🔹 Job Title: Lead: Creative Copywriter
🔹 Company: Capitec Bank Ltd
🔹 Location: Stellenbosch, Western Cape, South Africa
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing & Creative
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🚀 Job Overview
As the Lead: Creative Copywriter at Capitec Bank, you will play a pivotal role in shaping and elevating the brand's voice through innovative, compelling copy across all platforms. Your primary responsibilities will include:
1. Creative Leadership and Conceptual Copy Direction: Develop innovative, high-level copy concepts that align with Capitec's brand strategy and creative direction. Lead ideation sessions, guiding creative discussions that shape campaign messaging, and partner with design, marketing, and creative leads to deliver integrated solutions that resonate across platforms.
2. Brand Messaging Strategy and Alignment: Own the creation of strategic messaging frameworks that ensure consistency across all channels. Translate complex ideas into simple, clear, engaging copy aligned to Capitec's brand voice, ensuring all written content enhances the brand's positioning and resonates with target audiences.
3. Research, Strategic Thinking, and Data-Driven Creativity: Conduct audience research and competitor analysis to inform messaging direction. Use data and insights to refine copy strategies and enhance engagement. Apply design thinking principles and user testing feedback to continuously improve copy effectiveness. Stay informed of market trends, consumer sentiment, and emerging technologies to ensure messaging relevance.
4. Mentorship and Creative Collaboration: Provide guidance, feedback, and mentorship to copywriters, elevating creative outputs. Collaborate closely with the Creative Lead: Design and cross-functional teams to ensure alignment between copy and design, fostering a collaborative environment where innovation, empathy, and user-centered solutions thrive.
5. Project Management and Stakeholder Engagement: Manage multiple copy projects simultaneously, ensuring high-quality delivery within deadlines. Work closely with internal stakeholders to interpret briefs, align on creative direction, and present copy solutions that meet business objectives. Maintain clear, transparent communication throughout the creative process.
6. Innovation and Continuous Improvement: Continuously explore new tools, methodologies, and storytelling techniques to enhance creative outcomes. Identify opportunities to streamline processes, improve efficiency, and raise the bar in copy quality. Encourage fresh perspectives and creative problem-solving within the team.
📋 Key Responsibilities
🔹 Develop and deliver multi-channel campaigns (digital, ATL, BTL, social) with a strong focus on conceptual creative work.
🔹 Drive creative direction for complex, high-visibility projects, ensuring alignment with Capitec's brand identity and tone.
🔹 Conduct user research and leverage data to inform messaging strategies, enhancing copy effectiveness through continuous improvement.
🔹 Collaborate with cross-functional teams to deliver integrated solutions that resonate across platforms, fostering a culture of curiosity, creative excellence, and continuous improvement within the copywriting team.
🎯 Required Qualifications
Education:
- Bachelor's Degree in Communications, Copywriting, Marketing, Social Sciences, or a related field.
- A postgraduate qualification in a relevant field is advantageous.
Experience:
- 8+ years of copywriting experience with a strong portfolio showcasing a range of conceptual strategic and brand-aligned copy solutions.
- Proven ability to drive creative direction for complex, high-visibility projects.
- Experience conducting user research and leveraging data to inform messaging strategies.
- Previous experience in an agency environment or in-house creative studio.
🎯 Preferred Skills
- Mastery of conceptual copywriting, with a strong ability to simplify complex ideas.
- Ability to lead creative ideation and bring innovative concepts to life.
- Strong research and data analysis skills to inform copy decisions.
- Excellent presentation and storytelling skills.
- Excellent stakeholder engagement and project management skills.
- Essential: Creative leadership, strategic thinking, data-driven decision-making, collaboration, planning and organising, delivering results.
- Desirable: Mentorship, stakeholder management, adaptability, problem-solving.
💰 Compensation & Benefits
🔹 Salary Range: R 1,500,000 - R 2,500,000 per annum (industry standard for a Lead: Creative Copywriter role in South Africa, based on experience level and location)
🔹 Benefits:
- Comprehensive medical aid and provident fund contributions.
- Group life and disability cover.
- Retirement fund contributions.
- Employee wellness program.
- Flexible working hours and remote work options.
- Generous leave entitlements.
- On-site parking and subsidized meals.
- Access to various training and development opportunities.
📈 Applicant Insights
🔍 Company Context
- Industry: Banking
- Company Size: 10,001+ employees
- Founded: 2001
- Headquarters: Stellenbosch, Western Cape
- Specialties: One solution to your money management
- Description: Capitec Bank is a leading digital bank in South Africa, voted the Coolest Bank by the youth in the 2024 Sunday Times GenNext Awards. With over 23 million clients, 873 branches, and a team of over 16,600, Capitec is committed to providing simple, affordable banking solutions that work for its clients.
📊 Role Analysis
- Career Level: Senior-level role with significant creative leadership and strategic responsibilities.
- Reporting Structure: Reports directly to the Manager: Copywriting, with potential to mentor and guide a team of copywriters.
- Work Arrangement: On-site, full-time role with flexible working hours and remote work options available.
- Growth Opportunities: Potential to grow into a managerial or leadership role within the creative team, as well as opportunities to work on high-visibility projects and campaigns.
🌍 Location & Work Environment
- Office Type: Modern, on-site office located in Stellenbosch, Western Cape.
- Office Location(s): 5 Neutron Road, Stellenbosch, Western Cape 7600, South Africa.
- Geographic Context: Stellenbosch is a university town with a vibrant cultural scene, located approximately 50 kilometers east of Cape Town. The area offers a mix of urban and rural living, with easy access to outdoor activities and wine estates.
- Work Schedule: Standard office hours with flexibility for project deadlines and remote work arrangements.
💼 Interview & Application Insights
- Typical Process: Initial screening, followed by a creative brief and portfolio review, and final interviews with key stakeholders.
- Key Assessment Areas: Creative thinking, strategic mindset, data-driven approach, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role.
- Prepare a creative brief showcasing your approach to a hypothetical Capitec Bank campaign.
- Research Capitec Bank's brand voice, values, and recent campaigns to demonstrate your understanding of the brand.
- Practice presenting your portfolio and explaining your creative process.
🛠 Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
👔 Cultural Fit Considerations
- Company Values: Capitec Bank values Client First, Energy, and Ownership in all aspects of its operations.
- Work Style: Capitec Bank fosters a dynamic, collaborative work environment that encourages innovation, empathy, and user-centered solutions.
- Self-Assessment Questions:
- How do you align with Capitec Bank's core values, and how would you demonstrate these values in your daily work?
- Describe a time when you had to adapt your creative approach to meet a client's needs or feedback. How did you ensure the final product still reflected your creative vision?
- How do you stay informed about market trends, consumer sentiment, and emerging technologies in the banking industry?
⚠️ Potential Challenges
- Role-Specific Challenges: Balancing creative vision with practical constraints, managing multiple projects simultaneously, and ensuring consistent brand voice across various channels and platforms.
- Company-Specific Challenges: Working in a fast-paced, dynamic environment with frequent changes and tight deadlines.
- Location-Specific Challenges: Adapting to a university town environment with a younger demographic, and ensuring that creative content resonates with a diverse audience.
📈 Similar Roles Comparison
- Creative Director vs. Lead: Creative Copywriter: While both roles involve creative leadership, the Creative Director typically has broader responsibilities, overseeing multiple disciplines (e.g., design, copywriting, art direction) and may have more strategic and management-focused tasks. The Lead: Creative Copywriter role is more specialized, focusing solely on copywriting and mentoring copywriters.
- Senior Copywriter vs. Lead: Creative Copywriter: The Senior Copywriter role may involve leading smaller teams or projects, with less strategic and conceptual responsibilities. The Lead: Creative Copywriter role requires a broader strategic mindset, driving brand messaging strategy, and mentoring a team of copywriters.
📝 Sample Projects
- Capitec Bank's "Banking Made Easy" Campaign: Develop a multi-channel campaign that highlights Capitec Bank's user-friendly digital banking platform, targeting young professionals and tech-savvy consumers.
- Capitec Bank's "Financial Wellness" Initiative: Create a series of engaging, educational content that empowers Capitec Bank clients to take control of their financial lives, focusing on budgeting, saving, and investing.
💡 Key Questions to Ask During Interview
- How does Capitec Bank support the professional development and growth of its creative team members?
- Can you describe a recent Capitec Bank campaign that you found particularly successful, and what made it work?
- How does Capitec Bank measure the success of its creative content, and how do you ensure that your work aligns with these metrics?
- How does Capitec Bank foster a culture of innovation and continuous improvement within its creative team?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Capitec Bank careers portal](https://careers.capitecbank.co.za/job/Stellenbosch-Lead-Creative-Copywriter-West/1191263701/).
2. Tailor your resume and portfolio to highlight relevant experience and skills for this role.
3. Prepare a creative brief showcasing your approach to a hypothetical Capitec Bank campaign.
4. Research Capitec Bank's brand voice, values, and recent campaigns to demonstrate your understanding of the brand.
5. Practice presenting your portfolio and explaining your creative process.
6. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
