📌 Core Information
🔹 Job Title: Lead Director, RBE Marketing
🔹 Company: CVS Health
🔹 Location: Chicago, Illinois (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing leadership for Medicare members
- Cross-functional collaboration with CVS Health stakeholders and payor partners
- Data-driven decision making and campaign optimization
- Team leadership and development
ASSUMPTION: This role requires a strategic thinker with strong creative instincts, consumer empathy, and analytical skills to craft compelling marketing initiatives that resonate with Medicare members.
📋 Key Responsibilities
✅ Develop and implement strategic marketing vision to enhance engagement and trust with Medicare members
✅ Analyze campaign effectiveness and optimize marketing efforts based on data insights
✅ Collaborate with CVS Health stakeholders, payor partners, and internal teams to develop integrated marketing strategies
✅ Oversee the creation and optimization of marketing materials to support member engagement, field sales teams, and clinical teams
✅ Manage field marketing resource center, inventory, and vendor relationships while ensuring cost efficiency and budget alignment
✅ Lead and mentor the Senior Analyst, RBE Marketing, ensuring alignment with strategic priorities and supporting their professional growth
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and team leadership to drive marketing initiatives that improve member engagement and health outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of experience in B2B or B2C marketing with a proven track record of executing impactful marketing strategies
Required Skills:
- Proven experience in setting and executing marketing strategies that drive measurable impact
- Strong analytical mindset, with the ability to identify trends, interpret data, and optimize campaigns accordingly
- Creative and strategic thinker with the ability to craft compelling marketing messages that resonate with Medicare members
- Experience leading direct mail, email, digital, and field marketing programs and managing marketing operations
- Excellent leadership and project management skills, with the ability to manage multiple priorities in a fast-paced environment
- Strong experience working with marketing technology platforms and managing vendor relationships
Preferred Skills:
- Experience working in the healthcare industry
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on data-driven decision making and creative strategy execution.
💰 Compensation & Benefits
Salary Range: $100,000.00 - $231,540.00 per year (This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors.)
Benefits:
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- Wellness screenings
- Tobacco cessation and weight management programs
- Confidential counseling and financial coaching
- Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, and retiree medical access
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing director role in the healthcare industry. Benefits are comprehensive and competitive, focusing on the physical, emotional, and financial wellness of colleagues and their families.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health operates in the healthcare industry, focusing on retail, pharmacy benefits management, health insurance, and health care services.
Company Size: CVS Health is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: CVS Health was founded in 1963 and has since grown into one of the largest and most respected healthcare companies in the United States.
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can.
- The company reaches more people and improves the health of communities across America through its local presence, digital channels, and over 300,000 dedicated colleagues.
- CVS Health helps people navigate the healthcare system and their personal healthcare by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Retail
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health is a well-established company with a strong presence in the healthcare industry, offering a wide range of career opportunities and comprehensive benefits for its employees.
📊 Role Analysis
Career Level: This role is at the director level, requiring significant experience and expertise in marketing strategy and execution.
Reporting Structure: The Lead Director, RBE Marketing will report directly to the Senior Director, RBE Marketing and collaborate with various internal teams and payor partners.
Work Arrangement: This role is remote-friendly, with the option to work from the Chicago office or remotely.
Growth Opportunities:
- Potential career progression to a senior leadership role within the RBE or other departments within CVS Health
- Opportunities to lead high-impact marketing initiatives that directly influence the healthcare journey of Medicare members
- Exposure to enterprise-wide marketing strategy and cross-functional collaboration
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within CVS Health and make a meaningful impact on the healthcare industry.
🌍 Location & Work Environment
Office Type: CVS Health's Chicago office is a modern, collaborative workspace with a mix of open and private work areas.
Office Location(s): 2211 Sanders Road, Northbrook, IL 60062
Geographic Context:
- Chicago is a large, diverse city with a strong job market and numerous cultural attractions
- The Northbrook office is located in a suburban area with easy access to major highways and public transportation
- The cost of living in Chicago is generally higher than the national average, with a range of housing options available
Work Schedule: Full-time, with flexible work arrangements available
ASSUMPTION: The Chicago office provides a modern, collaborative work environment with easy access to amenities and public transportation. The cost of living in Chicago is generally higher than the national average, but the city offers numerous cultural attractions and a strong job market.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth behavioral interview with the hiring manager and a member of the marketing team
- Final interview with the Senior Director, RBE Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Data analysis and campaign optimization skills
- Leadership and team development abilities
- Cross-functional collaboration and stakeholder management
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with CVS Health's mission and values
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research CVS Health's marketing strategies and initiatives to show your enthusiasm for the role and the company
ATS Keywords: Marketing Strategy, Data Analysis, Campaign Optimization, Team Leadership, Cross-Functional Collaboration, Healthcare Marketing, Medicare Marketing, B2C Marketing, B2B Marketing, Marketing Operations
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis, leadership, and cross-functional collaboration skills. Applicants should highlight their relevant marketing experience and demonstrate their understanding of CVS Health's marketing strategies and initiatives.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Marketing analytics tools (e.g., Google Analytics)
ASSUMPTION: The Lead Director, RBE Marketing will utilize various marketing automation, CRM, data analysis, project management, and marketing analytics tools to execute and optimize marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers at the center of everything we do
- Collaborative: Working together to achieve common goals
- Inclusive: Embracing diversity and fostering an inclusive culture
- Accountable: Taking ownership and delivering on our commitments
- Innovative: Pursuing new ideas and better ways of doing things
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven, with a focus on leveraging data insights to inform decision making and optimize marketing efforts
- Customer-focused, with a deep understanding of Medicare members' needs and preferences
Self-Assessment Questions:
- How have you demonstrated strong consumer insights and empathy in your past marketing roles?
- How have you effectively collaborated with cross-functional teams and stakeholders to develop integrated marketing strategies?
- How have you leveraged data insights to optimize marketing campaigns and drive measurable impact?
ASSUMPTION: CVS Health values a customer-centric, collaborative, inclusive, accountable, and innovative work environment. Candidates should assess their fit with these values and work style preferences before applying for this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating a large, complex organization with numerous stakeholders and payor partners
- Balancing strategic thinking with day-to-day marketing operations and execution
- Adapting to changes in the healthcare industry and regulatory environment
ASSUMPTION: The Lead Director, RBE Marketing will face various challenges, including managing multiple priorities, navigating a complex organization, balancing strategic thinking with execution, and adapting to industry changes. Successful candidates will possess strong leadership, project management, and adaptability skills to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other marketing director roles, this position focuses more on healthcare-specific marketing strategies and member engagement initiatives
- Industry-specific context: The healthcare industry is highly regulated and dynamic, requiring a deep understanding of healthcare trends, regulations, and member needs
- Career path comparison: This role offers opportunities for career progression within CVS Health's marketing department or other departments within the organization
ASSUMPTION: This role is unique in its focus on healthcare-specific marketing strategies and member engagement initiatives, requiring a deep understanding of the healthcare industry and its regulations. Candidates should have relevant experience in healthcare marketing or a strong desire to learn about the industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase Medicare member engagement with CVS Health's wellness programs
- Optimizing email marketing efforts to improve open rates and click-through rates, leading to increased member enrollment in CVS Health's clinical programs
- Collaborating with the field marketing team to create and distribute marketing materials that support member engagement and field sales efforts
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Lead Director, RBE Marketing role, focusing on improving member engagement and health outcomes through targeted marketing initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for CVS Health's RBE?
- What are the key priorities for this role in the first 90 days?
- How does CVS Health support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the RBE marketing team, and how can this role help address them?
- How does CVS Health measure the success of its marketing initiatives, and how can this role contribute to improving those metrics?
ASSUMPTION: Candidates should ask thoughtful, insightful questions during the interview process to demonstrate their interest in the role and their understanding of CVS Health's marketing strategies and initiatives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills, including any industry-specific experience in healthcare marketing
- Write a cover letter that demonstrates your understanding of the role and your fit with CVS Health's mission and values
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research CVS Health's marketing strategies and initiatives to show your enthusiasm for the role and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
