DEPARTD GmbH logo

Lead Digital Campaign Conception (m/w/d)

DEPARTD GmbH
Full-time
On-site
Berlin, Berlin, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Lead Digital Campaign Conception (m/w/d)

πŸ”Ή Company: DEPARTD GmbH

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Contractor

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: June 11, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading and developing the conception team, overseeing all campaign-related creative strategies.
  • Creating cross-platform campaign ideas with a strong focus on social-first approaches.
  • Developing digital advertising campaigns, influencer activations, 3D experiences, and livestream formats.
  • Translating brand and communication objectives into creative lead ideas.
  • Presenting concepts persuasively to clients and stakeholders.
  • Collaborating with other teams such as production, talent relations, vertical, new business, sales, and project management.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership skills to drive innovative digital campaigns and guide the conception team.

πŸ“‹ Key Responsibilities

βœ… Lead and develop the conception team, ensuring high-quality creative output and fostering a collaborative environment.

βœ… Oversee and control the quality of all campaign-related concepts, ensuring they align with brand objectives and creative strategies.

βœ… Develop innovative, plattformΓΌbergreifende (cross-platform) campaign ideas with a strong focus on social-first approaches.

βœ… Conceptualize and lead digital advertising campaigns, influencer activations, 3D experiences (DOOH & FOOH), livestream formats, and more.

βœ… Translate brand and communication objectives into creative lead ideas, including copy and visual guidelines.

βœ… Present concepts persuasively to clients and stakeholders, effectively communicating the strategic value and creative vision.

βœ… Coordinate and collaborate with other teams to ensure smooth project execution and successful campaign outcomes.

ASSUMPTION: The role may require occasional overtime, especially during high-pressure campaign periods or when presenting to clients.

🎯 Required Qualifications

Education: A relevant degree in marketing, communication, or a related field is preferred but not required.

Experience: 5-10 years of experience in conception, ideally in an agency context, with a proven track record of leading teams and driving successful digital campaigns.

Required Skills:

  • Proven expertise in creative campaign development and social media strategy.
  • Strong leadership skills, with experience managing and mentoring teams.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
  • Strong understanding of social media platforms and digital advertising trends.
  • Fluency in German, with excellent written and verbal communication skills.
  • Proficiency in using presentation tools (PowerPoint, Google Slides, Keynote) and storyboarding software.

Preferred Skills:

  • Experience working with augmented reality (AR) technologies.
  • Familiarity with influencer marketing and talent relations.
  • Knowledge of 3D software and experience creating immersive digital experiences.

ASSUMPTION: Candidates with a strong portfolio demonstrating their creative vision and leadership skills may be considered even if they do not meet all the required qualifications.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year, based on industry standards for a senior role in digital advertising and the company's size. The exact salary will be determined based on the candidate's experience and qualifications.

Benefits:

  • Lunch subsidy
  • BVG ticket subsidy
  • 28 vacation days
  • Individual training and development opportunities
  • Regular team events

Working Hours: Full-time (40 hours/week), with flexible working hours and the possibility of remote work on a case-by-case basis.

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The final offer may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: DEPARTD GmbH operates in the advertising services industry, focusing on creative technologies, content production, and social media marketing. They work with top-tier brands to reach millions of audiences across various platforms.

Company Size: DEPARTD GmbH is a small company with 11-50 employees, offering a start-up atmosphere with a strong team, flexible working hours, and flat hierarchies.

Founded: The company was founded in 2020 and has since grown to become an industry leader in augmented reality and social advertising.

Company Description:

  • DEPARTD GmbH specializes in creative technologies, content production, and social media marketing, reaching millions of audiences for brands.
  • The company's young and creative team develops plattformΓΌbergreifende (cross-platform) concepts and authentic content.
  • DEPARTD GmbH's AR-LAB is recognized as one of the leading players in the augmented reality industry worldwide.

Company Specialties:

  • Augmented Reality
  • Influencer Marketing
  • Content Creation
  • TikTok

Company Website: http://www.departd.de

ASSUMPTION: DEPARTD GmbH's focus on innovation and creativity makes it an attractive choice for candidates seeking a dynamic and forward-thinking work environment.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and leadership skills.

Reporting Structure: The Lead Digital Campaign Conception (m/w/d) will report directly to the management team and work closely with various departments, including production, talent relations, vertical, new business, sales, and project management.

Work Arrangement: The role is primarily on-site, with flexible working hours and the possibility of remote work on a case-by-case basis.

Growth Opportunities:

  • As a senior role, this position offers opportunities for career advancement within the company, such as taking on a management or leadership role in the future.
  • The dynamic and innovative nature of the company provides ample opportunities for professional growth and development.

ASSUMPTION: Candidates should be prepared to take on a high level of responsibility and demonstrate strong leadership skills to succeed in this role.

🌍 Location & Work Environment

Office Type: DEPARTD GmbH's office is located in the heart of Kreuzberg, Berlin, offering a modern, bright, and collaborative work environment.

Office Location(s): Ritterstraße 6, 4. OG, Berlin, Berlin 10969, DE

Geographic Context:

  • Berlin is a vibrant and multicultural city, known for its thriving tech and creative industries.
  • The Kreuzberg neighborhood is famous for its diverse culture, nightlife, and street art.
  • Berlin offers a high quality of life, with numerous parks, museums, and cultural attractions.

Work Schedule: The work schedule is primarily Monday to Friday, with flexible working hours and the possibility of remote work on a case-by-case basis.

ASSUMPTION: Candidates should be comfortable working in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and tight deadlines.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview to discuss the role and assess cultural fit
  • On-site interview with the management team, including a presentation or case study
  • Final decision and job offer

Key Assessment Areas:

  • Creativity and strategic thinking
  • Leadership and team management skills
  • Communication and presentation skills
  • Understanding of social media platforms and digital advertising trends
  • Alignment with company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare a portfolio showcasing your creative vision and leadership skills, including examples of successful digital campaigns you've led.
  • Research the company and its clients to demonstrate your understanding of their brand and objectives.
  • Prepare thoughtful questions to ask during the interview, focusing on the company's culture, growth opportunities, and the specific challenges of the role.

ATS Keywords: Digital campaign conception, social media strategy, creative leadership, team management, digital advertising, influencer marketing, augmented reality, cross-platform campaigns, presentation skills, German language proficiency

ASSUMPTION: The application process may vary depending on the specific needs of the company and the candidate pool.

πŸ› οΈ Tools & Technologies

  • Presentation software (PowerPoint, Google Slides, Keynote)
  • Storyboarding software (e.g., Adobe XD, Sketch, Figma)
  • Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Augmented reality software (e.g., Adobe Aero, 8th Wall, Zappar)

ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's background and the company's needs.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Creativity
  • Collaboration
  • Excellence
  • Integrity

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Innovative and forward-thinking
  • Results-driven and focused on client success

Self-Assessment Questions:

  • Do you thrive in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and tight deadlines?
  • Are you comfortable working in a collaborative and team-oriented setting, with a strong focus on client success?
  • Do you possess strong leadership skills, with the ability to inspire and guide a team of creatives?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with the company's values and work style during the interview process.

⚠️ Potential Challenges

  • The role may require occasional overtime, especially during high-pressure campaign periods or when presenting to clients.
  • The dynamic and fast-paced nature of the company may present challenges for candidates who prefer a more structured or predictable work environment.
  • The role requires a high degree of creativity and strategic thinking, which may be challenging for candidates with a more analytical or data-driven background.
  • The company's focus on innovation and cutting-edge technologies may require candidates to quickly adapt to new tools and platforms.

ASSUMPTION: Candidates should carefully consider the potential challenges of the role and assess their ability to thrive in a dynamic and fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other digital campaign conception roles, this position offers a higher level of leadership responsibility and a focus on driving innovative, social-first campaigns.
  • The role's focus on augmented reality and influencer marketing sets it apart from more traditional digital advertising positions.
  • As a senior role in a small company, this position offers significant growth opportunities and the chance to make a real impact on the organization's success.

ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and the company's offerings.

πŸ“ Sample Projects

  • Developing a cross-platform campaign for a major brand launch, leveraging augmented reality and influencer partnerships to generate buzz and drive engagement.
  • Creating a social-first advertising strategy for a new product line, targeting Gen Z audiences on platforms such as TikTok, Instagram, and Snapchat.
  • Leading a team to conceptualize and execute a live-streaming event, featuring brand activations, influencer collaborations, and interactive 3D experiences.

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to lead and execute successful digital campaigns.

❓ Key Questions to Ask During Interview

  • How does the company support the professional growth and development of its employees?
  • What are the key challenges facing the digital advertising industry, and how does DEPARTD GmbH approach them?
  • How does the company foster a collaborative and innovative work environment?
  • What are the most rewarding aspects of working in a senior leadership role at DEPARTD GmbH?
  • How does the company measure the success of its digital campaigns, and what metrics are most important for this role?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and its challenges.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare a portfolio showcasing your creative vision and leadership skills, including examples of successful digital campaigns you've led.
  • Research the company and its clients to demonstrate your understanding of their brand and objectives.
  • Prepare thoughtful questions to ask during the interview, focusing on the company's culture, growth opportunities, and the specific challenges of the role.
  • Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.