Lead Content Writer (iGaming)

📌 Core Information

🔹 Job Title: Lead Content Writer (iGaming)

🔹 Company: Playson

🔹 Location: European Union (Remote)

🔹 Job Type: Full-Time

🔹 Category: iGaming

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling copy that connects players to games
• Defining and evolving naming conventions for games and features
• Authoring high-profile launch content across multiple channels
• Collaborating with cross-functional teams to ensure consistent messaging

ASSUMPTION: This role requires a strong background in iGaming and a proven track record of creating engaging content for real-money gaming.

📋 Key Responsibilities

✅ Define, own, and evolve naming conventions for slot games, features, and campaigns

✅ Establish trademark-safe title frameworks and supervise conflict checks

✅ Author high-profile launch content, including trailers, previews, rule sets, and bonus breakdowns

✅ Architect a scalable content repository, mapping rule guides, gameplay walkthroughs, and knowledge-base assets

✅ Translate complex design logic into player-centric storytelling that inspires engagement and deepens comprehension

✅ Orchestrate a long-range content calendar, synchronizing with product roadmaps, live-ops beats, and regulated launch windows

✅ Insert, test, and verify all in-game copy in XML/JSON builds; debug language-related build issues and recommend workflow optimizations

✅ Direct translation pipelines in Crowdin (or equivalent), enforcing voice, layout, and character constraints across 20+ locales

✅ Act as cross-discipline content authority, aligning messaging with maths models, UX, and regulatory guidelines

✅ Draft and refine technical documents (specs, compliance sheets) to meet jurisdictional standards without diluting clarity

✅ Curate gameplay screenshots, UI call-outs, and annotated visuals in Photoshop for pitch decks and certification packs

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., English, Journalism, Communications) or equivalent experience

Experience: 5+ years in iGaming or real-money gaming, with a portfolio of top-grossing slot titles and live-ops successes

Required Skills:

• English mastery, with the ability to shift from evocative brand voice to crystal-clear instructions
• Sustained record of writing user-facing copy spanning UI, marketing, help centers, and community channels
• Renowned naming instincts, devising hooks that increase conversion and brand recall
• Proven talent for distilling intricate mechanics into sticky, story-driven explanations
• Extreme organisational rigour, tracking stakeholder input and championing documentation hygiene
• Fluency in structured data (XML/JSON) and build environments; automation-friendly mindset
• Working knowledge of generative AI (ChatGPT, Gemini, Claude) with experience integrating AI into ideation workflows
• Advanced Photoshop chops—non-destructive editing, smart-object workflows, and asset optimization

Preferred Skills:

• Shipped titles featuring innovative slot mechanics or cross-platform features
• Hands-on Crowdin pipeline optimisation or comparable localisation systems at scale
• Experience validating content within IDEs (VS Code/WebStorm) and CI pipelines for rapid release cycles

ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to create engaging content for iGaming will be prioritized.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (AI-estimated, based on industry standards for a Lead Content Writer in iGaming with 5+ years of experience)

Benefits:

• Competitive market salary with a transparent quarterly bonus system
• Flexible work model: remote or hybrid from one of their hubs
• Unlimited paid vacation and bank holidays, plus paid sick leave whenever needed
• Flexible schedule with full autonomy
• Medical insurance coverage for you and your significant other
• Financial support for life’s special moments, from big to unexpected
• A team of ambitious, collaborative professionals who value growth
• Sponsored access to professional training and world-class iGaming exhibitions
• Employee referral bonus program

Working Hours: Full-time, with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Playson operates within the iGaming industry, focusing on casino games, slot games, and mobile games. The company has a diverse portfolio of exciting online casino games, developed with engaging math and wrapped in beautiful aesthetics.

Company Size: Playson has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Playson was founded in 2012 and has since grown to operate within 26 regulated markets and with more than 200 partners across the globe.

Company Description:

• Playson is a digital entertainment supplier with a diverse portfolio of exciting online casino games
• The company operates within 26 regulated markets and has more than 200 partners across the globe
• Playson's staff are based around the globe with headquarters in Malta and Slovakia

Company Specialties:

• Casino games
• Slot games
• Mobile games

Company Website: https://playson.com

ASSUMPTION: Playson's global presence and diverse portfolio provide ample opportunities for growth and exposure to various markets and projects.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in iGaming content creation.

Reporting Structure: The Lead Content Writer will report directly to the Head of Content and collaborate with various teams, including product owners, artists, mathematicians, and developers.

Work Arrangement: This role offers a flexible work model, allowing for remote or hybrid work from one of their hubs.

Growth Opportunities:

• Potential to grow within the content team or explore other opportunities within the company
• Chance to work on high-profile projects and gain exposure to various markets and stakeholders
• Opportunity to mentor junior team members and contribute to the company's growth

ASSUMPTION: This role offers significant growth potential, both within the content team and across the company.

🌍 Location & Work Environment

Office Type: Playson offers a flexible work model, allowing for remote or hybrid work from one of their hubs.

Office Location(s): Playson's headquarters are in Malta and Slovakia, with additional offices in various locations around the globe.

Geographic Context:

• The European Union offers a diverse and dynamic iGaming market, with numerous opportunities for growth and innovation
• The remote work option allows for flexibility and the ability to work from various locations within the EU
• Playson's global presence provides exposure to various markets and cultures

Work Schedule: Full-time, with flexible scheduling and full autonomy

ASSUMPTION: The flexible work model and global presence of Playson provide unique opportunities for growth and exposure to various markets and cultures.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment and/or content test
• Interview with the Head of Content and/or other relevant stakeholders
• Final decision and offer

Key Assessment Areas:

• Portfolio and writing samples
• Understanding of iGaming industry trends and best practices
• Ability to work effectively with cross-functional teams
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or writing samples that demonstrate your ability to create engaging content for iGaming
• Be prepared to discuss your approach to naming conventions, storytelling, and collaboration with cross-functional teams

ATS Keywords: iGaming, content writer, lead, naming conventions, storytelling, collaboration, cross-functional teams, XML, JSON, Photoshop

ASSUMPTION: The interview process for this role will prioritize candidates with a strong portfolio demonstrating their ability to create engaging content for iGaming and a solid understanding of the industry.

🛠️ Tools & Technologies

• Crowdin (or equivalent) for translation pipelines
• XML and JSON for structured data and build environments
• Photoshop for visuals and asset optimization
• Generative AI (ChatGPT, Gemini, Claude) for ideation workflows

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Candidates with relevant experience and a willingness to learn will be considered.

👔 Cultural Fit Considerations

Company Values:

• Passion for gaming and entertainment
• Collaboration and teamwork
• Innovation and continuous improvement

Work Style:

• Flexible and adaptable
• Results-driven and proactive
• Collaborative and open to feedback

Self-Assessment Questions:

• Do you have a passion for gaming and entertainment, and can you demonstrate your ability to create engaging content for iGaming?
• Are you comfortable working in a collaborative environment and open to feedback from cross-functional teams?
• Do you have a proven track record of creating high-quality content under tight deadlines and in a fast-paced environment?

ASSUMPTION: Candidates who align with Playson's values and work style, and can demonstrate their ability to create engaging content for iGaming, will be prioritized.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Collaborating effectively with cross-functional teams, including stakeholders from various departments
• Adapting to changes in the iGaming industry and regulatory landscape
• Working with complex design logic and translating it into player-centric storytelling

ASSUMPTION: The successful candidate will possess strong organizational skills, the ability to work effectively with cross-functional teams, and a willingness to adapt to changes in the iGaming industry.

📈 Similar Roles Comparison

• This role differs from other content writer positions in its focus on iGaming and the requirement for a strong portfolio demonstrating the ability to create engaging content for real-money gaming
• Playson's global presence and diverse portfolio provide unique opportunities for growth and exposure to various markets and projects
• This role offers a senior-level position with significant growth potential within the content team and across the company

ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to create engaging content for iGaming and a solid understanding of the industry will be prioritized.

📝 Sample Projects

• Developing a comprehensive naming convention system for a new slot game franchise
• Creating engaging launch content for a high-profile game release, including trailers, previews, rule sets, and bonus breakdowns
• Architecting a scalable content repository, mapping rule guides, gameplay walkthroughs, and knowledge-base assets for internal and external use

ASSUMPTION: The successful candidate will have experience working on similar projects and can demonstrate their ability to create engaging content for iGaming.

❓ Key Questions to Ask During Interview

• Can you describe the typical content creation process for a new slot game release, from naming conventions to launch content?
• How does the content team collaborate with other departments, such as product, art, and maths, to ensure consistent messaging and high-quality output?
• What opportunities are there for growth and professional development within the content team and across the company?
• How does Playson support its employees in maintaining a healthy work-life balance, given the flexible work model and full autonomy?
• Can you provide examples of how the company has adapted to changes in the iGaming industry and regulatory landscape, and how this role has evolved as a result?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process will demonstrate your interest in the role and provide valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or writing samples that demonstrate your ability to create engaging content for iGaming
• Prepare for a technical assessment and/or content test, as well as interviews with the Head of Content and/or other relevant stakeholders
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.