Lead - Digital Marketing

📌 Core Information

🔹 Job Title: Lead - Digital Marketing

🔹 Company: Freshworks

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketplace marketing strategy
• Managing vendor relationships and optimizing brand visibility across third-party marketplaces
• Collaborating cross-functionally to leverage marketplace leads effectively
• Analyzing performance metrics and delivering actionable insights

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of B2B SaaS buying cycles.

📋 Key Responsibilities

✅ Marketplace Strategy & Execution: Develop and execute a comprehensive marketplace marketing strategy aligned with business acquisition goals. Identify and prioritize platforms that provide the highest potential for reach, engagement, and lead generation.

✅ Vendor & Partnership Management: Manage end-to-end relationships with marketplace vendors. Negotiate packages, manage contracts, and ensure deliverables and performance expectations are met.

✅ Brand Visibility & Content Management: Ensure consistent and compelling representation of the brand across all marketplace listings. Coordinate product profile updates, upload case studies, whitepapers, and other marketing assets to increase discoverability.

✅ Review & Reputation Management: Drive collection and management of high-quality product reviews to build trust and improve marketplace rankings. Monitor and respond to customer feedback to enhance reputation and visibility.

✅ Lead Generation & Optimization: Track performance of marketplace listings in terms of impressions, clicks, and lead generation. Continuously optimize listings and promotional placements to increase conversion rates.

✅ Performance Reporting & Insights: Analyze performance metrics and deliver reports with actionable insights. Recommend strategic adjustments based on data to improve ROI from marketplace spend.

✅ Cross-functional Collaboration: Work with product marketing, content, SEO, and sales teams to align messaging and leverage marketplace leads effectively.

ASSUMPTION: This role requires a data-driven mindset and strong analytical skills to make informed decisions and optimize marketplace performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 5-8 years of experience in digital marketing or growth marketing with specific experience managing third-party tech marketplaces.

Required Skills:

• Proven experience in digital marketing or growth marketing
• Familiarity with platforms such as Gartner Digital Markets, Forrester, G2, SoftwareSuggest, and others
• Strong understanding of lead generation, digital reputation management, and B2B SaaS buying cycles
• Excellent project management, vendor negotiation, and communication skills
• Data-driven mindset with experience using analytics and CRM tools to track and report performance

Preferred Skills:

• Experience with AI-powered marketing tools
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in B2B tech marketing and a proven track record of driving ROI from third-party marketplaces will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a senior marketing role in Chennai)

Benefits:

• Health insurance and wellness programs
• Retirement savings plans
• Employee stock purchase plan
• Generous time off and flexible work arrangements
• Learning and development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST). Occasional evening or weekend work may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development. Freshworks specializes in providing people-first AI service software to deliver exceptional customer and employee experiences.

Company Size: 1,001-5,000 employees. As a mid-sized company, Freshworks offers a dynamic work environment with ample opportunities for growth and collaboration.

Founded: 2010. Freshworks was founded with a fresh vision for how the world works, aiming to create better experiences for customers and employees through innovative software solutions.

Company Description:

• Freshworks provides enterprise-grade solutions that are powerful, yet easy to use, and quick to deliver results
• The company's people-first approach to AI eliminates friction, making employees more effective and organizations more productive
• Over 72,000 companies, including prominent brands like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• Web-Based Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• Conversion Optimization Suite

Company Website: Freshworks

ASSUMPTION: Freshworks' focus on customer and employee experiences makes it an attractive employer for professionals seeking a people-centric work environment.

📊 Role Analysis

Career Level: Senior. This role is suited for experienced marketing professionals looking to take on a leadership position and drive strategic initiatives.

Reporting Structure: This role reports directly to the Head of Marketing or a similar executive. The Lead - Digital Marketing will oversee a team of marketing specialists and coordinate with various departments to achieve business objectives.

Work Arrangement: Remote OK. While the role is based in Chennai, Freshworks offers flexible work arrangements, including remote work options.

Growth Opportunities:

• Advancement to a director or vice president role within the marketing department
• Expansion into other areas of the business, such as product management or sales
• International assignments or relocation to other Freshworks offices worldwide

ASSUMPTION: Freshworks' rapid growth and expansion present numerous opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): 2950 S Delaware St, Suite 201, San Mateo, California, USA; SP Infocity, Block B, 1st Floor, 40, MGR Salai, Perungudi, Chennai, Tamil Nadu, India; and other global offices.

Geographic Context:

• Chennai, the capital of Tamil Nadu, is a major IT hub and offers a vibrant cultural scene, historical sites, and a pleasant climate
• The city is well-connected by air, rail, and road, making it easily accessible from other major Indian cities and international destinations
• Chennai's cost of living is relatively affordable compared to other major Indian metropolises, providing a high quality of life for residents

Work Schedule: Standard office hours with flexible work arrangements available. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Chennai's thriving IT industry and affordable cost of living make it an attractive location for tech professionals seeking growth opportunities and a balanced lifestyle.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• In-depth interviews with the hiring manager and team members
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and marketplace analysis skills
• Vendor management and negotiation abilities
• Data-driven decision-making and performance reporting
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Freshworks' values

Application Tips:

• Highlight relevant experience managing third-party tech marketplaces and driving ROI
• Tailor your resume and cover letter to emphasize skills and accomplishments relevant to the role
• Prepare a portfolio showcasing your marketing campaigns, case studies, and performance metrics
• Research Freshworks' products, competitors, and market position to demonstrate your understanding of the business

ATS Keywords: Digital Marketing, Growth Marketing, Marketplace Management, Vendor Management, Brand Visibility, Content Management, Lead Generation, Performance Reporting, Cross-functional Collaboration, Project Management, Negotiation, Communication, Data Analysis, CRM Tools, B2B SaaS, Marketplace Optimization

ASSUMPTION: Freshworks' hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Marketplace-specific tools (e.g., Gartner Digital Markets, Forrester, G2)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Transparency and collaboration
• Continuous learning and improvement
• Innovation and creativity
• Integrity and accountability

Work Style:

• Data-driven and results-oriented
• Proactive and strategic
• Collaborative and team-focused
• Adaptable and resilient
• Customer-focused and empathetic

Self-Assessment Questions:

• Do I have a proven track record of driving ROI from third-party marketplaces?
• Am I comfortable managing multiple vendors and negotiating contracts?
• Can I analyze performance data and make data-driven decisions to optimize marketplace performance?
• Do I thrive in a collaborative, team-based environment and enjoy working cross-functionally?
• Am I passionate about customer experiences and committed to delivering exceptional service?

ASSUMPTION: Freshworks' company culture emphasizes customer-centricity, transparency, and collaboration, making it an attractive workplace for professionals who share these values.

⚠️ Potential Challenges

• Managing multiple vendors and marketplace platforms simultaneously
• Keeping up with the fast-paced nature of the tech industry and marketplace trends
• Balancing short-term performance optimization with long-term strategic planning
• Ensuring consistent brand representation across various marketplace platforms
• Navigating the complexities of international marketplaces and regulatory environments

ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and a deep understanding of the marketplace landscape.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on third-party marketplaces, requiring a unique blend of vendor management, strategic planning, and performance optimization skills
• B2B tech marketing experience is essential for understanding the nuances of the industry and its buying cycles
• Career progression in this role may lead to broader marketing leadership positions or expansion into other areas of the business

ASSUMPTION: This role offers a unique opportunity to specialize in marketplace management and drive business growth through strategic marketing initiatives.

📝 Sample Projects

• Developing and executing a comprehensive marketplace marketing strategy for a new product launch
• Negotiating and managing vendor relationships to secure favorable contract terms and maximize ROI
• Optimizing marketplace listings and promotional placements to increase conversion rates and drive lead generation
• Analyzing performance metrics and delivering actionable insights to improve marketplace performance
• Collaborating with cross-functional teams to align messaging and leverage marketplace leads effectively

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Lead - Digital Marketing role.

❓ Key Questions to Ask During Interview

• Can you describe the current marketplace landscape and how this role fits into the broader marketing strategy?
• How does Freshworks support the growth and development of its employees, particularly in marketing roles?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Freshworks approach cross-functional collaboration, and what opportunities are there for working with other departments?
• What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving success within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Freshworks job portal
• Tailor your resume and cover letter to highlight your relevant experience managing third-party tech marketplaces and driving ROI
• Prepare a portfolio showcasing your marketing campaigns, case studies, and performance metrics
• Research Freshworks' products, competitors, and market position to demonstrate your understanding of the business
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.