Lead Digital Customer Growth

📌 Core Information

🔹 Job Title: Lead Digital Customer Growth

🔹 Company: AT&T

🔹 Location: Dallas, Texas

🔹 Job Type: On-site, Full-time

🔹 Category: Telecommunications

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic development and execution of digital customer growth strategies
• Data-driven analysis of customer journeys and page performance
• Cross-functional collaboration with various teams to ensure seamless integration
• Continuous testing and optimization of web pages to drive engagement and business objectives

ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to work effectively with diverse teams. A strong background in digital marketing, ecommerce, or a related field is essential for success in this position.

📋 Key Responsibilities

✅ Develop and implement individual page strategies for 20+ key pages, ensuring alignment with overall engagement goals

✅ Prioritize pages based on customer impact, traffic, and business objectives

✅ Monitor and evaluate the performance of each page strategy, adjusting as needed

✅ Gather and analyze customer feedback and behavior data to identify pain points and areas for improvement

✅ Design and execute A/B tests, multivariate tests, and other experimentation methodologies to validate hypotheses

✅ Collaborate with cross-functional teams to ensure seamless integration and execution of digital strategies

✅ Create and maintain dashboards to track and report on performance metrics regularly

✅ Communicate progress, challenges, and results to senior leadership and other stakeholders

ASSUMPTION: This role requires a proactive problem-solving approach, strong communication skills, and the ability to thrive in a fast-paced environment. Candidates should be comfortable with ambiguity and have a collaborative mindset.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: Proven experience of 6+ years in digital marketing, ecommerce, or related fields

Required Skills:

• Strong analytical skills and proficiency with data analytics tools like Adobe Analytics
• Strategic thinking with tactical execution ability
• Familiarity with SEO, A/B testing, and content management best practices
• Excellent project management and organizational abilities
• Effective communication and collaboration skills
• Executive presence with the ability to communicate concisely
• Ability to work autonomously, take initiative, and thrive in a fast-paced environment
• Proactive problem-solver comfortable with ambiguity
• Strong verbal and written communication skills
• Expertise in Microsoft Office suite

Preferred Skills:

• Experience with specific data analytics tools or programming languages
• Industry-specific knowledge or certifications

ASSUMPTION: Candidates with a proven track record in digital marketing, ecommerce, or a related field, along with strong analytical skills and effective communication abilities, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $143,800.00 - $215,800.00 per year

Benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave
• Adoption Reimbursement
• Disability Benefits
• Life and Accidental Death Insurance
• Supplemental benefit programs
• Employee Assistance Programs
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the telecommunications industry. Benefits are comprehensive and competitive, reflecting AT&T's commitment to employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications. AT&T is one of the world's largest telecommunications companies, providing a wide range of communication and entertainment services to consumers, businesses, and government entities.

Company Size: 10,001+ employees. AT&T is a large corporation with a significant global presence, offering numerous opportunities for career growth and development.

Founded: 1983. AT&T was founded as a result of the breakup of the Bell System, and has since grown to become a leading provider of communication and entertainment services.

Company Description:

• AT&T is committed to providing an exceptional customer experience through innovative technology and services
• The company offers a wide range of communication and entertainment services, including wireless, broadband, and satellite TV
• AT&T is dedicated to driving innovation and sustainability, with a focus on emerging technologies such as 5G, IoT, and edge computing

Company Specialties:

• Wireless Services
• U-Verse
• Enterprise Applications & Managed Hosting Solutions

Company Website: http://www.att.com

ASSUMPTION: AT&T's large size and global presence offer applicants numerous opportunities for career growth and development. The company's commitment to innovation and sustainability makes it an attractive choice for professionals looking to make an impact in the telecommunications industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in digital marketing, ecommerce, or a related field.

Reporting Structure: This role reports directly to the Senior Manager, Digital Customer Experience.

Work Arrangement: On-site, with a minimum of 5 days per week required in the office.

Growth Opportunities:

• Potential for career advancement within the digital marketing or ecommerce teams
• Opportunities to work on high-impact projects and initiatives
• Access to training and development programs to enhance skills and knowledge

ASSUMPTION: This role offers significant opportunities for career growth and development within AT&T's digital marketing or ecommerce teams. The company's large size and global presence provide numerous opportunities for professionals looking to advance their careers in the telecommunications industry.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 208 S. Akard Street, Dallas, TX 75202, US

Geographic Context:

• Dallas, Texas is a major metropolitan area with a diverse economy and a thriving job market
• The city offers a range of cultural, entertainment, and recreational opportunities
• Dallas has a humid subtropical climate, with hot summers and mild winters

Work Schedule: 40 hours per week, with a minimum of 5 days per week required in the office.

ASSUMPTION: AT&T's corporate headquarters in Dallas, Texas, offers a dynamic and fast-paced work environment. The city's diverse economy and cultural offerings provide numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or video interview with the hiring manager and other team members
• Final interview with the Senior Manager, Digital Customer Experience

Key Assessment Areas:

• Strategic thinking and analytical skills
• Communication and collaboration abilities
• Problem-solving and decision-making skills
• Cultural fit and alignment with AT&T's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to data-driven decision-making and optimization strategies
• Demonstrate your ability to work effectively with cross-functional teams and stakeholders

ATS Keywords: Digital Marketing, Ecommerce, Customer Experience, Data Analytics, SEO, A/B Testing, Content Management, Project Management, Strategic Thinking, Collaboration, Problem-Solving

ASSUMPTION: AT&T's application process is designed to assess candidates' strategic thinking, analytical skills, communication abilities, and cultural fit. Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills for this role.

🛠️ Tools & Technologies

• Adobe Analytics
• Microsoft Office Suite
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• A/B testing tools (e.g., Optimizely, Adobe Target)
• Project management tools (e.g., Asana, Jira, Trello)

ASSUMPTION: This role requires proficiency with data analytics tools, SEO tools, A/B testing tools, and project management tools. Candidates should have experience with these tools and be comfortable using them to drive data-informed decisions and optimize web pages.

👔 Cultural Fit Considerations

Company Values:

• Inspire our people
• Act with integrity
• Respect and value our people
• Embrace diversity
• Deliver on commitments

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Adaptable and resilient

Self-Assessment Questions:

• Do you align with AT&T's values and commitment to diversity and inclusion?
• Are you comfortable working in a fast-paced, collaborative environment with cross-functional teams?
• Do you have a proactive problem-solving approach and the ability to thrive in ambiguity?

ASSUMPTION: AT&T's values and work style emphasize collaboration, data-driven decision-making, innovation, and adaptability. Candidates should assess their alignment with these values and work style preferences before applying for this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with competing priorities and tight deadlines
• Managing multiple projects and stakeholders simultaneously
• Navigating a large, complex organization with numerous teams and departments
• Keeping up with the latest trends and best practices in digital marketing, ecommerce, and data analytics

ASSUMPTION: This role presents numerous challenges, including managing multiple projects and stakeholders, navigating a large organization, and keeping up with industry trends. Candidates should be comfortable working in a fast-paced, dynamic environment and have strong project management and communication skills.

📈 Similar Roles Comparison

• This role is unique within AT&T, focusing specifically on digital customer growth and optimization
• Similar roles in other organizations may have a broader focus on customer experience or digital marketing strategy
• Career paths in this role may lead to senior management positions within AT&T's digital marketing or ecommerce teams

ASSUMPTION: This role is unique within AT&T, requiring a specific focus on digital customer growth and optimization. Candidates should assess their interest in this specialized area of digital marketing before applying for this role.

📝 Sample Projects

• Developing and implementing a comprehensive A/B testing strategy to optimize key web pages
• Analyzing customer journey data to identify pain points and opportunities for improvement
• Collaborating with cross-functional teams to execute a large-scale website redesign project

ASSUMPTION: This role involves a wide range of projects, from strategic development and analysis to cross-functional collaboration and execution. Candidates should be comfortable working on diverse projects and managing multiple priorities simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Digital Customer Experience team?
• How does this role fit into the broader digital marketing strategy for AT&T?
• What are the most significant challenges facing the Digital Customer Experience team in the next 12-24 months?
• How does AT&T support the professional development and growth of its employees?
• What is the work-life balance like for employees in this role?

ASSUMPTION: Candidates should ask thoughtful, insightful questions during the interview process to demonstrate their interest in the role and commitment to AT&T's success. These questions should focus on team dynamics, strategic fit, challenges, professional development, work-life balance, and other relevant topics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching AT&T's digital marketing strategy and customer experience initiatives
• Be ready to discuss your approach to data-driven decision-making and optimization strategies
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.