LEAD CORPORATE GROUP CONTENT, DIGITAL CHANNELS AND ENGAGEMENT

📌 Core Information

🔹 Job Title: Lead Corporate Group Content, Digital Channels and Engagement

🔹 Company: Straumann Group

🔹 Location: Basel, Switzerland

🔹 Job Type: Full Time

🔹 Category: Corporate Communications

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies to enhance the global corporate group's voice and digital presence
• Overseeing editorial planning and driving engagement through storytelling across various digital platforms
• Collaborating with the head of global corporate communications and philanthropy
• Managing content across digital platforms and driving audience engagement
• Working in a fast-paced, international corporate environment

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work autonomously in a global matrixed organization.

📋 Key Responsibilities

✅ Developing and executing content strategies that align with the corporate brand, support business goals, and strengthen engagement across platforms

✅ Driving a unified content strategy that integrates editorial planning with agile newsroom execution

✅ Owning and optimizing global corporate digital platforms including the corporate website, intranet, and social media accounts

✅ Supporting key corporate communications activities such as quarterly global townhalls, executive messaging, and strategic updates for employees and leadership

✅ Supporting the content creation of the Straumann Group's annual report

✅ Supporting Straumann Group's issues and crisis communications as needed

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management and stakeholder management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, and/or Business Administration (Master's preferred)

Experience: 10+ years of experience in corporate communications, content strategy, or brand communications, ideally in a global or matrixed organization

Required Skills:

• Fluency in English with excellent writing skills (German is a strong plus)
• Proven track record of managing content across digital platforms and driving audience engagement
• Expertise in content analytics, social media insights, and digital KPIs
• Excellent communication skills
• Hands-on mentality and a can-do attitude
• Strong relationship and stakeholder management skills
• Strong influencing skills and effective team player

Preferred Skills:

• Experience working abroad and in a multi-brand organization
• Fluency in additional languages

ASSUMPTION: Candidates should have a proven track record in corporate communications or content strategy, with a strong focus on digital platforms and audience engagement.

💰 Compensation & Benefits

Salary Range: CHF 120,000 - 160,000 per year (estimated, based on industry standards for the role and experience level)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and international work environment

Working Hours: Full-time position, with a work arrangement of 0-10% travel

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing, specifically focused on dental implants, orthodontics, and digital dentistry

Company Size: 5,001-10,000 employees, providing a large and diverse work environment

Founded: 1954, with a rich history and strong global presence

Company Description:

• United for global excellence in dentistry
• Innovations and achievements have become landmarks in dentistry worldwide
• Comprises a number of leading and talented companies around the world

Company Specialties:

• Medical device manufacturing
• Dental implants
• Esthetic dentistry
• Tooth restoration
• Biomaterials
• Prosthetics
• Orthodontics
• Preventive dentistry
• Digital dentistry

Company Website: http://www.straumann-group.com

ASSUMPTION: Straumann Group is a well-established company with a strong global presence and a focus on innovation in the dental industry.

📊 Role Analysis

Career Level: Senior-level position with significant responsibility and influence

Reporting Structure: Reports directly to the head of global corporate communications and philanthropy

Work Arrangement: On-site, with 0-10% travel

Growth Opportunities:

• Potential to grow within the global corporate communications team
• Opportunities to work on high-impact projects and campaigns
• Chance to develop leadership and management skills

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's global communications strategy.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern and collaborative work environment

Office Location(s): Peter Merian-Weg 12, Basel, Basel-Town 4052, CH

Geographic Context:

• Basel is a vibrant and multicultural city in northwest Switzerland
• Known for its rich history, art, and culture
• Offers a high quality of life with excellent education, healthcare, and recreational opportunities

Work Schedule: Standard full-time work schedule, with flexibility for remote work as needed

ASSUMPTION: Basel offers a dynamic and multicultural work environment, with a high quality of life and excellent opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final round interviews with senior leadership

Key Assessment Areas:

• Communication and writing skills
• Strategic thinking and content development
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Provide specific examples of your content strategy, management, and execution experience
• Demonstrate your understanding of the dental industry and Straumann Group's mission

ATS Keywords: Content Strategy, Digital Communication, Audience Engagement, Editorial Planning, Storytelling, Digital Channel Management, Content Analytics, Project Management, Stakeholder Management, Writing Skills, Communication Skills, Team Collaboration, Influencing Skills, Self-Starter, Integrity, Hands-On Mentality

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, communication skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• Content management systems (CMS)
• Social media management tools
• Analytics and reporting tools

ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and other relevant content management, social media, and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Quality-driven
• Sustainable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, international corporate environment?
• Are you fluent in English with excellent writing skills, and do you have experience working with senior leaders?
• Do you have a high level of integrity, commitment, and ethics, and are you confident in working with stakeholders?

ASSUMPTION: Candidates should assess their fit with Straumann Group's values and work style, ensuring they align with the company's patient-centric, innovative, and collaborative culture.

⚠️ Potential Challenges

• Managing content across multiple digital platforms and stakeholders
• Balancing long-term strategic planning with responsive, real-time content needs
• Working in a fast-paced, international corporate environment
• Adapting to a dynamic and evolving work environment

ASSUMPTION: This role presents unique challenges that require strong project management, stakeholder management, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other corporate communications roles, this position has a stronger focus on digital channels and audience engagement
• In the dental industry, this role is unique in its global scope and strategic importance
• Career progression may involve moving into a leadership or management role within the global corporate communications team

ASSUMPTION: This role offers a unique opportunity to drive global corporate communications strategy and engagement in the dental industry.

📝 Sample Projects

• Developing and executing a content strategy for a global corporate rebranding campaign
• Managing a team of content creators to produce high-quality, on-brand content for multiple digital channels
• Conducting a comprehensive content audit and optimizing global corporate digital platforms

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring strong project management and content creation skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall corporate communications strategy for Straumann Group?
• What are the key priorities for this role in the first 90 days?
• How does Straumann Group support the professional development and growth of its employees?
• What is the company's approach to issues and crisis communications, and how would this role contribute to that effort?
• How does Straumann Group foster a culture of innovation and continuous improvement?

ASSUMPTION: These interview questions help candidates assess the strategic importance of the role, the company's commitment to employee growth, and its approach to communications and innovation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on content strategy, management, and execution
• Prepare for interview questions that assess your strategic thinking, communication skills, and cultural fit
• Research Straumann Group and the dental industry to demonstrate your understanding of the company's mission and market
• Follow up with the hiring manager within one week of submitting your application, expressing your interest in the role and reiterating your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.