🔹 Job Title: Lead Creative Content Writer
🔹 Company: Tekion
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 26, 2025
🔹 Experience Level: Mid-Senior level (6+ years of experience)
🔹 Remote Status: Remote OK
🚀 Job Overview
As a Lead Creative Content Writer, you'll be the driving force behind Tekion's content strategy, crafting compelling narratives that connect complex product capabilities to diverse audiences. This role requires a strategic mindset, exceptional writing skills, and the ability to collaborate effectively with cross-functional teams. Key aspects include:
- Translating technical jargon into engaging, audience-focused stories
- Developing and maintaining content brand guidelines
- Conceptualizing and executing content across various formats and channels
- Managing multiple projects and deadlines in a fast-paced environment
- Mentoring and reviewing content from team members to uphold quality standards
📋 Key Responsibilities
🔹 Strategic Content Development:
- Brainstorm, strategize, and create content promoting products and services for partner programs within the Automotive Enterprise Cloud (AEC)
- Write for various channels, adjusting tone and style to suit different formats, audiences, and partner brands
- Collaborate with external Automotive Enterprise Cloud customers and internal stakeholders to understand objectives and shape persuasive content
🔹 Content Creation & Management:
- Interpret creative briefs and brainstorming sessions to deliver compelling, clear messaging
- Ensure all creative content is well-researched, strategically focused, and adheres to internal and partner brand standards
- Embrace feedback and iterate quickly to improve content quality and performance
- Champion the balance of creativity and business objectives in every deliverable
- Build strong internal partnerships with product and product marketing to maintain consistent tone of voice across GTM content
🔹 Team Leadership & Mentoring:
- Represent content strategy in cross-functional planning sessions, identifying storytelling opportunities that support strategic goals
- Mentor and review content from other team members to uphold quality standards
🎯 Required Qualifications
Education:
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
Experience:
- 6+ years of B2B writing experience, ideally in SaaS or technology sectors
- Proven ability to translate technical jargon into compelling stories that connect business value to audience needs
- Experience developing and maintaining content brand guidelines—or optimizing existing ones for consistency across channels
- Strong desire to learn complex products and simplify them into digestible, audience-relevant narratives
- Demonstrated ability to create effective, results-driven communications for diverse channels
Skills:
- Excellent listening skills and emotional intelligence; able to understand and act on stakeholder and partner feedback
- Highly creative and strategic thinker with the ability to generate innovative content ideas
- Proven ability to manage multiple projects and deadlines, prioritizing efficiently in a fast-paced environment
- Familiarity with Tekion’s Automotive Enterprise Cloud (or strong ability to ramp up quickly on complex platforms)
💰 Compensation & Benefits
Salary Range: $84,000 - $140,000 USD per year (based on experience and location)
Benefits:
- Competitive compensation and generous stock options
- 100% employer-paid top-of-the-line medical, dental, and vision coverage
- Unlimited PTO, parental leave, and free snacks and beverages
- The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies
- Be part of an early-stage, hyper-growth start-up with the opportunity to grow and prosper
- Work on the latest and coolest technologies – everything is home-grown and built ground-up
- A dynamic work environment with a strong sense of community and collaboration
- The open and transparent culture that encourages innovation, rewards performance, and discourages hierarchy
- Exciting opportunities for career growth and development
📊 Applicant Insights
Company Context:
- Industry: Software Development
- Company Size: 1,001-5,000 employees
- Founded: 2016
- Headquarters: Pleasanton, California
- Specialties: Cloud-based software solutions, automotive retail technology, AI-driven platforms
- Description: Tekion is redefining what’s possible in automotive retail with intelligent, cloud-native technology that’s as powerful as it is easy to use. They’re building more than software—they’re building the future of auto retail, and they’re just getting started.
Role Analysis:
- Career Level: Mid-Senior level
- Reporting Structure: This role reports directly to the Head of Product Solutions Marketing or a similar role, depending on the organizational structure.
- Work Arrangement: This role can be performed remotely, with occasional on-site collaboration with the team and stakeholders.
- Growth Opportunities: As Tekion continues to grow, there will be ample opportunities for career advancement within the marketing and content teams.
🌍 Location & Work Environment
- Office Type: Tekion has multiple office locations worldwide, with a strong focus on remote work and collaboration.
- Office Location(s): 5934 Gibraltar Dr, Pleasanton, California 94588, US; 6th, 7th & 8th Floors, Helium Building, Bagmane Solarium City, Doddanekkundi, Chinnapanahalli Main Road,, Bengaluru, Karnataka 560037, IN; 181/183, 200 ft Pallavaram-Thoraipakkam Radial Road, Beryl Block, 9th Floor, Embassy Splendid Tech Zone, Pallvaram, Chennai, Tamil Nadu 600043, IN; 9100 Centre Pointe Dr, West Chester, Ohio 45069, US; 7th Floor 50 Broadway, 4, London, England SW1H 0DB, GB
- Geographic Context: Tekion's global presence allows for flexible work arrangements, with opportunities to work from various time zones and collaborate with diverse teams.
💼 Interview & Application Insights
- Typical Process: The interview process typically involves an initial phone or video screen, followed by one or more rounds of interviews with hiring managers, team members, and other stakeholders. The final round may include a presentation or case study component to assess the candidate's strategic thinking and content creation skills.
- Key Assessment Areas: Content strategy, writing skills, creativity, collaboration, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Showcase your portfolio with high-quality, strategic writing samples across various formats and use cases.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment.
- Research Tekion's products, company culture, and industry trends to demonstrate your enthusiasm and understanding of the role.
🛠 Tools & Technologies
- Content Creation & Management: Google Docs, Microsoft Word, Adobe Creative Suite, Canva, etc.
- Project Management: Asana, Trello, Jira, etc.
- Collaboration: Google Workspace, Microsoft 365, Slack, etc.
- Content Distribution: WordPress, HubSpot, Mailchimp, etc.
- Analytics: Google Analytics, Mixpanel, Hotjar, etc.
👔 Cultural Fit Considerations
- Company Values: Tekion's values include innovation, collaboration, transparency, and a strong customer focus. As a Lead Creative Content Writer, you should embody these values in your work and interactions with the team.
- Work Style: Tekion's work environment is dynamic, fast-paced, and highly collaborative. Successful candidates will be adaptable, proactive, and able to thrive in a constantly evolving environment.
- Self-Assessment Questions:
- How do you align with Tekion's core values, and how do these values influence your approach to work?
- Describe a time when you had to adapt quickly to a significant change in a project or work environment. How did you handle it, and what was the outcome?
- How do you ensure that your content maintains a consistent tone and voice across various channels and audiences, especially when working with multiple stakeholders?
⚠️ Potential Challenges
- Role-Specific Challenges: Balancing the need for creativity with business objectives, managing multiple projects and deadlines, and maintaining a consistent tone of voice across various channels and stakeholders.
- Company-Specific Challenges: Working in a fast-paced, hyper-growth start-up environment may present unique challenges, such as rapid organizational changes, evolving priorities, and the need to adapt quickly to new tools and processes.
- Industry-Specific Challenges: The automotive retail industry is complex and ever-evolving, requiring continuous learning and adaptation to new technologies, market trends, and customer behaviors.
📈 Similar Roles Comparison
- Role Differences: Unlike traditional content writer roles, the Lead Creative Content Writer position at Tekion requires a strong strategic mindset, the ability to lead and mentor a team, and the capacity to work closely with cross-functional stakeholders to drive content strategy and execution.
- Industry Context: The automotive retail industry is distinct from other sectors, with unique challenges and opportunities. As a Lead Creative Content Writer at Tekion, you'll need to understand the intricacies of this industry and how content can drive business value for both OEMs and retailers.
📝 Sample Projects
- Product Launch Campaign: Develop a comprehensive content strategy and execution plan for the launch of a new product or feature within the Automotive Enterprise Cloud, including messaging frameworks, collateral materials, and go-to-market content.
- Customer Success Stories: Collaborate with the customer success team to create engaging customer success stories that highlight the real-world impact of Tekion's products and services on automotive retailers and OEMs.
- Thought Leadership Content: Partner with subject matter experts to create thought leadership content, such as whitepapers, blog posts, and webinars, that positions Tekion as an industry leader and drives brand awareness and demand generation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader content strategy and marketing efforts at Tekion?
- What are the most significant challenges facing the content team, and how can this role help address them?
- How does Tekion support the professional development and growth of its content team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://tekion.com/careers/lead-creative-content-writer).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
3. Prepare a portfolio showcasing high-quality, strategic writing samples across various formats and use cases.
4. Follow up with the hiring manager or HR representative within 7-10 business days after submitting your application to inquire about the status of your application.
5. If invited to interview, research Tekion's products, company culture, and industry trends to demonstrate your enthusiasm and understanding of the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
📜 Disclaimer
Tekion is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, victim of violence or having a family member who is a victim of violence, the intersectionality of two or less protected categories, or other applicable legally protected characteristics.
For more information on our privacy practices, please refer to our [Applicant Privacy Notice](https://tekion.com/legal/privacy/applicant-and-candidate-privacy-notice).
