T

Lead Content Strategist

Trustpilot
Full-time
On-site
London, London, City of, United Kingdom
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Lead Content Strategist

πŸ”Ή Company: Trustpilot

πŸ”Ή Location: London, United Kingdom

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 23, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and leading a unified global content strategy across B2B and B2C
  • Managing a hybrid content ecosystem of in-house creators, agencies, freelancers, and AI tools
  • Collaborating cross-functionally with various teams to align content with business goals
  • Evolving SEO strategy to grow organic visibility and drive discoverability
  • Experimenting with new content formats to expand reach, engagement, and innovation

ASSUMPTION: This role requires a strategic mindset, strong editorial skills, and experience managing distributed content teams.

πŸ“‹ Key Responsibilities

βœ… Own and lead a unified global content strategy across B2B and B2C, ensuring high editorial standards, consistent voice, and storytelling that’s clear, compelling, and on-brand

βœ… Manage a hybrid content ecosystem, balancing quality with scale while keeping pace with evolving marketing needs

βœ… Collaborate cross-functionally with Brand, Product Marketing, Social, Demand Gen, and PR teams to deliver content that aligns with business goals and campaign priorities

βœ… Lead and evolve the SEO strategy, working closely with web and digital teams to grow organic visibility and drive discoverability across all content types

βœ… Experiment with new content formats to expand reach, engagement, and innovation

βœ… Use performance insights from tools like Google Analytics and SEMrush to iterate on what works, double down on impact, and continuously improve content effectiveness

ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: Proven experience (5-10 years) in content marketing, copywriting, or editorial roles, ideally with a mix of B2B and B2C

Required Skills:

  • Proven experience in content strategy and creation
  • Strong storytelling and editing skills
  • Ability to build and scale content strategies that drive awareness, engagement, and conversion
  • Experience leading multi-channel content programs with distributed teams, freelancers, and agency partners
  • Familiarity with CMS platforms, content workflows, and AI tools that support scalable content delivery
  • Understanding of SEO and how content and SEO work together
  • Curiosity, collaboration, and business-minded approach

Preferred Skills:

  • Experience in B2B SaaS or a tech-led organization
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong portfolio showcasing their content strategy, creation, and management skills.

πŸ’° Compensation & Benefits

Salary Range: Β£70,000 - Β£90,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

  • Flexible working options
  • Competitive compensation package + bonus
  • 25 days holiday per year, increasing to 28 days after 2 years of employment
  • Two (paid) volunteering days a year
  • Learning and development opportunities
  • Pension and life insurance
  • Health cash plan, online GP, 24/7 Employee Assistance Plan
  • Access to Headspace, a popular mindfulness app
  • Paid parental leave
  • Season ticket loan and cycle-to-work scheme
  • Central office location with various amenities
  • Regular opportunities to connect and get to know fellow employees
  • Access to over 4,000 deals and discounts
  • Independent financial advice and free standard professional mortgage broker advice
  • Talent acceleration programs

Working Hours: Full-time, typically 9:00 AM - 5:30 PM with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary based on individual qualifications and company discretion.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Trustpilot operates in the technology and internet industry, focusing on online reviews, review software, and online reputation management. The market is competitive and continuously evolving, with a strong emphasis on innovation and customer trust.

Company Size: Trustpilot has 501-1,000 employees, which is considered a mid-sized company. This size allows for a structured yet agile work environment, with opportunities for growth and collaboration.

Founded: Trustpilot was founded in 2007 and has since grown to become a global leader in its industry, with operations in multiple countries and over 300 million reviews.

Company Description:

  • Trustpilot is a global, open, independent, and impartial platform that connects consumers and businesses through reviews
  • The company aims to be the universal symbol of trust, helping consumers make the right choices and businesses build trust, grow, and improve
  • Trustpilot has a strong focus on connection, collaboration, and respect, with a diverse and inclusive workplace

Company Specialties:

  • Online reviews
  • Review software
  • Online reputation management
  • Customer reviews
  • Consumer reviews
  • Customer feedback
  • Consumer trust
  • Merchant reviews
  • Ecommerce reviews
  • Customer experience
  • Brand trust
  • Brand reputation
  • Marketing
  • SEO
  • Digital
  • Conversion
  • Open internet
  • Growth hacking

Company Website: https://www.trustpilot.com/

ASSUMPTION: Trustpilot's company culture values connection, collaboration, and respect, with a strong focus on employee growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, with the expectation to lead and drive content strategy across multiple teams and channels.

Reporting Structure: The Lead Content Strategist will report directly to the Head of Content and collaborate closely with various marketing teams, including Brand, Product Marketing, Social, Demand Gen, and PR.

Work Arrangement: This role is a hybrid position, with a mix of on-site and remote work. Employees can expect to work from the office 2-3 days per week, with the remaining days working remotely.

Growth Opportunities:

  • Progression to a Director or VP role within the content or marketing function
  • Expanding the content team and managing a larger team of content creators
  • Diversifying content offerings and exploring new channels and formats

ASSUMPTION: This role offers significant growth potential, with opportunities to expand the content team, explore new channels, and progress to a leadership role within the content or marketing function.

🌍 Location & Work Environment

Office Type: Trustpilot's London office is a modern, collaborative workspace with various amenities, including table tennis, gaming corners, coffee bars, and snacks.

Office Location(s): Trustpilot's London office is located at 21 Mincing Lane, 5th Floor, City of London, England EC3R 7AG.

Geographic Context:

  • The City of London is a vibrant, bustling district with a mix of historic and modern architecture
  • The area is well-connected by public transportation, with easy access to major train stations and bus routes
  • The City of London offers a wide range of dining, entertainment, and cultural options, with numerous restaurants, bars, theaters, and museums

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM - 5:30 PM, with flexibility for hybrid work arrangement.

ASSUMPTION: The City of London offers a dynamic work environment with easy access to public transportation, dining, entertainment, and cultural options.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • Content strategy assessment and presentation
  • Final interview with the Head of Content and other key stakeholders
  • Background check and offer extension

Key Assessment Areas:

  • Content strategy development and presentation
  • Editorial skills and storytelling abilities
  • Collaboration and stakeholder management
  • Data-driven decision making and SEO understanding
  • Cultural fit and alignment with Trustpilot's values

Application Tips:

  • Tailor your resume and cover letter to highlight your content strategy, creation, and management skills
  • Prepare a portfolio showcasing your best work, including content strategy documents, editorial samples, and SEO case studies
  • Practice your presentation skills and be ready to discuss your content strategy approach during the assessment
  • Research Trustpilot's company culture and values, and be prepared to discuss how your skills and experiences align with the organization

ATS Keywords: Content Strategy, Content Creation, Editorial, SEO, Marketing, Collaboration, Stakeholder Management, Data-Driven Decision Making, Portfolio, Presentation Skills

ASSUMPTION: The interview process for this role will focus on assessing the candidate's content strategy, editorial, and presentation skills, as well as their cultural fit with Trustpilot's values.

πŸ› οΈ Tools & Technologies

  • Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
  • SEO tools like Google Analytics, SEMrush, or Ahrefs
  • Project management tools like Asana, Trello, or Jira
  • Collaboration tools such as Microsoft Office Suite, Google Workspace, or Slack
  • AI content generation tools like Copy.ai, Frase, or Jasper

ASSUMPTION: The specific tools and technologies required for this role may vary based on Trustpilot's internal systems and processes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Connection: Building relationships and fostering a collaborative work environment
  • Respect: Valuing diversity, inclusion, and individual contributions
  • Curiosity: Encouraging continuous learning, growth, and innovation

Work Style:

  • Collaborative: Working closely with various teams to align content with business goals
  • Data-driven: Making informed decisions based on performance insights and analytics
  • Adaptable: Embracing change and evolving content strategies to meet business needs

Self-Assessment Questions:

  • How do you build and maintain strong, productive relationships with diverse stakeholders?
  • Can you provide an example of a time when you used data to inform and optimize content strategy?
  • How do you approach and adapt to change in a fast-paced, evolving work environment?

ASSUMPTION: Candidates should be able to demonstrate strong alignment with Trustpilot's values and work style, with a focus on connection, collaboration, curiosity, and adaptability.

⚠️ Potential Challenges

  • Managing a hybrid content ecosystem with distributed teams, freelancers, and agency partners
  • Balancing quality and scale in content delivery while keeping pace with evolving marketing needs
  • Navigating a competitive and continuously evolving market for online reviews and reputation management
  • Adapting to changes in the work environment, such as shifts in remote and on-site work arrangements

ASSUMPTION: These challenges require strong project management, stakeholder communication, and adaptability skills to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • Compared to other content strategy roles, this position offers a unique blend of B2B and B2C content responsibilities, requiring a broad skill set and strategic mindset
  • Trustpilot's focus on connection, collaboration, and respect sets it apart from other organizations in the online reviews and reputation management industry
  • Career progression in this role may involve expanding the content team, exploring new channels, or progressing to a leadership role within the content or marketing function

ASSUMPTION: This role offers a unique blend of B2B and B2C content responsibilities, with a strong focus on connection, collaboration, and respect, setting it apart from similar roles in the industry.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive content strategy for Trustpilot's B2B and B2C audiences, aligning with business goals and campaign priorities
  • Managing a content audit and migration project to improve SEO performance and user experience across Trustpilot's web properties
  • Collaborating with the product team to create and optimize content for new features and product launches, driving user adoption and engagement

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the Lead Content Strategist role at Trustpilot.

❓ Key Questions to Ask During Interview

  • Can you describe the content strategy for Trustpilot's B2B and B2C audiences, and how it aligns with business goals and campaign priorities?
  • How do you approach managing a hybrid content ecosystem with distributed teams, freelancers, and agency partners, balancing quality and scale?
  • Can you provide an example of a time when you used data to inform and optimize content strategy, driving meaningful business impact?
  • How does Trustpilot support the growth and development of its content team, and what opportunities exist for progression in this role?
  • How does Trustpilot foster a culture of connection, collaboration, and respect, and what initiatives are in place to promote diversity, inclusion, and employee well-being?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Trustpilot's content strategy, their ability to manage a hybrid content ecosystem, their data-driven decision-making skills, and their alignment with the company's values and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your content strategy, creation, and management skills, with a focus on B2B and B2C experience
  • Prepare a portfolio showcasing your best work, including content strategy documents, editorial samples, and SEO case studies
  • Practice your presentation skills and be ready to discuss your content strategy approach during the assessment
  • Research Trustpilot's company culture and values, and be prepared to discuss how your skills and experiences align with the organization
  • Follow up with the HR team within 7 days of submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.