π Core Information
πΉ Job Title: Lead Digital Campaign Conception (m/w/d)
πΉ Company: DEPARTD GmbH
πΉ Location: Berlin, Germany
πΉ Job Type: Contractor
πΉ Category: Advertising Services
πΉ Date Posted: June 11, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Leading and developing the conception team, overseeing all campaign-related creative strategies.
- Creating cross-platform campaign ideas with a strong focus on social-first approaches.
- Developing digital advertising campaigns, influencer activations, 3D experiences, and livestream formats.
- Translating brand and communication objectives into creative lead ideas.
- Presenting concepts persuasively to clients and stakeholders.
- Collaborating with other teams such as production, talent relations, vertical, new business, sales, and project management.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership skills to drive innovative digital campaigns and guide the conception team.
π Key Responsibilities
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Lead and develop the conception team, ensuring high-quality creative output and fostering a collaborative environment.
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Oversee and control the quality of all campaign-related concepts, ensuring they align with brand objectives and creative strategies.
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Develop innovative, plattformΓΌbergreifende (cross-platform) campaign ideas with a strong focus on social-first approaches.
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Conceptualize and lead digital advertising campaigns, influencer activations, 3D experiences (DOOH & FOOH), livestream formats, and more.
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Translate brand and communication objectives into creative lead ideas, including copy and visual guidelines.
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Present concepts persuasively to clients and stakeholders, effectively communicating the strategic value and creative vision.
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Coordinate and collaborate with other teams to ensure smooth project execution and successful campaign outcomes.
ASSUMPTION: The role may require occasional overtime, especially during high-pressure campaign periods or when presenting to clients.
π― Required Qualifications
Education: A relevant degree in marketing, communication, or a related field is preferred but not required.
Experience: 5-10 years of experience in conception, ideally in an agency context, with a proven track record of leading teams and driving successful digital campaigns.
Required Skills:
- Proven expertise in creative campaign development and social media strategy.
- Strong leadership skills, with experience managing and mentoring teams.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
- Strong understanding of social media platforms and digital advertising trends.
- Fluency in German, with excellent written and verbal communication skills.
- Proficiency in using presentation tools (PowerPoint, Google Slides, Keynote) and storyboarding software.
Preferred Skills:
- Experience working with augmented reality (AR) technologies.
- Familiarity with influencer marketing and talent relations.
- Knowledge of 3D software and experience creating immersive digital experiences.
ASSUMPTION: Candidates with a strong portfolio demonstrating their creative vision and leadership skills may be considered even if they do not meet all the required qualifications.
π° Compensation & Benefits
Salary Range: β¬60,000 - β¬80,000 per year, based on industry standards for a senior role in digital advertising and the company's size. The exact salary will be determined based on the candidate's experience and qualifications.
Benefits:
- Lunch subsidy
- BVG ticket subsidy
- 28 vacation days
- Individual training and development opportunities
- Regular team events
Working Hours: Full-time (40 hours/week), with flexible working hours and the possibility of remote work on a case-by-case basis.
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The final offer may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: DEPARTD GmbH operates in the advertising services industry, focusing on creative technologies, content production, and social media marketing. They work with top-tier brands to reach millions of audiences across various platforms.
Company Size: DEPARTD GmbH is a small company with 11-50 employees, offering a start-up atmosphere with a strong team, flexible working hours, and flat hierarchies.
Founded: The company was founded in 2020 and has since grown to become an industry leader in augmented reality and social advertising.
Company Description:
- DEPARTD GmbH specializes in creative technologies, content production, and social media marketing, reaching millions of audiences for brands.
- The company's young and creative team develops plattformΓΌbergreifende (cross-platform) concepts and authentic content.
- DEPARTD GmbH's AR-LAB is recognized as one of the leading players in the augmented reality industry worldwide.
Company Specialties:
- Augmented Reality
- Influencer Marketing
- Content Creation
- TikTok
Company Website: http://www.departd.de
ASSUMPTION: DEPARTD GmbH's focus on innovation and creativity makes it an attractive choice for candidates seeking a dynamic and forward-thinking work environment.
π Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and leadership skills.
Reporting Structure: The Lead Digital Campaign Conception (m/w/d) will report directly to the management team and work closely with various departments, including production, talent relations, vertical, new business, sales, and project management.
Work Arrangement: The role is primarily on-site, with flexible working hours and the possibility of remote work on a case-by-case basis.
Growth Opportunities:
- As a senior role, this position offers opportunities for career advancement within the company, such as taking on a management or leadership role in the future.
- The dynamic and innovative nature of the company provides ample opportunities for professional growth and development.
ASSUMPTION: Candidates should be prepared to take on a high level of responsibility and demonstrate strong leadership skills to succeed in this role.
π Location & Work Environment
Office Type: DEPARTD GmbH's office is located in the heart of Kreuzberg, Berlin, offering a modern, bright, and collaborative work environment.
Office Location(s): RitterstraΓe 6, 4. OG, Berlin, Berlin 10969, DE
Geographic Context:
- Berlin is a vibrant and multicultural city, known for its thriving tech and creative industries.
- The Kreuzberg neighborhood is famous for its diverse culture, nightlife, and street art.
- Berlin offers a high quality of life, with numerous parks, museums, and cultural attractions.
Work Schedule: The work schedule is primarily Monday to Friday, with flexible working hours and the possibility of remote work on a case-by-case basis.
ASSUMPTION: Candidates should be comfortable working in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and tight deadlines.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- On-site interview with the management team, including a presentation or case study
- Final decision and job offer
Key Assessment Areas:
- Creativity and strategic thinking
- Leadership and team management skills
- Communication and presentation skills
- Understanding of social media platforms and digital advertising trends
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio showcasing your creative vision and leadership skills, including examples of successful digital campaigns you've led.
- Research the company and its clients to demonstrate your understanding of their brand and objectives.
- Prepare thoughtful questions to ask during the interview, focusing on the company's culture, growth opportunities, and the specific challenges of the role.
ATS Keywords: Digital campaign conception, social media strategy, creative leadership, team management, digital advertising, influencer marketing, augmented reality, cross-platform campaigns, presentation skills, German language proficiency
ASSUMPTION: The application process may vary depending on the specific needs of the company and the candidate pool.
π οΈ Tools & Technologies
- Presentation software (PowerPoint, Google Slides, Keynote)
- Storyboarding software (e.g., Adobe XD, Sketch, Figma)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Project management tools (e.g., Asana, Trello, Jira)
- Augmented reality software (e.g., Adobe Aero, 8th Wall, Zappar)
ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's background and the company's needs.
π Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Collaboration
- Excellence
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and focused on client success
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and tight deadlines?
- Are you comfortable working in a collaborative and team-oriented setting, with a strong focus on client success?
- Do you possess strong leadership skills, with the ability to inspire and guide a team of creatives?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with the company's values and work style during the interview process.
β οΈ Potential Challenges
- The role may require occasional overtime, especially during high-pressure campaign periods or when presenting to clients.
- The dynamic and fast-paced nature of the company may present challenges for candidates who prefer a more structured or predictable work environment.
- The role requires a high degree of creativity and strategic thinking, which may be challenging for candidates with a more analytical or data-driven background.
- The company's focus on innovation and cutting-edge technologies may require candidates to quickly adapt to new tools and platforms.
ASSUMPTION: Candidates should carefully consider the potential challenges of the role and assess their ability to thrive in a dynamic and fast-paced environment.
π Similar Roles Comparison
- Compared to other digital campaign conception roles, this position offers a higher level of leadership responsibility and a focus on driving innovative, social-first campaigns.
- The role's focus on augmented reality and influencer marketing sets it apart from more traditional digital advertising positions.
- As a senior role in a small company, this position offers significant growth opportunities and the chance to make a real impact on the organization's success.
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and the company's offerings.
π Sample Projects
- Developing a cross-platform campaign for a major brand launch, leveraging augmented reality and influencer partnerships to generate buzz and drive engagement.
- Creating a social-first advertising strategy for a new product line, targeting Gen Z audiences on platforms such as TikTok, Instagram, and Snapchat.
- Leading a team to conceptualize and execute a live-streaming event, featuring brand activations, influencer collaborations, and interactive 3D experiences.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to lead and execute successful digital campaigns.
β Key Questions to Ask During Interview
- How does the company support the professional growth and development of its employees?
- What are the key challenges facing the digital advertising industry, and how does DEPARTD GmbH approach them?
- How does the company foster a collaborative and innovative work environment?
- What are the most rewarding aspects of working in a senior leadership role at DEPARTD GmbH?
- How does the company measure the success of its digital campaigns, and what metrics are most important for this role?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and its challenges.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio showcasing your creative vision and leadership skills, including examples of successful digital campaigns you've led.
- Research the company and its clients to demonstrate your understanding of their brand and objectives.
- Prepare thoughtful questions to ask during the interview, focusing on the company's culture, growth opportunities, and the specific challenges of the role.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.