.
⚠️ Potential Challenges
- Managing a team remotely may present unique challenges and require strong communication and leadership skills
- Balancing multiple projects and deadlines may require excellent time management and prioritization skills
- Working in a dynamic, fast-paced environment may require adaptability and resilience
- Collaborating with university partners may require strong communication and negotiation skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, clear communication, and a focus on student success.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position places a greater emphasis on team management and data-driven decision-making
- In the higher education industry, this role focuses on student lead generation and expanding access to affordable, workforce-relevant education
- Career progression may involve advancing to a leadership role within the Content Marketing team or exploring opportunities in related fields, such as SEO or digital marketing
ASSUMPTION: This role offers a unique blend of strategic thinking, team management, and hands-on content creation, providing ample opportunities for professional growth and development.
📝 Sample Projects
- Developing and implementing a content strategy for a new university partner, resulting in a 20% increase in student leads within the first six months
- Managing a team of editors and writers to refresh and repurpose content for a university partner, leading to a 15% increase in organic traffic
- Collaborating with the SEO team to optimize content for search engines, improving search rankings and driving organic traffic growth
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute content strategies, manage teams, and drive results through data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Content Marketing department?
- How does Risepoint support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Risepoint measure the success of its content marketing efforts, and how will my performance be evaluated?
- What are the biggest challenges facing the Content Marketing team, and how can this role help address them?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the team, and the company's success, as well as their ability to think strategically and plan for the future.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your skills and experience in content marketing, team management, and data-driven decision-making
- Prepare a portfolio or examples of your content marketing work, if applicable
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
