Lead, Creative Strategy

📌 Core Information

🔹 Job Title: Lead, Creative Strategy

🔹 Company: Snap Inc.

🔹 Location: Riyadh, Saudi Arabia

🔹 Job Type: Full-Time, Hybrid (4+ days in office)

🔹 Category: Marketing & Advertising

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading the Creative Strategy Team in KSA
• Overseeing and inspiring a team of Creative Strategists
• Collaborating with sales teams to drive revenue through innovative advertising campaigns
• Managing operational duties and creative ROI funds
• Acting as a liaison between Creative Strategy and business leadership

ASSUMPTION: This role requires a strategic thinker with strong leadership skills and a deep understanding of the Saudi market and digital marketing landscape.

📋 Key Responsibilities

✅ Serve as the Head of the Creative Strategy Team in KSA

✅ Oversee, inspire, develop, and support a team of Creative Strategists working on the KSA business

✅ Manage operational duties associated with driving incremental revenue across key business verticals

✅ Act as a liaison between Creative Strategy and the Advertiser Solutions team leadership, including LCS, MCS, and the Saudi business leadership

✅ Manage Creative ROI funds put towards campaign production work

✅ Collaborate with Sales Ops to track the direct influence of Creative Strategy on KSA revenue

✅ Ideate, create, and deliver world-class advertising campaigns, with a keen focus on Augmented Reality (AR) and creators

✅ Manage, develop, and structure a best-in-class team of Creative Strategists

✅ Communicate with senior client partners across both brands and agencies to understand their business goals

✅ Provide guidance to Strategists as they develop ideas, strategies, and associated presentation materials for priority clients

✅ Work with Sales Leads and Business Marketing to develop and implement long-term brand strategy against business objectives

✅ Collaborate with cross-functional team leads to drive vertical solutions

✅ Represent your verticals at virtual client/agency industry events when necessary

ASSUMPTION: This role requires strong communication, presentation, and problem-solving skills, as well as the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s in Marketing, Communications, Business Management, or a related area of study (preferred)

Experience: 10+ years of experience in brand marketing/advertising or another related field within the region, with a focus on the Saudi market

Required Skills:

• Fluency in Arabic and English - written and spoken
• Deep understanding of the cultural norms and nuances of Saudi Arabia - from both a brand and audience perspective
• Clear understanding of digital marketing and mobile/social platforms and campaigns
• Proven ability to juggle multiple projects at once and inspire others by example

Preferred Skills:

• Deep understanding of the local Saudi creative and creators ecosystem
• Exceptional ability to understand and solve for any advertiser challenge
• Expertise within dedicated industry vertical(s)
• Experience working in Google suite of products, Adobe suite, and Keynote

ASSUMPTION: Candidates with experience in government and retail verticals may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: SAR 35,000 - 50,000 per month (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Paid Parental Leave
• Comprehensive Medical Coverage
• Emotional and Mental Health Support Programs
• Compensation Packages that let you share in Snap’s long-term success

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Snap Inc. operates in the Software Development industry, focusing on augmented reality and technology.

Company Size: Snap Inc. has 5,001-10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Snap Inc. was founded in 2011 and has since grown into a leading technology company.

Company Description:

• Snap Inc. believes the camera presents the greatest opportunity to improve the way people live and communicate.
• The company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
• Snap Inc.'s three core products are Snapchat, Lens Studio, and Spectacles.

Company Specialties:

• Augmented Reality (AR)
• Visual Messaging
• Creators and Content Platforms

Company Website: careers.snap.com

ASSUMPTION: Snap Inc. is a dynamic and innovative company that values creativity, collaboration, and employee growth.

📊 Role Analysis

Career Level: This role is at the management level, requiring strategic thinking, leadership, and team management skills.

Reporting Structure: The Lead, Creative Strategy reports directly to the Creative Strategy Manager and works closely with the Saudi business leadership and Advertiser Solutions team leadership.

Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be in the office for 4+ days per week.

Growth Opportunities:

• Progression within the Creative Strategy team or other departments within Snap Inc.
• Expanding industry knowledge and expertise in augmented reality and digital marketing.
• Developing leadership and management skills through team mentorship and project management.

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in creative strategy and digital marketing.

🌍 Location & Work Environment

Office Type: Snap Inc.'s Riyadh office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, offering a mix of traditional and modern culture.
• The city is known for its vibrant business environment and growing tech industry.
• Riyadh experiences a hot desert climate, with mild winters and extremely hot summers.

Work Schedule: The work schedule for this role is Monday to Friday, with flexibility for hybrid work arrangement.

ASSUMPTION: Riyadh offers a dynamic and growing market for digital marketing and advertising professionals, providing ample opportunities for career development and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Creative Strategy Manager and team members
• Final interview with the Saudi business leadership

Key Assessment Areas:

• Cultural fit and understanding of the Saudi market
• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in brand marketing, advertising, and digital marketing, with a focus on the Saudi market.
• Prepare examples of successful creative strategies and advertising campaigns you've led or contributed to in the past.
• Demonstrate your understanding of Snap Inc.'s products and the Saudi market during your interview.

ATS Keywords: Creative Strategy, Marketing Strategy, Team Leadership, Advertising Campaigns, Augmented Reality, Client Communication, Project Management, Digital Marketing, Presentation Skills, Problem Solving, Cultural Understanding, Brand Strategy, Collaboration, Creative Execution, Sales Operations, Industry Knowledge

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the position.

🛠️ Tools & Technologies

• Google suite of products (Google Slides, Sheets, Docs, etc.)
• Adobe suite
• Keynote
• Snapchat and Lens Studio platforms

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Default Together
• Knowledge Through Empathy
• Act Like You Own It
• Create the Future

Work Style:

• Collaborative and team-oriented
• Innovative and creative
• Results-driven and accountable

Self-Assessment Questions:

• How do you embody Snap Inc.'s company values in your daily work?
• Can you provide an example of a time when you successfully managed a team to deliver outstanding creative executions?
• How do you stay up-to-date with the latest trends and developments in digital marketing and augmented reality?

ASSUMPTION: Candidates who align with Snap Inc.'s company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a team remotely and ensuring consistent performance
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Balancing multiple projects and priorities simultaneously
• Adapting to a hybrid work arrangement and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is unique in its focus on the Saudi market and Snap Inc.'s products, but similar to other creative strategy and management positions within the digital marketing and advertising industry.
• Compared to other roles in the industry, this position offers a unique opportunity to work with cutting-edge augmented reality technology and a dynamic, innovative company.
• Career progression in this role may lead to opportunities in creative strategy, management, or other areas of digital marketing and advertising within Snap Inc. or the broader industry.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when applying.

📝 Sample Projects

• Developing and executing a creative advertising campaign for a major retail client in the Saudi market, leveraging Snapchat's AR capabilities to drive engagement and sales.
• Managing a team of Creative Strategists to create and present tailored brand strategies for key government and retail clients, aligning with their business objectives and Snap Inc.'s products.
• Collaborating with cross-functional team leads to drive vertical solutions and enhance Snapchat's offerings for specific industries within the Saudi market.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Creative Strategy department and how this role fits into the broader organization?
• How does Snap Inc. support the professional development and growth of its employees, particularly in creative strategy and management roles?
• Can you provide an example of a successful creative strategy implemented by the team, and how it contributed to the company's goals?
• How does Snap Inc. approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through careers.snap.com
• Tailor your resume and cover letter to highlight your experience in brand marketing, advertising, and digital marketing, with a focus on the Saudi market.
• Prepare examples of successful creative strategies and advertising campaigns you've led or contributed to in the past.
• Demonstrate your understanding of Snap Inc.'s products and the Saudi market during your interview.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.