Lead Content Specialist

📌 Core Information

🔹 Job Title: Lead Content Specialist

🔹 Company: EverCommerce

🔹 Location: Remote - US

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Coordinating complex client accounts' content workflow
• Producing high-quality SEO content for multiple accounts
• Managing writer assignments and quality assurance
• Collaborating with cross-functional teams and mentoring junior writers

ASSUMPTION: This role requires a high level of organization, strong writing skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Act as the point person for large client accounts, coordinating writer assignments, managing timelines, and ensuring consistency across deliverables.

✅ Write monthly SEO website content, context-switching across complex client accounts and specializations.

✅ Perform research on specialized topics and interpret data for use in content.

✅ Self-edit and proofread content to ensure accuracy, consistency, and SEO alignment.

✅ Stay current on SEO best practices and apply them to content creation.

✅ Manage all posting and QA of content for enterprise client accounts to streamline workflows and reduce inefficiencies.

✅ Maintain proficiency with AI tools to assist in content creation and editing workflows.

✅ Train new writers on account-specific preferences and workflow processes and contribute to custom planning with strategists.

✅ Work independently to meet deadlines while proactively communicating challenges to content coordinators or leadership.

✅ Review content plans to ensure accuracy and completeness and follow up with strategists regarding any delays or ambiguities.

✅ Create content assignments and communicate clearly with assigned writers on expectations, timelines, and strategy.

✅ Format and compile content deliverables for client submission, ensuring all documents follow internal style and formatting standards.

✅ Submit finalized documents to clients for review, collect and implement edits, and follow up on unresolved feedback as needed.

✅ Update and maintain client-specific style guides and communicate consistent client edits or tone updates to the writing team.

✅ Proof new writers’ content during onboarding and manage proofing trade-offs to maintain quality across contributors.

✅ Present workflow process improvement ideas to leadership and take ownership of training initiatives and mentorship for junior team members.

✅ Support management with overflow, coverage, or transitional leadership responsibilities as needed.

✅ Develop and maintain an individual development plan through ongoing education and upskilling.

ASSUMPTION: This role involves a high degree of multitasking, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Journalism, English, Communications, or a related field

Experience: 5-10 years of relevant experience in content creation, with a focus on SEO and enterprise-level clients

Required Skills:

• Expert-level writing and editing skills
• Strong understanding of internal processes
• Familiarity with a range of writing style guides (emphasis on AP Style and Socius style guides)
• Computer and software proficiency (MS Outlook/Word/Excel, Google Docs/Sheets, ChatGPT, Jira, Salesforce, etc.)
• Ability to follow strict deadlines
• Self-disciplined and motivated, with strong teamwork skills
• Ability to think independently and effectively communicate needs without causing stress on other teams or clients
• Capability to perform own research in the absence of client details and still produce effective content to satisfy client asks

Preferred Skills:

• Experience with content management systems (CMS)
• Fluency in additional languages
• Background in marketing or a related field

ASSUMPTION: While not explicitly stated, experience in SEO and content marketing is likely beneficial for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $70,000 USD per year (based on the provided range and industry standards for a Lead Content Specialist role)

Benefits:

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Robust health and wellness benefits, including an annual wellness stipend
• 401k or RRSP with company match
• Annual wellness stipend
• Flexible and generous paid time off
• Employee Stock Purchase Program

Working Hours: Full-time, typically 40 hours per week, with flexibility to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Lead Content Specialist role. Final offer amounts may vary based on location, local market variances, and candidate experience and expertise.

📌 Applicant Insights

🔍 Company Context

Industry: EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions for home & field services, health services, and fitness & wellness industries.

Company Size: EverCommerce has 1,001-5,000 employees, providing a large, established environment with opportunities for growth and collaboration.

Founded: 2016, with a history of growth and expansion in the service commerce industry

Company Description:

• EverCommerce offers a suite of integrated SaaS solutions, including end-to-end business management software, integrated payment acceptance, marketing technology, and customer engagement applications.
• The company focuses on helping service-based businesses accelerate growth, streamline operations, and increase retention through modern digital and mobile applications.
• EverCommerce serves over 690,000 global service-based businesses, with a strong presence in the home, health, and wellness industries.

Company Specialties:

• SaaS
• Software
• Services
• and SMB

Company Website: evercommerce.com

ASSUMPTION: EverCommerce's large employee base and established presence in the service commerce industry suggest a structured, collaborative work environment with opportunities for professional development.

📊 Role Analysis

Career Level: This role is a senior-level position within the Content Team, designed for high-performing individual contributors on the manager track.

Reporting Structure: The Lead Content Specialist reports directly to the Content Manager and works closely with cross-functional teams, including strategists, writers, and other leads.

Work Arrangement: This role offers flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid. It may require travel to corporate headquarters in Denver, Colorado, or other office locations around North America.

Growth Opportunities:

• Expansion of management responsibilities, including team leadership and strategic decision-making
• Cross-functional collaboration and learning opportunities within EverCommerce's diverse service commerce ecosystem
• Potential career progression into management or specialized roles within the Content Team or broader organization

ASSUMPTION: As a senior-level role with a focus on coordination, mentorship, and operational leadership, this position offers opportunities for professional growth and development within EverCommerce's expanding service commerce platform.

🌍 Location & Work Environment

Office Type: EverCommerce has multiple office locations across North America, with the option to work remotely or in-office, depending on the candidate's preference and the company's needs.

Office Location(s): 3601 Walnut St, Ste 400, Denver, Colorado 80205, US (Corporate Headquarters)

Geographic Context:

• EverCommerce's headquarters are located in Denver, Colorado, with a strong presence in the United States and Canada
• The company operates in a remote-friendly environment, allowing employees to work from various locations within their respective countries
• EverCommerce serves clients globally, exposing employees to diverse cultures and industries

Work Schedule: Full-time, typically 40 hours per week, with flexibility to work remotely and manage personal schedules

ASSUMPTION: EverCommerce's remote-friendly work environment and global client base offer employees the opportunity to work flexibly and collaborate with diverse teams across various time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or writing test
• Final interview with the Content Manager and/or other team members
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Understanding of SEO best practices
• Ability to manage multiple projects and deadlines
• Communication and collaboration skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Provide examples of your writing and editing work, demonstrating your ability to create high-quality content for enterprise-level clients
• Demonstrate your understanding of SEO best practices and your ability to apply them to content creation
• Prepare for behavioral interview questions that assess your problem-solving, communication, and collaboration skills

ATS Keywords: SEO, content creation, content management, client coordination, writer management, quality assurance, enterprise-level clients, marketing, communication, collaboration, problem-solving, adaptability

ASSUMPTION: EverCommerce's hiring process focuses on assessing candidates' writing and editing skills, understanding of SEO best practices, and ability to manage multiple projects and collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, Outlook)
• Google Workspace (Docs, Sheets)
• ChatGPT and other AI tools
• Jira and Salesforce
• Content management systems (CMS)

ASSUMPTION: As a Lead Content Specialist, you will be expected to be proficient in various tools and technologies to manage content workflows, collaborate with cross-functional teams, and create high-quality content for enterprise-level clients.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you ensure the quality and consistency of content across multiple client accounts?
• Can you provide an example of a time when you had to manage a complex content project with tight deadlines and multiple stakeholders?
• How do you stay current with SEO best practices and apply them to content creation?

ASSUMPTION: EverCommerce values a customer-centric, innovative, and collaborative work environment, with a focus on accountability, inclusivity, and adaptability. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple complex client accounts simultaneously, requiring strong organizational skills and time management
• Balancing content creation and coordination responsibilities, which may shift based on business needs
• Adapting to a fast-paced, dynamic work environment with a focus on data-driven decision-making
• Collaborating effectively with cross-functional teams and managing stakeholder expectations

ASSUMPTION: As a Lead Content Specialist, you will face various challenges, including managing multiple projects, balancing responsibilities, and adapting to a dynamic work environment. Strong organizational skills, adaptability, and effective communication will be crucial for success in this role.

📈 Similar Roles Comparison

• Compared to other content specialist roles, this position places a greater emphasis on client account management, coordination, and mentorship, with less focus on day-to-day content creation
• Enterprise-level clients require a higher degree of customization, research, and quality assurance, differentiating this role from content specialist positions focused on smaller or mid-sized clients
• Career progression in this role may involve expanding management responsibilities, transitioning into specialized content roles, or moving into other areas of the organization, such as marketing or strategy

ASSUMPTION: This Lead Content Specialist role offers a unique blend of content creation, coordination, and management responsibilities, setting it apart from other content specialist positions and providing opportunities for professional growth and development within EverCommerce's expanding service commerce platform.

📝 Sample Projects

• Developing and implementing a content strategy for a new enterprise-level client, including keyword research, content mapping, and SEO optimization
• Managing a team of writers to create and publish high-quality, on-brand content for multiple client accounts, ensuring consistency and adherence to style guides and brand voice
• Collaborating with strategists to create custom content plans, incorporating client feedback and aligning with overall marketing objectives

ASSUMPTION: These sample projects illustrate the diverse responsibilities and collaborative nature of the Lead Content Specialist role, requiring strong writing, editing, and project management skills.

❓ Key Questions to Ask During Interview

• How does EverCommerce support the professional development and growth of its Content Team members?
• Can you describe the typical workflow and content management process for enterprise-level clients?
• How does EverCommerce measure the success and impact of its content strategies and initiatives?
• What opportunities exist for collaboration and knowledge-sharing between Content Team members and other departments within EverCommerce?
• How does EverCommerce ensure the quality and consistency of content across multiple client accounts and brands?

ASSUMPTION: Asking these questions will help you better understand EverCommerce's content management processes, professional development opportunities, and the company's approach to collaboration and quality assurance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your writing, editing, and project management abilities, as well as your understanding of SEO best practices
• Prepare a portfolio or examples of your writing and editing work, demonstrating your ability to create high-quality content for enterprise-level clients
• Prepare for behavioral interview questions that assess your problem-solving, communication, and collaboration skills, as well as your ability to manage multiple projects and deadlines
• Follow up with EverCommerce after submitting your application, inquiring about the status of your application and expressing your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.