🔹 Job Title: Lead Digital Copywriter
🔹 Company: Carhartt Inc
🔹 Location: Dearborn, Michigan, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (with limited on-site travel)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have extensive experience in digital copywriting and a proven track record of delivering high-quality work under tight deadlines.
✅ Serve as lead copywriter on Carhartt Reworked, creating messaging for all channels including Reworked.Carhartt.com, email, retail, paid social, DR, and PMAX
✅ Create copy for Carhartt brand-side D2C monthly full-funnel messaging needs
✅ Develop messaging for internal communication needs
✅ Maintain consistency of brand tone and voice across all D2C channels and between the Carhartt and Carhartt Reworked brands
✅ Collaborate with cross-functional partners to better understand business challenges and goals to help inform messaging while providing input on messaging strategy and briefs
✅ Concept and help produce larger seasonal brand and product campaigns
✅ Present creative work to Marketing, Media, Product, and Leadership
✅ Work with internal and external agency partners to deliver consistent and efficient results on time and on budget
✅ Fearlessly defend the Carhartt brand voice while adhering to and enforcing brand standards and guidelines
✅ Remain current on all advertising, social, and cultural trends and how it may affect future creative
✅ Mentor junior and mid-level creatives
ASSUMPTION: This role requires a high degree of creativity, strong communication skills, and the ability to work effectively with various teams to deliver consistent, on-brand messaging across multiple channels.
Education: Bachelor's degree in communications, marketing, advertising, or related discipline, or equivalent years of work experience may be considered in lieu of degree
Experience: 8+ years of advertising/marketing copywriting experience across all digital media platforms. Ideal candidate has previous experience writing for both the ecommerce and retail spaces.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong creative portfolio demonstrating their ability to create compelling copy for various digital channels will be highly competitive for this role.
Salary Range: Based on industry standards for a Lead Digital Copywriter role with 10+ years of experience in the retail apparel industry, the estimated salary range is $120,000 - $150,000 per year. This estimate takes into account the company size, location, and the level of responsibility required for this position.
Benefits:
Working Hours: This role requires a typical office work schedule, with extended periods of sitting, standing, and typing on a computer. Some weekend work may be required, and national travel is required up to 20% of the time.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience, skills, and performance during the interview process.
Industry: Carhartt operates in the retail apparel industry, specializing in workwear and rugged clothing for men, women, and kids. The company is known for its exceptional durability, comfort, quality of construction, and fit.
Company Size: Carhartt is a mid-sized company with 1,001-5,000 employees. This size allows for a more intimate work environment and opportunities for career growth.
Founded: Carhartt was founded in Detroit, Michigan, in 1889, and its corporate headquarters is now located in Dearborn, Michigan. The company has U.S. facilities in Kentucky and Tennessee and company-owned retail locations throughout the U.S.
Company Description:
Company Specialties:
Company Website: www.carhartt.com
ASSUMPTION: Carhartt's commitment to quality, both in its products and its work environment, makes it an attractive employer for individuals seeking a stable, long-term career in the retail apparel industry.
Career Level: This role is a senior-level position, requiring a high degree of creativity, experience, and leadership skills. The ideal candidate will have 10+ years of experience in digital copywriting and a proven track record of delivering high-quality work under tight deadlines.
Reporting Structure: The Lead Digital Copywriter reports directly to the Sr. Manager, Brand Creative Content and works closely with cross-functional partners in the Marketing and Social teams.
Work Arrangement: This role is remote, with limited on-site travel required. Associates have no regular requirement to be on-site, but travel on-site is limited to special events.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development, both within the Marketing department and across the broader organization.
Office Type: Carhartt's headquarters is located in Dearborn, Michigan, and offers a typical office environment with a business casual dress code.
Office Location(s): 5750 Mercury Drive, Dearborn, MI 48126, United States
Geographic Context:
Work Schedule: This role requires a typical office work schedule, with extended periods of sitting, standing, and typing on a computer. Some weekend work may be required, and national travel is required up to 20% of the time.
ASSUMPTION: Dearborn, Michigan, offers a diverse and culturally rich environment for professionals seeking a balance between urban and suburban living.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Copywriting, Messaging Strategy, Brand Voice, Creative Campaigns, Project Management, Communication Skills, Organizational Skills, Problem-Solving, Attention to Detail, Team Collaboration, Ecommerce Experience, Retail Experience, Mentoring, Trend Awareness, Full-Funnel Messaging
ASSUMPTION: Carhartt's interview process is designed to assess candidates' creativity, writing skills, and cultural fit within the organization. Applicants should be prepared to demonstrate their ability to create compelling copy for various digital channels and their understanding of the Carhartt brand.
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning and adapting to new software as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Carhartt values candidates who are passionate about the brand, creative, collaborative, and results-driven. Applicants should be prepared to demonstrate their alignment with these values during the interview process.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to manage multiple projects and deadlines simultaneously. They will also be comfortable with occasional travel requirements.
ASSUMPTION: Applicants should be aware that this role is unique in its requirements and offers significant opportunities for career growth and development within the Marketing department and across the broader organization.
ASSUMPTION: The ideal candidate will have experience with projects similar to those listed above and be able to demonstrate their ability to create compelling copy for various digital channels.
ASSUMPTION: Applicants should be prepared to ask thoughtful questions that demonstrate their interest in the role and their understanding of the Carhartt brand and its values.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.