Lead Content Strategist

📌 Core Information

🔹 Job Title: Lead Content Strategist

🔹 Company: Trustpilot

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a unified global content strategy across B2B and B2C
• Managing a hybrid content ecosystem of in-house creators, agencies, freelancers, and AI tools
• Collaborating cross-functionally with various teams to align content with business goals
• Evolving SEO strategy to grow organic visibility and drive discoverability
• Experimenting with new content formats to expand reach, engagement, and innovation

ASSUMPTION: This role requires a strategic mindset, strong editorial skills, and experience managing distributed content teams.

📋 Key Responsibilities

✅ Own and lead a unified global content strategy across B2B and B2C, ensuring high editorial standards, consistent voice, and storytelling that’s clear, compelling, and on-brand

✅ Manage a hybrid content ecosystem, balancing quality with scale while keeping pace with evolving marketing needs

✅ Collaborate cross-functionally with Brand, Product Marketing, Social, Demand Gen, and PR teams to deliver content that aligns with business goals and campaign priorities

✅ Lead and evolve the SEO strategy, working closely with web and digital teams to grow organic visibility and drive discoverability across all content types

✅ Experiment with new content formats to expand reach, engagement, and innovation

✅ Use performance insights from tools like Google Analytics and SEMrush to iterate on what works, double down on impact, and continuously improve content effectiveness

ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: Proven experience (5-10 years) in content marketing, copywriting, or editorial roles, ideally with a mix of B2B and B2C

Required Skills:

• Proven experience in content strategy and creation
• Strong storytelling and editing skills
• Ability to build and scale content strategies that drive awareness, engagement, and conversion
• Experience leading multi-channel content programs with distributed teams, freelancers, and agency partners
• Familiarity with CMS platforms, content workflows, and AI tools that support scalable content delivery
• Understanding of SEO and how content and SEO work together
• Curiosity, collaboration, and business-minded approach

Preferred Skills:

• Experience in B2B SaaS or a tech-led organization
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong portfolio showcasing their content strategy, creation, and management skills.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Flexible working options
• Competitive compensation package + bonus
• 25 days holiday per year, increasing to 28 days after 2 years of employment
• Two (paid) volunteering days a year
• Learning and development opportunities
• Pension and life insurance
• Health cash plan, online GP, 24/7 Employee Assistance Plan
• Access to Headspace, a popular mindfulness app
• Paid parental leave
• Season ticket loan and cycle-to-work scheme
• Central office location with various amenities
• Regular opportunities to connect and get to know fellow employees
• Access to over 4,000 deals and discounts
• Independent financial advice and free standard professional mortgage broker advice
• Talent acceleration programs

Working Hours: Full-time, typically 9:00 AM - 5:30 PM with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Trustpilot operates in the technology and internet industry, focusing on online reviews, review software, and online reputation management. The market is competitive and continuously evolving, with a strong emphasis on innovation and customer trust.

Company Size: Trustpilot has 501-1,000 employees, which is considered a mid-sized company. This size allows for a structured yet agile work environment, with opportunities for growth and collaboration.

Founded: Trustpilot was founded in 2007 and has since grown to become a global leader in its industry, with operations in multiple countries and over 300 million reviews.

Company Description:

• Trustpilot is a global, open, independent, and impartial platform that connects consumers and businesses through reviews
• The company aims to be the universal symbol of trust, helping consumers make the right choices and businesses build trust, grow, and improve
• Trustpilot has a strong focus on connection, collaboration, and respect, with a diverse and inclusive workplace

Company Specialties:

• Online reviews
• Review software
• Online reputation management
• Customer reviews
• Consumer reviews
• Customer feedback
• Consumer trust
• Merchant reviews
• Ecommerce reviews
• Customer experience
• Brand trust
• Brand reputation
• Marketing
• SEO
• Digital
• Conversion
• Open internet
• Growth hacking

Company Website: https://www.trustpilot.com/

ASSUMPTION: Trustpilot's company culture values connection, collaboration, and respect, with a strong focus on employee growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, with the expectation to lead and drive content strategy across multiple teams and channels.

Reporting Structure: The Lead Content Strategist will report directly to the Head of Content and collaborate closely with various marketing teams, including Brand, Product Marketing, Social, Demand Gen, and PR.

Work Arrangement: This role is a hybrid position, with a mix of on-site and remote work. Employees can expect to work from the office 2-3 days per week, with the remaining days working remotely.

Growth Opportunities:

• Progression to a Director or VP role within the content or marketing function
• Expanding the content team and managing a larger team of content creators
• Diversifying content offerings and exploring new channels and formats

ASSUMPTION: This role offers significant growth potential, with opportunities to expand the content team, explore new channels, and progress to a leadership role within the content or marketing function.

🌍 Location & Work Environment

Office Type: Trustpilot's London office is a modern, collaborative workspace with various amenities, including table tennis, gaming corners, coffee bars, and snacks.

Office Location(s): Trustpilot's London office is located at 21 Mincing Lane, 5th Floor, City of London, England EC3R 7AG.

Geographic Context:

• The City of London is a vibrant, bustling district with a mix of historic and modern architecture
• The area is well-connected by public transportation, with easy access to major train stations and bus routes
• The City of London offers a wide range of dining, entertainment, and cultural options, with numerous restaurants, bars, theaters, and museums

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM - 5:30 PM, with flexibility for hybrid work arrangement.

ASSUMPTION: The City of London offers a dynamic work environment with easy access to public transportation, dining, entertainment, and cultural options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Content strategy assessment and presentation
• Final interview with the Head of Content and other key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Content strategy development and presentation
• Editorial skills and storytelling abilities
• Collaboration and stakeholder management
• Data-driven decision making and SEO understanding
• Cultural fit and alignment with Trustpilot's values

Application Tips:

• Tailor your resume and cover letter to highlight your content strategy, creation, and management skills
• Prepare a portfolio showcasing your best work, including content strategy documents, editorial samples, and SEO case studies
• Practice your presentation skills and be ready to discuss your content strategy approach during the assessment
• Research Trustpilot's company culture and values, and be prepared to discuss how your skills and experiences align with the organization

ATS Keywords: Content Strategy, Content Creation, Editorial, SEO, Marketing, Collaboration, Stakeholder Management, Data-Driven Decision Making, Portfolio, Presentation Skills

ASSUMPTION: The interview process for this role will focus on assessing the candidate's content strategy, editorial, and presentation skills, as well as their cultural fit with Trustpilot's values.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
• SEO tools like Google Analytics, SEMrush, or Ahrefs
• Project management tools like Asana, Trello, or Jira
• Collaboration tools such as Microsoft Office Suite, Google Workspace, or Slack
• AI content generation tools like Copy.ai, Frase, or Jasper

ASSUMPTION: The specific tools and technologies required for this role may vary based on Trustpilot's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Connection: Building relationships and fostering a collaborative work environment
• Respect: Valuing diversity, inclusion, and individual contributions
• Curiosity: Encouraging continuous learning, growth, and innovation

Work Style:

• Collaborative: Working closely with various teams to align content with business goals
• Data-driven: Making informed decisions based on performance insights and analytics
• Adaptable: Embracing change and evolving content strategies to meet business needs

Self-Assessment Questions:

• How do you build and maintain strong, productive relationships with diverse stakeholders?
• Can you provide an example of a time when you used data to inform and optimize content strategy?
• How do you approach and adapt to change in a fast-paced, evolving work environment?

ASSUMPTION: Candidates should be able to demonstrate strong alignment with Trustpilot's values and work style, with a focus on connection, collaboration, curiosity, and adaptability.

⚠️ Potential Challenges

• Managing a hybrid content ecosystem with distributed teams, freelancers, and agency partners
• Balancing quality and scale in content delivery while keeping pace with evolving marketing needs
• Navigating a competitive and continuously evolving market for online reviews and reputation management
• Adapting to changes in the work environment, such as shifts in remote and on-site work arrangements

ASSUMPTION: These challenges require strong project management, stakeholder communication, and adaptability skills to succeed in this role.

📈 Similar Roles Comparison

• Compared to other content strategy roles, this position offers a unique blend of B2B and B2C content responsibilities, requiring a broad skill set and strategic mindset
• Trustpilot's focus on connection, collaboration, and respect sets it apart from other organizations in the online reviews and reputation management industry
• Career progression in this role may involve expanding the content team, exploring new channels, or progressing to a leadership role within the content or marketing function

ASSUMPTION: This role offers a unique blend of B2B and B2C content responsibilities, with a strong focus on connection, collaboration, and respect, setting it apart from similar roles in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive content strategy for Trustpilot's B2B and B2C audiences, aligning with business goals and campaign priorities
• Managing a content audit and migration project to improve SEO performance and user experience across Trustpilot's web properties
• Collaborating with the product team to create and optimize content for new features and product launches, driving user adoption and engagement

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the Lead Content Strategist role at Trustpilot.

❓ Key Questions to Ask During Interview

• Can you describe the content strategy for Trustpilot's B2B and B2C audiences, and how it aligns with business goals and campaign priorities?
• How do you approach managing a hybrid content ecosystem with distributed teams, freelancers, and agency partners, balancing quality and scale?
• Can you provide an example of a time when you used data to inform and optimize content strategy, driving meaningful business impact?
• How does Trustpilot support the growth and development of its content team, and what opportunities exist for progression in this role?
• How does Trustpilot foster a culture of connection, collaboration, and respect, and what initiatives are in place to promote diversity, inclusion, and employee well-being?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Trustpilot's content strategy, their ability to manage a hybrid content ecosystem, their data-driven decision-making skills, and their alignment with the company's values and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content strategy, creation, and management skills, with a focus on B2B and B2C experience
• Prepare a portfolio showcasing your best work, including content strategy documents, editorial samples, and SEO case studies
• Practice your presentation skills and be ready to discuss your content strategy approach during the assessment
• Research Trustpilot's company culture and values, and be prepared to discuss how your skills and experiences align with the organization
• Follow up with the HR team within 7 days of submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.