Lead Digital Content Specialist

📌 Core Information

🔹 Job Title: Lead Digital Content Specialist

🔹 Company: DMV IT Service

🔹 Location: Dallas, TX

🔹 Job Type: Full-Time

🔹 Category: Digital Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing end-to-end experience of global websites, focusing on maintenance, optimization, and best practice documentation
• Collaborating with cross-functional stakeholders to execute digital product launches
• Ensuring seamless content management and website optimization
• Participating in projects to develop a Product Information Management (PIM) system
• Supporting localization of content beyond translation

ASSUMPTION: This role requires a balance of technical skills in content management and digital marketing, as well as strong collaboration skills to work effectively with various teams.

📋 Key Responsibilities

✅ Manage and maintain global websites, ensuring optimal performance and user experience

✅ Collaborate with stakeholders to deliver digital product launches and sales promotions

✅ Curate and manage product data, ensuring accurate and timely updates

✅ Develop and maintain a Product Information Management (PIM) system as the single source of truth for product data

✅ Create and manage content in Contentful, adhering to Figma page designs or user stories

✅ Add SEO metadata, create translation jobs, and manage translation rollouts

✅ Support localization of content beyond translation, working with stakeholders to determine necessary content changes

✅ Follow Agile Scrum processes and ceremonies, ensuring efficient workflow and continuous delivery

✅ Write JIRA tickets for own tasks and assist the team in creating tickets for their work

✅ Support the analysis and interpretation of digital experience data to assist in planning, prioritization, and optimization

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in digital content management, digital marketing, or a related field

Required Skills:

• Proven experience in launching digital initiatives, projects, or campaigns
• Proficiency in Content Management Systems (CMS) such as Adobe Experience Manager (AEM) or Contentful
• Experience with website product data management
• Strong experience with Jira and user story creation
• Familiarity with website QA and User Acceptance Testing (UAT) processes
• Strong communication and collaboration skills to work effectively with cross-functional teams

Preferred Skills:

• Experience with web analytics tools such as Adobe Analytics or Content Square
• Previous experience working in an Agile development environment

ASSUMPTION: While not explicitly stated, proficiency in SEO best practices and familiarity with localization processes would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-senior level digital content specialist in Dallas, TX)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology and Services

Company Size: Small (11-50 employees)

Founded: 2020

Company Description:

• DMV IT Service LLC is a trusted IT consulting firm specializing in optimizing IT infrastructure, providing expert guidance, and supporting workforce needs with top-tier staffing services
• The company focuses on system administration, cybersecurity, networking, and IT operations, empowering clients to achieve their technology goals with a client-focused approach
• DMV IT Service offers online training and job placements, fostering long-term IT success for its clients

Company Specialties:

• IT Consulting
• IT Staffing Services
• IT Infrastructure Optimization
• Cybersecurity
• Networking

Company Website: dmvitservice.com

ASSUMPTION: As a small company, DMV IT Service may offer a more agile and flexible work environment, with opportunities for growth and impact on the organization's success.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role may report directly to the Digital Growth or Marketing department, depending on the company's organizational structure

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future, depending on the company's policies and the candidate's performance

Growth Opportunities:

• Advancement to a senior or management role within the Digital Marketing or IT department
• Expansion of responsibilities to include team leadership or mentoring
• Potential to work on high-impact projects or initiatives that drive business growth

ASSUMPTION: Given the company's size and focus on IT services, there may be opportunities for the right candidate to grow within the organization and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: On-site, with a professional and collaborative work environment

Office Location(s): Dallas, TX

Geographic Context:

• Dallas, TX is a major metropolitan area with a diverse economy, offering numerous cultural, recreational, and entertainment opportunities
• The cost of living in Dallas is generally lower than in other major US cities, with affordable housing options available
• Dallas has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The work environment at DMV IT Service is likely to be dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth technical interview with the Digital Marketing or IT team
• Final interview with the company's leadership team
• Background check and reference check (if applicable)

Key Assessment Areas:

• Technical skills in content management and digital marketing
• Communication and collaboration skills
• Problem-solving and analytical skills
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that demonstrate your ability to manage digital content and collaborate with cross-functional teams
• Research DMV IT Service and the digital marketing industry to show your enthusiasm and understanding of the role
• Practice common interview questions and prepare thoughtful responses that showcase your qualifications and fit for the position

ATS Keywords: Digital Content Management, Content Management Systems, Product Data Management, Jira, User Acceptance Testing, Collaboration, SEO, Agile Development, Website Optimization, Digital Marketing, Data Analysis, Localization, Content Creation, Quality Assurance, Stakeholder Engagement, Sales Promotion

ASSUMPTION: The application process for this role may be competitive, so it's essential to tailor your application materials and prepare thoroughly for the interview to increase your chances of success.

🛠️ Tools & Technologies

• Adobe Experience Manager (AEM) or Contentful
• Jira
• Figma
• Adobe Analytics or Content Square (or similar web analytics tools)
• Translation connectors (e.g., Smartling, Transifex)

ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the company's needs and digital landscape change.

👔 Cultural Fit Considerations

Company Values:

• Client-focused
• Expertise-driven
• Collaborative
• Innovative
• Results-oriented

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
• Do you have a strong attention to detail and a commitment to quality in your work?
• Are you eager to learn and adapt to new tools and technologies as needed?

ASSUMPTION: A strong cultural fit for this role would involve a candidate who is adaptable, collaborative, and results-driven, with a commitment to delivering high-quality work in a fast-paced environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing technical skills in content management with digital marketing and collaboration responsibilities
• Adapting to a dynamic and evolving work environment
• Working effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to a Digital Marketing Specialist role, this position places a greater emphasis on content management and website optimization, with a broader range of responsibilities
• In contrast to a Product Information Management (PIM) Specialist role, this position focuses more on digital content management and less on data management and integration
• Compared to a Content Manager role, this position requires a stronger focus on digital marketing and collaboration with cross-functional teams

ASSUMPTION: This role offers a unique blend of content management, digital marketing, and collaboration responsibilities, making it an attractive opportunity for candidates with a diverse skill set.

📝 Sample Projects

• Managing a global website relaunch, including content migration, SEO optimization, and localization
• Developing and implementing a Product Information Management (PIM) system to streamline product data management
• Creating and managing content for a high-traffic website, ensuring optimal user experience and engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that a Lead Digital Content Specialist might face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for digital marketing and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees?
• Can you provide examples of how the company fosters a collaborative and innovative work environment?
• How does the company approach localization and internationalization of its digital content?
• What are the most significant challenges facing the Digital Marketing or IT department, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and provide valuable information about the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that demonstrate your ability to manage digital content and collaborate with cross-functional teams
• Research DMV IT Service and the digital marketing industry to show your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.