📌 Core Information
🔹 Job Title: Lead Copywriter
🔹 Company: MarketStar
🔹 Location: Leopardstown, Dublin 18, Ireland (Hybrid, Tuesday, Wednesday & Thursday in office)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative content strategies for clients
- Writing clear, persuasive, and original copy for various marketing materials
- Collaborating with cross-functional teams to ensure cohesive messaging
- Optimizing content for SEO to improve visibility and engagement
- Managing multiple projects and deadlines simultaneously
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to manage multiple projects effectively. The hybrid work arrangement allows for a balance between independent work and collaborative team environments.
📋 Key Responsibilities
✅ Develop and execute creative content strategies for clients
✅ Write clear, persuasive, and original copy for various marketing materials, including web pages, emails, social media, and advertisements
✅ Collaborate with designers, product managers, and other stakeholders to ensure cohesive messaging across all channels
✅ Conduct thorough research to understand the target audience and industry trends
✅ Edit and proofread content to ensure accuracy, clarity, and consistency
✅ Optimize content for SEO to improve visibility and engagement
✅ Manage multiple projects and deadlines simultaneously
✅ Provide leadership, creative direction, and feedback to junior copywriters and other team members
✅ Stay up-to-date with the latest content marketing best practices and technologies
✅ Participate in brainstorming sessions to generate innovative ideas
✅ Analyze content performance metrics and make data-driven recommendations for improvement
✅ Ensure all content aligns with brand guidelines and tone of voice
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure. The successful candidate will be able to manage multiple projects, meet tight deadlines, and maintain a high level of quality in their work.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience in English, Journalism, Marketing, or a related field
Experience: 5 years of experience in copywriting, preferably in a B2B tech or digital marketing environment
Required Skills:
- Exceptional writing, editing, and proofreading skills
- Strong understanding of SEO principles and best practices
- Ability to create compelling and engaging content for various platforms and audiences
- Excellent communication and collaboration skills
- Strong attention to detail and ability to meet tight deadlines
- Proficiency in content management systems and marketing automation tools
- Creative thinking and problem-solving abilities
- Ability to adapt to changing priorities and work in a fast-paced environment
- Experience with data analysis and performance metrics
- Passion for technology and staying current with industry trends
Preferred Skills:
- Experience with the specific content management systems and marketing automation tools used by the company
- Fluency in additional languages
ASSUMPTION: The required skills for this role are essential for creating high-quality content that resonates with the target audience and drives engagement. The preferred skills, while not required, would be beneficial for the successful candidate to excel in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €75,000 per annum
Benefits:
- Comprehensive VHI Health cover from day one
- Structured training & career development opportunities
- Education reimbursement
- Paid birthday leave
- Personal Hardship Loan Program
- Mental health and 24/7 employee assistance program
- Bike To Work Scheme / Taxsaver Leap Card Scheme
- Top-performer and tenure awards
Working Hours: Full-time, 40 hours per week (Hybrid: Tuesday, Wednesday & Thursday in office)
ASSUMPTION: The salary range provided is based on industry standards for a Lead Copywriter role in Dublin, Ireland. The benefits offered by MarketStar are designed to support the well-being and professional growth of their employees.
📌 Applicant Insights
🔍 Company Context
Industry: MarketStar operates in the outsourced B2B demand, sales, customer success, and revenue operations solutions industry, serving Fortune 1000 brands globally.
Company Size: MarketStar is a mid-sized company with 1,001-5,000 employees worldwide, providing a collaborative and growth-oriented work environment.
Founded: MarketStar was founded in 1987 and has since grown to become a leading provider of outsourced sales and marketing solutions.
Company Description:
- MarketStar creates growth for its clients, employees, and communities through its outsourced B2B sales, marketing, and customer success solutions.
- The company is committed to providing valuable mental and physical well-being benefits to its employees, including comprehensive health cover, structured training, and career development opportunities.
- MarketStar is an award-winning workplace with a strong focus on employee growth and engagement.
Company Specialties:
- Lead Generation
- Renewals Management
- Partner Management
- Channel Management
- Customer Success
- Outsourcing Renewals
- Customer Success Outsourcing
- Direct Sales
- Channel Sales
- Ad Sales
- Lead Qualification
- Customer Acquisition
- Account Management
- Partner Recruitment
- Partner Channel
- and Customer Retention
Company Website: www.marketstar.com
ASSUMPTION: MarketStar's industry focus, company size, and commitment to employee growth and well-being make it an attractive employer for individuals seeking a challenging and rewarding career in the outsourced sales and marketing solutions industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in copywriting, content strategy, and SEO.
Reporting Structure: The Lead Copywriter will report directly to the Marketing Manager and collaborate with cross-functional teams, including designers, product managers, and other stakeholders.
Work Arrangement: This role is a hybrid position, with employees working from the office three days a week (Tuesday, Wednesday & Thursday) and remotely for the remaining two days.
Growth Opportunities:
- Progression to a Senior Copywriter or Content Manager role
- Expanding responsibilities and team leadership opportunities
- Career development through structured training and mentorship programs
- Potential relocation to other MarketStar offices worldwide
ASSUMPTION: The Lead Copywriter role offers significant growth opportunities for the right candidate, including career progression, expanded responsibilities, and international relocation prospects.
🌍 Location & Work Environment
Office Type: MarketStar's Dublin office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Leopardstown, Dublin 18, Ireland
Geographic Context:
- Dublin is the capital and largest city in Ireland, with a population of over 1.3 million people.
- The city is known for its vibrant tech industry, rich cultural heritage, and scenic beauty.
- Leopardstown is a suburban area located approximately 10 kilometers south of Dublin's city center, offering easy access to public transportation and amenities.
Work Schedule: Full-time, 40 hours per week (Hybrid: Tuesday, Wednesday & Thursday in office)
ASSUMPTION: The hybrid work arrangement and modern office environment at MarketStar's Dublin location provide employees with the flexibility and resources needed to balance work and personal responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth phone or video interview with the hiring manager
- On-site or virtual final interview with the marketing team
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Writing and editing skills
- SEO knowledge and application
- Creativity and innovation
- Collaboration and communication skills
- Problem-solving abilities
- Adaptability and time management
- Industry knowledge and trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include examples of your best work, demonstrating your writing, editing, and SEO skills
- Prepare for behavioral and scenario-based interview questions, focusing on your problem-solving abilities and adaptability
- Research MarketStar's company culture and values to show your fit for the organization
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Copywriting, Content Strategy, SEO, Marketing Materials, Advertisements, Collaboration, Leadership, Creative Direction, Brainstorming, Data Analysis, Performance Metrics, Brand Guidelines, Tone of Voice, Hybrid Work, Dublin, Ireland
ASSUMPTION: The application process for the Lead Copywriter role at MarketStar is designed to assess the candidate's skills, experience, and cultural fit for the organization. By following the application tips and utilizing relevant ATS keywords, candidates can increase their chances of success in the hiring process.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The tools and technologies listed are commonly used in the copywriting and content marketing industry. Familiarity with these tools is essential for the successful candidate to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- We Care: We prioritize the well-being and growth of our employees, clients, and communities
- Growth: We foster a growth mindset and continuously seek opportunities for improvement and innovation
- Integrity: We act with honesty, transparency, and accountability in all our interactions
- Collaboration: We work together to achieve our goals and support each other's success
- Excellence: We strive for excellence in all our endeavors and continuously raise the bar
Work Style:
- MarketStar values a hybrid work arrangement, balancing independent work and collaborative team environments
- The company fosters a growth-oriented culture, encouraging employees to take ownership of their careers and seek out opportunities for professional development
- MarketStar prioritizes work-life balance, offering flexible work arrangements and comprehensive benefits to support employee well-being
Self-Assessment Questions:
- Do you align with MarketStar's "We Care" value, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a hybrid work environment, balancing independent work and collaboration with team members?
- How do you approach professional development and growth opportunities within an organization?
ASSUMPTION: The successful candidate for the Lead Copywriter role at MarketStar will demonstrate a strong alignment with the company's values, a comfortable working style in a hybrid environment, and a proactive approach to professional development and growth.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and high expectations for quality and creativity
- The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with team members working remotely
- The role may require occasional travel to other MarketStar offices or client sites
- The Dublin office is located in a suburban area, which may present commuting challenges for some candidates
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for professional growth, collaboration, and creativity within a supportive and dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Lead Copywriter roles, this position offers a competitive salary range, comprehensive benefits, and a hybrid work arrangement
- MarketStar's focus on employee growth and well-being sets it apart from other companies in the outsourced sales and marketing solutions industry
- Career progression opportunities at MarketStar may be more limited compared to larger organizations, but the company's commitment to employee development and mentorship programs helps mitigate this
ASSUMPTION: The Lead Copywriter role at MarketStar offers a unique combination of competitive compensation, comprehensive benefits, and a strong focus on employee growth and development, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a comprehensive content strategy for a Fortune 1000 brand, including SEO-optimized blog posts, social media content, and email marketing campaigns
- Collaborating with designers and product managers to create cohesive and engaging marketing materials for a new product launch
- Conducting thorough research to understand the target audience and industry trends, and using this information to inform content creation and optimization
ASSUMPTION: The sample projects listed provide a snapshot of the types of responsibilities and initiatives the successful candidate for the Lead Copywriter role at MarketStar can expect to undertake.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does MarketStar support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does MarketStar measure the success and impact of its content marketing efforts?
- What are the most challenging aspects of working in a hybrid environment, and how does MarketStar address these challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and scenario-based interview questions, focusing on your problem-solving abilities and adaptability
- Research MarketStar's company culture and values to show your fit for the organization
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
