Lead Copywriter, Organic Content

📌 Core Information

🔹 Job Title: Lead Organic Content Copywriter

🔹 Company: Hims & Hers

🔹 Location: New York, United States (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Creative

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (based in NYC)

🚀 Job Overview

Key aspects of this role include:

• Conceptualizing, scripting, and overseeing video projects for Hims & Hers’ YouTube channel, app, and blog.
• Collaborating with cross-departmental teams, including Marketing, SEO, and Content Strategy.
• Managing a team of Organic Content Copywriters, both full-time and contractors.
• Driving experimentation focused on conversion and engagement.
• Using insights and strategic thinking to influence stakeholders.

ASSUMPTION: This role requires a strong narrative thinker who can balance creative execution with strategic initiatives.

📋 Key Responsibilities

✅ Concept, script, and see through completion of video projects for placement on Hims & Hers’ YouTube channel, app, and blog.

✅ Ideate and script videos, attend shoots (in-person) working closely with our art directors, and act as a resource to editors in post-production and delivery.

✅ Work closely and flexibly with design, brand, production, digital, and product development teams to deliver on strategic initiatives.

✅ Manage a team of dedicated Organic Content Copywriters—both full-time and contractors.

✅ Use your expertise as an insight-driven storyteller to elevate every asset you touch.

✅ Be ruthless when it comes to editing, grammar, and proofreading techniques.

✅ Follow and champion brand and content guidelines.

ASSUMPTION: This role requires a high level of attention to detail and a strong commitment to quality control.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Communications, or a related field (or equivalent experience).

Experience: 10+ years of experience in copywriting, with a preference for experience in video production.

Required Skills:

• Extensive knowledge of the video production process from a copywriting perspective (pre-production, production, post-production, and delivery).
• Experience leading teams and supporting individuals in developing their professional careers.
• Strong ability to think narratively, concepting and building creative with a sharp eye and ear.
• Ability to deliver on strategic initiatives while championing brand voice, tone, and direction.
• Experience collaborating with designers, editors, art directors, animators, producers, and other creative partners.
• Ability to communicate the benefits of marketing strategies to business audiences of all levels.
• Experience driving multiple projects in a fast-paced environment.
• Eagerness to be hands-on and proactive.

Preferred Skills:

• In-depth understanding of the healthcare, wellness, or CPG industry.

ASSUMPTION: Candidates with experience in the healthcare, wellness, or CPG industry may have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $150,000 - $190,000 per year (based on industry standards for a Lead Copywriter role in New York City).

Benefits:

• Competitive salary & equity compensation for full-time roles.
• Unlimited PTO, company holidays, and quarterly mental health days.
• Comprehensive health benefits including medical, dental & vision, and parental leave.
• Employee Stock Purchase Program (ESPP).
• 401k benefits with employer matching contribution.
• Offsite team retreats.

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely part-time.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hims & Hers operates in the wellness and healthcare industry, focusing on telehealth services for various conditions.

Company Size: Hims & Hers has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Hims & Hers was founded in 2017 and is headquartered in San Francisco, California.

Company Description:

• Hims & Hers is a multi-specialty telehealth platform that connects consumers to licensed healthcare professionals for various conditions.
• The company offers products and services across all 50 states and Washington, D.C., focusing on sexual health, hair care, mental health, skincare, primary care, and more.
• Hims & Hers is committed to normalizing health & wellness challenges and innovating on their solutions to make feeling happy and healthy easy to achieve.

Company Specialties:

• Telehealth services
• Healthcare accessibility
• Wellness and lifestyle products

Company Website: hims.com

ASSUMPTION: Hims & Hers’ focus on telehealth services and wellness products creates a unique work environment that prioritizes innovation and customer-centric care.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and leadership skills.

Reporting Structure: The Lead Organic Content Copywriter will report directly to the Creative Director and oversee a team of Organic Content Copywriters.

Work Arrangement: This is a hybrid position based in NYC, with a flexible work arrangement that combines in-office and remote work.

Growth Opportunities:

• Potential career progression into a Creative Director or similar leadership role within the creative department.
• Opportunities to expand skills and expertise in video production, content strategy, and team management.
• Chance to grow with the company as it continues to expand its services and product offerings.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's creative direction.

🌍 Location & Work Environment

Office Type: Hims & Hers has a hybrid work environment, with offices in San Francisco, California, and New York, New York.

Office Location(s): New York, New York

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options.
• The city has a fast-paced and dynamic job market, with opportunities for professional growth and networking.
• New York City has a humid subtropical climate, with hot, humid summers and cold, snowy winters.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely part-time.

ASSUMPTION: Working in New York City offers unique opportunities for professional growth and exposure to diverse perspectives, but it also comes with a higher cost of living and a fast-paced work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager.
• In-person or virtual interview with the Creative Director and other team members.
• Portfolio review and creative challenge.
• Final interview with the Head of Creative.

Key Assessment Areas:

• Creative portfolio and writing samples.
• Problem-solving skills and strategic thinking.
• Leadership and team management abilities.
• Adaptability and cultural fit.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio showcasing your best creative work, with a focus on video production and copywriting.
• Be ready to discuss your creative process, strategic approach, and ability to manage a team.

ATS Keywords: Video Production, Copywriting, Team Leadership, Creative Thinking, Editing, Proofreading, Collaboration, Storytelling, Content Strategy, Brand Voice, Strategic Initiatives, Project Management, Healthcare Knowledge, Wellness Knowledge, CPG Knowledge

ASSUMPTION: Hims & Hers uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Avid Media Composer)
• Writing and collaboration tools (e.g., Google Docs, Microsoft Word, Google Drive)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Proficiency in video editing software and project management tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We prioritize the needs and preferences of our customers in all our decisions and actions.
• Innovative: We continuously seek new ways to improve our products, services, and processes.
• Collaborative: We work together to achieve our goals and support each other's success.

Work Style:

• Fast-paced and dynamic, with a focus on meeting tight deadlines and delivering high-quality work.
• Creative and collaborative, with a strong emphasis on teamwork and cross-functional collaboration.
• Customer-focused, with a commitment to understanding and addressing the needs of our customers.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing a team and supporting their professional growth?
• Do you have a strong commitment to quality control and attention to detail?

ASSUMPTION: Hims & Hers values candidates who are adaptable, creative, and committed to delivering high-quality work in a fast-paced environment.

⚠️ Potential Challenges

• Managing a team of both full-time and contract copywriters may present unique challenges in communication and collaboration.
• Balancing creative execution with strategic initiatives may require strong time management and prioritization skills.
• Working in a hybrid environment may present challenges in maintaining a healthy work-life balance.
• Living and working in New York City may come with a higher cost of living and increased competition for talent.

ASSUMPTION: These challenges can be mitigated with strong communication, time management, and self-care strategies.

📈 Similar Roles Comparison

• Compared to other Lead Copywriter roles, this position offers a unique focus on video production and a hybrid work arrangement.
• In the wellness and healthcare industry, Hims & Hers stands out for its innovative approach to telehealth services and wellness products.
• Career progression in this role may lead to opportunities in creative leadership or content strategy, rather than traditional copywriting roles.

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with opportunities for growth and development in a dynamic industry.

📝 Sample Projects

• Developing a script for a Hims & Hers’ YouTube video series, showcasing the brand's personality and expertise in sexual health.
• Creating a series of blog posts and social media content for a Hims & Hers’ mental health campaign, focusing on destigmatizing mental health challenges and promoting self-care.
• Managing a team of copywriters to develop a comprehensive content strategy for a new Hims & Hers’ product launch, ensuring consistent messaging and branding across all channels.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative execution to strategic planning and team management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the creative department?
• How does the company support the growth and development of its employees?
• What are the biggest challenges facing the creative department in the coming year, and how can this role help address them?
• How does the company measure the success of its creative initiatives, and how can this role contribute to those metrics?
• What is the company's approach to work-life balance, and how does that manifest in a hybrid work environment?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Hims & Hers job portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio showcasing your best creative work, with a focus on video production and copywriting.
• Be ready to discuss your creative process, strategic approach, and ability to manage a team.
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.