Lead copywriter

📌 Core Information

🔹 Job Title: Lead Copywriter

🔹 Company: PhonePe

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the copywriting vertical and providing clear direction to team members and external stakeholders
• Overseeing project timelines, milestones, and deliverables on a daily basis
• Addressing challenges and roadblocks timely and ensuring quality work
• Tracking performance metrics and achieving measurable results
• Keeping sight of emerging technologies and creative best practices for continuous improvement

ASSUMPTION: This role requires a high level of leadership, problem-solving, and adaptability to manage multiple projects and teams effectively.

📋 Key Responsibilities

✅ Lead the respective vertical by providing clear direction to team members internally and winning the trust of external stakeholders by putting forth quality work

✅ Oversee project timelines, milestones, and deliverables on a daily basis

✅ Address challenges and roadblocks timely

✅ Stay on track of metrics, follow up with stakeholders, share insights and numbers at weekly review meetings, and focus on achieving measurable results

✅ Ensure folks in your vertical keep work sheets updated

✅ Keep sight of emerging technologies and creative best practices, providing insights to the team for continuous improvement

ASSUMPTION: This role involves a high degree of multitasking, stakeholder management, and attention to detail to ensure projects are delivered on time and meet quality standards.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 7+ years of experience as a Copywriter/Content Designer/Creative Writer/Wordsmith/Copy something, anything

Required Skills:

• Excellent communication and presentation skills to effectively articulate ideas
• Proven ability to collaborate on ideas with ease with the internal team as well as bug external stakeholders with 100 questions to gain more insights
• Strong research skills to go in depth into research for gaining insights on product, category, or target audience
• Excellent creative writing skills to craft headlines, slogans, catchphrases, straplines, and body copy for print, scripts for radio jingles, promotional videos, and TV commercials, and content creation for social and digital content
• Thick skin to bounce back upon receiving feedback and not be fixated on first thoughts/ideas but can rationale and reason out with stakeholders to arrive at a concrete solution
• Ability to work on a diverse set of content - Social, Print, Product, Marketing, Activations, TVCs, Radio
• Strong analytical skills to create content that is fact-filled, interesting, and appealing to the target audience while working around metrics
• Ability to ensure the alignment of the proposed creative solutions as per the brand guidelines and in accordance with the brand personality, end-to-end crafting content that reinforces our brand’s style or voice through its various touchpoints

Preferred Skills:

• Experience in the digital payments or fintech industry
• Fluency in local Indian languages

ASSUMPTION: Candidates should have a strong background in ideation and writing craft, with previous experience from an Ad Agency or a related field.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated based on industry standards for a mid-level copywriter role in Bangalore)

Benefits:

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level copywriter role in Bangalore. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: PhonePe is a leading fintech company in India, focusing on digital payments, financial services, and consumer tech ventures

Company Size: PhonePe has 5,001-10,000 employees, providing a large and diverse work environment

Founded: PhonePe was launched in August 2016, with its headquarters in Bengaluru, Karnataka

Company Description:

• PhonePe Group is India’s leading fintech company, proudly recognized as India’s #1 Trusted Digital Payments* Brand for three consecutive years
• The PhonePe app has rapidly become the preferred consumer payments app in India, with over 57 crore registered users and an extensive network of over 4 crore merchants
• Building on its leadership in digital payments, PhonePe Group has expanded into financial services and new consumer tech ventures such as Pincode, Indus App Store, and Share.Market

Company Specialties:

• Digital Payments
• Mobile Payments
• P2P Payments

Company Website: PhonePe

ASSUMPTION: PhonePe's large employee base and diverse business portfolio offer ample opportunities for career growth and learning.

📊 Role Analysis

Career Level: Mid-Senior level role, reporting directly to the Head of Marketing or a similar position

Reporting Structure: This role may have a team of junior copywriters and content designers reporting to them

Work Arrangement: On-site, with flexible work arrangements and remote work options available for specific projects or tasks

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion into other areas of the business, such as financial services or consumer tech ventures
• Gaining experience in leading a team and managing projects

ASSUMPTION: This role offers significant growth potential, given PhonePe's expanding business portfolio and large employee base.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site facilities and amenities

Office Location(s): Green Glen Layout Road, PhonePe Private Limited Office-2, Floor 4,5,6,7, Wing A, Block A, Salarpuria Softzone, Service Road, Green Glen Layout, Bellandur Bengaluru, Karnataka-KA, Pincode- 560103, Bengaluru East, Karnataka 560103, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry, vibrant culture, and pleasant climate
• The office is located in the Bellandur neighborhood, which is a major tech hub with numerous multinational corporations and startups
• The area offers easy access to public transportation, shopping, dining, and entertainment options

Work Schedule: Full-time (40 hours/week) with flexible work arrangements and remote work options available for specific projects or tasks

ASSUMPTION: The modern office environment and convenient location provide an ideal work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final round interview with senior leadership

Key Assessment Areas:

• Creativity and ideation skills
• Communication and presentation skills
• Collaboration and teamwork skills
• Problem-solving and adaptability
• Knowledge of the digital payments or fintech industry

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a link to your portfolio showcasing your best work
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving, creativity, and communication skills
• Research PhonePe's business and industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Copywriter, Lead Copywriter, Creative Writing, Brand Marketing, Product Marketing, Category Marketing, Offline Marketing, Social Media, Digital Content, Storytelling, Ideation, Collaboration, Research, Communication, Problem Solving, Metrics Tracking, Content Creation, Brand Alignment, Presentation Skills, Adaptability, Innovation, Attention to Detail, Creative Direction, Content Strategy

ASSUMPTION: PhonePe's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Adobe Creative Suite (Photoshop, Illustrator)
• Content Management Systems (CMS)
• Social Media Platforms (LinkedIn, Facebook, Twitter, Instagram)
• Project Management Tools (Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for this role, as it involves creating content for various platforms and managing projects.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Innovation
• Collaboration
• Excellence

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making and continuous improvement
• Flexible and adaptable approach to work

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a data-driven approach to decision-making and continuous improvement?
• Are you able to adapt and pivot quickly in response to changing priorities or feedback?

ASSUMPTION: PhonePe's work environment requires employees to be adaptable, collaborative, and data-driven to succeed in their roles.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with industry trends and best practices in digital payments and financial services
• Adapting to a fast-paced work environment and changing priorities
• Balancing creativity and data-driven decision-making

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and problem-solving skills to succeed.

📈 Similar Roles Comparison

• Compared to other copywriting roles, this position offers a higher level of responsibility and leadership, with the opportunity to manage a team and oversee projects
• PhonePe's large employee base and diverse business portfolio provide ample opportunities for career growth and learning, compared to smaller organizations or startups
• This role requires a strong background in ideation and writing craft, with previous experience from an Ad Agency or a related field, unlike roles that focus primarily on content creation or editorial work

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, requiring candidates to possess specific skills and experience to succeed.

📝 Sample Projects

• Developing a comprehensive brand style guide for PhonePe's digital payments platform
• Creating engaging and informative content for PhonePe's financial services products, such as insurance, lending, and wealth management
• Managing a team to create and execute a successful marketing campaign for PhonePe's Pincode hyperlocal e-commerce platform

ASSUMPTION: These sample projects demonstrate the range of responsibilities and leadership opportunities available in this role, requiring candidates to possess a diverse skill set and strong industry knowledge.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for PhonePe?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does PhonePe support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the expectations and requirements for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a link to your portfolio showcasing your best work
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving, creativity, and communication skills
• Research PhonePe's business and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.