Lead Content Specialist

📌 Core Information

🔹 Job Title: Lead Content Specialist (British English), Hospitality (FTC)

🔹 Company: Lightspeed Commerce

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time, Fixed-term contract

🔹 Category: Marketing & Communications

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Owning the creation of high-quality, English-first content for brand and seasonal campaigns, PR, product launches, bylines, and event and sales materials.
• Driving the social media calendar for the EMEA region and analyzing performance metrics to optimize reach and engagement.
• Creating standout content for the UK market, including customer stories and video scripts, sales enablement materials, event assets, and strategic partnership content.
• Collaborating with the PR agency to review press releases and write bylines and thought leadership pieces, while identifying opportunities to extend their impact through additional content formats and channels.
• Developing a good knowledge of Lightspeed's key products, customers, and businesses, and building strong relationships with internal stakeholders.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have a proven track record in SaaS marketing, journalism, or branded content roles and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Lead the creation of high-quality, English-first content for various campaigns and materials, ensuring it can be adapted across EMEA.

✅ Drive the social media calendar for the EMEA region and analyze content performance to optimize engagement.

✅ Create standout content for the UK market, including customer stories and video scripts, sales enablement materials, event assets, and strategic partnership content.

✅ Collaborate with the PR agency to review press releases and write bylines and thought leadership pieces, while identifying opportunities to extend their impact through additional content formats and channels.

✅ Develop a good knowledge of Lightspeed's key products, customers, and businesses, and build strong relationships with internal stakeholders.

ASSUMPTION: The successful candidate will be responsible for creating engaging and on-brand content that resonates with Lightspeed's target audience and drives business results.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience

Experience: 6+ years of experience in SaaS marketing, journalism, or branded content roles

Required Skills:

• Native-level proficiency in British English, with exceptional storytelling, editing, and conceptual thinking skills.
• Proven ability to craft and execute engaging social media content and campaigns, with a track record of growing audiences and driving measurable engagement across platforms.
• Demonstrated experience creating content that supports brand and communication objectives, including earned media, PR or marketing campaigns.
• Familiarity with content management systems like Wordpress and Hootsuite

Preferred Skills:

• Strong affinity with the hospitality sector.
• Experience leveraging AI or machine learning for content.

ASSUMPTION: The ideal candidate will have a strong background in content creation and a deep understanding of the hospitality industry. They will also be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per annum (Estimated based on industry standards for a senior content role in London)

Benefits:

• Permanent contract
• Hybrid work structure with designated in-office "pillar" days
• Annual Wellness & Health Budget
• Flexibility to work from any Lightspeed office
• Opportunity to work abroad through the remote work program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior content role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on point-of-sale (POS) systems, eCommerce, and retail management solutions.

Company Size: Lightspeed Commerce is a mid-sized company with 1,001-5,000 employees globally, providing a structured yet agile work environment.

Founded: 2005, in Montreal, Canada

Company Description:

• Lightspeed is a cloud-based commerce platform that helps businesses simplify, scale, and provide exceptional customer experiences.
• The platform unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
• Lightspeed serves retail, hospitality, and golf businesses in over 100 countries and is dual-listed on the New York Stock Exchange and Toronto Stock Exchange.

Company Specialties:

• Point of Sale
• Retail
• Software
• POS
• iPad
• eCommerce
• Multi-Store
• Multi-Store Pro
• Cloud POS
• Lightspeed Retail
• Lightspeed Restaurant
• Omnichannel
• Loyalty
• Delivery
• Payments
• ePOS
• Restaurant software
• Retail software

Company Website: https://www.lightspeedhq.com/

ASSUMPTION: Lightspeed Commerce is a well-established company with a strong global presence, offering opportunities for career growth and development in a dynamic and innovative industry.

📊 Role Analysis

Career Level: Senior Content Specialist

Reporting Structure: This role reports directly to the Senior Content Manager, EMEA.

Work Arrangement: Hybrid work structure with designated in-office "pillar" days.

Growth Opportunities:

• Potential to take on a more strategic role within the content team as the company continues to grow and expand.
• Opportunity to work on high-impact projects and campaigns that drive business results.
• Chance to develop leadership skills and mentor junior team members.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the content team.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with designated areas for focused work and team collaboration.

Office Location(s): 201 Borough High St, London, SE1 1JA, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech industry and a strong focus on hospitality and retail.
• The office is located in the heart of the city, with easy access to public transportation and numerous amenities.
• The area is known for its diverse food and entertainment options, as well as its rich history and cultural attractions.

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home when needed.

ASSUMPTION: The London office provides a dynamic and engaging work environment, with easy access to the city's many attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-person or video interview with the hiring manager and a member of the content team
• Final interview with the Senior Content Manager, EMEA

Key Assessment Areas:

• Creativity and strategic thinking
• Writing and editing skills
• Knowledge of the hospitality industry and relevant trends
• Ability to work collaboratively and independently
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide examples of your previous content work, including campaigns, social media posts, and blog articles.
• Be prepared to discuss your familiarity with the hospitality industry and any relevant industry trends or insights.
• Research Lightspeed Commerce and be ready to discuss why you are interested in this role and the company.

ATS Keywords: Content Specialist, Content Creation, Content Strategy, Social Media, Hospitality, Retail, SaaS, Marketing, Branding, Campaign Management, SEO, A/B Testing, Customer Stories, Video Scripts

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative and strategic thinking, as well as their cultural fit with the company and the content team.

🛠️ Tools & Technologies

• Content Management Systems: Wordpress, Hootsuite
• Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn
• Project Management Tools: Asana, Trello
• Design Tools: Canva, Adobe Creative Suite
• SEO Tools: Google Analytics, SEMrush, Ahrefs

ASSUMPTION: The successful candidate will be comfortable using a variety of content management, social media, and design tools to create and optimize engaging content.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and data-informed
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively and independently, with a strong focus on results and data-driven decision-making?
• Do you have a strong affinity for the hospitality industry and a deep understanding of relevant trends and insights?

ASSUMPTION: Lightspeed Commerce values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer-centricity. The ideal candidate will be adaptable, results-driven, and comfortable working in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
• The successful candidate will need to be comfortable working in a fast-paced, dynamic environment and adapting to changes in priorities and workload.
• The role may require occasional travel to Lightspeed offices in other countries for team meetings and events.
• The London office is located in a bustling, urban area, which may present challenges for candidates who prefer a quieter, more suburban work environment.

ASSUMPTION: The successful candidate will be comfortable working in a fast-paced, dynamic environment and adaptable to changes in priorities and workload. They will also be comfortable working in an urban office environment and potentially traveling for team meetings and events.

📈 Similar Roles Comparison

• This role is unique in its focus on the hospitality industry and the need to create content that can be adapted across multiple EMEA regions.
• Unlike other content specialist roles, this position requires a strong understanding of the hospitality industry and relevant trends, as well as the ability to create content that supports brand and communication objectives.
• Career progression in this role may involve taking on more strategic responsibilities within the content team or moving into a management position within the marketing department.

ASSUMPTION: This role offers a unique opportunity to create engaging and on-brand content for a dynamic and innovative company in the hospitality industry. The ideal candidate will have a strong background in content creation and a deep understanding of the hospitality industry.

📝 Sample Projects

• Developing a comprehensive content strategy for a major hospitality campaign, including social media, blog, and email marketing components.
• Creating a series of customer stories and video scripts for a retail client, highlighting their unique selling points and customer success stories.
• Managing the content creation and optimization process for a new product launch, including press releases, blog posts, and social media campaigns.

ASSUMPTION: The successful candidate will have experience working on similar projects and be able to provide concrete examples of their previous work.

❓ Key Questions to Ask During Interview

• Can you describe the content team's structure and how this role fits into the broader marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Lightspeed support the professional development and growth of its content team members?
• What are the key challenges facing the hospitality industry, and how does Lightspeed's content strategy address these challenges?
• How does Lightspeed measure the success of its content campaigns, and what metrics are most important for this role?

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative and strategic thinking, as well as their cultural fit with the company and the content team. The successful candidate will be able to ask insightful questions and demonstrate their understanding of the hospitality industry and relevant trends.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lightspeed job board.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide examples of your previous content work, including campaigns, social media posts, and blog articles.
• Be prepared to discuss your familiarity with the hospitality industry and any relevant industry trends or insights.
• Research Lightspeed Commerce and be ready to discuss why you are interested in this role and the company.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and ask about the next steps in the hiring process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.