📌 Core Information
🔹 Job Title: Lead Conversion Copywriter
🔹 Company: Eucalyptus
🔹 Location: Sydney, New South Wales, AU
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating persuasive copy that drives patient action and builds trust
- Collaborating with cross-functional teams to shape the patient experience
- Translating complex health topics into clear, engaging messaging
- Optimizing copy through A/B testing and data-driven iteration
- Working on a mission-driven project with a high-impact outcome: improving global healthcare access
ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a strong focus on performance and data-driven decision making.
📋 Key Responsibilities
✅ Own conversion copy across key patient touchpoints, from webpage to onboarding to long-term retention
✅ Translate complex health topics into hyper-clear messaging that builds trust and drives action
✅ Spot and fill gaps in persuasive arguments by sourcing testimonials, statistics, and expert quotes
✅ Synthesize real patient insights to shape persuasive, patient-first messaging
✅ A/B test your work and optimize it using data and best-practice techniques
✅ Ensure consistency in tone, narrative, and brand messaging across channels and formats
✅ Collaborate closely with design, lifecycle, product, and growth teams to shape and scale the patient experience
✅ Unlock your time by building AI into your approach
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 5-10 years of experience in writing conversion-focused copy for D2C brands
Required Skills:
- Proven track record in conversion copywriting, with a focus on landing page optimization, email marketing, and UX writing
- Strong analytical skills and experience with A/B testing
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects
- Familiarity with health or regulated industries (preferred)
Preferred Skills:
- Experience mentoring junior writers and uplifting writing quality across a team
- Process improvement skills, using internal systems and AI writing tools to scale great copy efficiently
- Experience in a regulated space, understanding how to balance compliance with compelling messaging
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio will be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$160,000 per annum (based on industry standards for a Lead Copywriter role in Sydney)
Benefits:
- Equity
- Annual professional development budget
- Mentorship opportunities
- Regular performance and pay reviews
- Generous parental leave (20 weeks paid leave for primary carer)
- Employee Assistance Programme
Working Hours: Full-time (40 hours per week), with flexible working arrangements
ASSUMPTION: The salary range is based on industry standards for a Lead Copywriter role in Sydney, with consideration for the candidate's experience level and the company's size and growth stage.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Healthcare
Company Size: 201-500 employees (Mid-sized, with a dynamic and fast-paced work environment)
Founded: 2019
Company Description:
- Eucalyptus is a digital healthcare company on a mission to solve the world’s biggest healthcare challenges by providing accessible, high-quality care through telehealth platforms
- The company runs a group of digital healthcare clinics, including Pilot (men’s health), Kin (fertility), Software (dermatology), and Juniper (weight loss and menopause)
- Eucalyptus has facilitated over one million consultations across Australia, the UK, and Germany since 2019
Company Specialties:
- Telehealth platforms
- Digital healthcare clinics
- Patient-centered care
- Health technology
Company Website: https://www.eucalyptus.health
ASSUMPTION: Eucalyptus is a growing company with a strong focus on innovation and patient care, making it an attractive option for candidates seeking a dynamic and impactful work environment.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Product Growth team for Juniper Australia
Work Arrangement: Remote OK, with flexible working arrangements
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on diverse projects across various brands and platforms
- Chance to develop skills in AI integration and process improvement
ASSUMPTION: This role offers significant growth potential, as Eucalyptus continues to expand its services and patient base.
🌍 Location & Work Environment
Office Type: Hybrid (with remote work options)
Office Location(s): Sydney, New South Wales, AU
Geographic Context:
- Sydney is a major city with a high cost of living, but offers excellent career opportunities and a vibrant cultural scene
- The city has a subtropical climate, with mild winters and warm summers
- Sydney is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week), with flexible working arrangements
ASSUMPTION: The hybrid work environment offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Take-home assignment or case study
- Final interview with the team
Key Assessment Areas:
- Writing samples and portfolio
- Cultural fit and alignment with company values
- Problem-solving skills and strategic thinking
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio of your best conversion-focused copywriting work
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Conversion copywriting, D2C marketing, landing page optimization, email marketing, UX writing, A/B testing, data analysis, empathy, collaboration, process improvement, health compliance
ASSUMPTION: The interview process will focus on assessing the candidate's writing skills, strategic thinking, and cultural fit with the company.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Asana or similar project management tool
- AI writing tools (e.g., Copy.ai, Frase.io)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The candidate should be comfortable using project management tools, AI writing tools, and analytics tools to optimize their work and collaborate effectively with the team.
👔 Cultural Fit Considerations
Company Values:
- Patient-first approach
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Accountability and ownership
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Autonomous and self-directed
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working autonomously and managing multiple projects?
- Do you have a strong sense of ownership and accountability?
- Are you able to balance creativity with data-driven decision making?
ASSUMPTION: Eucalyptus values candidates who are passionate, curious, and committed to continuous learning and improvement, with a strong sense of ownership and accountability.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creativity with data-driven decision making
- Working effectively in a remote or hybrid work environment
- Navigating a regulated industry and ensuring compliance with messaging
ASSUMPTION: These challenges can be overcome with strong time management skills, a data-driven approach, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on conversion copywriting for a digital healthcare company, with a strong emphasis on patient-centered care and data-driven decision making
- Compared to traditional marketing roles, this position requires a higher degree of analytical skills and a strong focus on performance and optimization
- Career progression in this role may involve moving into a leadership or management position as the company expands
ASSUMPTION: This role offers a unique opportunity to work in a growing industry with a strong focus on patient care and data-driven decision making.
📝 Sample Projects
- Optimizing landing pages for a men’s health clinic to increase conversion rates by 20%
- Crafting persuasive email campaigns for a fertility clinic to improve open rates and click-through rates by 15%
- Developing a comprehensive UX writing guide for a dermatology clinic to improve patient engagement and satisfaction
ASSUMPTION: These sample projects demonstrate the candidate's ability to work on diverse projects and drive meaningful results through persuasive copywriting and data-driven optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Product Growth team?
- How does the company support work-life balance and employee well-being?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company approach diversity, equity, and inclusion (DEI) initiatives?
- What opportunities are there for professional development and growth within the role and the company?
ASSUMPTION: These questions will help the candidate better understand the company culture, work environment, and growth opportunities, allowing them to make an informed decision about the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio of your best conversion-focused copywriting work
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
