π Core Information
πΉ Job Title: Lead Content Strategist
πΉ Company: Trustpilot
πΉ Location: London, United Kingdom
πΉ Job Type: Full-time, Hybrid
πΉ Category: Marketing
πΉ Date Posted: May 23, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site (Hybrid)
π Job Overview
Key aspects of this role include:
- Developing and leading a unified global content strategy across B2B and B2C
- Managing a hybrid content ecosystem of in-house creators, agencies, freelancers, and AI tools
- Collaborating cross-functionally with various teams to align content with business goals
- Evolving SEO strategy to grow organic visibility and drive discoverability
- Experimenting with new content formats to expand reach, engagement, and innovation
ASSUMPTION: This role requires a strategic mindset, strong editorial skills, and experience managing distributed content teams.
π Key Responsibilities
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Own and lead a unified global content strategy across B2B and B2C, ensuring high editorial standards, consistent voice, and storytelling thatβs clear, compelling, and on-brand
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Manage a hybrid content ecosystem, balancing quality with scale while keeping pace with evolving marketing needs
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Collaborate cross-functionally with Brand, Product Marketing, Social, Demand Gen, and PR teams to deliver content that aligns with business goals and campaign priorities
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Lead and evolve the SEO strategy, working closely with web and digital teams to grow organic visibility and drive discoverability across all content types
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Experiment with new content formats to expand reach, engagement, and innovation
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Use performance insights from tools like Google Analytics and SEMrush to iterate on what works, double down on impact, and continuously improve content effectiveness
ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and data-driven decision making.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: Proven experience (5-10 years) in content marketing, copywriting, or editorial roles, ideally with a mix of B2B and B2C
Required Skills:
- Proven experience in content strategy and creation
- Strong storytelling and editing skills
- Ability to build and scale content strategies that drive awareness, engagement, and conversion
- Experience leading multi-channel content programs with distributed teams, freelancers, and agency partners
- Familiarity with CMS platforms, content workflows, and AI tools that support scalable content delivery
- Understanding of SEO and how content and SEO work together
- Curiosity, collaboration, and business-minded approach
Preferred Skills:
- Experience in B2B SaaS or a tech-led organization
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong portfolio showcasing their content strategy, creation, and management skills.
π° Compensation & Benefits
Salary Range: Β£70,000 - Β£90,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Flexible working options
- Competitive compensation package + bonus
- 25 days holiday per year, increasing to 28 days after 2 years of employment
- Two (paid) volunteering days a year
- Learning and development opportunities
- Pension and life insurance
- Health cash plan, online GP, 24/7 Employee Assistance Plan
- Access to Headspace, a popular mindfulness app
- Paid parental leave
- Season ticket loan and cycle-to-work scheme
- Central office location with various amenities
- Regular opportunities to connect and get to know fellow employees
- Access to over 4,000 deals and discounts
- Independent financial advice and free standard professional mortgage broker advice
- Talent acceleration programs
Working Hours: Full-time, typically 9:00 AM - 5:30 PM with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary based on individual qualifications and company discretion.
π Applicant Insights
π Company Context
Industry: Trustpilot operates in the technology and internet industry, focusing on online reviews, review software, and online reputation management. The market is competitive and continuously evolving, with a strong emphasis on innovation and customer trust.
Company Size: Trustpilot has 501-1,000 employees, which is considered a mid-sized company. This size allows for a structured yet agile work environment, with opportunities for growth and collaboration.
Founded: Trustpilot was founded in 2007 and has since grown to become a global leader in its industry, with operations in multiple countries and over 300 million reviews.
Company Description:
- Trustpilot is a global, open, independent, and impartial platform that connects consumers and businesses through reviews
- The company aims to be the universal symbol of trust, helping consumers make the right choices and businesses build trust, grow, and improve
- Trustpilot has a strong focus on connection, collaboration, and respect, with a diverse and inclusive workplace
Company Specialties:
- Online reviews
- Review software
- Online reputation management
- Customer reviews
- Consumer reviews
- Customer feedback
- Consumer trust
- Merchant reviews
- Ecommerce reviews
- Customer experience
- Brand trust
- Brand reputation
- Marketing
- SEO
- Digital
- Conversion
- Open internet
- Growth hacking
Company Website: https://www.trustpilot.com/
ASSUMPTION: Trustpilot's company culture values connection, collaboration, and respect, with a strong focus on employee growth and development.
π Role Analysis
Career Level: This role is at the senior level, with the expectation to lead and drive content strategy across multiple teams and channels.
Reporting Structure: The Lead Content Strategist will report directly to the Head of Content and collaborate closely with various marketing teams, including Brand, Product Marketing, Social, Demand Gen, and PR.
Work Arrangement: This role is a hybrid position, with a mix of on-site and remote work. Employees can expect to work from the office 2-3 days per week, with the remaining days working remotely.
Growth Opportunities:
- Progression to a Director or VP role within the content or marketing function
- Expanding the content team and managing a larger team of content creators
- Diversifying content offerings and exploring new channels and formats
ASSUMPTION: This role offers significant growth potential, with opportunities to expand the content team, explore new channels, and progress to a leadership role within the content or marketing function.
π Location & Work Environment
Office Type: Trustpilot's London office is a modern, collaborative workspace with various amenities, including table tennis, gaming corners, coffee bars, and snacks.
Office Location(s): Trustpilot's London office is located at 21 Mincing Lane, 5th Floor, City of London, England EC3R 7AG.
Geographic Context:
- The City of London is a vibrant, bustling district with a mix of historic and modern architecture
- The area is well-connected by public transportation, with easy access to major train stations and bus routes
- The City of London offers a wide range of dining, entertainment, and cultural options, with numerous restaurants, bars, theaters, and museums
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM - 5:30 PM, with flexibility for hybrid work arrangement.
ASSUMPTION: The City of London offers a dynamic work environment with easy access to public transportation, dining, entertainment, and cultural options.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Content strategy assessment and presentation
- Final interview with the Head of Content and other key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Content strategy development and presentation
- Editorial skills and storytelling abilities
- Collaboration and stakeholder management
- Data-driven decision making and SEO understanding
- Cultural fit and alignment with Trustpilot's values
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy, creation, and management skills
- Prepare a portfolio showcasing your best work, including content strategy documents, editorial samples, and SEO case studies
- Practice your presentation skills and be ready to discuss your content strategy approach during the assessment
- Research Trustpilot's company culture and values, and be prepared to discuss how your skills and experiences align with the organization
ATS Keywords: Content Strategy, Content Creation, Editorial, SEO, Marketing, Collaboration, Stakeholder Management, Data-Driven Decision Making, Portfolio, Presentation Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's content strategy, editorial, and presentation skills, as well as their cultural fit with Trustpilot's values.
π οΈ Tools & Technologies
- Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- SEO tools like Google Analytics, SEMrush, or Ahrefs
- Project management tools like Asana, Trello, or Jira
- Collaboration tools such as Microsoft Office Suite, Google Workspace, or Slack
- AI content generation tools like Copy.ai, Frase, or Jasper
ASSUMPTION: The specific tools and technologies required for this role may vary based on Trustpilot's internal systems and processes.
π Cultural Fit Considerations
Company Values:
- Connection: Building relationships and fostering a collaborative work environment
- Respect: Valuing diversity, inclusion, and individual contributions
- Curiosity: Encouraging continuous learning, growth, and innovation
Work Style:
- Collaborative: Working closely with various teams to align content with business goals
- Data-driven: Making informed decisions based on performance insights and analytics
- Adaptable: Embracing change and evolving content strategies to meet business needs
Self-Assessment Questions:
- How do you build and maintain strong, productive relationships with diverse stakeholders?
- Can you provide an example of a time when you used data to inform and optimize content strategy?
- How do you approach and adapt to change in a fast-paced, evolving work environment?
ASSUMPTION: Candidates should be able to demonstrate strong alignment with Trustpilot's values and work style, with a focus on connection, collaboration, curiosity, and adaptability.
β οΈ Potential Challenges
- Managing a hybrid content ecosystem with distributed teams, freelancers, and agency partners
- Balancing quality and scale in content delivery while keeping pace with evolving marketing needs
- Navigating a competitive and continuously evolving market for online reviews and reputation management
- Adapting to changes in the work environment, such as shifts in remote and on-site work arrangements
ASSUMPTION: These challenges require strong project management, stakeholder communication, and adaptability skills to succeed in this role.
π Similar Roles Comparison
- Compared to other content strategy roles, this position offers a unique blend of B2B and B2C content responsibilities, requiring a broad skill set and strategic mindset
- Trustpilot's focus on connection, collaboration, and respect sets it apart from other organizations in the online reviews and reputation management industry
- Career progression in this role may involve expanding the content team, exploring new channels, or progressing to a leadership role within the content or marketing function
ASSUMPTION: This role offers a unique blend of B2B and B2C content responsibilities, with a strong focus on connection, collaboration, and respect, setting it apart from similar roles in the industry.
π Sample Projects
- Developing and implementing a comprehensive content strategy for Trustpilot's B2B and B2C audiences, aligning with business goals and campaign priorities
- Managing a content audit and migration project to improve SEO performance and user experience across Trustpilot's web properties
- Collaborating with the product team to create and optimize content for new features and product launches, driving user adoption and engagement
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the Lead Content Strategist role at Trustpilot.
β Key Questions to Ask During Interview
- Can you describe the content strategy for Trustpilot's B2B and B2C audiences, and how it aligns with business goals and campaign priorities?
- How do you approach managing a hybrid content ecosystem with distributed teams, freelancers, and agency partners, balancing quality and scale?
- Can you provide an example of a time when you used data to inform and optimize content strategy, driving meaningful business impact?
- How does Trustpilot support the growth and development of its content team, and what opportunities exist for progression in this role?
- How does Trustpilot foster a culture of connection, collaboration, and respect, and what initiatives are in place to promote diversity, inclusion, and employee well-being?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Trustpilot's content strategy, their ability to manage a hybrid content ecosystem, their data-driven decision-making skills, and their alignment with the company's values and culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content strategy, creation, and management skills, with a focus on B2B and B2C experience
- Prepare a portfolio showcasing your best work, including content strategy documents, editorial samples, and SEO case studies
- Practice your presentation skills and be ready to discuss your content strategy approach during the assessment
- Research Trustpilot's company culture and values, and be prepared to discuss how your skills and experiences align with the organization
- Follow up with the HR team within 7 days of submitting your application to confirm receipt and inquire about the next steps in the interview process
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.