Lead Digital Campaign Conception (m/w/d)

📌 Core Information

🔹 Job Title: Lead Digital Campaign Conception (m/w/d)

🔹 Company: DEPARTD GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Contractor

🔹 Category: Advertising Services

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and developing the conception team, overseeing all campaign-related creative strategies.
• Creating cross-platform campaign ideas with a strong focus on social-first approaches.
• Developing digital advertising campaigns, influencer activations, 3D experiences, and livestream formats.
• Translating brand and communication objectives into creative lead ideas.
• Presenting concepts persuasively to clients and stakeholders.
• Collaborating with other teams such as production, talent relations, vertical, new business, sales, and project management.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership skills to drive innovative digital campaigns and guide the conception team.

📋 Key Responsibilities

✅ Lead and develop the conception team, ensuring high-quality creative output and fostering a collaborative environment.

✅ Oversee and control the quality of all campaign-related concepts, ensuring they align with brand objectives and creative strategies.

✅ Develop innovative, plattformübergreifende (cross-platform) campaign ideas with a strong focus on social-first approaches.

✅ Conceptualize and lead digital advertising campaigns, influencer activations, 3D experiences (DOOH & FOOH), livestream formats, and more.

✅ Translate brand and communication objectives into creative lead ideas, including copy and visual guidelines.

✅ Present concepts persuasively to clients and stakeholders, effectively communicating the strategic value and creative vision.

✅ Coordinate and collaborate with other teams to ensure smooth project execution and successful campaign outcomes.

ASSUMPTION: The role may require occasional overtime, especially during high-pressure campaign periods or when presenting to clients.

🎯 Required Qualifications

Education: A relevant degree in marketing, communication, or a related field is preferred but not required.

Experience: 5-10 years of experience in conception, ideally in an agency context, with a proven track record of leading teams and driving successful digital campaigns.

Required Skills:

• Proven expertise in creative campaign development and social media strategy.
• Strong leadership skills, with experience managing and mentoring teams.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• Strong understanding of social media platforms and digital advertising trends.
• Fluency in German, with excellent written and verbal communication skills.
• Proficiency in using presentation tools (PowerPoint, Google Slides, Keynote) and storyboarding software.

Preferred Skills:

• Experience working with augmented reality (AR) technologies.
• Familiarity with influencer marketing and talent relations.
• Knowledge of 3D software and experience creating immersive digital experiences.

ASSUMPTION: Candidates with a strong portfolio demonstrating their creative vision and leadership skills may be considered even if they do not meet all the required qualifications.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year, based on industry standards for a senior role in digital advertising and the company's size. The exact salary will be determined based on the candidate's experience and qualifications.

Benefits:

• Lunch subsidy
• BVG ticket subsidy
• 28 vacation days
• Individual training and development opportunities
• Regular team events

Working Hours: Full-time (40 hours/week), with flexible working hours and the possibility of remote work on a case-by-case basis.

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: DEPARTD GmbH operates in the advertising services industry, focusing on creative technologies, content production, and social media marketing. They work with top-tier brands to reach millions of audiences across various platforms.

Company Size: DEPARTD GmbH is a small company with 11-50 employees, offering a start-up atmosphere with a strong team, flexible working hours, and flat hierarchies.

Founded: The company was founded in 2020 and has since grown to become an industry leader in augmented reality and social advertising.

Company Description:

• DEPARTD GmbH specializes in creative technologies, content production, and social media marketing, reaching millions of audiences for brands.
• The company's young and creative team develops plattformübergreifende (cross-platform) concepts and authentic content.
• DEPARTD GmbH's AR-LAB is recognized as one of the leading players in the augmented reality industry worldwide.

Company Specialties:

• Augmented Reality
• Influencer Marketing
• Content Creation
• TikTok

Company Website: http://www.departd.de

ASSUMPTION: DEPARTD GmbH's focus on innovation and creativity makes it an attractive choice for candidates seeking a dynamic and forward-thinking work environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and leadership skills.

Reporting Structure: The Lead Digital Campaign Conception (m/w/d) will report directly to the management team and work closely with various departments, including production, talent relations, vertical, new business, sales, and project management.

Work Arrangement: The role is primarily on-site, with flexible working hours and the possibility of remote work on a case-by-case basis.

Growth Opportunities:

• As a senior role, this position offers opportunities for career advancement within the company, such as taking on a management or leadership role in the future.
• The dynamic and innovative nature of the company provides ample opportunities for professional growth and development.

ASSUMPTION: Candidates should be prepared to take on a high level of responsibility and demonstrate strong leadership skills to succeed in this role.

🌍 Location & Work Environment

Office Type: DEPARTD GmbH's office is located in the heart of Kreuzberg, Berlin, offering a modern, bright, and collaborative work environment.

Office Location(s): Ritterstraße 6, 4. OG, Berlin, Berlin 10969, DE

Geographic Context:

• Berlin is a vibrant and multicultural city, known for its thriving tech and creative industries.
• The Kreuzberg neighborhood is famous for its diverse culture, nightlife, and street art.
• Berlin offers a high quality of life, with numerous parks, museums, and cultural attractions.

Work Schedule: The work schedule is primarily Monday to Friday, with flexible working hours and the possibility of remote work on a case-by-case basis.

ASSUMPTION: Candidates should be comfortable working in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and tight deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the management team, including a presentation or case study
• Final decision and job offer

Key Assessment Areas:

• Creativity and strategic thinking
• Leadership and team management skills
• Communication and presentation skills
• Understanding of social media platforms and digital advertising trends
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio showcasing your creative vision and leadership skills, including examples of successful digital campaigns you've led.
• Research the company and its clients to demonstrate your understanding of their brand and objectives.
• Prepare thoughtful questions to ask during the interview, focusing on the company's culture, growth opportunities, and the specific challenges of the role.

ATS Keywords: Digital campaign conception, social media strategy, creative leadership, team management, digital advertising, influencer marketing, augmented reality, cross-platform campaigns, presentation skills, German language proficiency

ASSUMPTION: The application process may vary depending on the specific needs of the company and the candidate pool.

🛠️ Tools & Technologies

• Presentation software (PowerPoint, Google Slides, Keynote)
• Storyboarding software (e.g., Adobe XD, Sketch, Figma)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Jira)
• Augmented reality software (e.g., Adobe Aero, 8th Wall, Zappar)

ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's background and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Creativity
• Collaboration
• Excellence
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and focused on client success

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and tight deadlines?
• Are you comfortable working in a collaborative and team-oriented setting, with a strong focus on client success?
• Do you possess strong leadership skills, with the ability to inspire and guide a team of creatives?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with the company's values and work style during the interview process.

⚠️ Potential Challenges

• The role may require occasional overtime, especially during high-pressure campaign periods or when presenting to clients.
• The dynamic and fast-paced nature of the company may present challenges for candidates who prefer a more structured or predictable work environment.
• The role requires a high degree of creativity and strategic thinking, which may be challenging for candidates with a more analytical or data-driven background.
• The company's focus on innovation and cutting-edge technologies may require candidates to quickly adapt to new tools and platforms.

ASSUMPTION: Candidates should carefully consider the potential challenges of the role and assess their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Compared to other digital campaign conception roles, this position offers a higher level of leadership responsibility and a focus on driving innovative, social-first campaigns.
• The role's focus on augmented reality and influencer marketing sets it apart from more traditional digital advertising positions.
• As a senior role in a small company, this position offers significant growth opportunities and the chance to make a real impact on the organization's success.

ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and the company's offerings.

📝 Sample Projects

• Developing a cross-platform campaign for a major brand launch, leveraging augmented reality and influencer partnerships to generate buzz and drive engagement.
• Creating a social-first advertising strategy for a new product line, targeting Gen Z audiences on platforms such as TikTok, Instagram, and Snapchat.
• Leading a team to conceptualize and execute a live-streaming event, featuring brand activations, influencer collaborations, and interactive 3D experiences.

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to lead and execute successful digital campaigns.

❓ Key Questions to Ask During Interview

• How does the company support the professional growth and development of its employees?
• What are the key challenges facing the digital advertising industry, and how does DEPARTD GmbH approach them?
• How does the company foster a collaborative and innovative work environment?
• What are the most rewarding aspects of working in a senior leadership role at DEPARTD GmbH?
• How does the company measure the success of its digital campaigns, and what metrics are most important for this role?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and its challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio showcasing your creative vision and leadership skills, including examples of successful digital campaigns you've led.
• Research the company and its clients to demonstrate your understanding of their brand and objectives.
• Prepare thoughtful questions to ask during the interview, focusing on the company's culture, growth opportunities, and the specific challenges of the role.
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.