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Lead, Employer Brand

NAB Careers
Full-time
On-site
Vietnam
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Lead, Employer Brand

πŸ”Ή Company: NAB Careers

πŸ”Ή Location: 54A Nguyen Chi Thanh, District 1, Ho Chi Minh City, Vietnam

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: 2025-04-25

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing a comprehensive Employer Branding master plan
  • Building and maintaining a talent pipeline for IT engineers
  • Designing and implementing Talent Battle Mapping strategies with universities
  • Leading internal and external communication efforts to enhance brand visibility
  • Partnering with Talent Acquisition and People & Culture teams for consistency in initiatives

ASSUMPTION: This role requires a strategic mindset with hands-on execution capabilities, as well as excellent communication skills to engage various audiences.

πŸ“‹ Key Responsibilities

βœ… Develop and implement a comprehensive Employer Branding master plan to position NAB Innovation Centre Vietnam as the Best Place to Work

βœ… Build and maintain a talent pipeline for IT engineers, fostering long-term relationships with potential hires

βœ… Design and implement Talent Battle Mapping strategies in collaboration with universities to ensure strong engagement with emerging talent

βœ… Lead internal and external communication efforts, ensuring alignment with company employer branding and employee engagement strategies

βœ… Partner with Talent Acquisition and People & Culture teams to ensure consistency and effectiveness in employer branding initiatives

βœ… Oversee employer branding activities across digital platforms, events, and strategic partnerships

ASSUMPTION: This role involves a high level of collaboration with various teams and stakeholders, both internal and external.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (5-10 years) in Talent Acquisition, Employer Branding, and Marketing within a tech-driven environment

Required Skills:

  • Strong understanding of branding strategies, digital marketing, and content creation
  • Ability to develop and build partnerships with universities, tech communities, and industry influencers
  • Excellent storytelling and communication skills to engage various audiences
  • Strategic mindset with hands-on execution capabilities
  • Ability to thrive in a fast-paced and collaborative environment

Preferred Skills:

  • Experience working in a global organization
  • Fluency in Vietnamese

ASSUMPTION: While not explicitly stated, experience in the banking industry or familiarity with its culture would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Lead role in Employer Branding in Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year. This is inclusive of base salary, bonus, and other compensation components.

Benefits:

  • Generous compensation and benefit package, including attractive salary, 20-day paid annual leave, 7-day paid sick leave, 13th month salary, and annual performance bonus
  • Premium healthcare for the employee and family members
  • Monthly allowance for team activities
  • Premium welcome kit and occasional gifts of appreciation
  • Extra benefits on work anniversaries
  • Exciting career and development opportunities, including access to digital learning platforms, leadership training, and sponsored English courses
  • Professional and engaging working environment, with a hybrid working model, state-of-the-art office, and employee assistance programs

Working Hours: Full-time, with a standard workweek of 40 hours, typically Monday to Friday, 8:00 AM to 5:00 PM. However, flexibility in working hours may be available based on team and project needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Banking. NAB (National Australia Bank) is one of the four largest financial institutions in Australia, providing a wide range of banking and financial services to customers.

Company Size: 10,001+ employees. As a large organization, NAB offers a structured environment with established processes and a diverse range of opportunities for career growth.

Founded: 1858. NAB has a rich history and a strong reputation in the Australian banking industry, with a presence in various countries, including Vietnam.

Company Description:

  • NAB is committed to being the most customer-centric company in Australia and New Zealand, focusing on what matters most to its customers
  • The company is open for business and supports customers with their banking needs in any way it can
  • NAB Vietnam is a key part of the organization's global strategy, contributing to its mission and values

Company Specialties:

  • Retail & Wholesale Banking and Financial Products and Services

Company Website: http://www.nab.com.au

ASSUMPTION: NAB Vietnam operates as a subsidiary of NAB Group, adhering to the parent company's mission, values, and standards while catering to the local market's needs.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Head of HR or a similar position.

Reporting Structure: The Lead, Employer Brand will likely oversee a team of Employer Branding specialists and may collaborate with other departments, such as Talent Acquisition, People & Culture, and Marketing.

Work Arrangement: Hybrid. This role requires a mix of on-site and remote work, with a balance that allows for effective collaboration with the team and stakeholders while also offering flexibility.

Growth Opportunities:

  • Progression to a more senior role, such as Director or Head of Employer Branding, within NAB Vietnam or the broader NAB Group
  • Expansion of responsibilities to cover additional markets or regions within Southeast Asia
  • Development of skills in related areas, such as talent acquisition, employee engagement, or marketing communications

ASSUMPTION: Growth opportunities will depend on the individual's performance, the organization's needs, and the broader market conditions.

🌍 Location & Work Environment

Office Type: Modern, state-of-the-art Agile office located in District 1, Ho Chi Minh City.

Office Location(s): 54A Nguyen Chi Thanh, District 1, Ho Chi Minh City, Vietnam

Geographic Context:

  • Ho Chi Minh City is the largest city in Vietnam, with a vibrant and growing economy, particularly in the tech and finance sectors
  • The city offers a mix of traditional culture and modern amenities, with a diverse range of dining, entertainment, and leisure options
  • NAB Vietnam's office is centrally located, providing easy access to public transportation and other amenities

Work Schedule: Standard workweek is Monday to Friday, with flexible hours to accommodate team and project needs.

ASSUMPTION: The work environment is dynamic and collaborative, with a strong focus on innovation and customer-centricity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the hiring manager and other stakeholders
  • Final interview with the Head of HR or a similar position
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and planning
  • Communication and presentation skills
  • Cultural fit and alignment with NAB's values
  • Technical skills in employer branding, marketing, and digital platforms

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of employer branding strategies and their application in a tech-driven environment
  • Showcase your ability to build partnerships and engage with various stakeholders

ATS Keywords: Employer Branding, Talent Acquisition, Marketing, Branding Strategies, Digital Marketing, Content Creation, Partnership Development, Storytelling, Communication Skills, Strategic Mindset, Collaboration, Fast-Paced Environment

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, HubSpot)
  • Social media platforms (e.g., LinkedIn, Facebook)
  • Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies required may vary depending on the team's preferences and the projects at hand.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Collaboration
  • Innovation
  • Integrity
  • Accountability

Work Style:

  • Agile and dynamic
  • Collaborative and team-oriented
  • Focused on continuous improvement and learning

Self-Assessment Questions:

  • How do you align with NAB's customer-centric approach in your employer branding strategies?
  • Can you provide an example of a successful partnership you've built with a university or tech community?
  • How do you stay updated with industry trends and best practices in employer branding?

ASSUMPTION: Cultural fit is essential for success in this role, as it involves working closely with various teams and stakeholders within NAB Vietnam and the broader NAB Group.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Building and maintaining strong relationships with universities and tech communities in a competitive market
  • Adapting to the unique cultural and regulatory environment of Vietnam while aligning with NAB's global standards
  • Balancing the need for strategic planning with the need for hands-on execution

ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a willingness to adapt and learn.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Employer Branding Manager or Director of Employer Branding in other organizations, but with a focus on the tech-driven environment and the unique cultural context of Vietnam
  • In comparison to other marketing roles, this position requires a stronger focus on talent acquisition and engagement, as well as a deep understanding of employer branding strategies
  • Career progression in this role may lead to opportunities in talent acquisition, employee engagement, or marketing communications, depending on the individual's interests and the organization's needs

ASSUMPTION: While this role shares similarities with other employer branding positions, its unique context and requirements make it a distinct opportunity within the broader market.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive Employer Branding master plan for a tech-driven organization in Vietnam
  • Building and maintaining a talent pipeline for IT engineers through strategic partnerships with universities and tech communities
  • Designing and executing a successful employer branding campaign to enhance NAB Vietnam's visibility and attract top tech talent

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as its focus on driving results and impact.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of NAB Vietnam's employer branding initiatives, and how this role will contribute to their evolution?
  • How does NAB Vietnam collaborate with other NAB Group entities to ensure consistency and alignment in employer branding efforts?
  • What are the most significant challenges facing NAB Vietnam's talent acquisition efforts, and how can this role help address them?
  • How does NAB Vietnam support the professional development and growth of its employees, particularly in the area of employer branding?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your understanding of the organization's priorities and challenges.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your employer branding work, including any campaigns, partnerships, or talent acquisition initiatives you've led
  • Be ready to discuss your strategic approach to employer branding and your ability to build and maintain strong relationships with stakeholders
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.