Lead Creative Producer

📌 Core Information

🔹 Job Title: Lead Creative Producer

🔹 Company: Welltech

🔹 Location: Barcelona, Catalonia, Spain

🔹 Job Type: Full-Time (Remote OK)

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 17, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote (with possibility to relocate to CY, PL, ESP)

🚀 Job Overview

Key aspects of this role include:

• Strategic creative leadership to drive performance marketing growth
• Cross-functional collaboration with UA, product, and analytics teams
• Creative direction and innovation across video, static, UGC, and hybrid formats
• Performance ownership and optimization of creative KPIs
• Team leadership and process improvement for high-volume, high-quality output

ASSUMPTION: This role requires a balance of creative vision, data-driven decision making, and strong leadership skills to succeed.

📋 Key Responsibilities

✅ Design and execute a long-term creative strategy focused on profit and scalable performance

✅ Identify growth opportunities and high-potential formats across Meta, TikTok, and other paid acquisition platforms

✅ Implement new frameworks, tools, and AI-driven systems to accelerate and automate creative output

✅ Lead cross-functional collaboration between creative, UA, product, and analytics teams

✅ Build a high-volume ideation system to ensure a constant stream of fresh, testable concepts

✅ Generate and validate innovative creative ideas aligned with channel needs, trends, and business goals

✅ Supervise, guide, and review creative output across video, static, UGC, and hybrid formats

✅ Ensure policy compliance across all platforms and proactively manage risk

✅ Analyze competitive landscape and market trends to fuel forward-thinking creative strategy

✅ Own key creative KPIs including ROAS, CPA, success rate, and profit per creative

✅ Establish clear benchmarks and success criteria for every concept tested

✅ Extend lifespan of top-performing creatives through adaptation, reformatting, and scaling

✅ Collaborate with UA managers to integrate creative learnings into campaign strategy

✅ Continuously improve average profit per creative through trend-driven iteration

✅ Lead and grow a team of creative producers, fostering a culture of ownership, experimentation, and performance

✅ Mentor team members and provide feedback that supports growth and high standards

✅ Build resilient production pipelines that support fast-paced iteration without compromising quality

✅ Drive knowledge-sharing and scalable best practices across the team

ASSUMPTION: This role requires a high level of independence, ownership, and the ability to thrive in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 3+ years in a creative leadership or production role within a performance marketing environment

Required Skills:

• Proven success in developing concepts that directly impacted user acquisition and ROI
• Strong background in ideating creatives for Meta, TikTok, and other performance platforms
• Analytical mindset and ability to read raw performance data and extract creative insights
• Deep understanding of creative testing and iteration
• Excellent communication and leadership skills with experience in managing multidisciplinary teams
• High level of independence and ownership
• Advanced English

Preferred Skills:

• Passion for health, fitness, and wellness tech
• Familiarity with mobile apps, subscription products, or consumer tech
• Experience integrating AI into creative workflows

ASSUMPTION: Candidates with a strong portfolio showcasing their creative problem-solving skills and a proven track record of driving performance through innovative concepts will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and performance)

Benefits:

• Flexible working hours and remote work options
• Health insurance and wellness benefits
• Opportunities for professional growth and development
• Competitive compensation and performance-based bonuses

Working Hours: Full-time (40 hours per week) with flexible hours and the possibility to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Welltech operates in the competitive and rapidly evolving health and fitness industry, focusing on mobile apps and subscription products.

Company Size: Welltech is a small company with 2-10 employees, offering a dynamic and agile work environment where individual contributions have a significant impact.

Founded: Welltech was founded in 2023, making it a relatively new player in the market with a strong focus on innovation and growth.

Company Description:

• Welltech is a global leader in the health and fitness industry, with a mission to improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys.
• The company has crossed over 220 million installs with life-changing apps, designed to boost well-being for millions of users worldwide.
• Welltech strives to be proactive wellness partners for their users, continually evolving themselves to provide the best possible experience.

Company Specialties:

• Personalized Well-being Design
• Preference-Driven Lifestyle Coaching
• Biohacking for Individuality
• Creative Well-being Solutions
• Intuitive Well-being Technology
• Next-Gen Well-being Tools
• Affordable Well-being for All
• Transform clinical technology to artful daily user
• Creating platform to uses for celebrate unique journey
• Empowering Self-Expression in Well-being
• Well-being Innovation Studio
• Beyond Trends
• Beyond Fads
• Your Well-being
• Your Canvas
• Our Brushes
• Redefining Well-being
• One Brushstroke at a Time
• Explore the Art of Well-being
• Mindful Living
• Biofeedback Coaching
• Holistic Well-being Design
• Stress Management with Creativity
• and Well-being Beyond Data

Company Website: welltech.world

ASSUMPTION: Welltech's unique approach to well-being, focusing on individuality and self-expression, sets it apart in the competitive health and fitness industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, creative expertise, and leadership skills.

Reporting Structure: The Lead Creative Producer will report directly to the Head of Marketing and collaborate closely with UA, product, and analytics teams.

Work Arrangement: This role offers remote work with the possibility to relocate to one of Welltech's hubs in Cyprus, Poland, or Spain.

Growth Opportunities:

• As Welltech continues to grow, there will be opportunities for the Lead Creative Producer to expand their team and take on more strategic responsibilities.
• With a strong performance record, candidates may also have the opportunity to move into a more senior role within the marketing organization.
• Welltech's focus on innovation and continuous improvement creates ample opportunities for professional growth and development.

ASSUMPTION: Success in this role will require a strong ability to adapt to a dynamic, fast-paced environment and a willingness to take on new challenges as the company grows.

🌍 Location & Work Environment

Office Type: Welltech offers a remote-first work environment with the possibility to relocate to one of their hubs in Cyprus, Poland, or Spain.

Office Location(s): 1111b S Governors Ave, STE 3217, Dover, Delaware, US (headquarters); additional hubs in Cyprus, Poland, and Spain

Geographic Context:

• Barcelona, Catalonia, Spain: A vibrant, multicultural city with a strong tech industry and a high quality of life.
• Cyprus, Poland, and Spain: Welltech's hubs in these countries offer competitive business environments with access to a diverse talent pool.

Work Schedule: Full-time (40 hours per week) with flexible hours and the possibility to work remotely

ASSUMPTION: Welltech's remote-first work environment offers candidates the flexibility to work from anywhere, with the option to relocate to one of the company's hubs for better collaboration and networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• Creative challenge or case study presentation
• Final interview with the Head of Marketing and other key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Creative problem-solving skills and strategic thinking
• Portfolio and case study presentation
• Communication and leadership skills
• Cultural fit and alignment with Welltech's values
• Technical proficiency in relevant creative tools and platforms

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a strong portfolio showcasing your creative problem-solving skills and a proven track record of driving performance through innovative concepts.
• Be ready to discuss your creative process, inspiration, and how you approach creative challenges.
• Research Welltech's unique approach to well-being and be prepared to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: Performance marketing, creative leadership, user acquisition, data-driven decision making, team management, remote work, health and fitness industry, wellness tech

ASSUMPTION: Welltech's interview process is designed to assess candidates' creative problem-solving skills, strategic thinking, and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Motion graphics and video editing tools (After Effects, Cinema 4D)
• Performance marketing platforms (Facebook Ads Manager, TikTok Ads Manager)
• Project management tools (Asana, Trello)
• Collaboration tools (Slack, Google Workspace)

ASSUMPTION: Proficiency in relevant creative tools and platforms is essential for success in this role, as is a strong understanding of performance marketing channels and best practices.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing creativity and continuous improvement
• Personalization: Tailoring solutions to individual preferences and needs
• Empowerment: Encouraging self-expression and user autonomy
• Collaboration: Fostering a culture of teamwork and knowledge-sharing
• Well-being: Prioritizing the health and well-being of our users and employees

Work Style:

• Dynamic and fast-paced, with a focus on agility and adaptability
• Collaborative and cross-functional, with a strong emphasis on teamwork
• Data-driven and results-oriented, with a focus on continuous improvement
• Remote-first, with a flexible and autonomous work environment

Self-Assessment Questions:

• How do you approach creative challenges, and how do you ensure your solutions align with user needs and business goals?
• How do you balance data-driven decision making with creative intuition and innovation?
• How do you foster a culture of ownership, experimentation, and performance within a creative team?

ASSUMPTION: Welltech's unique approach to well-being and focus on individuality require candidates who are not only highly creative but also strategic thinkers with a strong understanding of data-driven decision making.

⚠️ Potential Challenges

• Managing a high-volume, high-quality creative output pipeline in a fast-paced environment
• Balancing strategic creative leadership with hands-on creative direction and execution
• Navigating a competitive and rapidly evolving health and fitness industry
• Adapting to a remote-first work environment and building strong virtual team dynamics
• Managing risk and ensuring policy compliance across multiple platforms and regions

ASSUMPTION: Success in this role will require a high level of adaptability, strong communication skills, and a proactive approach to risk management.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong balance of creative vision, data-driven decision making, and leadership skills.
• Welltech's focus on individuality and self-expression sets it apart from other health and fitness companies, offering a unique opportunity for creative professionals to make a significant impact on user well-being.
• Career progression in this role may involve expanding the creative team, taking on more strategic responsibilities, or moving into a more senior marketing role within the organization.

ASSUMPTION: Candidates with a strong background in performance marketing, creative leadership, and data-driven decision making will find this role particularly appealing and well-suited to their skillset.

📝 Sample Projects

• Developing a high-performing TikTok ad campaign for a new fitness app, driving user acquisition and ROI
• Creating a series of engaging video ads for a wellness product, tailored to different user segments and optimized for various platforms
• Designing a UGC-style content strategy for a mental health app, encouraging user engagement and retention

ASSUMPTION: These sample projects illustrate the types of creative challenges and performance marketing opportunities candidates may encounter in this role.

❓ Key Questions to Ask During Interview

• How does Welltech approach user acquisition and retention in the competitive health and fitness industry?
• What are the key priorities for the creative team in the first 90 days, and how can I contribute to these goals?
• How does Welltech foster a culture of innovation and continuous improvement within the creative team?
• What opportunities are there for professional growth and development within the marketing organization?
• How does Welltech support work-life balance and employee well-being in a remote-first work environment?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to Welltech's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a strong portfolio showcasing your creative problem-solving skills and a proven track record of driving performance through innovative concepts.
• Be ready to discuss your creative process, inspiration, and how you approach creative challenges.
• Research Welltech's unique approach to well-being and be prepared to discuss how your skills and experience align with the company's mission and values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.