📌 Core Information
🔹 Job Title: Lead Creative - Luxury & Premium
🔹 Company: Frasers Group
🔹 Location: London, England
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping and executing creative vision for Luxury and Premium fascias
- Leading innovative, integrated campaigns to elevate brand perception
- Collaborating with cross-functional teams and stakeholders
- Bringing creative excellence to digital platforms and in-store activations
ASSUMPTION: This role requires a strategic, creative thinker with experience in luxury or fashion retail to drive brand engagement and commercial success.
📋 Key Responsibilities
✅ Define and execute creative direction for Luxury & Premium categories and fascias
✅ Develop distinctive storytelling, campaigns, and designs to enhance brand desirability and drive customer engagement
✅ Lead end-to-end creative development of multi-channel campaigns from concept to execution
✅ Oversee creation of compelling content across digital, social, and retail platforms
✅ Manage and mentor direct reports, providing feedback and support
✅ Collaborate with internal teams and external stakeholders to fulfill project requirements
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Degree preferred but not essential; solid industry experience required
Experience: Proven experience in a creative leadership role within a luxury or fashion retail/marketing/advertising environment
Required Skills:
- Expertise in creative direction, campaign development, art direction, and visual identity
- Solid understanding of brand storytelling, digital marketing, and experiential activations
- Strategic thinking aligned to creative ideation
- Excellent communication, project management, problem-solving, and decision-making skills
- Cultural awareness and knowledge of macro environment trends
- Flexibility, enthusiasm, and ability to work under pressure
- Excellent English written and verbal skills
- Valid working rights for the UK
Preferred Skills:
- Strong network within luxury, premium, and fashion industries
- Experience working with AI and emerging digital technologies
ASSUMPTION: Candidates with a strong portfolio demonstrating creative excellence and brand elevation will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (based on industry standards for this role and experience level)
Benefits:
- Reward, Recognition, and Opportunities (Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, Retail Reconnect)
- Employee Welfare (Frasers Fit, Retail Trust)
Working Hours: Full-time, typically 9:00 AM - 5:30 PM, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Frasers Group operates in the retail industry, focusing on luxury and premium brands
Company Size: Frasers Group is a large organization with over 10,000 employees, providing ample opportunities for career growth and development
Founded: Frasers Group was founded in 1982 and has since grown into a global powerhouse with a diverse portfolio of iconic brands
Company Description:
- Frasers Group started as a small store in Maidenhead in 1982 and has since grown to become a global powerhouse
- The company is a collection of the world’s most iconic brands, including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast
- Frasers Group believes in pushing the boundaries of traditional retail environments and future-proofing its business
Company Specialties:
- Retail
- Luxury and Premium Brands
- Brand Elevation
- Digital Innovation
Company Website: frasers.group
ASSUMPTION: Frasers Group's diverse portfolio of brands and commitment to innovation make it an attractive employer for creative professionals seeking growth opportunities.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Head of Creative
Reporting Structure: The Lead Creative - Luxury & Premium will report to the Head of Creative and manage a team of creatives and graphic designers
Work Arrangement: This role is on-site, with flexibility to work from home occasionally
Growth Opportunities:
- Progression to Head of Creative or similar leadership roles within the organization
- Expansion of responsibilities across additional brands or categories within the Luxury & Premium portfolio
- Opportunities to work on high-profile projects and collaborate with external partners and agencies
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's luxury and premium brands.
🌍 Location & Work Environment
Office Type: Frasers Group's London office is a modern, collaborative workspace with a creative and dynamic atmosphere
Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB
Geographic Context:
- London is a major global hub for fashion, luxury, and retail
- The office is located in the heart of London's West End, surrounded by shops, restaurants, and cultural attractions
- Excellent public transportation links make it easily accessible from various parts of the city
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM - 5:30 PM, with flexibility to work additional hours as needed
ASSUMPTION: The central London location and modern work environment provide an ideal setting for creative professionals to thrive and collaborate effectively.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Behavioral interview with the recruiter
- Technical interview with the hiring manager and wider team, including a presentation or task
Key Assessment Areas:
- Cultural fit and alignment with Frasers Group's values
- Creative skills and portfolio presentation
- Strategic thinking and problem-solving abilities
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a strong portfolio showcasing your creative direction, campaign development, and art direction skills
- Research Frasers Group's brands and understand their unique positioning within the luxury and premium market
ATS Keywords: Creative Direction, Campaign Development, Art Direction, Visual Identity, Brand Storytelling, Digital Marketing, Experiential Activations, Strategic Thinking, Luxury Retail, Premium Brands, Frasers Group
ASSUMPTION: A strong understanding of Frasers Group's brands and a well-prepared portfolio will significantly enhance your chances of success in the interview process.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (Asana, Trello, JIRA)
- Social media platforms (Instagram, Facebook, Twitter)
ASSUMPTION: Proficiency in industry-standard creative software and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Think without limits
- Own it
- Be relevant
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and accountable
Self-Assessment Questions:
- Do you have a proven track record of driving brand elevation and commercial success in a luxury or fashion retail environment?
- Are you comfortable working in a fast-paced, dynamic team and managing multiple projects simultaneously?
- Do you possess strong communication, project management, and problem-solving skills?
ASSUMPTION: Candidates who align strongly with Frasers Group's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with tight timelines
- Adapting to changes in brand direction or market trends
- Collaborating effectively with cross-functional teams and external stakeholders
ASSUMPTION: Strong organizational skills, adaptability, and effective communication will be crucial for overcoming these challenges.
📈 Similar Roles Comparison
- This role is unique within Frasers Group, focusing specifically on the Luxury & Premium portfolio
- Similar roles in other organizations may have a broader focus across multiple brands or categories
- Career progression in this role may involve expanding responsibilities or moving into a leadership position within the Luxury & Premium portfolio
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry will help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing a comprehensive creative strategy and visual identity for a new luxury brand launch
- Executing a high-impact, integrated campaign to elevate an existing premium brand's perception in the market
- Collaborating with external partners to create innovative, experiential activations for a luxury fashion event
ASSUMPTION: Familiarity with these types of projects and a strong portfolio demonstrating successful execution will be highly valuable in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader creative strategy for the Luxury & Premium portfolio?
- What opportunities are there for growth and development within this role and the wider organization?
- How does Frasers Group support work-life balance for its employees?
- What is the team structure and dynamic within the creative department?
ASSUMPTION: Asking thoughtful, informed questions will demonstrate your interest in the role and help you better understand the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a strong portfolio showcasing your creative direction, campaign development, and art direction skills
- Research Frasers Group's brands and understand their unique positioning within the luxury and premium market
- Follow up with the recruiter one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
