📌 Core Information
🔹 Job Title: Lead Copywriter
🔹 Company: OneMain Financial
🔹 Location: Baltimore, Maryland, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Financial Services
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Shaping the voice of OneMain Financial across the customer journey
- Crafting clear, compelling, and human-centered copy for various digital experiences
- Collaborating with cross-functional teams to create conversion-driven content
- Evolving copy standards, voice guidelines, and messaging systems for brand consistency
- Working in a fast-paced, iterative environment with a strong focus on customer-centricity
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work effectively with diverse teams to deliver high-quality copy that resonates with customers and drives business outcomes.
📋 Key Responsibilities
✅ Partner with marketing managers, creative directors, designers, and key stakeholders to craft on-brand copy across channels
✅ Write compelling content for email, mobile, social, and other key touchpoints in the customer journey
✅ Translate strategic goals and customer insights into clear, engaging copy that supports both business outcomes and user needs
✅ Collaborate with UX teams to ensure language enhances the experience and aligns with OneMain’s voice
✅ Contribute to and help evolve copy standards, voice guidelines, and messaging systems for consistency across platforms
✅ Lead and participate in concept development, from big ideas to button copy, with a willingness to iterate quickly and thoughtfully
✅ Help guide the creative process from concept through execution, ensuring final work is polished, purposeful, and brand-right
✅ Act as a champion for OneMain’s brand voice within the organization, advocating for clarity, empathy, and creativity in every message
ASSUMPTION: This role requires a strong portfolio showcasing range, creativity, and strong writing skills, as well as the ability to thrive in a fast-paced environment and work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s Degree in a relevant field
Experience: 7+ years of copywriting experience, preferably in e-Commerce or B2C environments
Required Skills:
- Expertise in Figma
- Ability to connect all phases of the user journey to assigned work
- Strong communication, problem-solving, and organizational skills
- Solid presentation skills and the ability to explain copy rationale and best practices
- Creative thinker with a solid portfolio showcasing range, creativity, and strong writing
- Ability to turn around copy efficiently and effectively, taking feedback and adapting copy to fit changes
- Ability to provide constructive feedback and help manage creative team deadlines
- Expert understanding of marketing campaign development and various execution channels
- Ability to write for several different audiences at once
- Ability to take responsibility for all copy management and delegation on complex projects concurrently
- Comfortable working in a collaborative, team-oriented environment
- Passionate and curious about current design and technology trends
Preferred Skills:
- Experience working with financial companies and a strong understanding of the user journey for financial applications
- Video scripting experience
ASSUMPTION: Candidates with a proven track record in copywriting, a strong portfolio, and experience working in a fast-paced, collaborative environment will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a Lead Copywriter with 7+ years of experience in the financial services sector)
Benefits:
- Health and wellbeing options for team members and their dependents
- Up to 4% matching 401(k)
- Employee Stock Purchase Plan (10% share discount)
- Tuition reimbursement
- Continuing education
- Bonus eligible
- Paid time off
- Paid volunteer time
Working Hours: Full-time, with a hybrid work arrangement (2-3 days on-site in Baltimore, MD)
ASSUMPTION: The estimated salary range is based on industry standards for a Lead Copywriter with the required experience level in the financial services sector. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: OneMain Financial is a leading provider of nonprime customer access to credit, dedicated to improving the financial well-being of hardworking Americans. They offer personal loans, auto loans, credit cards, and financial wellness products.
Company Size: OneMain Financial has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: 1912, with a rich history of looking beyond credit scores to help people get the money they need and reach their financial goals.
Company Description:
- OneMain Financial is committed to responsible lending and improving the financial well-being of its customers
- The company offers a wide range of financial products and services to meet the diverse needs of its customers
- OneMain Financial is dedicated to creating a positive and inclusive work environment that supports the growth and success of its employees
Company Specialties:
- Personal loans
- Auto loans
- Credit cards
- Financial wellness products
- Credit card services
- Operations
- Customer service
- Sales
Company Website: onemainfinancial.com
ASSUMPTION: OneMain Financial’s commitment to responsible lending and improving the financial well-being of its customers sets it apart in the financial services industry. This focus, along with its diverse range of products and services, creates a unique and rewarding work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for an experienced copywriter looking to take on a leadership position and help shape the brand voice of a major financial services company.
Reporting Structure: The Lead Copywriter will report directly to the Creative Marketing team and collaborate with various cross-functional teams, including marketing managers, creative directors, designers, and key stakeholders.
Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days on-site in Baltimore, MD, and the remainder of the workweek remote.
Growth Opportunities:
- Potential to grow into a more senior role within the creative marketing team or explore other opportunities within OneMain Financial
- Chance to mentor junior copywriters and contribute to the development of the creative marketing team
- Opportunity to work on a wide range of projects and campaigns, gaining exposure to various aspects of the business
ASSUMPTION: The Lead Copywriter role offers a unique opportunity for an experienced copywriter to make a significant impact on the brand voice and customer experience of a major financial services company. This role provides ample opportunities for growth, both personally and professionally, as well as the chance to collaborate with a diverse and talented team.
🌍 Location & Work Environment
Office Type: OneMain Financial’s headquarters in Baltimore, MD, offers a modern and collaborative work environment designed to foster creativity and productivity.
Office Location(s): 601 N.W. Second Street, Evansville, Indiana 47708, US
Geographic Context:
- Baltimore, MD, is a vibrant city with a rich history and a diverse cultural scene
- The city offers a variety of neighborhoods and housing options, as well as easy access to public transportation
- Baltimore is located within close proximity to major cities such as Washington, D.C., and Philadelphia, PA
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days on-site in Baltimore, MD)
ASSUMPTION: OneMain Financial’s headquarters in Baltimore, MD, provides a modern and collaborative work environment that supports the creative and professional growth of its employees. The city of Baltimore offers a diverse and vibrant cultural scene, as well as easy access to major cities in the surrounding region.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative marketing team
- Final interview with the creative director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Portfolio review and discussion
- Writing sample or test assignment
- Behavioral and situational interview questions
- Cultural fit and alignment with OneMain Financial’s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a link to your portfolio or attach samples of your best work
- Be prepared to discuss your writing process, creative approach, and ability to work collaboratively with cross-functional teams
- Research OneMain Financial and be ready to discuss how your skills and experience align with the company’s mission and values
ATS Keywords: Lead Copywriter, Financial Services, Brand Voice, Customer Journey, Conversion-Driven Copy, Collaboration, Cross-Functional Teams, Figma, UX Copy, Email Marketing, Social Content, Product Writing, Marketing Campaign Development
ASSUMPTION: The application process for the Lead Copywriter role at OneMain Financial is designed to assess the candidate’s creative skills, writing ability, and cultural fit with the company. By tailoring their application materials and preparing for the interview process, candidates can increase their chances of success in securing this role.
🛠️ Tools & Technologies
- Figma
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The Lead Copywriter role requires proficiency in Figma and a strong working knowledge of Microsoft Office Suite and Google Workspace. Familiarity with project management tools is also beneficial for collaborating effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first in everything we do
- Responsible: We act with integrity and make decisions that prioritize our customers’ long-term financial well-being
- Inclusive: We foster an environment where everyone feels valued and respected
- Collaborative: We work together to achieve our goals and support each other’s success
- Adaptable: We embrace change and continuously seek to improve
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Customer-focused and results-driven
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you have a strong portfolio that showcases your range, creativity, and strong writing skills?
- Are you comfortable working in a fast-paced, collaborative environment and able to thrive under pressure?
- Do you have a deep understanding of the user journey and the ability to craft compelling copy that resonates with customers’ financial realities?
- Are you passionate about current design and technology trends and eager to learn and adapt to new tools and platforms?
ASSUMPTION: OneMain Financial values candidates who are customer-centric, responsible, inclusive, collaborative, and adaptable. Prospective applicants should assess their fit with these values and be prepared to discuss their alignment with OneMain Financial’s work style and cultural expectations during the interview process.
⚠️ Potential Challenges
- Balancing the need for clear, conversion-driven copy with the desire to maintain a human-centered and empathetic brand voice
- Managing multiple projects and deadlines in a fast-paced, iterative environment
- Collaborating effectively with cross-functional teams, including marketing managers, creative directors, designers, and key stakeholders
- Adapting to changes in the company’s brand voice, messaging systems, or creative direction
- Working remotely for part of the week, requiring strong self-motivation and time management skills
ASSUMPTION: The Lead Copywriter role presents unique challenges that require a strong portfolio, excellent communication skills, and the ability to thrive in a fast-paced, collaborative environment. Candidates should be prepared to discuss their strategies for overcoming these challenges and their commitment to delivering high-quality copy that drives business outcomes and resonates with customers.
📈 Similar Roles Comparison
- Compared to other Lead Copywriter roles, this position offers a unique opportunity to shape the brand voice of a major financial services company and work on a wide range of projects and campaigns
- In the financial services industry, OneMain Financial is known for its commitment to responsible lending and improving the financial well-being of its customers, providing a strong cultural fit for candidates with a passion for financial services and a deep understanding of the user journey
- Career-wise, this role offers the potential to grow into a more senior position within the creative marketing team or explore other opportunities within OneMain Financial, providing a clear path for professional development and growth
ASSUMPTION: The Lead Copywriter role at OneMain Financial presents a unique opportunity for an experienced copywriter to make a significant impact on the brand voice and customer experience of a major financial services company. Candidates should assess their fit with the company’s mission, values, and cultural expectations, as well as their potential for growth and development in this role.
📝 Sample Projects
- Developing a comprehensive brand style guide and tone of voice document for OneMain Financial, ensuring consistency across all customer touchpoints
- Crafting compelling email marketing campaigns that drive customer engagement and conversions, including welcome series, promotional offers, and transactional communications
- Creating persuasive and on-brand social media content that resonates with customers and supports business objectives
- Writing clear and engaging product descriptions and user interface (UI) copy that enhances the user experience and aligns with OneMain’s brand voice
- Collaborating with UX designers and developers to ensure language enhances the user experience and aligns with OneMain’s voice
- Developing and maintaining a comprehensive copy management system that ensures all content is up-to-date, accurate, and on-brand
ASSUMPTION: The Lead Copywriter role at OneMain Financial offers a wide range of projects and campaigns, providing an opportunity for candidates to showcase their creativity, versatility, and ability to work effectively with cross-functional teams. Candidates should be prepared to discuss their experience with similar projects and their approach to delivering high-quality copy that drives business outcomes and resonates with customers.
❓ Key Questions to Ask During Interview
- Can you describe the creative marketing team’s approach to brand voice and messaging systems, and how this role will contribute to their evolution?
- How does the creative marketing team collaborate with other departments, such as marketing, product, and customer experience, to ensure consistency across customer touchpoints?
- What are the biggest challenges facing the creative marketing team, and how can this role help address them?
- How does OneMain Financial support the professional development and growth of its employees, particularly within the creative marketing team?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: The interview process for the Lead Copywriter role at OneMain Financial provides an excellent opportunity for candidates to assess their fit with the company’s mission, values, and cultural expectations. By asking thoughtful and insightful questions, candidates can gain a deeper understanding of the role, the creative marketing team, and OneMain Financial’s commitment to responsible lending and improving the financial well-being of its customers.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a link to your portfolio or attach samples of your best work
- Prepare for the interview process by researching OneMain Financial and practicing your responses to behavioral and situational interview questions
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
