📌 Core Information
🔹 Job Title: Lead - Field Marketing
🔹 Company: Freshworks
🔹 Location: San Mateo, California
🔹 Job Type: Full-time, Hybrid (3 days/week in-office)
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing targeted marketing initiatives to enhance customer engagement and accelerate business pipeline growth.
- Collaborating with sales teams and other stakeholders to ensure alignment of marketing efforts with business objectives.
- Managing multiple campaigns and deadlines, ensuring seamless execution and measurable outcomes.
- Adapting to a fast-paced environment and proactively identifying new opportunities.
- Leveraging partnerships and co-marketing opportunities to expand reach and engagement in SMB segments.
ASSUMPTION: This role requires a customer-first mindset, a deep understanding of SMB/C buyer behaviors, and strong cross-functional collaboration skills.
📋 Key Responsibilities
✅ Develop and implement ABM, direct mail, and digital scale event programs across multiple sales segments, including Small Business and Commercial segments.
✅ Partner closely with SMB/Commercial sales teams to support demand driving efforts, identify high-potential accounts, and align marketing initiatives for maximum impact.
✅ Plan and manage end-to-end digital and scale events, ensuring seamless execution, alignment with goals, and high ROI.
✅ Serve as a key connector between marketing and business development, ensuring alignment, communication, and seamless execution of shared objectives.
✅ Identify and implement innovative data-driven approaches to accelerate growth, leveraging data-driven insights to refine campaigns and optimize performance.
ASSUMPTION: The role may also involve other responsibilities as assigned or required by the business.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience in supporting field marketing driven pipeline for 7-10 years
Required Skills:
- Exceptional skills in cross-functional collaboration, stakeholder engagement, and influencing key business partners.
- Excellent organizational and project management skills.
- Ability to navigate a dynamic, high-growth environment while delivering impactful results.
Preferred Skills:
- Experience in the SaaS or technology sector, with a focus on SMB/Commercial markets.
- Awareness of conversion rate optimization (CRO) to analyze, refine, and accelerate pipeline performance at every stage of the buyer journey.
ASSUMPTION: Strong communication, presentation, and analytical skills are also highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $123,600 - $177,675 USD Base Salary + Variable Compensation (where applicable)
Benefits:
- Multiple options for dental, medical, vision, disability, and life insurances.
- Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits.
- Adoption and parental leave benefits.
Working Hours: Full-time, with a hybrid work arrangement (3 days/week in-office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as professional background, training, work experience, business needs, and market demand.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Support Software and Helpdesk solutions.
Company Size: 5,001-10,000 employees, which means a large, established organization with extensive resources and opportunities for growth and collaboration.
Founded: 2010, with a history of innovation and growth in the customer experience software market.
Company Description:
- Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences.
- The company offers a range of enterprise-grade solutions, including customer support software, helpdesk, web 2.0, SaaS, support ticket systems, CRM, ITSM, applicant tracking systems, and conversion optimization suites.
- Freshworks serves over 72,000 companies worldwide, including prominent brands such as Bridgestone, New Balance, Nucor, S&P Global, and Sony Music.
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web-Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks.com
ASSUMPTION: Freshworks is a well-established company with a strong focus on customer experience and employee satisfaction.
📊 Role Analysis
Career Level: Mid to Senior-level marketing role, with significant experience required.
Reporting Structure: This role may report directly to the Head of Marketing or a similar leadership position within the organization.
Work Arrangement: Hybrid work arrangement, with 3 days/week required in the office.
Growth Opportunities:
- Potential career progression within the marketing department or related fields.
- Opportunities to work on high-impact projects and contribute to the company's growth and success.
- Possibility to gain experience in a large, established organization and learn from industry experts.
ASSUMPTION: The specific growth opportunities available may depend on the individual's performance, the company's needs, and market conditions.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a hybrid work arrangement.
Office Location(s): San Mateo, California
Geographic Context:
- The San Francisco Bay Area offers a vibrant tech industry, with numerous networking opportunities and a diverse talent pool.
- The region is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.
- The Bay Area is home to numerous cultural attractions, including museums, theaters, and music venues, as well as outdoor activities such as hiking, biking, and water sports.
Work Schedule: Full-time, with a hybrid work arrangement (3 days/week in-office)
ASSUMPTION: The work environment may be subject to change based on business needs and market conditions.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Freshworks careers portal.
- Phone or video screen with the hiring manager or a member of the HR team.
- In-depth behavioral and skills-based interviews with cross-functional stakeholders.
- Final interview with the Head of Marketing or a senior leader within the organization.
Key Assessment Areas:
- Marketing strategy and planning skills.
- Cross-functional collaboration and stakeholder management abilities.
- Project management and organizational skills.
- Adaptability and agility in a fast-paced environment.
- Alignment with Freshworks' company values and culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of SMB/C buyer behaviors and marketing strategies tailored to these segments.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Freshworks' company values and be ready to discuss how your personal values align with theirs.
ATS Keywords: Field Marketing, Customer Engagement, Pipeline Growth, Project Management, Cross-Functional Collaboration, Event Management, Data-Driven Insights, Sales Partnership, Funnel Acceleration, Adaptability, Agility, Innovation, Stakeholder Engagement, Conversion Rate Optimization, SaaS, Technology
ASSUMPTION: The interview process may vary based on business needs and market conditions.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)
ASSUMPTION: The specific tools and technologies required may vary based on the organization's tech stack and the individual's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on creating exceptional customer experiences.
- Innovation: Embrace continuous learning and improvement.
- Integrity: Act with honesty and transparency in all aspects of work.
- Perseverance: Persist in the face of challenges and setbacks.
- Teamwork: Collaborate effectively with colleagues to achieve common goals.
Work Style:
- Data-driven: Make informed decisions based on data and analytics.
- Agile: Adapt quickly to changes and new information.
- Customer-focused: Prioritize the needs and preferences of customers in all decision-making processes.
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Freshworks' customer-centric values?
- Describe a time when you had to adapt to a significant change in your marketing plan. How did you handle it, and what was the outcome?
- How do you approach collaboration with cross-functional teams, and what steps do you take to ensure effective communication and alignment?
ASSUMPTION: Freshworks values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines in a fast-paced environment may require strong organizational skills and adaptability.
- Collaborating effectively with cross-functional teams and stakeholders may present communication and alignment challenges.
- Keeping up with industry trends and best practices in marketing may require continuous learning and development.
- Balancing the demands of multiple marketing channels and initiatives may require strong prioritization and time management skills.
ASSUMPTION: These challenges can be overcome with strong skills, experience, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position places a stronger emphasis on cross-functional collaboration and stakeholder management.
- Unlike some marketing roles, this position requires a deep understanding of SMB/C buyer behaviors and tailored marketing strategies for these segments.
- Career progression in this role may involve moving into senior marketing leadership positions or transitioning into related fields such as sales or product management.
ASSUMPTION: The specific comparisons and career path options may vary based on the individual's skills, experience, and the organization's needs.
📝 Sample Projects
- Developing and executing a targeted ABM campaign to engage and convert high-potential SMB/C accounts.
- Planning and managing a large-scale digital event, including speaker selection, content creation, and logistics, to drive attendance and engagement.
- Analyzing campaign performance data to identify trends, optimize marketing strategies, and improve ROI.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies for the SMB/C segments, and how this role will contribute to their evolution?
- How does Freshworks support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
- How does Freshworks measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life harmony?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the team, and the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Freshworks' company values and be ready to discuss how your personal values align with theirs.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
