📌 Core Information
🔹 Job Title: Lead, Employer Brand
🔹 Company: NAB Careers
🔹 Location: 54A Nguyen Chi Thanh, District 1, Ho Chi Minh City, Vietnam
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive Employer Branding master plan
- Building and maintaining a talent pipeline for IT engineers
- Designing and implementing Talent Battle Mapping strategies with universities
- Leading internal and external communication efforts to enhance brand visibility
- Partnering with Talent Acquisition and People & Culture teams for consistency in initiatives
ASSUMPTION: This role requires a strategic mindset with hands-on execution capabilities, as well as excellent communication skills to engage various audiences.
📋 Key Responsibilities
✅ Develop and implement a comprehensive Employer Branding master plan to position NAB Innovation Centre Vietnam as the Best Place to Work
✅ Build and maintain a talent pipeline for IT engineers, fostering long-term relationships with potential hires
✅ Design and implement Talent Battle Mapping strategies in collaboration with universities to ensure strong engagement with emerging talent
✅ Lead internal and external communication efforts, ensuring alignment with company employer branding and employee engagement strategies
✅ Partner with Talent Acquisition and People & Culture teams to ensure consistency and effectiveness in employer branding initiatives
✅ Oversee employer branding activities across digital platforms, events, and strategic partnerships
ASSUMPTION: This role involves a high level of collaboration with various teams and stakeholders, both internal and external.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (5-10 years) in Talent Acquisition, Employer Branding, and Marketing within a tech-driven environment
Required Skills:
- Strong understanding of branding strategies, digital marketing, and content creation
- Ability to develop and build partnerships with universities, tech communities, and industry influencers
- Excellent storytelling and communication skills to engage various audiences
- Strategic mindset with hands-on execution capabilities
- Ability to thrive in a fast-paced and collaborative environment
Preferred Skills:
- Experience working in a global organization
- Fluency in Vietnamese
ASSUMPTION: While not explicitly stated, experience in the banking industry or familiarity with its culture would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Lead role in Employer Branding in Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year. This is inclusive of base salary, bonus, and other compensation components.
Benefits:
- Generous compensation and benefit package, including attractive salary, 20-day paid annual leave, 7-day paid sick leave, 13th month salary, and annual performance bonus
- Premium healthcare for the employee and family members
- Monthly allowance for team activities
- Premium welcome kit and occasional gifts of appreciation
- Extra benefits on work anniversaries
- Exciting career and development opportunities, including access to digital learning platforms, leadership training, and sponsored English courses
- Professional and engaging working environment, with a hybrid working model, state-of-the-art office, and employee assistance programs
Working Hours: Full-time, with a standard workweek of 40 hours, typically Monday to Friday, 8:00 AM to 5:00 PM. However, flexibility in working hours may be available based on team and project needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Banking. NAB (National Australia Bank) is one of the four largest financial institutions in Australia, providing a wide range of banking and financial services to customers.
Company Size: 10,001+ employees. As a large organization, NAB offers a structured environment with established processes and a diverse range of opportunities for career growth.
Founded: 1858. NAB has a rich history and a strong reputation in the Australian banking industry, with a presence in various countries, including Vietnam.
Company Description:
- NAB is committed to being the most customer-centric company in Australia and New Zealand, focusing on what matters most to its customers
- The company is open for business and supports customers with their banking needs in any way it can
- NAB Vietnam is a key part of the organization's global strategy, contributing to its mission and values
Company Specialties:
- Retail & Wholesale Banking and Financial Products and Services
Company Website: http://www.nab.com.au
ASSUMPTION: NAB Vietnam operates as a subsidiary of NAB Group, adhering to the parent company's mission, values, and standards while catering to the local market's needs.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Head of HR or a similar position.
Reporting Structure: The Lead, Employer Brand will likely oversee a team of Employer Branding specialists and may collaborate with other departments, such as Talent Acquisition, People & Culture, and Marketing.
Work Arrangement: Hybrid. This role requires a mix of on-site and remote work, with a balance that allows for effective collaboration with the team and stakeholders while also offering flexibility.
Growth Opportunities:
- Progression to a more senior role, such as Director or Head of Employer Branding, within NAB Vietnam or the broader NAB Group
- Expansion of responsibilities to cover additional markets or regions within Southeast Asia
- Development of skills in related areas, such as talent acquisition, employee engagement, or marketing communications
ASSUMPTION: Growth opportunities will depend on the individual's performance, the organization's needs, and the broader market conditions.
🌍 Location & Work Environment
Office Type: Modern, state-of-the-art Agile office located in District 1, Ho Chi Minh City.
Office Location(s): 54A Nguyen Chi Thanh, District 1, Ho Chi Minh City, Vietnam
Geographic Context:
- Ho Chi Minh City is the largest city in Vietnam, with a vibrant and growing economy, particularly in the tech and finance sectors
- The city offers a mix of traditional culture and modern amenities, with a diverse range of dining, entertainment, and leisure options
- NAB Vietnam's office is centrally located, providing easy access to public transportation and other amenities
Work Schedule: Standard workweek is Monday to Friday, with flexible hours to accommodate team and project needs.
ASSUMPTION: The work environment is dynamic and collaborative, with a strong focus on innovation and customer-centricity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other stakeholders
- Final interview with the Head of HR or a similar position
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Cultural fit and alignment with NAB's values
- Technical skills in employer branding, marketing, and digital platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of employer branding strategies and their application in a tech-driven environment
- Showcase your ability to build partnerships and engage with various stakeholders
ATS Keywords: Employer Branding, Talent Acquisition, Marketing, Branding Strategies, Digital Marketing, Content Creation, Partnership Development, Storytelling, Communication Skills, Strategic Mindset, Collaboration, Fast-Paced Environment
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Social media platforms (e.g., LinkedIn, Facebook)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies required may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Integrity
- Accountability
Work Style:
- Agile and dynamic
- Collaborative and team-oriented
- Focused on continuous improvement and learning
Self-Assessment Questions:
- How do you align with NAB's customer-centric approach in your employer branding strategies?
- Can you provide an example of a successful partnership you've built with a university or tech community?
- How do you stay updated with industry trends and best practices in employer branding?
ASSUMPTION: Cultural fit is essential for success in this role, as it involves working closely with various teams and stakeholders within NAB Vietnam and the broader NAB Group.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Building and maintaining strong relationships with universities and tech communities in a competitive market
- Adapting to the unique cultural and regulatory environment of Vietnam while aligning with NAB's global standards
- Balancing the need for strategic planning with the need for hands-on execution
ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Senior Employer Branding Manager or Director of Employer Branding in other organizations, but with a focus on the tech-driven environment and the unique cultural context of Vietnam
- In comparison to other marketing roles, this position requires a stronger focus on talent acquisition and engagement, as well as a deep understanding of employer branding strategies
- Career progression in this role may lead to opportunities in talent acquisition, employee engagement, or marketing communications, depending on the individual's interests and the organization's needs
ASSUMPTION: While this role shares similarities with other employer branding positions, its unique context and requirements make it a distinct opportunity within the broader market.
📝 Sample Projects
- Developing and implementing a comprehensive Employer Branding master plan for a tech-driven organization in Vietnam
- Building and maintaining a talent pipeline for IT engineers through strategic partnerships with universities and tech communities
- Designing and executing a successful employer branding campaign to enhance NAB Vietnam's visibility and attract top tech talent
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as its focus on driving results and impact.
❓ Key Questions to Ask During Interview
- Can you describe the current state of NAB Vietnam's employer branding initiatives, and how this role will contribute to their evolution?
- How does NAB Vietnam collaborate with other NAB Group entities to ensure consistency and alignment in employer branding efforts?
- What are the most significant challenges facing NAB Vietnam's talent acquisition efforts, and how can this role help address them?
- How does NAB Vietnam support the professional development and growth of its employees, particularly in the area of employer branding?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your understanding of the organization's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your employer branding work, including any campaigns, partnerships, or talent acquisition initiatives you've led
- Be ready to discuss your strategic approach to employer branding and your ability to build and maintain strong relationships with stakeholders
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
