Lead Digital Marketing - Marketplace

📌 Core Information

🔹 Job Title: Lead Digital Marketing - Marketplace

🔹 Company: Freshworks

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketplace marketing strategy
• Managing vendor relationships and optimizing brand visibility on third-party marketplaces
• Maximizing ROI from marketplace spend through continuous optimization and performance analysis
• Collaborating cross-functionally with product marketing, content, SEO, and sales teams

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and cross-functional collaboration to drive successful marketplace marketing campaigns.

📋 Key Responsibilities

✅ Marketplace Strategy & Execution: Develop and execute a comprehensive marketplace marketing strategy aligned with business acquisition goals. Identify and prioritize platforms with the highest potential for reach, engagement, and lead generation.

✅ Vendor & Partnership Management: Manage end-to-end relationships with marketplace vendors, negotiate packages, and ensure deliverables and performance expectations are met.

✅ Brand Visibility & Content Management: Ensure consistent and compelling representation of the brand across all marketplace listings. Coordinate product profile updates and upload marketing assets to increase discoverability.

✅ Review & Reputation Management: Drive collection and management of high-quality product reviews to build trust and improve marketplace rankings. Monitor and respond to customer feedback to enhance reputation and visibility.

✅ Lead Generation & Optimization: Track performance of marketplace listings in terms of impressions, clicks, and lead generation. Continuously optimize listings and promotional placements to increase conversion rates.

✅ Performance Reporting & Insights: Analyze performance metrics and deliver reports with actionable insights. Recommend strategic adjustments based on data to improve ROI from marketplace spend.

✅ Cross-functional Collaboration: Work with product marketing, content, SEO, and sales teams to align messaging and leverage marketplace leads effectively.

ASSUMPTION: This role requires a proactive and results-driven approach, with a focus on continuous improvement and optimization to maximize ROI from marketplace spend.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.

Experience: 5-8 years of experience in digital marketing or growth marketing with specific experience managing third-party tech marketplaces.

Required Skills:

• Proven experience in digital marketing, with a focus on marketplace management and lead generation
• Strong understanding of lead generation, digital reputation management, and B2B SaaS buying cycles
• Excellent project management, vendor negotiation, and communication skills
• Data-driven mindset with experience using analytics and CRM tools to track and report performance

Preferred Skills:

• Familiarity with platforms such as Gartner Digital Markets, Forrester, G2, SoftwareSuggest, and others
• Experience working with cross-functional teams in a fast-paced, dynamic environment

ASSUMPTION: Candidates with a strong background in digital marketing, experience managing third-party marketplaces, and a data-driven approach will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 18-24 lakhs per annum (Estimated, based on industry standards for mid-senior level marketing roles in Chennai)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and parental leave policies
• Employee stock options

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range is an estimate based on industry standards for mid-senior level marketing roles in Chennai. Actual compensation may vary based on experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Customer Support Software and Helpdesk solutions

Company Size: 1,001-5,000 employees (Mid-size company, offering a mix of startup-like agility and enterprise-level resources)

Founded: 2010, with headquarters in San Mateo, California, USA

Company Description:

• Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences
• Offers a range of products, including customer support software, helpdesk, web 2.0, SaaS, support ticket system, CRM, ITSM, applicant tracking system, and conversion optimization suite
• Trusted by over 72,000 companies worldwide, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• Conversion Optimization Suite

Company Website: Freshworks

ASSUMPTION: Freshworks is a well-established company in the software development industry, with a strong focus on customer and employee experience. They offer a mix of startup-like agility and enterprise-level resources, providing ample opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position, with potential oversight of junior marketing team members or marketplace specialists

Work Arrangement: On-site, with flexible work arrangements available (e.g., remote work, hybrid, or part-time)

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the marketing department
• Opportunities to expand skills and expertise in digital marketing, marketplace management, and cross-functional collaboration
• Chance to work with a diverse range of teams and stakeholders, fostering a well-rounded professional development experience

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career in digital marketing and marketplace management within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Chennai, Tamil Nādu, India (with additional offices in San Mateo, California, USA; London, England; Sydney, Australia; Berlin, Germany; and Bengaluru, Karnataka, India)

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nādu, located on the Bay of Bengal
• Known for its rich cultural heritage, historical landmarks, and vibrant food scene
• Offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major Indian cities

Work Schedule: Full-time (40 hours/week), with flexible work arrangements available (e.g., remote work, hybrid, or part-time)

ASSUMPTION: Freshworks' Chennai office provides a modern and collaborative work environment, with ample opportunities for professional growth and development in a dynamic and innovative company.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening
• Phone or video call with the hiring manager or HR representative
• In-depth interview with the marketing team or relevant stakeholders
• Final round interview with the Head of Marketing or a senior leader

Key Assessment Areas:

• Digital marketing expertise and marketplace management experience
• Data-driven mindset and analytical skills
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Freshworks' values and mission

Application Tips:

• Highlight specific marketplace management experiences and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Freshworks' products and market position
• Prepare for behavioral and situational interview questions focused on digital marketing, marketplace management, and cross-functional collaboration
• Research Freshworks' company culture and values to ensure a strong cultural fit

ATS Keywords: Marketplace management, digital marketing, lead generation, vendor management, brand visibility, cross-functional collaboration, data-driven, B2B SaaS, customer acquisition, performance optimization

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing expertise, marketplace management experience, and cultural fit. Applicants should tailor their application materials and prepare thoroughly for interviews to increase their chances of success.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot, or Pardot)
• CRM software (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, or Mixpanel)
• Project management tools (e.g., Asana, Trello, or Jira)
• Marketplace-specific platforms (e.g., Gartner Digital Markets, Forrester, G2, SoftwareSuggest, and others)

ASSUMPTION: Familiarity with relevant marketing automation, CRM, analytics, and project management tools is essential for success in this role. Additionally, experience with specific marketplace platforms is a strong plus.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and addressing customer needs and pain points
• Innovative: Encourage creativity, continuous learning, and improvement
• Collaborative: Foster a culture of teamwork, open communication, and mutual respect
• Accountable: Take ownership of responsibilities and deliver results with integrity

Work Style:

• Data-driven: Make decisions based on data and analytics to optimize performance
• Cross-functional: Collaborate effectively with various teams and stakeholders to achieve common goals
• Adaptable: Embrace change and pivot strategies as needed to maximize ROI and drive business growth

Self-Assessment Questions:

• Do I have a strong understanding of digital marketing, with a focus on marketplace management and lead generation?
• Am I comfortable working with data and analytics to optimize performance and drive business growth?
• Can I collaborate effectively with cross-functional teams and stakeholders to achieve common goals?
• Do I embrace a customer-centric mindset and prioritize understanding and addressing customer needs and pain points?
• Am I adaptable and comfortable pivoting strategies as needed to maximize ROI and drive business growth?

ASSUMPTION: Freshworks values a customer-centric, innovative, collaborative, and accountable work environment. Candidates who align with these values and demonstrate a strong fit with the company culture will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple marketplace vendors and platforms with varying levels of support and performance
• Balancing strategic planning and execution with day-to-day tactical tasks and optimizations
• Adapting to changes in marketplace dynamics, customer preferences, and competitive landscape
• Ensuring consistent and compelling brand representation across multiple marketplace listings and platforms

ASSUMPTION: This role presents unique challenges related to marketplace management, vendor relationships, and brand consistency. Successful candidates will be able to navigate these challenges effectively and drive successful marketplace marketing campaigns.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on marketplace management and optimization
• While the role requires strong digital marketing expertise, the primary focus is on driving customer acquisition and lead generation through third-party marketplaces
• Career progression in this role may lead to senior marketing positions or management roles within the marketing department, with a focus on marketplace strategy and optimization

ASSUMPTION: This role is unique in its focus on marketplace management and optimization, requiring a strategic and data-driven approach to drive customer acquisition and lead generation. Candidates with relevant experience in digital marketing and marketplace management will find this role to be an excellent fit for their skills and career goals.

📝 Sample Projects

• Developing and executing a comprehensive marketplace marketing strategy for a new product launch
• Optimizing brand visibility and messaging across multiple marketplace listings to improve conversion rates and drive lead generation
• Managing vendor relationships and negotiations to secure favorable packages and maximize ROI from marketplace spend
• Analyzing marketplace performance data to identify trends, optimize strategies, and improve ROI

ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of this role, requiring a strong understanding of digital marketing, marketplace management, and cross-functional collaboration to drive successful outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the current marketplace landscape and how this role fits into the broader marketing strategy?
• How does the marketing team collaborate with other departments, such as product, sales, and customer success, to maximize ROI from marketplace spend?
• What are the most significant challenges facing the marketplace team, and how can this role help address them?
• How does Freshworks support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions during the interview process will provide valuable insights into the role, the team, and the company, helping you make an informed decision about your fit and potential for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight specific marketplace management experiences and achievements
• Write a compelling cover letter that demonstrates your understanding of Freshworks' products and market position
• Prepare for behavioral and situational interview questions focused on digital marketing, marketplace management, and cross-functional collaboration
• Follow up with the hiring manager or HR representative one week after submitting your application, expressing your interest in the role and inquiring about next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.