📌 Core Information
🔹 Job Title: Lead Expert, Social Media Intelligence
🔹 Company: DSM
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 10, 2025
🚀 Job Overview
Key aspects of this role include:
- Monitoring and analyzing social media conversations and trends
- Designing and executing social listening strategies
- Providing actionable recommendations based on social data
- Developing custom dashboards and reports
- Collaborating with marketing and business intelligence teams
- Staying up-to-date with the latest trends in social media analytics
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills. The ideal candidate will have a proven track record in social media intelligence and be comfortable working with large datasets.
📋 Key Responsibilities
✅ Monitor and analyze social media conversations, trends, and consumer sentiment using tools like Ipsos Synthesio, Meltwater, and similar platforms.
✅ Design and execute social listening strategies, identifying key insights to support business objectives.
✅ Provide actionable recommendations based on social data to improve brand reputation, marketing campaigns, and customer engagement.
✅ Develop custom dashboards and reports, visualizing data to communicate insights effectively.
✅ Track and measure the impact of social media activities, identifying opportunities and risks.
✅ Work closely with marketing and business intelligence teams to align social insights with company goals.
✅ Stay up to date with the latest trends in social media analytics, AI-powered insights, and audience segmentation.
✅ Present findings to stakeholders and provide data-driven storytelling to guide decision-making.
ASSUMPTION: The role requires a strong understanding of social media platforms, online communities, and digital marketing. The ideal candidate will be comfortable working with data visualization tools and presenting complex data in a clear and concise manner.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, Data Science, or a related field
Experience:
- At least 5 years of experience in social media intelligence, digital analytics, or a related field
Required Skills:
- Advanced proficiency in Ipsos Synthesio, Meltwater, Brandwatch, Talkwalker, or similar tools
- Strong expertise in social listening methodologies, sentiment analysis, and trend forecasting
- Solid understanding of social media platforms, online communities, and digital marketing
- Ability to analyze large datasets and extract meaningful insights
- Proficiency in data visualization and reporting (Excel, Power BI, Tableau is a plus)
- Experience in AI-driven analytics is a plus
- Excellent problem-solving skills and ability to interpret complex data for non-technical stakeholders
- Strong communication and presentation skills
- Fluency in English
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience level and industry standards for this role in Barcelona)
Benefits:
- Competitive salary and benefits package
- Flexible working environment (hybrid optional)
- Opportunity to work in an international team and environment
- Access to cutting-edge social media intelligence tools and methodologies
- Career growth and continuous learning opportunities
Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
Company Context:
- Industry: Chemical Manufacturing
- Company Size: 10,001+ employees
- Founded: 1901 (as DSM, originally as a Dutch trading company)
- Company Description: DSM is a global science-based company active in health, nutrition, and materials. They deliver innovative solutions for human and animal nutrition, pharmaceuticals, personal care, and performance materials. With a strong focus on sustainability and innovation, DSM aims to create value for customers, shareholders, and society.
- Company Specialties: Nutrition, health, materials, and sustainability solutions
Role Analysis:
- Career Level: Mid-career to senior-level role
- Reporting Structure: This role reports directly to the Manager, Social Media Intelligence
- Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options)
- Growth Opportunities: Potential career progression into management or senior specialist roles within the social media intelligence team or related fields
Location & Work Environment:
- Office Type: Modern, collaborative office space in Barcelona
- Office Location(s): DSM's Barcelona office is located in the 22@ district, offering easy access to public transportation and nearby amenities.
- Geographic Context: Barcelona is a vibrant, multicultural city with a mild Mediterranean climate. It offers a high quality of life, with a rich cultural scene, diverse culinary options, and numerous outdoor activities.
- Work Schedule: Flexible hours with core working hours from 9:00 AM to 5:00 PM (CET)
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening with the HR team
3. Technical assessment or case study (depending on the role)
4. In-depth interviews with the hiring manager and team members
5. Final interview with the department head or director
Key Assessment Areas:
- Technical skills and experience in social media intelligence
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with DSM's values
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your proficiency in social media intelligence tools and methodologies.
3. Demonstrate your ability to analyze data and extract meaningful insights.
4. Prepare examples of your previous work, such as reports or dashboards, to showcase your skills.
5. Research DSM's company culture and values to show your fit and enthusiasm for the role.
ATS Keywords: Social Media Intelligence, Data Analytics, Reporting, Social Listening, Sentiment Analysis, Trend Forecasting, Data Visualization, Communication, Presentation Skills, Problem-Solving, AI-Driven Analytics, Digital Marketing, Large Data Set Analysis, Excel, Power BI, Tableau
🛠️ Cultural Fit Considerations
Company Values:
- Performance-driven: DSM values a strong performance culture, encouraging employees to strive for excellence and continuous improvement.
- Customer-centric: They prioritize understanding and meeting customer needs, with a focus on innovation and sustainability.
- Collaboration: DSM fosters a collaborative work environment, encouraging teamwork and knowledge sharing.
- Responsibility: Employees are empowered to take responsibility for their actions and decisions, with a focus on ethical and sustainable practices.
Work Style:
- Dynamic and fast-paced: The social media intelligence team works in a dynamic and fast-paced environment, requiring adaptability and strong organizational skills.
- Data-driven: Decisions are based on data and insights, with a focus on continuous learning and improvement.
- Collaborative: The role involves close collaboration with marketing and business intelligence teams, requiring strong communication and teamwork skills.
Self-Assessment Questions:
1. How do you align with DSM's performance-driven culture, and what specific examples can you provide from your previous roles?
2. Describe your approach to understanding and meeting customer needs in a social media intelligence context.
3. How do you ensure effective collaboration and communication with cross-functional teams, such as marketing and business intelligence?
🛠️ Potential Challenges
1. Language barriers: While the role requires fluency in English, candidates may face language barriers when communicating with international teams or stakeholders.
2. Data overload: The role involves analyzing large datasets, which can be overwhelming at times. Candidates must be able to manage their time effectively and prioritize tasks.
3. Keeping up with trends: The social media landscape is constantly evolving, requiring candidates to stay up-to-date with the latest trends and tools in social media intelligence.
4. Stakeholder management: Candidates must be able to manage expectations and communicate effectively with various stakeholders, including marketing teams, business intelligence teams, and senior leadership.
📈 Similar Roles Comparison
1. Role differences: Unlike similar roles in marketing or business intelligence, this role focuses specifically on social media intelligence, requiring a unique skill set and mindset.
2. Industry-specific context: The role is specific to the chemical manufacturing industry, with a focus on health, nutrition, and sustainability. Candidates should have an understanding of this industry and its relevant trends.
3. Career path comparison: This role offers a clear career path within the social media intelligence team or related fields. Candidates can progress from an individual contributor role to management or senior specialist positions.
📝 Sample Projects
1. Social media trend analysis: Develop a comprehensive report analyzing social media trends related to DSM's products or industry, providing actionable recommendations for marketing campaigns or product development.
2. Brand reputation analysis: Conduct a thorough analysis of DSM's brand reputation across social media platforms, identifying areas for improvement and providing data-driven recommendations.
3. Competitor analysis: Analyze competitors' social media presence and strategies, benchmarking DSM's performance and identifying opportunities for growth.
💡 Key Questions to Ask During Interview
1. Role responsibilities: What are the key priorities for this role in the first 30-60-90 days?
2. Team structure: How does the social media intelligence team fit into the broader marketing and business intelligence organizations?
3. Company culture: How does DSM's company culture support the success of the social media intelligence team?
4. Growth opportunities: What are the potential career growth opportunities within the social media intelligence team or related fields?
5. Work-life balance: How does DSM support work-life balance for employees in this role?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [DSM careers portal](https://jobs.dsm.com/job/Lead-Expert%2C-Social-Media-Intelligence/1223186101/).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare examples of your previous work, such as reports or dashboards, to showcase your skills.
4. Follow up with the hiring manager or HR team after submitting your application to express your interest and enthusiasm for the role.
5. Stay informed about the application process and be prepared for any additional assessment or interview rounds.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
