📌 Core Information
🔹 Job Title: Lead Copywriter
🔹 Company: Altice USA
🔹 Location: Long Island City, NY
🔹 Job Type: On-site
🔹 Category: Telecommunications
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing creative development and execution of assigned campaigns/projects with a focus on B2B work
- Overseeing and providing creative direction to the internal/external creative team
- Maintaining the Optimum brand voice while supporting brand and product strategies
- Collaborating with marketing teams and creative director to meet marketing objectives
- Transforming facts and strategic insights into compelling ideas across all media platforms
ASSUMPTION: This role requires a strong background in direct marketing and managing complete campaigns, with a focus on B2B work.
📋 Key Responsibilities
✅ Writes across multiple creative disciplines and platforms with an emphasis in direct response for B2C and B2B
✅ Oversees copy and provides creative direction for all B2B work
✅ Manages B2B creative team in the concept development and execution of a wide range of SMB and Enterprise work
✅ Works with internal/external creative team and marketing team to meet marketing objectives, and ensure work follows B2B brand voice guidelines
✅ Establishes and maintains B2B Enterprise voice and tone for all channels
✅ Manages concept development and brainstorming for all assigned creative projects to create multiple ideas that support the brand and product strategies
✅ Develops innovative, effective marketing communications that are strategically sound, across all media platforms that achieve positive business results at the level of advertising agency standards
✅ Transforms facts and strategic insights into compelling ideas that achieve maximum results across all media platforms
✅ Manages tight timelines and multiple deliverables and requests
✅ Works in close partnership with all marketing teams, creative director and internal/external creative teams
✅ Assists Designers and Production in the preparation of meticulous layouts that deliver on the conceived concept
ASSUMPTION: This role requires strong project management skills, the ability to prioritize multiple tasks, and the capacity to work well under tight deadlines.
🎯 Required Qualifications
Education: Not specified (likely a Bachelor's degree in a relevant field)
Experience: 10+ years of copywriting experience in all media, with a strong background in direct marketing and managing complete campaigns
Required Skills:
- Excellent grammar and proofing skills
- Writing experience in all media including direct mail, print, TV, radio, outdoor, web, and interactive
- Experience with social media content
- Ability to understand complex information and communicate it to consumers
- Demonstrated ability to disaggregate and analyze problems, to probe facts, identify and question assumptions, and analyze issues from different perspectives to inform decision-making processes
- Strong computer skills (Word, Excel, PowerPoint)
Preferred Skills:
- Experience in managing multiple projects and the ability to prioritize multiple tasks and initiatives
ASSUMPTION: Candidates should have a good graphic design sense and an understanding of social platforms and web building content.
💰 Compensation & Benefits
Salary Range: $102,816 - $168,912 per year (based on the provided range)
Benefits:
- Not specified (likely to include health insurance, retirement plans, and other standard benefits)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Benefits and working hours are subject to change based on the company's policies and the specific needs of the role.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. Altice USA is a leading telecommunications and media company that provides broadband, video, and voice services to residential and business customers throughout the United States.
Company Size: 5,001-10,000 employees. This size allows for ample opportunities for collaboration and growth but may also mean more bureaucracy and competition for roles.
Founded: Not specified (likely in the late 2000s or early 2010s, based on the company's history)
Company Description:
- Altice USA is a leading telecommunications and media company that provides broadband, video, and voice services to residential and business customers throughout the United States.
- The company is committed to delivering innovative services and connecting customers to the world around them.
- Altice USA is dedicated to creating a positive impact on the communities it serves through various initiatives and programs.
Company Specialties:
- Broadband internet services
- Video and TV services
- Voice services
- Mobile services
Company Website: http://www.optimum.com
ASSUMPTION: Altice USA is committed to providing high-quality services and fostering a positive work environment for its employees.
📊 Role Analysis
Career Level: Experienced professional. This role requires a significant amount of experience in copywriting and direct marketing.
Reporting Structure: The Lead Copywriter will report directly to the Creative Director and will oversee the B2B creative team.
Work Arrangement: On-site. This role requires regular on-site presence to collaborate with the creative team and other departments.
Growth Opportunities:
- Potential advancement to a Creative Director or similar leadership role
- Expansion of responsibilities to include additional product lines or services
- Opportunities to mentor junior team members and contribute to their professional development
ASSUMPTION: Growth opportunities will depend on the individual's performance, the company's needs, and the availability of suitable roles.
🌍 Location & Work Environment
Office Type: Corporate office environment. The Long Island City office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Long Island City, NY
Geographic Context:
- Long Island City is a vibrant, urban neighborhood in Queens, New York, known for its arts, culture, and diverse food scene.
- The office is conveniently located near public transportation, making it easily accessible from various parts of the city.
- The area offers numerous amenities, including restaurants, shops, and parks, providing plenty of opportunities for employees to explore and engage with the community.
Work Schedule: Full-time, with regular business hours (Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands)
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration, innovation, and results-driven outcomes.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative director and other team members
- Final interview with the head of marketing or another senior leader
Key Assessment Areas:
- Writing samples and portfolio
- Creativity and strategic thinking
- Communication and presentation skills
- Collaboration and teamwork
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio of your best work, showcasing your ability to write compelling copy across various media and platforms
- Be ready to discuss your creative process, how you approach brainstorming and concept development, and your ability to meet tight deadlines
ATS Keywords: Copywriting, direct marketing, B2B, brand voice, marketing communications, project management, problem-solving, graphic design, social media content, advertising, integrated campaigns, communication, analytical skills, team collaboration, time management
ASSUMPTION: The application process may vary depending on the specific needs of the role and the company's current hiring practices.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, JIRA)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current setup and the individual's responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Diversity and inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on achieving business objectives
- Adaptable and responsive to change
Self-Assessment Questions:
- Do I have a strong understanding of the telecommunications industry and its target audiences?
- Am I able to maintain a consistent brand voice and tone across multiple channels and platforms?
- Can I effectively manage multiple projects and tight deadlines while maintaining a high level of creativity and quality?
- Do I thrive in a collaborative, fast-paced work environment and enjoy working with diverse teams?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires close collaboration with various teams and a strong understanding of the company's brand and values.
⚠️ Potential Challenges
- Managing multiple projects and tight deadlines
- Balancing the need for creativity with the requirement to meet business objectives
- Adapting to changes in the telecommunications industry and responding to evolving customer needs
- Collaborating effectively with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Copywriter or Creative Director position, but with a focus on B2B work and managing a team of B2B creatives
- Compared to other telecommunications companies, Altice USA places a strong emphasis on innovation and customer-centricity
- Career progression may involve moving into a leadership role, such as Creative Director or Head of Marketing
ASSUMPTION: This role offers unique opportunities for growth and development within the telecommunications industry.
📝 Sample Projects
- Developing a comprehensive brand voice and tone guide for Optimum's B2B Enterprise offerings
- Creating a series of targeted direct mail campaigns to drive SMB and Enterprise customer acquisition and retention
- Writing compelling copy for Optimum's website, social media channels, and other digital platforms to promote its B2B services
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of creativity required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a B2B creative project, from concept development to execution?
- How does the B2B creative team collaborate with other departments, such as marketing and product management?
- What are the biggest challenges facing the B2B creative team, and how can this role help address them?
- How does the company support the professional development and growth of its creative team members?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions will help you better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio of your best work, showcasing your ability to write compelling copy across various media and platforms
- Be ready to discuss your creative process, how you approach brainstorming and concept development, and your ability to meet tight deadlines
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
