📌 Core Information
🔹 Job Title: Lead Copywriter
🔹 Company: FSA Store (Health-E Commerce)
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: 100% Remote (within the United States)
🚀 Job Overview
Key aspects of this role include:
- Creating clear, persuasive, and engaging content across various marketing platforms
- Optimizing user experience through effective copy and enhancing the overall site experience
- Collaborating with creative leads and designers to develop campaigns
- Ensuring consistent brand voice and maintaining a customer-centric approach
- Staying informed about trends in health, wellness, and e-commerce industries
ASSUMPTION: This role requires a strong focus on digital channels and user experience, with a significant portion of work dedicated to e-commerce platforms.
📋 Key Responsibilities
✅ Campaign Ideation: Partner closely with creative leads and designers to concept and write into campaigns as briefed by stakeholders.
✅ Content Creation: Craft engaging headlines, ads, and body copy that align with brand tone and messaging for various marketing materials, including product descriptions, email marketing campaigns, homepage site experience, performance marketing ads, B2B2C assets, social media posts, landing pages, banners, and promotional materials.
✅ Site Experience Optimization: Contribute to improving the overall user experience on our websites by writing copy that enhances navigation, product discovery, and customer journey, including crafting clear and persuasive calls to action (CTAs) and collaborating with web design and development teams.
✅ Brand Voice & Tone: Ensure that all written content maintains a consistent brand voice that is friendly, trustworthy, and informative.
✅ Customer-Centric Messaging: Create compelling, customer-focused copy that addresses shopping for 100% guaranteed eligible FSA/HSA eligible products, making complex topics easy to understand.
✅ Conversion Optimization: Collaborate with the marketing team to develop copy that enhances conversion rates across the site and key landing pages.
✅ Collaborate Across Teams: Work closely with cross-functional teams (design, Integrated marketing, and Growth Marketing) to ensure consistency and alignment across content and user experience.
✅ Editorial Review: Review and edit content for voice, tone, and strategic alignment against project briefs.
✅ Proofreading & Editing: Review and edit content to ensure clarity, accuracy, and alignment with brand guidelines, ensuring all copy is error-free and polished before publication.
✅ Stay Informed: Keep up-to-date with trends in the health, wellness, and e-commerce industries to ensure our content remains relevant and forward-thinking.
ASSUMPTION: This role requires a high level of creativity, attention to detail, and strong collaboration skills to effectively manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: A degree in Marketing, Communications, English, Journalism, Health Communications, or a related field is preferred but not required.
Experience: Minimum 5 years of experience in copywriting, preferably in e-commerce, health/wellness, or a related field. Experience writing for digital channels (website, email, performance marketing) is a must.
Required Skills:
- Strong writing, editing, and proofreading skills
- Ability to craft clear, engaging, and informative content that speaks to customers at various stages of their journey
- Experience writing copy for websites with a strong focus on user experience, including navigation, product discovery, and calls to action
- Meticulous eye for detail, ensuring all content is consistent, accurate, and aligned with brand guidelines
- Strong team player with the ability to collaborate effectively across different teams
- Ability to think creatively about content strategy and user experience, developing innovative ideas that engage and convert customers
Preferred Skills:
- Experience with Google Docs, Figma, and Monday
ASSUMPTION: Candidates with a strong portfolio showcasing their copywriting skills and experience in e-commerce or health/wellness industries will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year
Benefits:
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
Working Hours: Full-time (EST hours)
ASSUMPTION: The salary range provided is based on the company's stated compensation structure and industry standards for a Lead Copywriter role.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 51-200 employees (Mid-size)
Founded: 2010, with a focus on providing tax-free health benefits and resources to consumers and partners
Company Description:
- Parent brand of FSA Store, HSA Store, WellDeserved, and Caring Mill
- Serving over 60 million tax-free health consumers
- Offers the largest selection of guaranteed FSA and HSA eligible products, intuitive educational resources, and more
Company Specialties:
- FSA Eligible Products & Services
- FSA Learning Center
- Rx Prescription Processing Service
- FSA Administrator Affiliate Program
- FSA Calculator
- 24/7 Customer Service
Company Website: Health-Ecommerce.com
ASSUMPTION: As a mid-size company, FSA Store (Health-E Commerce) offers a balance between growth opportunities and a well-established work environment.
📊 Role Analysis
Career Level: Mid-level to Senior, with potential for growth in leadership or management roles
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including design, integrated marketing, and growth marketing
Work Arrangement: 100% remote within the United States, with a requirement to work EST hours
Growth Opportunities:
- Potential to lead and mentor junior copywriters or content specialists
- Opportunities to expand into related roles, such as Content Strategy or Marketing Management
- Professional development support, including certification and leadership coaching
ASSUMPTION: This role offers significant growth potential within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: 100% remote (within the United States)
Office Location(s): Dallas, TX (Headquarters)
Geographic Context:
- Remote work allows for flexibility in location, with a focus on EST hours
- Dallas, TX, is the company's headquarters and offers a vibrant and growing job market in the wellness and fitness industries
- The United States has a well-established e-commerce market, with a strong focus on health and wellness products
Work Schedule: Full-time (EST hours)
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the United States provides a large market for health and wellness products and services.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR representative
- Take-home writing assignment or case study
- Final interview with key stakeholders, including the Marketing Manager
Key Assessment Areas:
- Writing and editing skills
- Creativity and innovation in content strategy
- Collaboration and communication skills
- Understanding of e-commerce and user experience principles
- Alignment with company brand voice and values
Application Tips:
- Tailor your resume and cover letter to highlight your copywriting experience and skills relevant to this role
- Include a portfolio or writing samples showcasing your ability to create clear, engaging, and informative content
- Prepare for the interview by researching the company, its products, and target audience
- Be ready to discuss your approach to content strategy, user experience, and brand voice
- Follow up after the interview with a thank-you note and any additional information that supports your application
ATS Keywords: Copywriting, Content Creation, Editing, Proofreading, Ecommerce, User Experience, Digital Marketing, Brand Voice, Customer-Centric Messaging, Conversion Optimization, Collaboration, Campaign Ideation, Health Communications
ASSUMPTION: The interview process will focus on assessing your writing skills, creativity, and cultural fit within the marketing department and the company as a whole.
🛠️ Tools & Technologies
ASSUMPTION: Familiarity with these tools is preferred, but not required, as the company may provide training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and transparency
Work Style:
- Fast-paced and dynamic, with a focus on meeting tight deadlines
- Strong emphasis on collaboration and cross-functional teamwork
- Results-driven and data-informed decision-making
- Flexible and adaptable, with a willingness to take on new challenges
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strong customer focus and the ability to create engaging, informative content?
- Are you open to feedback and continuous learning and improvement?
ASSUMPTION: Successful candidates will demonstrate strong alignment with the company's values and work style, with a focus on customer-centricity, collaboration, and adaptability.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creativity and innovation with brand guidelines and consistency
- Adapting to a remote work environment and maintaining productivity
- Staying informed about trends in the health, wellness, and e-commerce industries
ASSUMPTION: These challenges can be overcome with strong time management, organizational skills, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Lead Copywriter roles, this position offers a unique focus on e-commerce and health/wellness industries, with a strong emphasis on user experience and conversion optimization
- Industry-specific context: The wellness and fitness industry is growing and evolving, with a increasing demand for digital content and e-commerce platforms
- Career path comparison: This role offers significant growth potential within the marketing department and across the organization, with opportunities to expand into related roles or leadership positions
ASSUMPTION: This role provides a unique opportunity to leverage industry-specific knowledge and experience to drive content strategy and user experience in the growing health and wellness e-commerce market.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including product descriptions, marketing campaigns, and social media posts
- Optimizing the homepage and key landing pages to enhance user experience and conversion rates
- Creating a series of blog articles or educational resources to inform and engage customers about FSA and HSA eligible products and services
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the opportunity to make a significant impact on the company's content strategy and user experience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams, such as design, integrated marketing, and growth marketing?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance for remote employees?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your copywriting experience and skills relevant to this role
- Prepare a portfolio or writing samples showcasing your ability to create clear, engaging, and informative content
- Research the company, its products, and target audience to demonstrate your understanding and enthusiasm for the role
- Follow up after the interview with a thank-you note and any additional information that supports your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
